Oakscale
Oakscale Franchise Partners is a vertically integrated franchise development company and franchise sales organization (FSO) that helps emerging and established franchise brands scale by providing capital, proprietary lead generation, and end-to-end franchise sales services.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Oakscale does
Oakscale Franchise Partners is a vertically integrated franchise development company and franchise sales organization (FSO) that helps emerging and established brands scale through franchising. The company provides capital, technology, leads, and end-to-end sales support — taking on the full franchise development process from lead generation and candidate qualification through discovery days, territory negotiation, and agreement execution on behalf of franchisor clients. Oakscale also offers franchise feasibility studies, competitor analysis, business planning, franchisor document creation, and consulting services to brands considering conversion to franchising, and invests equity into franchise companies through Special Purpose Vehicles (SPVs), preferring to lead seed or venture rounds with follow-on participation through exit. The core technology platform is delivered through sister entities under parent company Metric Collective: Franchise Help, the largest franchise lead portal in the industry with a 1M+ lead database and an estimated 27% market share, and FranFunnel, ranked #1 technology company in franchising by Entrepreneur magazine. AI/machine learning is applied to lead quality scoring alongside sales-and-marketing automation that, per company disclosures, drives a 451% increase in qualified leads and a 21x conversion lift on leads responded to within five minutes.
Oakscale is a privately held LLC domiciled in New York and operates with a small core team of 1–10 employees led by CEO Rob Huntington (also CEO of parent Metric Collective) and President Joshua Kovacs. Its customer base spans two primary segments: emerging franchise brands/franchisors seeking development expertise across F&B, education, non-food retail, and home services; and entrepreneurs/franchise candidates seeking fit-tested opportunities. Named FSO partnerships include Payroll Vault (B2B services), Crisp & Green (fast-casual healthy dining, named #5 fastest-growing chain on the Technomic 500), Sea Love (experiential fragrance retail), Break Coffee Co. and Xpresso Delight (office coffee service), PetWellClinic (pet wellness), GreenLight Mobility (accessibility), and Floozie Cookies (international brand launched in partnership with TGP International). Oakscale scales lead generation and candidate matching through digital channels including LinkedIn, Instagram, content/SEO, and email newsletters, while investing in PR to amplify brand partner milestones.
Revenue is generated from professional services (FSO mandates and consulting), equity participation in franchise brands via SPVs, and the underlying platforms operated by sister companies. Pricing for the franchise brands Oakscale supports is set at the unit level by franchisors themselves (e.g., Payroll Vault units priced below $100,000 with no real estate requirement). Oakscale was founded between 2017 and 2021 (public sources vary), raised $1.2M in seed funding in 2021, and reports having served 2,000+ franchisor clients and facilitated 3M+ franchise searches across its platform. The company operates within the Metric Collective holding structure alongside Franchise Help, FranFunnel, and Westside Franchise Brands, positioning itself as a 'first vertically integrated franchise development company.'
Oakscale firmographics
Firmographics- Name
- Oakscale
- Legal name
- Oakscale, LLC
- Website
- https://oakscale.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Oakscale Franchise Partners is a vertically integrated franchise development company and franchise sales organization (FSO) that helps emerging and established franchise brands scale by providing capital, proprietary lead generation, and end-to-end franchise sales services.
- Ownership category
- akta.pro rank
Where Oakscale is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oakscale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Franchise Development Services: Provides capital, technology, leads and sales support to franchisors. Acts as a franchise sales organization (FSO) handling the entire development process from lead generation to close for franchise brands.
- Equity Investments: Partners, develops and invests in the brands they work with. Makes investments through SPVs (Special Purpose Vehicles) created to aggregate investors. Prefers to lead venture or Seed rounds for franchisors and seeks to invest in subsequent rounds. Has made 4 equity investments in franchise companies.
- Consulting Services: Full-service franchise consulting including franchise feasibility studies, competitor analysis, franchisor business plans, franchisor document creation, business planning, legal assistance, franchise operations development, marketing strategies, franchise sales and recruitment, and ongoing franchisee support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Payroll Vault franchise - less than $100,000 initial investment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Oakscale product offering
Product offeringCore offering
Oakscale is a vertically integrated franchise development company that operates as an outsourced franchise sales organization (FSO), managing the full franchise development lifecycle for brand clients — from lead generation through candidate qualification, discovery days, territory negotiation, and deal closing. It also provides franchise consulting (feasibility studies, business plans, legal/document preparation) and equity investments in franchisors through Special Purpose Vehicles. The company's capabilities are powered by owned proprietary technology platforms including Franchise Help and FranFunnel.
Product overview
Oakscale Franchise Partners operates as a vertically integrated franchise development company offering a platform of owned tools and services. The core offering combines Franchise Help (the industry's top franchise lead generator with 1M+ largest lead database and 27% market share) and FranFunnel (a text messaging platform for franchisee outreach) with comprehensive franchise development services including consulting, investment, and full-cycle franchise sales. Oakscale works with multiple franchise partner brands including Payroll Vault, Sea Love, Break Coffee Co., Crisp & Green, and GreenLight Mobility, providing franchise sales organization (FSO) services, capital investment, and operational support to emerging and established franchise brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Franchise Development Services End-to-end outsourced franchise sales organization (FSO) service for franchisor clients, covering the entire franchise development lifecycle from lead generation through deal close, including candidate qualification, discovery day hosting, territory negotiation, and franchise agreement execution.
- Franchise Consulting Comprehensive franchise consulting service for brands seeking to launch or expand franchise programs, including franchise feasibility studies, competitor analysis, franchisor business plan creation, franchisor document creation, business planning, legal assistance, franchise operations development, and marketing strategies.
- Franchise Investment Services Equity investment service in which Oakscale partners with and invests in franchise brands through Special Purpose Vehicles (SPVs) created to aggregate investors, preferring to lead venture or seed rounds and continuing to invest in subsequent rounds through exit. Oakscale has made 4 equity investments in franchise companies to date.
- Franchise Help Lead generation platform and consumer-facing franchise portal (owned by Oakscale's parent Metric Collective) that operates as the industry's top franchise lead generator. It uses a detailed quiz to match prospective franchisees with brands that fit their interests and capital requirements, backed by a 1M+ lead database, 27% market share, and AI/machine learning for lead quality improvement.
- FranFunnel Text messaging platform (owned by Oakscale's parent Metric Collective) used to automate outreach to prospective franchisees, ranked the #1 technology company in franchising by Entrepreneur.
Companies that use Oakscale
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Oakscale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Oakscale partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Franchise HelpcoreOwned by Oakscale's parent company Metric Collective. The largest lead portal in the franchise industry with 1M+ lead database and 27% market share. Provides detailed quiz for franchise candidates connecting them with suitable opportunities.
- FranFunnelcoreOwned by Oakscale's parent company Metric Collective. Ranked #1 technology company in franchising by Entrepreneur. Provides text messaging platform for outreach to prospective franchisees.
- PetWellCliniccorePet wellness franchise that partnered with Oakscale as their exclusive franchise development partner. Oakscale manages franchise sales for PetWellClinic throughout the United States.
- Payroll VaultcoreAward-winning payroll franchise where Oakscale serves as the franchise sales organization (FSO) managing franchise sales and expansion.
- Crisp & GreencoreHealthy fast-casual restaurant franchise that partnered with Oakscale as a fully integrated franchise sales organization (FSO) for national expansion.
- Sea LovecoreExperiential retail boutique franchise developed and supported by Oakscale Franchise Partners as their franchise sales organization.
- Break CoffeecoreOffice coffee service franchise where Oakscale manages franchise development and sales for their expansion.
- GreenLight MobilityminorMobility and accessibility-focused franchise brand available through Oakscale's portfolio.
- Xpresso DelightminorAustralian-based office coffee service franchise, the largest and fastest growing coffee service franchise globally, being expanded in the US through Oakscale.
- TGP InternationalminorStrategic partnership with award-winning global agency to bring Floozie Cookies brand to the United States and Canada via franchise development.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Oakscale competitors and assessment
Company assessmentDirect peers
- The Franchise Consulting Company: Franchise consultancy that helps entrepreneurs identify and acquire franchise opportunities. Comparable to Oakscale on the franchise candidate side of the marketplace.
- IFPG (International Franchise Professionals Group): One of the largest franchise broker networks in the US, matching prospective franchisees with franchise brands. Directly comparable to Oakscale as a sales-led franchise development intermediary, although IFPG operates a broker model rather than an in-house FSO.
- FranNet: Long-established franchise consulting and matchmaking firm that helps entrepreneurs evaluate and select franchise opportunities. Closely comparable to Oakscale's franchise candidate-facing services and lead generation model.
- Franchise Creator: Franchise consulting and development firm that helps brands convert to franchising, build FDDs and recruit franchisees. Directly comparable to Oakscale's franchisor-facing consulting and development practice.
- Latitude34 (formerly GS2): Franchise development and consulting firm providing end-to-end franchise sales, marketing and operations support to emerging brands. Comparable to Oakscale as a full-service FSO with a similar end-to-end value proposition.
Broad incumbents
- FranConnect: Enterprise franchise management software platform serving large franchisors with CRM, operations and marketing automation. Comparable as a franchise-focused technology vendor, though positioned upstream of Oakscale in the stack.
- Entrepreneur Media (Franchise 500): Publisher of the Franchise 500 ranking and franchising-focused content/awards platform that shapes franchise brand visibility. Comparable as a dominant industry media and lead-generation incumbent.
- 1851 Franchise: Franchise media and lead generation platform producing content, rankings and franchise development services for emerging brands. Overlaps with Oakscale's Franchise Help as a franchise consumer lead-generation channel.
Emerging players
- Matchpoint.franchise: Franchise matching platform using technology to connect prospective franchisees with brands. Comparable to Oakscale's Franchise Help lead-gen and matching engine.
- Elevation Franchise Capital: Franchise-focused capital and consulting firm that combines capital deployment with franchise development support. Closely comparable to Oakscale's investment + development hybrid model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oakscale social profiles
Digital presenceOakscale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oakscale leadership team
Management profileNumber of profiles
Profiles11 records
Oakscale subsidiaries and ownership
Company hierarchySubsidiaries3 records
Oakscale funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oakscale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oakscale
What does Oakscale do?
Oakscale is a vertically integrated franchise development company that operates as an outsourced franchise sales organization (FSO), managing the full franchise development lifecycle for brand clients — from lead generation through candidate qualification, discovery days, territory negotiation, and deal closing. It also provides franchise consulting (feasibility studies, business plans, legal/document preparation) and equity investments in franchisors through Special Purpose Vehicles. The company's capabilities are powered by owned proprietary technology platforms including Franchise Help and FranFunnel.
Is Oakscale a public or private company?
Oakscale is a private company. It is classified as corporate owned and is currently operating.
When was Oakscale founded?
Oakscale was founded in 2021. It employs 1 to 10 people.
Where is Oakscale based?
Oakscale is headquartered in New York, United States, in the North America region.
How does Oakscale make money?
Three revenue lines are on record. Franchise Development Services are the primary driver. The others are equity Investments and consulting Services.
Who are Oakscale's main competitors?
Direct peers on record are The Franchise Consulting Company, IFPG (International Franchise Professionals Group), FranNet, Franchise Creator and Latitude34 (formerly GS2). Broad incumbents are FranConnect, Entrepreneur Media (Franchise 500) and 1851 Franchise. Emerging players are Matchpoint.franchise and Elevation Franchise Capital.
Does Oakscale have an API?
No public API is recorded for Oakscale.