What Anna Pegova does

Anna Pegova is a Brazilian dermocosmetics and aesthetic services brand founded by Anna Pegova, a French scientist naturalized in Brazil who pioneered the application of biotechnology to skin care. The brand has operated for decades in Brazil and is recorded as having reached a 50-year milestone in the market based on anniversary product references. Its core offering combines three integrated treatment pillars: dermocosmetics (moisturizers, serums, anti-aging creams, cleansers, masks, sunscreens, body care, makeup, and fragrances), non-invasive aesthetic services, and invasive procedures such as botulinum toxin, microneedling, and focused ultrasound delivered through Anna Pegova institutes.

Product formulations center on high-technology active ingredients including exosomes, PDRN, botanical stem cells, retinol, vitamin C, niacinamide, hyaluronic acid, peptides, glycolic and tranexamic acids. The proprietary Hydrossuction method is a patented, exclusive deep-pore cleansing technique performed only at Anna Pegova institutes. Product pricing spans R$66 to R$478+ per SKU, with consumer promotions including up to six interest-free installments, 5% PIX discounts, free shipping above R$599, and 10% cashback.

The business operates a vertically integrated, omnichannel go-to-market: owned e-commerce (annapegova.com.br) supported by WhatsApp consultant customer service, supplemented by physical retail through company-owned and franchised institutes concentrated in São Paulo, with franchise expansion offered nationally via the Seja um Franqueado program. Customer segmentation is hybrid (women seeking anti-aging and skin-health regimens, a male grooming segment, and aesthetic clinic clients). Marketing is direct-to-consumer across Facebook, Instagram, Twitter, YouTube, Pinterest, and email, with WhatsApp as the primary consultation channel. The legal operating entity is Flagian Importação Exportação Ltda., headquartered in São Paulo, Brazil.

Name

Anna Pegova

Legal name

Flagian Importação Exportação Ltda.

Website

https://annapegova.com.br

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Anna Pegova is a long-established Brazilian dermocosmetics and aesthetic-services brand selling biotech-actives skincare (exosomes, PDRN, retinol, vitamin C, peptides) via owned e-commerce, company-operated institutes, and a national franchise program, serving consumers seeking anti-aging and clinical-grade skin care.

Ownership category

akta.pro rank

Product category

Dermocosmetics and aesthetic services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Anti-Aging & Firming Treatments (HSALADAC)

Keywords

• Dermocosmetics skincare
• Anti-aging treatments
• Aesthetic clinic services
• Professional skincare products
• Franchise beauty institute

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dermocosmetics Product Sales: Sale of skincare products including moisturizers, serums, cleansers, sunscreens, masks, and anti-aging treatments through e-commerce and physical stores.
2. Aesthetic Services: Professional aesthetic treatments including botulinum toxin, skin cleaning, microneedling, focused ultrasound, and invasive procedures performed at Anna Pegova institutes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Anna Pegova is a Brazilian dermocosmetics brand that develops, markets and sells its own skincare product lines (cleansers, moisturizers, serums, anti-aging treatments, masks, sunscreens, body care, eye/lip care, makeup, fragrances and Home & Beauty items) through its e-commerce site and physical retail. It also delivers professional aesthetic services — including the patented Hydrossuction deep pore cleansing, botulinum toxin, microneedling, focused ultrasound and other invasive procedures — at company-owned and franchised Anna Pegova Institutes across Brazil.

Product overview

Anna Pegova is a Brazilian dermocosmetics brand offering a comprehensive skincare portfolio including facial cleansers, moisturizers, serums, anti-aging treatments, masks, sunscreens, body care, makeup, and fragrances. The product line is organized by desire/needs (POR DESEJO), category (POR CATEGORIA), and active ingredients (POR ATIVO). Key product lines include Akinésine (anti-aging), Pegolift (vitamin C), Pegotan (sunscreen with PDRN), Happyskin (firming), and Revivre (night treatments). The brand also offers aesthetic services including HydraSuction skin cleansing, botulinum toxin, microneedling, and focused ultrasound treatments at their institute locations.

Differentiator

Problem solved

Functional benefit

Brands

• Anna Pegova Cosméticos e Tratamentos Estéticos: Full brand name used on the Brazilian website, combining cosmetics and aesthetic treatments.

Products and services

• Facial cleansers line Range of Anna Pegova facial cleansers including green tea & verbena cleansing foam (Espuma de Limpeza Facial 175ml - Mousse Nettoyante au Thé Vert et à la Verveine) and purifying mousse for oily skin with Thé Blanc & Yuzu (Mousse Purifiante), designed for daily facial hygiene and oil/acne control.
• Moisturizers line Facial moisturizers for mixed skin including Hydratant Mixte Anna Pegova with blue and visible light protection (40ml) and the multi-active Crème Anti Age Pluri-active (40g) for comprehensive anti-aging moisturization.
• Akinésine anti-aging serum and cream line Premium anti-aging line including the exosome-based Sérum com Exossomos 25ml (Akinésine Exo), Crème Akinésine Happyskin 30ml global anti-aging firming cream, and Telo Structure Age Reverse rejuvenating facial cream 40g, targeting cellular regeneration, firmness and age reversal.
• Pegolift vitamin C serum Sérum Facial Rejuvenescedor com Vitamina C Pura - Pegolift C (17ml), a rejuvenating facial serum with pure vitamin C for anti-aging and skin brightening.
• Stick Facial Multifuncional Water Facial Stick

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Scarf Me (Collaboration)minorGTM or Marketing PartnerProduct collaboration kit combining Anna Pegova skincare products with Scarf Me fashion accessories. Limited edition gift set targeting consumers seeking premium self-care experiences.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grupo Boticário: Brazilian beauty CPG leader with brands O Boticário, Eudora, Quem Disse Berenice — directly comparable given combination of mass/premium product lines and physical retail footprint across Brazil.
• Payot (Brazil): French heritage skincare brand with long Brazilian presence, sold through drugstore and DTC channels; comparable as a French-origin dermocosmetics brand selling in Brazil with similar mid-to-premium pricing.
• Natura &Co: Largest Brazilian beauty/cosmetics conglomerate (Ekos, Chronos, Linha Mamãe e Bebê lines) — directly comparable as a Brazil-headquartered multi-category beauty brand selling through DTC + retail + franchise-style consultant networks.
• Dermage: Brazilian dermocosmetics brand focused on dermatology-backed skincare lines with active ingredients — directly comparable as a locally developed dermocosmetics brand competing for the same Brazilian consumer.

Broad incumbents

• Eucerin (Beiersdorf): German dermo-skincare brand owned by Beiersdorf, distributed in Brazil — broad incumbent with medical-grade, dermatologically tested formulations aimed at sensitive/problem skin.
• La Roche-Posay (L'Oréal): Global dermocosmetics leader owned by L'Oréal, distributed through Brazilian pharmacies/dermatologists — broad incumbent with overlapping skin condition-driven product positioning (anti-aging, sensitivity, acne).
• L'Oréal Paris Brasil: L'Oréal's mass-premium face of beauty in Brazil — broad incumbent competing for the same mid-premium skincare and makeup budgets of Brazilian consumers.
• Estée Lauder Brasil: Premium global beauty conglomerate in Brazil — broad incumbent competing for upper-income skincare and anti-aging Brazilian consumers with greater scale and global prestige cachet.
• Vichy (L'Oréal): L'Oréal-owned dermatological skincare brand with strong Brazil presence via pharmacies and DTC — broad incumbent offering mineral-rich dermatological skincare with comparable Brazilian dermo positioning.

Emerging players

• RoC Skincare: Skincare brand with strong emphasis on retinol/anti-aging actives — emerging/niche player with overlapping anti-aging product positioning and Brazilian DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/annapegova
• YouTubeyoutube.com/user/ANNAPEGOVABR
• Facebookfacebook.com/AnnaPegovaOficial
• Instagraminstagram.com/annapegova
• Pinterestbr.pinterest.com/annapegova

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anna Pegova