HOOD

Utility Connection Serviceshood.ai

BeMoved (formerly HOOD.ai) is an Australian digital self-serve platform that helps residential movers connect and transfer electricity and gas utilities with leading providers AGL, Origin, and Energy Australia, earning revenue through provider referral fees on a free consumer service.

Company typePrivate
Founded2018
HeadquartersCamberwell, Australia
Headcount11–50
GTM typeB2C
OfferingServices

What HOOD does

BeMoved Pty Ltd (formerly HOOD.ai) is an Australian private company operating a digital self-serve platform that helps residential movers connect, transfer, and disconnect electricity and gas utilities across Australia. Founded in 2018 and headquartered in Camberwell, Australia, the company serves homeowners and renters relocating within Australia by enabling them to enter an address, compare plans from partner providers, and complete utility connections online in minutes without phone calls. The core technology is a web-based platform with pre-filled utility application forms that integrate with Australia's three largest energy retailers — AGL, Origin, and Energy Australia — through referral arrangements.

The business model is a product-led-growth affiliate/referral model: the service is 100% free for end users with no hidden fees, lock-in contracts, or exit fees, while revenue is generated through referral fees paid by energy providers when customers complete a connection through the platform. BeMoved distributes via a single digital self-serve website (bemoved.com.au) supported by organic social media presence on Facebook, Instagram, LinkedIn, and YouTube, with no physical retail or field sales force. The company employs 11-50 people and has raised approximately $14.8M across two disclosed funding rounds (a $3M seed led by BRC Capital in 2019 and an $11.8M round in 2021). On 27 March 2024, HOOD.ai was acquired by and rebranded into the BeMoved family, expanding the product surface to include an address-change service alongside utility connections. CEO and founder Tommy Fraser leads the company.

HOOD firmographics

Firmographics

Name: HOOD
Legal name: BeMoved Pty Ltd
Website: https://hood.ai
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: BeMoved (formerly HOOD.ai) is an Australian digital self-serve platform that helps residential movers connect and transfer electricity and gas utilities with leading providers AGL, Origin, and Energy Australia, earning revenue through provider referral fees on a free consumer service.
Ownership category
akta.pro rank

HOOD industry classification

Industry

Product category: Utility Connection Services
NAICS: Electric Power Distribution (221122), Utilities (22)
akta.pro primary industry: Remote Connect/Disconnect & Shutoff/Reconnection Management (EUAJACAG)

Keywords

Utility connection services
Home moving platform
Residential energy switching
Energy provider comparison
Address change notifications

Where HOOD is headquartered

Location

Headquarters

HQ city: Camberwell
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

HOOD business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

Referral fees from energy providers: Energy providers (AGL, Origin, Energy Australia) pay a referral fee to BeMoved when customers connect electricity or gas using the BeMoved service. This does not affect the price customers pay or the plans available to them. The service is free for end users.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Free consumer service

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

HOOD product offering

Product offering

Core offering

HOOD (now operating as BeMoved Pty Ltd) provides a free digital platform that helps Australian residential movers connect electricity and gas services from Australia's leading energy providers. Users enter their address, compare provider plans, and complete utility connections online in minutes without phone calls. The service also supports disconnecting utilities at the previous address and notifying contacts of an address change.

Product overview

BeMoved (formerly HOOD.ai) is a single unified digital service platform for home relocation utilities. The core product enables users to transfer or connect electricity and gas services by entering their address, selecting from partnered Australian energy providers (AGL, Origin, Energy Australia), and completing the connection digitally in minutes. The platform also offers address change services as part of the moving experience.

Differentiator

Problem solved

Functional benefit

Products and services

BeMoved (formerly HOOD.ai) Free digital platform that helps Australian residential movers (homeowners and renters) connect electricity and gas services from leading energy providers including AGL, Origin, and Energy Australia. Users enter their address, compare provider plans, and complete utility connections online in minutes without phone calls. The platform also supports disconnecting utilities at the previous address and provides an address change notification service.

Quantifiable outcome

Digital connection process completed in minutes

Companies that use HOOD

Customer profile

Segments1 record

Ideal customer profiles1 record

HOOD technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

HOOD partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

AGLcoreChannel Partner/ Reseller/ DistributorAGL is one of BeMoved's partner energy providers. BeMoved receives referral fees when customers connect electricity or gas with AGL through the platform. AGL is described as one of Australia's top-tier energy providers.
OrigincoreChannel Partner/ Reseller/ DistributorOrigin is one of BeMoved's partner energy providers. BeMoved receives referral fees when customers connect electricity or gas with Origin through the platform. Origin is described as one of Australia's top-tier energy providers.
Energy AustraliacoreChannel Partner/ Reseller/ DistributorEnergy Australia is one of BeMoved's partner energy providers. BeMoved receives referral fees when customers connect electricity or gas with Energy Australia through the platform. Energy Australia is described as one of Australia's top-tier energy providers.

Recent moves6 records

Expansion highlights4 records

HOOD competitors and assessment

Company assessment

Direct peers

iSelect: iSelect is one of Australia's largest comparison platforms, originating in utilities (electricity and gas) and expanding into insurance and financial products. It is the closest direct competitor to HOOD/BeMoved in the home-mover utility connection funnel in Australia.
Compare the Market Australia: Compare the Market is a household-name comparison aggregator serving Australian consumers across energy, broadband, insurance and finance. Overlap with BeMoved is direct in the energy-connection comparison and switch flow.
Finder Australia: Finder operates a content- and comparison-led platform for utilities, insurance and financial products in Australia. It is functionally comparable as a digital energy-comparison and referral channel for residential consumers.

Emerging players

Selectra: Selectra is a multi-country energy comparison and switch service with operations in Australia. It offers the same type of digital-only utility connection assistance that BeMoved does, but with a global footprint and multi-vertical focus.
REA Group (realestate.com.au): REA Group owns Australia's dominant residential property portal and captures high-intent mover traffic at the moment of relocation. It is thematically comparable as a potential distribution partner or competitor for mover-services monetization (utilities, broadband, insurance).
Domain Group: Domain is one of Australia's two leading residential property portals. It owns the same mover-intent moment that drives utility connections, making it a natural distribution channel or adjacency for BeMoved.

Broad incumbents

AGL Energy: AGL is one of Australia's largest energy retailers and a core referral partner of BeMoved. It is comparable because it is both a supply-side participant in the same value chain and a potential competitor building direct digital onboarding.
Origin Energy: Origin is a major integrated Australian energy retailer and a core referral partner of BeMoved. It sits in the same value chain and could disintermediate comparison platforms via its own digital tooling.
EnergyAustralia: EnergyAustralia is one of Australia's largest electricity and gas retailers and a referral partner. It is a broad incumbent in the same end-customer energy market BeMoved targets.

Others

Move My Stuff / OneFlare: OneFlare/Move-My-Stuff marketplaces serve the broader moving experience in Australia (removalists, related services). They are adjacent ecosystem participants in the relocation journey where BeMoved could embed utility connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

HOOD financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HOOD leadership team

Management profile

Number of profiles

Profiles1 record

HOOD funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HOOD M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOOD

What does HOOD do?

Is HOOD a public or private company?

HOOD is a private company. It is classified as corporate owned and is currently operating.

When was HOOD founded?

HOOD was founded in 2018. It employs 11 to 50 people.

Where is HOOD based?

HOOD is headquartered in Camberwell, Australia, in the Oceania region.

How does HOOD make money?

One revenue line is on record: referral fees from energy providers.

Who are HOOD's main competitors?

Direct peers on record are iSelect, Compare the Market Australia and Finder Australia. Emerging players are Selectra, REA Group (realestate.com.au) and Domain Group. Broad incumbents are AGL Energy, Origin Energy and EnergyAustralia. Move My Stuff / OneFlare is listed as an others.

Does HOOD have an API?

No public API is recorded for HOOD.

What industry is HOOD in?

HOOD's product category is Utility Connection Services. Its primary akta.pro industry code is EUAJACAG, Remote Connect/Disconnect & Shutoff/Reconnection Management. Its NAICS code is 221122.