Claned Group

What Claned Group does

Claned Group Oy Ab is a Helsinki-based EdTech company founded in 2016 that sells a cloud-based online learning community platform positioned as a modern Learning Experience Platform (LXP). The product combines three pillars — learning science, social learning, and AI-assisted design — delivered as a SaaS application hosted on Microsoft Azure. Core platform capabilities include ingestion of heterogeneous digital materials (PDFs, PowerPoint, video, web links, VR content), contextual commenting directly on learning artifacts, course-level discussion and peer collaboration, role-based accounts (Learner, Instructor, Administrator), REST API and Webhook integrations with customer HRIS/Intranet systems, SCORM Cloud support, and white-label customization for branded enterprise deployments. The platform supports 16 language versions and is GDPR-compliant under Finnish data protection law.

The company operates a hybrid go-to-market: a product-led/self-serve motion for individuals and SMBs (Single Plan at €6/user/month, Starter at €245/month for 50 users) layered with a sales-assisted enterprise motion (Professional, Expanded, and Custom plans supporting up to 10,000 users, with multi-year contracts, custom pricing, and dedicated onboarding). Revenue is recurring per-seat subscription with a 20% annual billing discount, supplemented by Learning Design professional services (workshops, templates, onboarding). Customers span corporate product training (Solita, Finago Procountor, Poké Perfect), HR and organizational training (City of Helsinki, Kuopio Employment Services), safety and compliance training (Zeroni, HopLop), healthcare and pharmaceutical training (Novo Nordisk, Ethypharm, Rosaldo), international development (Ban Ki-moon Centre, CAPYEI, Finn Church Aid), and entrepreneurship education (Santander X across 50+ Spanish universities). Documented outcomes include 97% course completion at CAPYEI, 80% cost reduction at Zeroni, and session prep time cut from one day to one hour at Solita. The firm has accumulated multiple industry awards (Worlddidac, GESS, EdTech Cool Tool, G2 High Performer) and was recognized among the Top EdTech Companies in the World in 2024.

Name

Claned Group

Legal name

Claned Group Oy Ab

Website

https://claned.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Claned Group is a Helsinki-based EdTech company that sells a cloud-based learning experience platform combining learning science, social learning, and AI-assisted design, serving enterprise, government, and NGO customers with tiered per-seat SaaS subscriptions and white-label options.

Ownership category

akta.pro rank

Product category

Learning Management System

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Social Learning & Community-Enabled LMS (EDAFAAAH), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ), Learning Technology & LMS/LXP Implementation (BPACANAH)

Keywords

• Learning management system
• Online learning platform
• Corporate training software
• Social learning platform
• Learning experience platform

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Claned operates as a cloud-based SaaS LMS with per-user monthly subscriptions. Pricing tiers range from Single Plan at €6/user/month for individual consultants to Custom plans supporting up to 10,000 users with enterprise pricing. Revenue is recurring based on user seat count with annual billing discounts of 20%.
2. Learning Design Services: Professional services including learning design workshops, course template creation, onboarding support, and annual quality meetings included in higher-tier plans. Additional custom learning design workshops available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Claned sells a cloud-based online learning community platform (LMS) that combines learning science, social learning, and AI-assisted design to help organizations create, deliver, and measure online training. It supports multiple content types (PDFs, PPT, videos, VR, web links), enables contextual commenting on materials, provides real-time learner tracking and learning analytics, and integrates with existing systems via REST API. The platform is offered via tiered SaaS subscriptions with optional Learning Design professional services and white-label branding.

Product overview

Claned is an online learning community platform that combines learning science, social learning, and AI-assisted design. The core Claned Online Learning Platform supports various digital materials (PDFs, PPT, videos, VR, web links) with built-in learning design elements and on-demand analytics. Learning Design Services provide expert assistance and course templates, while Social Learning features enable contextual commenting and collaborative learning. The platform operates on a tiered pricing model (Single, Starter, Professional, Expanded, and Custom Enterprise) with optional White Label customization. All plans include social learning capabilities, 16 language versions, and integration via REST API and WebHooks.

Differentiator

Problem solved

Functional benefit

Products and services

• Claned Online Learning Platform Cloud-based learning management system (LMS) that combines learning science, social learning and AI-assisted design to create and deliver online courses with real-time tracking and analytics. It is sold to organizations for employee training, customer product training, safety training, training companies, course creators and education institutions, with tiered SaaS subscriptions from Single Plan to Custom Enterprise up to 10,000 users.
• Learning Design Services Professional services offering world-class learning design expertise, ready-made course templates, custom learning design workshops and onboarding support to help organizations create effective courses. It is for organizations purchasing higher-tier plans or add-on workshops, and includes annual quality meetings.

Quantifiable outcome

• 97% course completion rate with 97.1% positive learning experiences (CAPYEI case study)
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Workramp:

Direct peers

• TalentLMS: Cloud LMS with tiered per-user pricing from SMB through enterprise. Competes in the same horizontal LMS category with similar ease-of-use positioning and pricing structure.
• Absorb Software: Cloud LMS provider targeting mid-market and enterprise with strong analytics and white-label capabilities — direct competitor for Claned's enterprise segment.
• Docebo: AI-powered learning platform serving mid-market and enterprise with similar LMS/LXP positioning. Most direct competitor in feature parity (social learning, analytics, white-label) and target buyer (corporate L&D).
• Skilljar: Customer and partner training LMS with strong white-label and extended-enterprise focus — direct competitor for Claned's product training and extended enterprise use cases.
• Degreed: Learning experience platform (LXP) focused on skills development, content aggregation, and analytics — competing with Claned in the LXP category and analytics narrative.
• Moodle: Open-source LMS platform widely deployed in education and corporate training. Competitor primarily on price in the education/vocational segment where Claned serves customers like CAPYEI and Finn Church Aid.
• 360Learning: Collaborative learning platform combining LMS with peer learning and AI-assisted course authoring — closely aligned with Claned's social learning and AI-assisted design value proposition.
• LearnDash: WordPress-based LMS popular with course creators and consultants — overlapping with Claned's "Single Plan" tier for individual consultants and coaches at €6/user/month.

Broad incumbents

• Cornerstone OnDemand: Large enterprise talent management suite with LMS as one module. Represents the incumbent threat at the high end of Claned's enterprise pipeline, with vastly greater sales/marketing resources.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Claned_
• YouTubeyoutube.com/@clanedinfo
• Facebookfacebook.com/claned
• LinkedInlinkedin.com/company/3631330
• Instagraminstagram.com/clanedworld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds8 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claned Group