OrderYoyo
OrderYoyo is a Denmark-based SaaS and payments platform serving 16,000+ independent takeaway restaurants and small chains across Europe with branded websites, mobile apps, integrated POS, payment processing, and marketing automation on a commission-based pricing model.
- Company typePublic
- Founded2013
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What OrderYoyo does
OrderYoyo A/S is a Denmark-headquartered, Copenhagen-based SaaS and payments platform purpose-built for independent takeaway restaurants and small restaurant chains in Europe. Founded in 2014 by Thomas Paulsen and Thor Angelo, the company provides each restaurant partner with its own branded website, branded mobile app, integrated cloud-based point-of-sale system (YOYO POS), payment processing (YOYO Pay with Apple Tap to Pay on iPhone support), and a suite of marketing services including Google Ordering, Google Ads, Facebook/Instagram advertising, SMS and email marketing, push notifications, and loyalty programs. The platform serves over 16,000 restaurants across at least eight European countries (Denmark, UK, Ireland, Germany, Netherlands, Belgium, Austria, Switzerland) and processes 50 million+ transactions annually as of October 2025, with 140+ employees across six offices.
The company's revenue model is primarily commission-based on orders processed through the platform, structured as tiered weekly billing where restaurants generating higher order volume receive lower commission rates. OrderYoyo markets this positioning — "Restaurant Liberator" — around enabling independent takeaways to retain up to 20% more profit versus third-party delivery aggregators such as Just Eat and Deliveroo by owning their branded digital presence and direct customer relationships. Supplemental revenue comes from add-on marketing services and payments processing. OrderYoyo went public on Nasdaq First North Growth Market in June 2021, scaled through five acquisitions (Happz in 2021, app smart GmbH in 2022, Gustoco in 2023, App4 Developments in 2024, Foodticket in 2025), and was taken private in April 2025 following an agreement with Pollen Street Capital Limited at DKK 9.50 per share. Reported financials include 47% ARR growth in 2023, 28% net revenue growth in H1 2024, and H1 2024 EBITDA of DKK 22.8 million.
OrderYoyo firmographics
Firmographics- Name
- OrderYoyo
- Legal name
- OrderYOYO A/S
- Website
- https://orderyoyo.com/
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OrderYoyo is a Denmark-based SaaS and payments platform serving 16,000+ independent takeaway restaurants and small chains across Europe with branded websites, mobile apps, integrated POS, payment processing, and marketing automation on a commission-based pricing model.
- Ownership category
- akta.pro rank
OrderYoyo industry classification
Industry- Product category
- Restaurant Online Ordering & POS Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms (TLAAAHAA)
- akta.pro secondary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
Keywords
Where OrderYoyo is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices7 records
Markets served
OrderYoyo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission-based SaaS Platform: OrderYOYO charges restaurants a commission on orders processed through its platform. The commission structure features a tiered approach where more orders result in lower commission rates, encouraging restaurant growth. Restaurants keep more profit as their business grows, with the company promoting up to 20% more profit versus third-party delivery platforms. Revenue is generated through transaction fees rather than large upfront costs.
- Marketing Services: Additional revenue from add-on marketing services including Google Ads, Facebook/Instagram advertising, SMS marketing, email marketing, app push notifications, and printed materials. These services help restaurants acquire new customers and drive direct orders through their own online ordering system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Weekly | Commission-based pricing with tiered rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
OrderYoyo product offering
Product offeringCore offering
OrderYoyo provides an all-in-one cloud-based SaaS platform for independent takeaway and quick-service restaurants, combining a branded online ordering website and mobile app, point-of-sale (YOYO POS), payment processing (YOYO Pay), order aggregation (YOYO Connect), self-service kiosks, and integrated marketing services. The platform is sold to restaurant owners on a commission-per-order basis, positioning itself as the 'Restaurant Liberator' alternative to high-commission third-party delivery aggregators.
Product overview
OrderYOYO is an all-in-one online ordering, POS, and payments platform designed specifically for takeaways and restaurants. The platform operates on a unified architecture consisting of a core Online Ordering system (websites and branded apps), YOYO POS (point-of-sale and payments), and integrated Marketing & Growth services. Key modules include YOYO Connect (order aggregation), YOYO Pay (with Tap to Pay on iPhone), Self Service Kiosk, YOYO Delivery, and My Business App for restaurant management. Marketing capabilities are built around Google integrations (Ordering, My Business, Ads), Facebook advertising, SMS/Email marketing, Push Notifications, and Loyalty programs. Table Reservation is offered as an integrated website feature. The platform is available in English, Chinese, Danish, and Swedish, serving over 16,000 restaurants across Europe with 50 million annual transactions.
Differentiator
Problem solved
Functional benefit
Brands
- My Business: Mobile app for takeaway owners to manage their restaurant online, track orders, monitor performance, and optimize Google presence.
- YOYO POS
- YOYO Pay
- YOYO Delivery
- YOYO Connect
- Partner Centre
Products and services
- Online Ordering Platform A complete online ordering solution that gives takeaways and restaurants their own branded website and mobile app to drive direct orders and retain up to 20% more profit versus third-party delivery apps.
- Branded Website & App for Takeaways A customized website and mobile app for takeaways that serves as the restaurant's own online ordering system and storefront.
- YOYO POS A cloud-based point-of-sale system that provides a quick and easy way to manage business operations, handling in-store orders and payments in a single system connected to the app and website.
- YOYO Pay A fast, secure payment system for takeaways and restaurants, including support for Apple Tap to Pay on iPhone for contactless payments without additional hardware.
- YOYO Connect Allows restaurants to consolidate all orders from multiple sources (in-store, online, Google, etc.) into one unified system.
- Self Service Kiosk Self-service stations that enable more efficiency through automated ordering and payment at the point of service.
- YOYO Delivery Delivery solution to help restaurants acquire more orders and reach new customers through integrated delivery services.
- My Business App Mobile application for takeaway owners to manage their business online, track orders, monitor performance, and update their storefront including menu items, pictures, and opening hours.
- Partner Centre Online portal for restaurant partners to track revenue, manage their business settings, and update their website and ordering system.
- Marketing Services Suite A bundle of digital and offline marketing services (Google Ads, Facebook/Instagram adverts, SMS marketing, email marketing, push notifications, loyalty scheme, printed materials) that helps restaurants acquire and retain customers through their own online channels.
- Google Ordering Integration Integration with Google's food ordering platform enabling restaurants to receive orders directly through Google Search and Google Maps.
Quantifiable outcome
- Restaurants keep up to 20% more profit versus third-party delivery apps
- +4 more outcomes
Companies that use OrderYoyo
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
OrderYoyo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
OrderYoyo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FoodticketcoreDutch white-label software provider acquired by OrderYOYO. Provides software and payment solutions for quick service restaurants in the Netherlands. Acquisition expands OrderYOYO's presence into the Netherlands and Belgium, serving over 2,500 restaurants and processing more than 20 million orders annually.
- App4 Developments LimitedcoreUK-based company acquired for DKK 54 million. Acquisition expands OrderYOYO's offerings in takeaway restaurant software sector and enters the small chain market. Also includes self-serving kiosk technology.
- GustocominorGerman online ordering company acquired by OrderYOYO in November 2023, strengthening German market presence.
- app smart GmbHcoreGerman company merged with OrderYOYO, creating Europe's largest restaurant liberator. Deal involved OrderYOYO acquiring app smart, expanding in Germany, Austria, Switzerland, and the UK. Target of over 25,000 restaurant partners by 2025.
- HappzcoreGerman company acquired by OrderYOYO in August 2021. Marked OrderYOYO's entry into the German market ahead of schedule.
- Taylor WessingminorLaw firm that advised OrderYOYO on the acquisition of Happz in 2021.
- Grant ThorntonminorCertified advisor for OrderYOYO's corporate finance. Jesper Skaarup Vestergaard serves as certified advisor at Grant Thornton's Copenhagen office (Stockholmsgade 45, 2100 Copenhagen Ø, Denmark).
- GooglecoreOrderYOYO is a Google Partner, enabling restaurants to use Google Ordering, Google My Business optimization, and Google Ads through the platform.
Scale indicators14 records
Recent moves8 records
Expansion highlights7 records
OrderYoyo competitors and assessment
Company assessmentBroad incumbents
- Toast: US-listed, large-scale restaurant POS and payments platform with online ordering and marketing modules. While US-focused and substantially larger, Toast is a comparable full-stack restaurant commerce SaaS competing for the same SMB restaurant wallet share.
- Lightspeed Restaurant (Lightspeed Commerce): Publicly listed POS and commerce platform with a restaurant vertical offering POS, online ordering, payments and marketing. Comparable as a broader incumbent in restaurant SaaS with overlapping product modules, though it serves a wider range of verticals.
- Just Eat Takeaway: European-listed food delivery aggregator and the primary incumbent OrderYOYO positions against. Not a direct product peer, but the central competitive force shaping OrderYOYO's 'free-the-restaurant' value proposition and pricing pressure.
- Square for Restaurants (Block, Inc.): Block's restaurant POS and payments suite integrated with online ordering. Comparable in bundling POS + payments + online ordering for SMBs, though distributed as part of Block's broader SMB ecosystem rather than as a restaurant-specialist.
Emerging players
- TastyIgniter: Open-source and SaaS online ordering platform for restaurants and takeaways. Competes with OrderYOYO at the lower end of the market with lightweight ordering websites and direct ordering tools for SMBs.
- Deliverect: Belgian-founded SaaS that connects restaurant POS systems to delivery platforms and online ordering channels. Comparable as a European restaurant-tech SaaS targeting order aggregation, though it integrates with aggregators rather than competing head-on like OrderYOYO.
Direct peers
- Flipdish: Irish-founded restaurant online ordering and POS platform serving takeaways and QSRs across Europe. Directly comparable to OrderYOYO in target customer (independent restaurants), product suite (branded websites/apps, POS, marketing) and commission-based monetization.
- Menufy: Online food ordering service for independent restaurants offering branded websites, mobile apps and marketing tools. Comparable SMB-focused product mix, geography (US-focused) being the main difference.
- ChowNow: US-based direct online ordering platform for independent restaurants, positioning itself against Grubhub/DoorDash on a similar 'commission-free' value proposition to OrderYOYO's 'Restaurant Liberator' pitch.
- GloriaFood (by Delivery Hero): Online ordering system and restaurant marketing tools aimed at independent restaurants worldwide. Closely overlaps OrderYOYO's branded-website/app proposition for SMB takeaways, with similar commission/free-tier pricing models.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OrderYoyo social profiles
Digital presenceOrderYoyo compliance and trust
Trust signalCompliance1 record
OrderYoyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrderYoyo leadership team
Management profileNumber of profiles
Profiles11 records
OrderYoyo subsidiaries and ownership
Company hierarchySubsidiaries5 records
OrderYoyo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrderYoyo M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrderYoyo
What does OrderYoyo do?
OrderYoyo provides an all-in-one cloud-based SaaS platform for independent takeaway and quick-service restaurants, combining a branded online ordering website and mobile app, point-of-sale (YOYO POS), payment processing (YOYO Pay), order aggregation (YOYO Connect), self-service kiosks, and integrated marketing services. The platform is sold to restaurant owners on a commission-per-order basis, positioning itself as the 'Restaurant Liberator' alternative to high-commission third-party delivery aggregators.
Is OrderYoyo a public or private company?
OrderYoyo is a public company. It is classified as private equity controlled and is currently operating.
When was OrderYoyo founded?
OrderYoyo was founded in 2013. It employs 101 to 250 people.
Where is OrderYoyo based?
OrderYoyo is headquartered in Copenhagen, Denmark, in the Europe region.
How does OrderYoyo make money?
Two revenue lines are on record. Commission-based SaaS Platform is the primary driver. The others are marketing Services.
Who are OrderYoyo's main competitors?
Broad incumbents on record are Toast, Lightspeed Restaurant (Lightspeed Commerce), Just Eat Takeaway and Square for Restaurants (Block, Inc.). Emerging players are TastyIgniter and Deliverect. Direct peers are Flipdish, Menufy, ChowNow and GloriaFood (by Delivery Hero).
Does OrderYoyo have an API?
No public API is recorded for OrderYoyo.
What industry is OrderYoyo in?
OrderYoyo's product category is Restaurant Online Ordering & POS Software. Its primary akta.pro industry code is TLAAAHAA, Restaurant Meal Delivery Platforms, with a secondary code of AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its NAICS code is 518.