Oakscale

What Oakscale does

Oakscale Franchise Partners is a vertically integrated franchise development company and franchise sales organization (FSO) that helps emerging and established brands scale through franchising. The company provides capital, technology, leads, and end-to-end sales support — taking on the full franchise development process from lead generation and candidate qualification through discovery days, territory negotiation, and agreement execution on behalf of franchisor clients. Oakscale also offers franchise feasibility studies, competitor analysis, business planning, franchisor document creation, and consulting services to brands considering conversion to franchising, and invests equity into franchise companies through Special Purpose Vehicles (SPVs), preferring to lead seed or venture rounds with follow-on participation through exit. The core technology platform is delivered through sister entities under parent company Metric Collective: Franchise Help, the largest franchise lead portal in the industry with a 1M+ lead database and an estimated 27% market share, and FranFunnel, ranked #1 technology company in franchising by Entrepreneur magazine. AI/machine learning is applied to lead quality scoring alongside sales-and-marketing automation that, per company disclosures, drives a 451% increase in qualified leads and a 21x conversion lift on leads responded to within five minutes.

Oakscale is a privately held LLC domiciled in New York and operates with a small core team of 1–10 employees led by CEO Rob Huntington (also CEO of parent Metric Collective) and President Joshua Kovacs. Its customer base spans two primary segments: emerging franchise brands/franchisors seeking development expertise across F&B, education, non-food retail, and home services; and entrepreneurs/franchise candidates seeking fit-tested opportunities. Named FSO partnerships include Payroll Vault (B2B services), Crisp & Green (fast-casual healthy dining, named #5 fastest-growing chain on the Technomic 500), Sea Love (experiential fragrance retail), Break Coffee Co. and Xpresso Delight (office coffee service), PetWellClinic (pet wellness), GreenLight Mobility (accessibility), and Floozie Cookies (international brand launched in partnership with TGP International). Oakscale scales lead generation and candidate matching through digital channels including LinkedIn, Instagram, content/SEO, and email newsletters, while investing in PR to amplify brand partner milestones.

Revenue is generated from professional services (FSO mandates and consulting), equity participation in franchise brands via SPVs, and the underlying platforms operated by sister companies. Pricing for the franchise brands Oakscale supports is set at the unit level by franchisors themselves (e.g., Payroll Vault units priced below $100,000 with no real estate requirement). Oakscale was founded between 2017 and 2021 (public sources vary), raised $1.2M in seed funding in 2021, and reports having served 2,000+ franchisor clients and facilitated 3M+ franchise searches across its platform. The company operates within the Metric Collective holding structure alongside Franchise Help, FranFunnel, and Westside Franchise Brands, positioning itself as a 'first vertically integrated franchise development company.'

Name

Oakscale

Legal name

Oakscale, LLC

Website

https://oakscale.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Oakscale Franchise Partners is a vertically integrated franchise development company and franchise sales organization (FSO) that helps emerging and established franchise brands scale by providing capital, proprietary lead generation, and end-to-end franchise sales services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Franchise Development Services: Provides capital, technology, leads and sales support to franchisors. Acts as a franchise sales organization (FSO) handling the entire development process from lead generation to close for franchise brands.
2. Equity Investments: Partners, develops and invests in the brands they work with. Makes investments through SPVs (Special Purpose Vehicles) created to aggregate investors. Prefers to lead venture or Seed rounds for franchisors and seeks to invest in subsequent rounds. Has made 4 equity investments in franchise companies.
3. Consulting Services: Full-service franchise consulting including franchise feasibility studies, competitor analysis, franchisor business plans, franchisor document creation, business planning, legal assistance, franchise operations development, marketing strategies, franchise sales and recruitment, and ongoing franchisee support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Oakscale is a vertically integrated franchise development company that operates as an outsourced franchise sales organization (FSO), managing the full franchise development lifecycle for brand clients — from lead generation through candidate qualification, discovery days, territory negotiation, and deal closing. It also provides franchise consulting (feasibility studies, business plans, legal/document preparation) and equity investments in franchisors through Special Purpose Vehicles. The company's capabilities are powered by owned proprietary technology platforms including Franchise Help and FranFunnel.

Product overview

Oakscale Franchise Partners operates as a vertically integrated franchise development company offering a platform of owned tools and services. The core offering combines Franchise Help (the industry's top franchise lead generator with 1M+ largest lead database and 27% market share) and FranFunnel (a text messaging platform for franchisee outreach) with comprehensive franchise development services including consulting, investment, and full-cycle franchise sales. Oakscale works with multiple franchise partner brands including Payroll Vault, Sea Love, Break Coffee Co., Crisp & Green, and GreenLight Mobility, providing franchise sales organization (FSO) services, capital investment, and operational support to emerging and established franchise brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Development Services End-to-end outsourced franchise sales organization (FSO) service for franchisor clients, covering the entire franchise development lifecycle from lead generation through deal close, including candidate qualification, discovery day hosting, territory negotiation, and franchise agreement execution.
• Franchise Consulting Comprehensive franchise consulting service for brands seeking to launch or expand franchise programs, including franchise feasibility studies, competitor analysis, franchisor business plan creation, franchisor document creation, business planning, legal assistance, franchise operations development, and marketing strategies.
• Franchise Investment Services Equity investment service in which Oakscale partners with and invests in franchise brands through Special Purpose Vehicles (SPVs) created to aggregate investors, preferring to lead venture or seed rounds and continuing to invest in subsequent rounds through exit. Oakscale has made 4 equity investments in franchise companies to date.
• Franchise Help Lead generation platform and consumer-facing franchise portal (owned by Oakscale's parent Metric Collective) that operates as the industry's top franchise lead generator. It uses a detailed quiz to match prospective franchisees with brands that fit their interests and capital requirements, backed by a 1M+ lead database, 27% market share, and AI/machine learning for lead quality improvement.
• FranFunnel Text messaging platform (owned by Oakscale's parent Metric Collective) used to automate outreach to prospective franchisees, ranked the #1 technology company in franchising by Entrepreneur.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Franchise HelpcoreTechnology or IntegrationOwned by Oakscale's parent company Metric Collective. The largest lead portal in the franchise industry with 1M+ lead database and 27% market share. Provides detailed quiz for franchise candidates connecting them with suitable opportunities.
• FranFunnelcoreTechnology or IntegrationOwned by Oakscale's parent company Metric Collective. Ranked #1 technology company in franchising by Entrepreneur. Provides text messaging platform for outreach to prospective franchisees.
• PetWellCliniccoreStrategic or Co-development PartnerPet wellness franchise that partnered with Oakscale as their exclusive franchise development partner. Oakscale manages franchise sales for PetWellClinic throughout the United States.
• Payroll VaultcoreStrategic or Co-development PartnerAward-winning payroll franchise where Oakscale serves as the franchise sales organization (FSO) managing franchise sales and expansion.
• Crisp & GreencoreStrategic or Co-development PartnerHealthy fast-casual restaurant franchise that partnered with Oakscale as a fully integrated franchise sales organization (FSO) for national expansion.
• Sea LovecoreStrategic or Co-development PartnerExperiential retail boutique franchise developed and supported by Oakscale Franchise Partners as their franchise sales organization.
• Break CoffeecoreStrategic or Co-development PartnerOffice coffee service franchise where Oakscale manages franchise development and sales for their expansion.
• GreenLight MobilityminorStrategic or Co-development PartnerMobility and accessibility-focused franchise brand available through Oakscale's portfolio.
• Xpresso DelightminorStrategic or Co-development PartnerAustralian-based office coffee service franchise, the largest and fastest growing coffee service franchise globally, being expanded in the US through Oakscale.
• TGP InternationalminorStrategic or Co-development PartnerStrategic partnership with award-winning global agency to bring Floozie Cookies brand to the United States and Canada via franchise development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Franchise Consulting Company: Franchise consultancy that helps entrepreneurs identify and acquire franchise opportunities. Comparable to Oakscale on the franchise candidate side of the marketplace.
• IFPG (International Franchise Professionals Group): One of the largest franchise broker networks in the US, matching prospective franchisees with franchise brands. Directly comparable to Oakscale as a sales-led franchise development intermediary, although IFPG operates a broker model rather than an in-house FSO.
• FranNet: Long-established franchise consulting and matchmaking firm that helps entrepreneurs evaluate and select franchise opportunities. Closely comparable to Oakscale's franchise candidate-facing services and lead generation model.
• Franchise Creator: Franchise consulting and development firm that helps brands convert to franchising, build FDDs and recruit franchisees. Directly comparable to Oakscale's franchisor-facing consulting and development practice.
• Latitude34 (formerly GS2): Franchise development and consulting firm providing end-to-end franchise sales, marketing and operations support to emerging brands. Comparable to Oakscale as a full-service FSO with a similar end-to-end value proposition.

Broad incumbents

• FranConnect: Enterprise franchise management software platform serving large franchisors with CRM, operations and marketing automation. Comparable as a franchise-focused technology vendor, though positioned upstream of Oakscale in the stack.
• Entrepreneur Media (Franchise 500): Publisher of the Franchise 500 ranking and franchising-focused content/awards platform that shapes franchise brand visibility. Comparable as a dominant industry media and lead-generation incumbent.
• 1851 Franchise: Franchise media and lead generation platform producing content, rankings and franchise development services for emerging brands. Overlaps with Oakscale's Franchise Help as a franchise consumer lead-generation channel.

Emerging players

• Matchpoint.franchise: Franchise matching platform using technology to connect prospective franchisees with brands. Comparable to Oakscale's Franchise Help lead-gen and matching engine.
• Elevation Franchise Capital: Franchise-focused capital and consulting firm that combines capital deployment with franchise development support. Closely comparable to Oakscale's investment + development hybrid model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oakscale
• Instagraminstagram.com/oakscale

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakscale