Expecting.ai

What Expecting.ai does

Expecting.ai, operating as Expecting Ltd. under Delaware law and headquartered in Cresskill, New Jersey, runs an AI-powered fertility marketplace that connects intended parents with surrogates, egg donors, sperm donors, and a network of fertility service providers. The platform offers free browsing of what the company positions as the largest US database of verified surrogate, egg donor, and sperm donor profiles, supplemented by directories of fertility agencies, clinics and cryobanks, legal consultants, escrow services, insurance agencies, and mental health professionals. User journeys are guided by matching wizards that intake preferences across budget, location, timeline, ethnicity, education, and clinical affiliation, and Aimee — the company's AI fertility assistant launched in October 2025 — provides 24/7 conversational support that retrieves information from verified provider data and steers users to relevant profiles. Free database access is gated behind a $99/month premium subscription that unlocks contact with agencies and clinics regarding any profile. Marketing is largely product-led and content-driven, leveraging an extensive blog, a state-by-state US surrogacy law guide, and earned media coverage across business and lifestyle outlets. The company was founded in 2020, has been described as having 11–50 employees, and raised approximately $1M in November 2021 alongside a Google for Startups grant in April 2022; no subsequent institutional rounds are disclosed in the input. Leadership comprises Nadav Raanan (co-founder and CEO), Dana Lahav (CPO), and Danielle Sanford (CCO).

Name

Expecting.ai

Legal name

Expecting Ltd.

Website

https://expecting.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Expecting.ai is an AI-powered fertility marketplace that connects intended parents with surrogates, egg donors, sperm donors, and fertility service providers through a free database plus $99/month premium subscription, supported by the Aimee AI assistant and matching wizards.

Ownership category

akta.pro rank

Product category

Fertility Marketplace

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

Keywords

• Fertility marketplace
• Surrogacy matching
• Egg donor database
• Sperm donor matching
• Fertility services platform

Headquarters

HQ city

Cresskill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Users pay $99/month subscription to access premium features including contacting agencies and clinics regarding any profile. The platform offers free database access with premium upsell for contact capabilities.
2. Marketplace Commission: Platform connects fertility providers (agencies, clinics) with intended parents. The company acts as an intermediary, facilitating connections between parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Expecting.ai operates an AI-powered online fertility marketplace that connects intended parents with surrogates, egg donors, sperm donors, fertility agencies, clinics, legal consultants, escrow services, insurance providers, and mental health professionals. Users access free searchable databases of verified profiles and pay a $99/month premium subscription to contact providers, supported by the proprietary Aimee AI fertility assistant that delivers personalized matching and 24/7 conversational guidance.

Product overview

Expecting.Ai is an AI-powered fertility marketplace platform that operates as a unified ecosystem connecting intended parents with surrogates, egg donors, sperm donors, and fertility service providers. The core platform is built around Aimee, the world's first AI fertility assistant launched in October 2025, which provides 24/7 conversational support drawing from a verified global fertility database. The platform offers interconnected directories for surrogates, egg donors, sperm donors, fertility agencies, clinics, legal consultants, escrow services, insurance agencies, and mental health professionals, all connected through AI-powered matching algorithms. Users can access free profile browsing with a subscription model ($99/month) for contact capabilities, and benefit from guided matching wizards for surrogates, sperm donors, and agencies. The platform also provides educational resources through its blog and an interactive US surrogacy law guide.

Differentiator

Problem solved

Functional benefit

Brands

• Aimee: AI fertility assistant providing real-time guidance, personalized advice, and connections to fertility providers. Aimee is the world's first AI fertility assistant supporting intended parents, surrogates, and donors through fertility journeys.

Products and services

• Expecting.Ai Platform AI-powered online fertility marketplace connecting intended parents with surrogates, egg donors, sperm donors, agencies, clinics, legal consultants, escrow services, insurance providers, and mental health professionals. Free database access with $99/month premium subscription for contact capabilities.
• Aimee AI Fertility Assistant Conversational AI assistant that delivers real-time guidance, personalized advice, and provider recommendations to intended parents, surrogates, and donors through a chat interface on the Expecting.Ai platform.
• Surrogate Database Largest US database of verified surrogate mother profiles, searchable and filterable by location, compensation, age, ethnicity, marital status, religion, education, parental status, and other preferences.
• Egg Donor Database

Quantifiable outcome

• Reduced search times for fertility information
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Circle Surrogacy & Egg Donation: Full-service surrogacy and egg donation agency with global intake. Most direct competitor to Expecting.Ai's matchmaking flow, but operates as a vertically integrated agency rather than a multi-agency marketplace.
• ConceiveAbilities: Surrogacy and egg donation agency with a large pre-screened surrogate database and an emphasis on faster matching — directly comparable to Expecting.Ai's surrogate-database and matching-wizard proposition.
• Worldwide Surrogacy: Cross-border surrogacy agency serving intended parents from the US, Europe, and Asia. Comparable to Expecting.Ai on the international-journey use case and on curating a roster of vetted surrogates.
• Egg Donor America: Long-standing egg donor database and matching service. Directly comparable to Expecting.Ai's egg-donor directory and physical-attribute filtering (hair, eye, ethnicity) experience.

Broad incumbents

• Carrot Fertility: B2B fertility benefits platform sold to employers; covers IVF, IUI, surrogacy, and adoption. A incumbent in the broader family-building space but sells through HR/benefits rather than direct-to-consumer matching.
• Progyny: Public fertility benefits management company. Competes for the same employer-sponsored family-building dollar and increasingly bundles surrogacy/adoption support — an indirect incumbent comparable on beneficiary experience.
• Maven Clinic: Virtual care platform for reproductive, family, and pediatric health, including fertility and surrogacy guidance. Competes for the digital front door of the same intended-parent journey.

Emerging players

• Glow: Consumer fertility app spanning cycle tracking, conception, and men's fertility, with an egg-freezing and IVF community. Overlaps with Expecting.Ai on early-stage intended-parent audience and content.
• Cofertility: Egg-freezing and egg-sharing platform with strong content and donor-matching components. Directly overlapping on the egg-donor journey and on the audience of women exploring third-party reproduction.
• FertilityIQ: Fertility clinic and doctor reviews plus educational courses for intended parents. Adjacent peer sharing the educational/content-marketing lane Expecting.Ai uses to acquire users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ExpectingAi
• Facebookfacebook.com/ExpectingAi
• LinkedInlinkedin.com/company/expecting-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expecting.ai