SportFeeds
SportFeeds (Leagues United Inc.) is a B2B API platform delivering real-time, AI-tagged sports social-media intelligence and verified player and team profile data to fantasy, sports betting, agency, NIL, and team-application customers via a unified REST endpoint.
- Company typePrivate
- Founded2020
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SportFeeds does
SportFeeds, operated by Leagues United Inc. (a Delaware corporation doing business as SportFeeds), is a B2B sports social-media data infrastructure company founded in 2020 and headquartered in Birmingham, Alabama. It provides a unified REST API that delivers real-time, AI-tagged sports highlights, trending social commentary, and verified social profile data drawn primarily from X.com, pre-mapped to existing sports data provider identifiers (Sportradar, ESPN, DraftKings, SportsData.io, Yahoo). The platform serves fantasy sports operators, sports betting platforms, athlete agencies, NIL platforms, and team/league application developers via a developer-first, API-only consumption model.
The core product is a single GET /posts endpoint that supports multiple retrieval modes (trending, by league, by team, by player, by game, and by geo) and integrates AI highlight detection, sentiment-aware tagging, engagement scoring (0–9), hot_rank trending, and a built-in X.com compliance deletion feed. Supporting modules include a Breaking News Webhook (push delivery with HMAC-SHA256 signatures, story grouping, and update events) and a Socials Add-On (closed beta) extending verified profile intelligence to Instagram, YouTube, and TikTok. Stated performance metrics include sub-second p95 latency from cached endpoints, posts indexed within seconds of going live, 5-minute daytime ingestion, and 185 data sources available to enterprise accounts.
The business model is usage-based with a freemium funnel: a free tier (200 API calls/month), a $400/month production entry tier including 2.5k calls with automatic volume discounts up to 96%, a $349 first-month then $79/month Socials add-on, custom enterprise pricing above 5M monthly calls, and partnership/reseller agreements starting at $1,500/month. Distribution is product-led growth via self-serve sign-up and developer documentation, supplemented by direct enterprise sales for high-volume workloads and a partner channel for redistribution. The company has no disclosed institutional capital beyond approximately $150,000 in early-stage accelerator funding (Alabama Launchpad, Velocity Accelerator, and one undisclosed check) raised in 2021, and headcount remains in the 1–10 range.
SportFeeds firmographics
Firmographics- Name
- SportFeeds
- Legal name
- Leagues United Inc.
- Website
- https://sportfeeds.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportFeeds (Leagues United Inc.) is a B2B API platform delivering real-time, AI-tagged sports social-media intelligence and verified player and team profile data to fantasy, sports betting, agency, NIL, and team-application customers via a unified REST endpoint.
- Ownership category
- akta.pro rank
SportFeeds industry classification
Industry- Product category
- Sports Data API
- akta.pro primary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
- akta.pro secondary industries
- Sports Data Feeds & Integrity Monitoring (MPAEACAE), Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)
Keywords
Where SportFeeds is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SportFeeds business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- API Access - Production Tier: Usage-based pricing model with $400/month base fee including 2.5k API calls. Above that, customers pay per API call with automatic volume discounts up to 96% at higher tiers. Scale from startup to enterprise with no usage caps up to 5M calls/month.
- API Access - Free Tier: Freemium tier offering 200 API calls per month with full API access, all endpoints and leagues, and documentation access. No credit card required.
- Socials Add-On: Premium add-on for player and team social handles, follower counts, and growth deltas. $349 for first month, then $79/month recurring. Includes X.com, Instagram, YouTube, TikTok handles with 7-day and 30-day follower deltas.
- Enterprise Custom Pricing: Custom pricing for high-volume production workloads requiring more than 5M API calls per month. Includes dedicated support.
- Partnership/Redistribution: Partnership agreements for redistribution or resale of data at $1,500/month minimum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for development and integration testing with limited API calls |
| Subscription | Monthly | Usage-based production tier with automatic volume discounts |
| Subscription | Monthly | Social media profile data add-on for players and teams (closed beta) |
| Subscription | Multi-year contract | High-volume enterprise workloads with custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
SportFeeds product offering
Product offeringCore offering
SportFeeds provides a unified REST API that delivers real-time, AI-tagged sports social media intelligence from X.com. The platform surfaces video highlights, trending commentary, and verified player/team social profile data pre-mapped to existing sports data provider IDs (Sportradar, ESPN, DraftKings, SportsData.io, Yahoo), with a built-in X.com compliance deletion feed. Customers integrate directly via API or pull data into their own systems.
Product overview
SportFeeds is a B2B sports social-media data platform providing a unified API and add-on modules. The core product is the SportFeeds API, a single REST endpoint that delivers real-time, AI-tagged sports highlights and verified social posts from X, pre-mapped to customer identifiers (Sportradar, ESPN, DraftKings, SportsData.io, Yahoo). Supporting add-ons include Sports Highlights (AI-detected video clips with engagement scoring), Social Profile Intelligence (verified handles and follower data), Breaking News Webhook (push-based news delivery), and the Socials Add-On (multi-platform social profile data).
Differentiator
Problem solved
Functional benefit
Products and services
- SportFeeds API Platform Unified REST API providing real-time sports social media intelligence. Single GET /posts endpoint serves all retrieval modes (trending, by league, team, player, game, nearby geo) with AI-tagged video highlights, sentiment-aware tagging, engagement scoring, and built-in X.com compliance deletion feed. Pre-mapped to Sportradar, ESPN, DraftKings, SportsData.io, and Yahoo identifiers for drop-in integration with existing sports data infrastructure.
- Socials Add-On Premium subscription add-on delivering verified social profile data (handles, follower counts, profile images, verified flags, and 7-day/30-day follower growth deltas) for players and teams across X.com, Instagram, YouTube, and TikTok. Currently in closed beta with NBA-gated premium endpoints, expanding to all leagues.
- Breaking News Webhook Push-based breaking news delivery system. SportFeeds POSTs signed HTTP events to registered customer endpoints within seconds of classifying breaking sports news. Includes story grouping to prevent duplicate deliveries, update events when new information emerges, and exponential backoff retry delivery.
Quantifiable outcome
- 5-minute daytime ingestion
- +3 more outcomes
Companies that use SportFeeds
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
SportFeeds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature6 records
SportFeeds partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SportradarcoreSportFeeds pre-maps its data to Sportradar IDs, allowing customers who already use Sportradar to seamlessly integrate without ID translation work.
- ESPNcoreSportFeeds supports ESPN GUID and ESPN UID ID systems, pre-mapped to customer data. Compatible with existing ESPN ID infrastructure.
- DraftKingscoreSportFeeds pre-maps highlights and content for DraftKings player props integration, allowing sports betting platforms to surface live game clips.
- SportsData.iocoreSportFeeds supports SportsData.io ID systems and pre-maps data for customers using that provider.
- YahoocoreSportFeeds supports Yahoo DFS ID systems, pre-mapped for customers integrating with Yahoo's fantasy sports platform.
- X.com (Twitter)coreCore integration partner. SportFeeds provides built-in X.com compliance deletion feed, handles credential/token storage for third-party platform access, and stays compliant with X.com platform terms automatically. Customers can bring their own X API key.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SportFeeds competitors and assessment
Company assessmentDirect peers
- Zoomph: Zoomph provides social media analytics and sponsorship measurement for sports teams, leagues, and brands. Comparable as a sports-focused social data and valuation platform targeting agencies, teams, and brands.
- Blinkfire Analytics: Blinkfire Analytics provides social media analytics and sponsorship valuation for sports teams, leagues, and brands. Directly comparable as a sports-focused social media data and engagement analytics provider.
- Relo Metrics: Relo Metrics delivers sports sponsorship analytics and media valuation across social, broadcast, and digital channels. Comparable as a sports social media analytics provider focused on ROI measurement for rights holders and brands.
- MVPindex: MVPindex provides athlete social media valuation, engagement analytics, and NIL tools for sports organizations and brands. Comparable as a sports social data platform addressing athlete profile intelligence and engagement metrics that overlap with SportFeeds' Socials add-on.
- Hookit: Hookit offers sports marketing analytics measuring sponsorship value, social media engagement, and athlete/team digital performance. Comparable as a sports social media analytics provider with overlapping agency and brand customers.
- SportsData.io: SportsData.io is a sports data API provider delivering real-time scores, stats, and player data across major leagues. Directly comparable as a developer-first sports data API that SportFeeds explicitly pre-maps its IDs against.
Emerging players
- Swish Analytics: Swish Analytics builds sports data and analytics products for fantasy and betting operators, including projections and player props. Comparable as an emerging sports data provider serving fantasy sports and sportsbook customers similar to SportFeeds' target segments.
Broad incumbents
- Genius Sports: Genius Sports is a sports data and technology company serving sportsbooks, leagues, and media with data, streaming, and betting tech. Comparable incumbent serving the same sports betting and media customers that SportFeeds targets.
- Sportradar: Sportradar is the largest sports data and content company, providing live data, odds, and betting feeds to operators globally. Comparable as a core sports data provider whose IDs SportFeeds integrates with, and a potential competitor that could bundle social intelligence.
- Stats Perform: Stats Perform (Opta) provides AI-powered sports data, video, and analytics to media, betting, and team customers. Comparable as an incumbent sports data and AI analytics provider with overlapping customer segments in media and betting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SportFeeds social profiles
Digital presenceSportFeeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportFeeds leadership team
Management profileNumber of profiles
Profiles1 record
SportFeeds funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportFeeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportFeeds
What does SportFeeds do?
SportFeeds provides a unified REST API that delivers real-time, AI-tagged sports social media intelligence from X.com. The platform surfaces video highlights, trending commentary, and verified player/team social profile data pre-mapped to existing sports data provider IDs (Sportradar, ESPN, DraftKings, SportsData.io, Yahoo), with a built-in X.com compliance deletion feed. Customers integrate directly via API or pull data into their own systems.
Is SportFeeds a public or private company?
SportFeeds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportFeeds founded?
SportFeeds was founded in 2020. It employs 1 to 10 people.
Where is SportFeeds based?
SportFeeds is headquartered in Birmingham, United States, in the North America region.
How does SportFeeds make money?
Five revenue lines are on record. API Access - Production Tier is the primary driver. The others are API Access - Free Tier, socials Add-On, enterprise Custom Pricing and partnership/Redistribution.
Who are SportFeeds's main competitors?
Direct peers on record are Zoomph, Blinkfire Analytics, Relo Metrics, MVPindex, Hookit and SportsData.io. Swish Analytics is listed as an emerging player. Broad incumbents are Genius Sports, Sportradar and Stats Perform.
Does SportFeeds have an API?
Yes. SportFeeds offers a REST API for accessing sports social media data. The single unified GET /posts endpoint serves all retrieval modes (trending, by league, by team, by player, by game, nearby geo). Authentication via Bearer token in Authorization header. Base URL: https://api.sportfeeds.com/v1. Free plan includes 200 API calls/month; production plans start at $400/month for 2.5k calls with volume discounts up to 96%. Supports sub-second p95 latency from cached endpoints. Posts are indexed within seconds of going live. Also includes webhook support for breaking news delivery (push-based alternative to polling). Additional endpoints: /account/information, /account/x-ids (X compliance deletion feed), /account/sources (Enterprise), /ids (team/player/league ID lookups), /socials (closed beta add-on for social profile data). Developer documentation is at sportfeeds.com/docs.
What industry is SportFeeds in?
SportFeeds's product category is Sports Data API. Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds), with a secondary code of MPAEACAE, Sports Data Feeds & Integrity Monitoring.