LocusLabs
LocusLabs (now Atrius Wayfinder) provides indoor 3D mapping and Blue Dot wayfinding technology for airports, corporate buildings, arenas, and retail venues. Acquired by Acuity Brands in December 2019, it operates within Acuity's Atrius cloud building applications portfolio, serving enterprise customers globally via subscription-based licensing.
- Company typePrivate
- Founded2014
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LocusLabs does
LocusLabs was founded in 2014 as a geospatial data services company focused on indoor spatial intelligence for venues where GPS is unreliable or unavailable. The company built proprietary Blue Dot indoor positioning and 3D mapping technology, and established a presence in the aviation industry through deployments at major airports worldwide, including Heathrow Airport. LocusLabs raised approximately $5.4 million across seed and early-stage rounds (2014–2017) from investors including SkyDeck Berkeley, TSVC, and Acorn Pacific Ventures before being acquired by Acuity Brands (NYSE: AYI) in December 2019.
Following the acquisition, LocusLabs was rebranded as Atrius Wayfinder and integrated into Acuity's Atrius portfolio of cloud applications for buildings. Wayfinder is the spatial intelligence component of a broader Atrius suite that includes Atrius Energy (energy management), Atrius Sustainability (carbon accounting), Atrius Facilities (cloud building management), Atrius Locator (asset tracking), and Atrius DataLab (building digital twin). The platform serves primary customers in aviation, with secondary segments in corporate buildings, conference halls, arenas, and retail environments.
The business model operates on a B2B enterprise SaaS basis, with subscription-based licensing of the cloud platform, quote-based pricing tailored to venue scale, and direct enterprise field sales supported by demo scheduling. Recent product development has emphasized accessibility (WCAG 2.2 AA compliance) and AI-powered features, including a conversational AI Map Assistant introduced in February 2026 and expanded APIs in the May 2026 Spring Updates release. The company is headquartered in Oakland, California, and operates as part of Acuity Brands, though Wayfinder-specific financials are not separately disclosed.
LocusLabs firmographics
Firmographics- Name
- LocusLabs
- Legal name
- LocusLabs (acquired brand, now operating as Atrius Wayfinder)
- Website
- https://locuslabs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- LocusLabs (now Atrius Wayfinder) provides indoor 3D mapping and Blue Dot wayfinding technology for airports, corporate buildings, arenas, and retail venues. Acquired by Acuity Brands in December 2019, it operates within Acuity's Atrius cloud building applications portfolio, serving enterprise customers globally via subscription-based licensing.
- Ownership category
- akta.pro rank
LocusLabs industry classification
Industry- Product category
- Indoor Mapping & Wayfinding Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Indoor Mapping & Wayfinding Platforms (BPAMANAG)
- akta.pro secondary industry
- Passenger Information, Wayfinding & Signage (THABALAH)
Keywords
Where LocusLabs is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LocusLabs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Licensing: Atrius Wayfinder operates as part of Acuity Brands' comprehensive portfolio of cloud applications for buildings. The product is offered as a cloud-based platform for indoor navigation and spatial intelligence, likely through enterprise licensing arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
LocusLabs product offering
Product offeringCore offering
Atrius Wayfinder (formerly LocusLabs) provides 3D indoor maps and Blue Dot wayfinding technology that enables precision indoor navigation and spatial intelligence for large venues where GPS is unavailable. The product is deployed primarily in airports, conference halls, arenas, corporate buildings, and retail environments, and is part of the broader Atrius portfolio of cloud applications for buildings under Acuity Brands.
Product overview
Atrius is a portfolio of cloud applications for buildings, spanning energy management, sustainability reporting, building automation, and spatial intelligence. The platform operates as a unified platform with modular solutions. LocusLabs, acquired by Acuity Brands in December 2019 and rebranded as Atrius Wayfinder, provides the spatial intelligence foundation with 3D indoor mapping and Blue Dot navigation technology. The portfolio includes Atrius Energy for energy data centralization, Atrius Sustainability for carbon accounting, Atrius Facilities for cloud-based building management, Atrius Locator for real-time asset tracking, and Atrius DataLab as a building digital twin platform. These products integrate to deliver precision location and spatial data within Acuity Brands' intelligent building ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Atrius Wayfinder: Intuitive 3D maps for navigating and exploring indoor spaces, formerly known as LocusLabs.
Products and services
- Atrius Wayfinder Intuitive 3D maps for navigating and exploring indoor spaces. Formerly known as LocusLabs, this product provides precision location and spatial data with Blue Dot wayfinding technology. Designed for airports, arenas, conference halls, corporate buildings, and large venues where GPS is unavailable. Includes AI Map Assistant for conversational wayfinding and WCAG 2.2 AA accessibility compliance.
- Atrius Energy
Quantifiable outcome
- Redefined the personal navigation experience for the entire aviation industry
Companies that use LocusLabs
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
LocusLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
LocusLabs partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
LocusLabs competitors and assessment
Company assessmentDirect peers
- MazeMap: MazeMap provides indoor mapping and wayfinding for universities, hospitals, airports, and corporate campuses. It is the closest direct competitor to Atrius Wayfinder in indoor 3D maps and Blue Dot–style wayfinding as a SaaS product.
- Mappedin: Mappedin offers indoor mapping, wayfinding, and mall/retail directory experiences as developer APIs and SDKs. Overlaps directly with Atrius Wayfinder's venue-mapping and turn-by-turn indoor navigation capabilities for airports, malls, and large venues.
- Mapsted: Mapsted delivers hardware-free indoor location and wayfinding using proprietary positioning algorithms. Competes head-on with Blue Dot indoor positioning for malls, airports, hospitals, and large public venues.
- Pointr: Pointr provides indoor positioning, wayfinding, and digital mapping for retail, healthcare, and airports. Directly comparable cloud wayfinding platform with similar aviation and large-venue focus.
- Situm: Situm offers indoor positioning and wayfinding SDKs for malls, airports, and healthcare. Comparable indoor wayfinding platform with similar developer/API delivery model to Atrius Wayfinder's new APIs.
Broad incumbents
- HERE Technologies: HERE provides location and mapping platforms including indoor venue maps across automotive, logistics, and enterprise. A broad incumbent whose venue/indoor products compete against Atrius Wayfinder in enterprise mapping.
- Esri (ArcGIS Indoors): Esri's ArcGIS Indoors provides indoor mapping, wayfinding, and spatial analytics for facilities, campuses, and airports. A broad incumbent GIS player whose indoor product suite overlaps with Atrius Wayfinder in enterprise venue mapping.
- Cisco DNA Spaces: Cisco DNA Spaces delivers indoor location and wayfinding services over enterprise Wi-Fi networks. Competes with Atrius Wayfinder by bundling indoor positioning into the enterprise networking stack.
- Aruba (HPE) Location Services: Aruba's Meridian-powered location services provide indoor mapping, wayfinding, and asset tracking over Aruba Wi-Fi. A broad incumbent that competes by embedding positioning in the networking refresh.
- Google Maps Platform: Google Maps Platform now includes indoor Live View / wayfinding for selected venues. A broad incumbent whose indoor coverage and developer APIs compete against purpose-built indoor wayfinding platforms like Atrius Wayfinder.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LocusLabs social profiles
Digital presenceLocusLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
LocusLabs leadership team
Management profileNumber of profiles
LocusLabs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LocusLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LocusLabs
What does LocusLabs do?
Atrius Wayfinder (formerly LocusLabs) provides 3D indoor maps and Blue Dot wayfinding technology that enables precision indoor navigation and spatial intelligence for large venues where GPS is unavailable. The product is deployed primarily in airports, conference halls, arenas, corporate buildings, and retail environments, and is part of the broader Atrius portfolio of cloud applications for buildings under Acuity Brands.
Is LocusLabs a public or private company?
LocusLabs is a private company. It is classified as corporate owned and is currently acquired.
When was LocusLabs founded?
LocusLabs was founded in 2014. It employs 11 to 50 people.
Where is LocusLabs based?
LocusLabs is headquartered in Oakland, United States, in the North America region.
How does LocusLabs make money?
One revenue line is on record: software Platform Licensing.
Who are LocusLabs's main competitors?
Direct peers on record are MazeMap, Mappedin, Mapsted, Pointr and Situm. Broad incumbents are HERE Technologies, Esri (ArcGIS Indoors), Cisco DNA Spaces, Aruba (HPE) Location Services and Google Maps Platform.
Does LocusLabs have an API?
Yes. Atrius Wayfinder offers APIs for indoor navigation functionality. The Spring 2026 Updates blog mentions 'New APIs' as part of spatial intelligence updates. Support documentation is available at docs.atrius.com.
What industry is LocusLabs in?
LocusLabs's product category is Indoor Mapping & Wayfinding Software. Its primary akta.pro industry code is BPAMANAG, Indoor Mapping & Wayfinding Platforms, with a secondary code of THABALAH, Passenger Information, Wayfinding & Signage. Its NAICS code is 541512 and its SIC code is 4899.