Feel

What Feel does

Feel is a Paris-based digital health company that operates a self-therapy mobile application (iOS and Android) delivering a structured Cognitive and Behavioral Therapy (CBT/TCC) program for adults with mild to moderate depression. The app's 5-step therapeutic process combines psychoeducation, behavioral activation, cognitive restructuring, relaxation exercises, and progress tracking, supplemented by over 85 CBT/ACT sessions, validated psychological self-assessment tools (PHQ-9, GAD-7, CBI, HAMD-21, MINI, MDQ, Holmes-Rahe), podcasts, and a French-language content blog. The product was developed with a multidisciplinary clinical team that includes a psychiatrist, CBT researchers, a clinical psychologist, a former mental-health nurse, and a PharmD, and data is handled under ISO 27001 anonymization and encryption standards.

The business is monetized through a freemium D2C model: a free "Découverte" tier exposes the psychoeducation content and printable exercises, while a Premium subscription at €4.99/month (with a 14-day free trial) unlocks personalized exercises, all relaxation content, negative-thought management tools, and direct Q&A with psychiatrists. Distribution is product-led and entirely channeled through the Apple App Store and Google Play Store, supported by organic content marketing on YouTube, Instagram, LinkedIn, TikTok, and email newsletter lead magnets. The company has cumulatively reached 37,000+ downloads with a 4.8/5 App Store rating and published pilot-study results in 2025 reporting a 2x reduction in depressive symptoms at two months when Feel is added to standard medical follow-up.

Operationally, Feel is a private, early-stage company founded in 2024, headquartered in Paris, with a team of 1-10 employees. It raised a $1.07M seed round in April 2024 from undisclosed investors, has no disclosed follow-on financing, and has begun signaling B2B intent through a dedicated health-professional partnership page on its website. The current scope is French-speaking markets, with no disclosed expansion beyond France, and the company faces no disclosed regulatory actions in its core market; it has, however, been named in an Indian Ministry of Information and Broadcasting platform-blocking action under Section 69A of the IT Act, which is immaterial to its current French operations but represents a cross-border regulatory risk.

Name

Feel

Legal name

Feel

Website

https://feelapp.care

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Feel is a French digital health company that operates a self-therapy mobile application delivering structured Cognitive and Behavioral Therapy programs for individuals with mild to moderate depression, monetizing through a €4.99/month premium subscription with a free discovery tier.

Ownership category

akta.pro rank

Product category

Digital Mental Health (Mobile Health Application)

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Mental health app
• Depression self-therapy
• Cognitive behavioral therapy
• Digital mental health
• Mobile therapy platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: The company generates revenue through a monthly premium subscription at €4.99/month. The premium tier unlocks personalized emotional management exercises, activities adapted to the user's energy level, all relaxation sessions, negative thought management tools, and direct access to ask questions to psychiatrists. Users receive a 14-day free trial before being charged.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Feel is a smartphone application delivering self-therapy based on Cognitive and Behavioral Therapies (CBT/TCC) for individuals with mild to moderate depression. The app provides a structured 5-step program covering psychoeducation, behavioral activation, cognitive restructuring, relaxation, and progress tracking, complemented by validated psychological self-assessment instruments (PHQ-9, GAD-7, CBI, Hamilton HAMD-21, MINI, among others). It is offered as a free Discovery tier (psychoeducation content with 85+ CBT/ACT sessions) plus a €4.99/month Premium subscription that unlocks personalized exercises, all relaxation sessions, and direct Q&A access to psychiatrists, under ISO 27001 data-security standards.

Product overview

Feel is a mobile health application offering a comprehensive self-therapy program based on Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT) principles for treating mild to moderate depression. The core product is the Feel mobile application (available on iOS and Android), which provides over 85 therapeutic sessions including psychoeducation videos, behavioral activation exercises, cognitive restructuring tools, and relaxation techniques. The offering includes a free Discovery tier and a Premium subscription (€4.99/month), along with supplementary resources such as validated psychological assessment tools (PHQ-9, GAD-7, CBI, Hamilton Scale, MINI), mental health podcasts, blog articles and guides, and downloadable therapeutic exercise materials. The app's methodology is grounded in clinical evidence cited on the platform, with 75% efficacy rate for CBT in treating depression and anxiety. The platform emphasizes user data privacy with ISO 27001 encryption standards and targets French-speaking users with localized content.

Differentiator

Problem solved

Functional benefit

Products and services

• Feel — Auto-Thérapie TCC Contre la Dépression (Mobile Application) Native iOS and Android smartphone application delivering self-therapy based on Cognitive and Behavioral Therapies (CBT/TCC) for adults and young people with mild to moderate depression. Provides 85+ CBT/ACT psychoeducation sessions, behavioral activation exercises, cognitive restructuring tools, a relaxation library, progress tracking, and direct Q&A with psychiatrists, under ISO 27001 data security.

Quantifiable outcome

• 75% efficacy rate of Cognitive Behavioral Therapies in treating depression and anxiety
• +4 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Headspace: Headspace is a leading global mental wellness app offering guided meditation, mindfulness, and CBT-informed content on a freemium subscription model — directly comparable to Feel's self-help subscription app for depression and anxiety.
• Calm: Calm is a global consumer mental wellness app delivering meditation, sleep, and anxiety content via subscription — comparable to Feel in distribution channel (app stores), monetization (subscription), and target audience (consumers seeking mental health self-help).
• Wysa: Wysa is an AI-augmented mental health chatbot delivering CBT-based self-therapy, mood tracking, and escalation to human therapists — comparable to Feel in CBT grounding, self-therapy positioning, and consumer subscription model.
• BetterHelp: BetterHelp is the largest online therapy platform connecting users to licensed therapists via subscription — comparable to Feel as a mental health subscription app distributed through app stores, though BetterHelp's core offering is human teletherapy rather than self-guided CBT.
• Happify: Happify delivers CBT- and positive-psychology-based self-help tracks via a consumer app subscription — directly comparable to Feel's structured CBT self-therapy programs, validated assessments, and outcomes-driven approach to depression and anxiety.
• Sanvello (Optum): Sanvello, now part of Optum, is a digital mental health app offering CBT, mindfulness, and peer support via subscription, with insurance/employer distribution — directly comparable to Feel in CBT-grounded self-therapy, with a more developed B2B payer channel.
• Big Health (Daylight, Sleepio): Big Health develops evidence-based digital therapeutics (Sleepio for insomnia, Daylight for anxiety) distributed through payers and employers — directly comparable to Feel as a clinically validated, CBT-based digital mental health product, with a more mature B2B/clinical channel.
• MindDoc: MindDoc is a European mental health app offering self-guided courses based on CBT and ACT, with validated symptom tracking and screening instruments — directly comparable to Feel in methodology (CBT/ACT), European market presence, and validated assessment suite (PHQ-9, GAD-7).

Broad incumbents

• Doctolib: Doctolib is the dominant French digital health platform for appointment booking and telehealth, with growing mental health offerings — comparable to Feel as a French digital health distribution channel, though Doctolib's primary business is broader patient-practitioner scheduling and teleconsultation rather than self-therapy content.

Regional players

• Qare: Qare is a French telehealth platform offering video consultations with general practitioners and specialists, including mental health professionals — comparable to Feel as a France-based digital mental health service, with a teleconsultation model that could be either a partner channel or a competitor for self-therapy users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@tcc_antidepression
• LinkedInlinkedin.com/company/feelappcare
• Instagraminstagram.com/tcc_antidepression
• TikToktiktok.com/@tcc_antidepression

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel