Airwallet

What Airwallet does

Airwallet is a Denmark-based fintech-IoT company that provides a mobile and cashless payment platform purpose-built for the shared laundry industry. Founded in 2018 in Odense as a university spinout by Christian B. Mortensen (CEO), Nickolai K. Isaksen (CCO), and Morten U. Voss (CTO), the company retrofits existing washing machines and dryers with its proprietary Airwallet PRO device — a Bluetooth-enabled module that requires no WiFi or machine-to-internet connection and can be installed in under 30 minutes — alongside the Anton payment terminal built on Stripe Terminal infrastructure. The platform unifies a consumer-facing mobile app (with machine booking, availability checks, push notifications, and balance management), an Operator Dashboard (real-time revenue and machine analytics, automated revenue splitter, contract management, and proactive Actions alerts for outages and breakdowns), and PCI DSS Level 1-certified payment processing.

Airwallet serves three primary customer types: distributors and route operators of laundry equipment, property owners and administrators managing shared laundry rooms, and end-user laundry consumers. Its go-to-market is predominantly channel-led through a tiered certified partner network spanning 50+ countries in Europe, the US, Australia, New Zealand, and select Asian markets, with Premium partners receiving qualified lead routing, partner-map placement, and an official certification stamp; self-serve mobile-app distribution via Google Play, Apple App Store, and Huawei AppGallery complements the channel motion.

The company monetizes through a fixed monthly subscription per location with 0% transaction fees and all-inclusive feature access, complemented by hardware sales of the Airwallet PRO device and Anton terminal, and an optional white-label/co-branded app offering for partners. To date Airwallet has disclosed approximately $876K in funding across two rounds (Nortec in 2022, Zentavo VC in 2024) and claims market leadership in Danish laundry payments with the position of fastest-growing player in Europe, supported by a Danish patent (DK 181118), GDPR compliance, and a US regional office in Hollywood, Florida.

Name

Airwallet

Legal name

Airwallet ApS

Website

https://airwallet.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Airwallet provides a Bluetooth-enabled mobile and cashless payment platform for shared laundries, serving equipment distributors, property owners, and end users across 50+ countries via a certified partner network and a fixed monthly subscription with 0% transaction fees.

Ownership category

akta.pro rank

Product category

Laundry Payment Software

akta.pro primary industry

Card/App-Based Self-Service Laundromats (HSAJAAAB)

akta.pro secondary industries

Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)

Keywords

• Laundry payment systems
• Cashless laundry solutions
• Mobile payment platform
• Laundry management software
• Payment terminal hardware

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Monthly Subscription (Dashboard): Fixed monthly subscription fee for access to the Operator Dashboard and management features. No additional transaction fees or service costs - everything included in the subscription.
2. Hardware Sales: Sale of Airwallet PRO devices for machine payment enablement and Anton payment terminals for card payments.
3. White-label Customization: Optional white-label application customization for partners at a low additional cost, allowing partners to integrate their brand identity into the payment application.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Airwallet provides an integrated cashless payment and management platform for laundries, combining the Airwallet PRO hardware device (Bluetooth-enabled payment enabler for washing machines), the Anton card payment terminal (built on Stripe Terminal), a smartphone payment app with booking system, and a cloud-based Operator Dashboard for fleet analytics, revenue sharing, and contract management. The platform is sold to laundry equipment distributors, property owners, and laundromat operators primarily through a global channel partner network spanning 50+ countries.

Product overview

Airwallet is a laundry payment platform offering a unified product ecosystem with multiple integrated components. The core platform consists of The Dashboard (central management system), The App (mobile payment solution), and Anton Terminal (card payment hardware). These work together as the primary payment infrastructure, with Anton respecting bookings made from the app and vice versa. Additional modules include Tools for Your Fleet (Grow Your Route) for route operators, Revenue Splitter for automated revenue sharing, Contracts management, Actions for real-time alerts, and a Booking System for machine reservations. The platform also offers premium add-ons including Airwallet Ark (subscription model), a Loyalty Program, and Co-Branded App customization for partners. Airwallet PRO is the hardware device that enables payment acceptance on machines. All products and software are developed in-house at the company's headquarters in Odense, Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Anton: The cashless payment terminal for laundromats - a central payment point with contactless and Chip+PIN capability, built with Stripe Terminal
• Airwallet PRO
• Airwallet Ark

Products and services

• The Dashboard (Operator Dashboard) Central cloud-based laundry management platform providing real-time monitoring of revenue, machine starts per day, active users, transaction history, automated bookkeeping reports with payouts, revenue splitter for automated revenue sharing, contract management with renewal tracking, and Actions proactive alerts for power outages, machine breakdowns, and configuration errors. Sold on a fixed monthly subscription to laundromat owners, property owners, and distributors.
• The App (Airwallet Mobile Payment App) Smartphone mobile payment application available on Google Play, Apple App Store, and Huawei AppGallery. Allows laundry users to pay for laundry directly from their phone, check machine availability, book machines, receive notifications when cycles complete, and manage automatic top-ups and balance. Accepts Apple Pay, Google Pay, Visa, Mastercard, American Express, Maestro, and Discover.
• Anton Terminal Central cashless payment terminal for laundromats accepting contactless and Chip+PIN card payments. Built with 1.5mm sheet metal housing and a 10.5-inch touchscreen, runs on Stripe Terminal infrastructure, and supports remote machine start, live machine status, and multilingual operation in 15 languages. PCI DSS Level 1 compliant with built-in tamper detection and end-to-end encryption.
• Airwallet PRO Device Proprietary hardware device that enables cashless payment on laundry equipment. Connects to a smartphone via Bluetooth wireless technology within a 20-meter radius, requires no WiFi or internet at the machine, and installs in under 30 minutes. Features potential-free relay for start signals and monitors AC or DC busy signals to prevent double payments. Dimensions 107mm x 73mm x 28mm; powered by 100-240VAC or 24 VDC.

Quantifiable outcome

• 92% of support cases resolved on first contact
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

19 partnerships are on record, tiered core and premium.

• L'EASY BusinesscoreChannel Partner/ Reseller/ DistributorDanish distributor of Airwallet payment solutions. Partner since early growth stage, serving laundromat owners with full insight into business performance through Airwallet dashboard.
• Nortec A/SpremiumChannel Partner/ Reseller/ DistributorDanish family-owned company established in 1988, offering sales and rentals of professional laundry machines and total solutions. Core competence in servicing laundries. Premium partner offering Airwallet payment solutions.
• PayPerWashpremiumChannel Partner/ Reseller/ DistributorMarket leaders in administration and operation of shared laundries in housing associations, owners' associations, cooperative housing, and other laundromat locations with payment and booking systems. Premium partner.
• Electrolux Professional DKpremiumChannel Partner/ Reseller/ DistributorPremium partner offering professional laundry solutions with Airwallet payment integration. Provides nationwide support and service.
• Atlantis Laundry Equipment s.r.o.coreChannel Partner/ Reseller/ DistributorCzech distributor building and servicing laundromats and apartment laundries. Found Airwallet as the right solution for cashless payments after evaluating several companies.
• AqualyspremiumChannel Partner/ Reseller/ DistributorPremium partner serving French market for over 15 years with reliable and efficient private laundry services. Manages more than 500 laundries across France representing 6,000 machines. Focus on sustainability and optimizing laundry projects.
• Lav-MaticpremiumChannel Partner/ Reseller/ DistributorPremium partner operating nationwide in France, equipping and managing digital laundries in group accommodation facilities. Manages over 540 sites and 3,500+ machines. Pioneer in connected laundries since 2018.
• HydroleasecoreChannel Partner/ Reseller/ DistributorFrench partner promoting Airwallet connected solution throughout France. Customers appreciate the user-friendly, easy to install, and simple to manage solution.
• BehrmannpremiumChannel Partner/ Reseller/ DistributorPremium partner in Germany since 1959 specializing in professional laundry technology for housing construction, housing management, communal laundry rooms, and student residences. Authorized Miele Professional partner.
• United LaundrypremiumChannel Partner/ Reseller/ DistributorPremium partner in Ireland offering service contracts, rental, leasing, profit share, and high street coin laundry through Washbox brand. Four full-time engineers covering all sectors including hospitals, nursing homes, student accommodations.
• Wolf LaundrypremiumChannel Partner/ Reseller/ DistributorPremium partner in UK founded by engineers with true passion for laundry. Founding members are hands-on and sit on the board with investment partners from Schulthess Machines AG. Focused on customer-first culture.
• Forbes ProfessionalpremiumChannel Partner/ Reseller/ DistributorPremium partner in UK since 1926, providing commercial laundry, catering equipment, and TV & AV solutions. Family-owned business with local expertise and nationwide support, offering consultative sales, free installations, and ongoing support.
• LDL GroupcoreChannel Partner/ Reseller/ DistributorFamily-owned company with 70 employees in Deinze, Belgium offering professional total solutions (machines, installation, and after-sales service) that simplify daily work for laundry owners.
• Electrolux Professional NorwaypremiumChannel Partner/ Reseller/ DistributorPremium partner in Norway offering professional laundry solutions. Machines designed to last with advanced technology reducing water and energy consumption. Nationwide support and service.
• JakopremiumChannel Partner/ Reseller/ DistributorPremium partner supplying professional laundry solutions throughout Norway. Offers complete solutions from consulting and design to delivery, installation, and service with own service team.
• New Jersey Commercial Laundry RepaircoreChannel Partner/ Reseller/ DistributorUS distributor partner deploying Airwallet in multi-housing laundry facilities. Deployed 200+ units with zero service calls. Focused on eliminating debit card holds for government-assisted housing residents.
• Stripe TerminalcoreTechnology or IntegrationStripe Terminal powers the Anton payment terminal hardware and software. Stripe Terminal released in 2018 and currently available in 21 countries. Provides secure payment processing with built-in tamper detection and E2EE encryption.
• App Store (Apple)coreTechnology or IntegrationApple App Store distribution partner for Airwallet mobile payment app, enabling iOS users to download and use the payment application.
• Google PlaycoreTechnology or IntegrationGoogle Play distribution partner for Airwallet mobile payment app, enabling Android users to download and use the payment application.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PayRange: US-based mobile payment platform purpose-built for unattended machines including laundromats, vending, and amusement. Closest direct competitor to Airwallet, with a similar app-based, Bluetooth/QR payment model targeting the same laundry end-users.

Broad incumbents

• Cantaloupe: Public unattended-payments provider (formerly USA Technologies) serving vending, laundry, and amusement with cashless terminals and a management dashboard. Operates at much larger scale and broader verticals than Airwallet, with overlapping laundry exposure.
• Nayax: Global cashless payment and telemetry provider for unattended retail (vending, coffee, laundry, EV charging). Comparable to Airwallet in targeting unattended-machine operators with hardware + software bundles, but at significantly greater scale and vertical breadth.
• CSC ServiceWorks: Large US operator of coin and cashless laundry routes in multi-housing and校园 settings, with its own payment and management infrastructure. Comparable end-market (shared-housing laundry) and partly overlapping payment product, though vertically integrated as an operator.
• SumUp: European-headquartered mobile POS and payment-acceptance platform serving SMBs across many verticals. Comparable payment-acceptance technology stack and European SMB distribution, but not laundry-specific and lacking Airwallet's hardware-machine integration.
• Block (Square): Global mobile payment and commerce platform whose hardware readers and software stack could be positioned for unattended-retail use cases including laundry. Material scale advantage but no specialized laundry offering comparable to Airwallet's PRO device and operator dashboard.

Others

• Stripe: Powers Airwallet's Anton terminal via Stripe Terminal and underpins its payment processing infrastructure. Not a competitor in the laundry vertical, but a critical enabling technology provider whose roadmap and pricing directly shape Airwallet's economics and geographic reach.

Emerging players

• KiosoK: Provider of unattended payment and kiosk solutions for laundromats and similar self-service environments. Closely comparable to Airwallet in target use case and customer profile, though with a different product emphasis on kiosk-style terminals rather than mobile-first payment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/airwallet-dk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airwallet