Bistroo

What Bistroo does

Bistroo is a Dutch restaurant-commerce platform headquartered in Eindhoven, founded in 2019 (per firmographic records; company-history materials cite 2021 as a milestone year for the seed raise). The company offers a mobile-first, modular suite — centered on Bistroo Manager (merchant dashboard), Bistroo Webshop (online ordering), and add-on modules for Bistroo Website (site builder), Bistroo Kassa (POS from €15/month), Bistroo Kiosk (self-service kiosk), Bistroo QR (table ordering) and a plug-and-play Bistroo POS Device. The architecture is self-serve product-led growth, with restaurants signing up through merchant.bistroo.nl and configuring a webshop within minutes from 1,000+ templates. Underlying technology includes a web-based merchant portal, QR/kiosk ordering flows, instant payment routing, and integrations with Stripe, Mollie, Lightspeed, Exact Online, mPlusKassa, UnTill, Slack, Google, Facebook, and Winston for delivery.

The business model combines three monetization vectors: a low-priced recurring SaaS subscription (Bistroo Kassa at €15/month), a freemium model on the webshop with paid premium features and customization, and reduced transaction/commission fees positioned against incumbents such as Just Eat Takeaway.com and Uber Eats. Target customers are SMB Dutch restaurants and hospitality businesses — quick-service restaurants, lunchrooms, cafes, cafeterias, and grill rooms — with a tokenized consumer-rewards layer intended to align diners and merchants. The company has raised approximately €9 million cumulatively (notably €8.2M/$10M in May 2021) and operates a self-serve PLG motion with stated expansion plans into Belgium and other Western European markets. Reported merchant benefits include €250+/month savings versus alternatives and a self-reported ~20% productivity uplift.

Name

Bistroo

Legal name

Bistroo

Website

https://bistroo.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bistroo is an Eindhoven-based restaurant-commerce platform offering SMB hospitality businesses in the Netherlands a self-serve suite for online ordering, webshop management, POS, QR/kiosk ordering, and plug-and-play payments, monetized via subscriptions, freemium, and reduced commission fees versus incumbent delivery aggregators.

Ownership category

akta.pro rank

Product category

Restaurant ordering and management software

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Mobile Ordering, POS & Campus Dining Technology (EDALADAN)

akta.pro secondary industries

Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

Keywords

• Restaurant ordering software
• Online webshop platform
• POS system
• QR code ordering
• Food delivery platform

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. POS Subscription (Bistroo Kassa): Monthly subscription model for point-of-sale system starting at €15 per month for quick-service restaurants, with no long-term contracts or hidden costs.
2. Reduced Commission Fees: Platform generates revenue by charging lower commission fees compared to established giants like Just Eat Takeaway.com and Uber Eats, offering restaurants more control over their webshops.
3. Platform Services (Website, Webshop, Manager): Free basic access with monetization through premium features and integrations. Restaurants can create a website or webshop with 1000+ customizable designs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bistroo sells a software suite for restaurants to accept and manage online and in-store orders through their own webshop, POS system (Bistroo Kassa), QR code ordering, self-service kiosk, and restaurant website builder, all orchestrated through the central Bistroo Manager dashboard. The platform is positioned as a low-commission alternative to third-party delivery marketplaces, with the company handling consumer-facing ordering while restaurants retain control of their customer data and brand.

Product overview

Bistroo is a platform-plus-modules architecture offering a comprehensive suite of restaurant ordering and management solutions. The core platform consists of Bistroo Webshop for online ordering and Bistroo Manager as the central dashboard for order, product, and customer management. These are supplemented by add-on modules including Bistroo Website (website builder), Bistroo Kassa (POS system at €15/month), Bistroo Kiosk (self-service kiosk), Bistroo QR (QR code ordering), and Bistroo POS Device (hardware). The platform targets Dutch restaurants and hospitality businesses with plug-and-play integrations and claims an average 20% increase in productivity and revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Bistroo Suite: Full service integration with Bistroo's quick-service POS system integrated for restaurants.
• Bistroo Website
• Bistroo Webshop
• Bistroo Kassa
• Bistroo Kiosk
• Bistroo QR
• Bistroo Manager
• Bistroo POS Device

Products and services

• Bistroo Manager Central restaurant back-office dashboard used by restaurant staff to configure the platform, manage menus, oversee incoming online and in-store orders, and analyze sales.
• Bistroo Website Drag-and-drop website builder that lets restaurants launch a branded online presence without technical knowledge, integrated with Bistroo's ordering and POS stack.
• Bistroo Webshop Branded online ordering storefront for each restaurant where diners place delivery and pickup orders directly, avoiding third-party delivery marketplace commissions.
• Bistroo Kassa Cloud point-of-sale (POS) register for restaurants to take in-store orders and payments, with integrated sync to the Bistroo Manager dashboard.
• Bistroo Kiosk Self-service in-store ordering kiosk that lets customers browse the menu and place orders themselves, reducing front-of-house labor.
• Bistroo QR Table-side QR code ordering solution allowing dine-in guests to scan a code, view the menu, and place orders directly from their phone.
• Bistroo POS Device Compact point-of-sale terminal hardware sold by Bistroo to run the Bistroo Kassa register in restaurants.
• Bistroo Suite All-in-one subscription bundle that includes the Bistroo Webshop, Bistroo Kassa, Bistroo Kiosk, Bistroo QR, and Bistroo Website under a single flat fee for restaurants wanting the full stack.

Quantifiable outcome

• 20% increase in productivity and revenue with optimal use of Bistroo solutions
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing integration. Bistroo connects with Stripe for payment processing capabilities across the platform.
• LightspeedcoreTechnology or IntegrationPOS and restaurant management system integration. Connects Bistroo's ordering system with Lightspeed's POS ecosystem.
• MolliecoreTechnology or IntegrationPayment gateway integration for processing online payments for restaurant orders.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Deliverect: Belgian-founded restaurant tech platform integrating online ordering, POS, and delivery aggregator flows for SMB and chain restaurants; closely comparable to Bistroo's webshop + POS + delivery-management positioning in Benelux.
• Just Eat Takeaway.com: Pan-European food delivery and restaurant-ordering marketplace; Bistroo's pricing and platform positioning is explicitly framed against Just Eat Takeaway.com as the benchmark incumbent in the Netherlands and Belgium, making it the most direct competitor.
• OrderYOLO: European direct-ordering SaaS for restaurants offering branded webshops and POS integrations; overlaps directly with Bistroo Manager, Webshop, and Kassa on SMB restaurant digital-ordering tooling.

Broad incumbents

• Uber Eats: Global delivery marketplace owned by Uber, operating in the Netherlands with restaurant ordering and delivery; Bistroo's "lower fees vs Uber Eats" pitch places it as a direct challenger for the same merchant base.
• Lightspeed Restaurant: Cloud POS and restaurant management suite with online ordering modules and an installed base in European hospitality; a named Bistroo integration partner and a direct competitor for POS + online-ordering consolidation deals.
• Toast: US-leading restaurant POS plus online ordering and payments suite; the cleanest example of an integrated webshop + Kassa + QR/Kiosk competitor Bistroo's Bistroo Suite is patterned after.
• Square for Restaurants (Block): Integrated POS, online ordering, and payments product for SMB restaurants; competes with Bistroo Kassa and Webshop on the SMB quick-service segment and is expanding across Europe.

Emerging players

• Choco: Berlin-based food ordering platform connecting restaurants and suppliers/wholesalers; broader than Bistroo but a comparable SMB restaurant-tech SaaS targeting European hospitality operators.
• Olo: Public restaurant digital-ordering SaaS providing branded online ordering, dispatch, and POS integrations to chain restaurants; analogous to Bistroo Webshop + Manager at enterprise/chain scale.

Regional players

• Thuisbezorgd.nl: Dutch-language brand of Just Eat Takeaway.com's consumer marketplace in the Netherlands; the direct consumer-facing incumbent Bistroo positions against for at-home and takeaway ordering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bistrooIO
• Facebookfacebook.com/bistroo.nl
• LinkedInlinkedin.com/company/bistroo-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bistroo