What Erbert does

Erbert (legally EatRight S.r.l.) is an Italian ready-to-eat meal operator founded in 2018 and headquartered in Milan, producing a portfolio of 50+ fresh, healthy dishes — main courses, bowls, pasta/rice, sides, sandwiches, fruit, desserts, and bakery items — prepared daily without preservatives and finished in roughly two minutes via microwave or oven. Each SKU carries the proprietary "Bollino Mangia Bene" nutritional badge displaying calories, proteins, and macronutrients, and is packaged in CPET Evolve by Faerch sustainable trays. The product is positioned as a healthy fast-food alternative for time-pressed urban consumers and corporate clients in Lombardy.

Revenue is generated unit by unit (no subscription), with individual dishes priced between €2.00 and €8.90. Erbert's go-to-market combines direct-to-consumer sales through company-owned stores and aggregators (Glovo, Cortilia), a dedicated B2B corporate lunch program via ErbertAziende.it — offering a 100+ dish menu, scheduled same-day delivery, and a €0.50 per-order delivery fee — plus partner retail chains and the food-waste platform Too Good To Go for surplus inventory. Payment optionality spans cards, cash, and the major Italian meal voucher schemes (Edenred, Sodexo, UpDay, Pellegrini, Satispay), making the brand accessible to both employees and voucher-using corporate buyers.

The company operates as a private Italian SME with a €500,000 share capital and a workforce in the 11–50 range. Its publicly disclosed funding amounts to approximately $5.9 million from impact investor Oltre Impact in July 2021. The brand carries 500+ Google reviews with a 5-star average, indicating an established but still-localized consumer base. Geographic operations remain concentrated in Lombardy, with no documented interregional expansion or named enterprise anchor customers in the available data.

Name

Erbert

Legal name

EatRight S.r.l.

Website

https://erbert.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Erbert (EatRight S.r.l.) is a Milan-based ready-to-eat meal operator that prepares and distributes 50+ fresh, healthy daily-made dishes through owned stores, delivery aggregators, and a dedicated B2B corporate lunch portal, serving health-conscious urban consumers and office clients across Lombardy.

Ownership category

akta.pro rank

Product category

Prepared Meal Services

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

akta.pro secondary industry

Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)

Keywords

• Healthy ready meals
• Prepared meal delivery
• Office lunch programs
• Nutritional labeled meals
• Single portion meals

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: One-time unit sales of individual ready meals to consumers through physical stores, delivery platforms, and partner locations. Each dish is priced individually with no subscription requirement.
2. B2B Corporate Lunch Program: Corporate partnerships through ErbertAziende.it where companies purchase lunch meals for employees. Orders placed before 11:00 for delivery by 13:00. Accepts meal vouchers and corporate payment methods.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Erbert prepares and sells fresh, healthy ready-to-eat meals daily, ready in 2 minutes via microwave or oven, with no preservatives and clear nutritional labeling (Bollino Mangia Bene) showing calories, proteins, and macronutrients. The company offers over 50 dishes across categories such as main dishes, bowls, pasta, sides, appetizers, sandwiches, fruit, desserts, and bakery items, distributed through its own physical stores, delivery platforms, partner retailers, and a dedicated B2B corporate lunch portal.

Product overview

Erbert is an Italian ready-to-eat meal company (operated by EatRight S.r.l.) offering a unified platform of over 50 healthy, freshly prepared meals that are ready in 2 minutes. The core offering consists of Piatti Pronti (ready meals) organized into product lines: Piatti Unici (main dishes), Bowl, Primi (pasta/rice), Contorni (sides), Antipasti, Sandwich, Frutta, Dessert, and Panetteria. The portfolio is tied together by the 'Bollino Mangia Bene' nutritional labeling system that provides transparent calorie and macronutrient information on every product. Erbert operates through multiple channels: physical retail stores, delivery platforms (Glovo, Cortilia), and the corporate-focused ErbertAziende.it module for office lunch programs accepting various meal vouchers. All products share common attributes: no preservatives, healthy cooking methods (steaming, low-temperature, grilling), unrefined flours, and clear nutritional labeling.

Differentiator

Problem solved

Functional benefit

Products and services

• Piatti Pronti (Ready Meals) Fresh, healthy ready meals prepared daily without preservatives, ready in 2 minutes via microwave or oven. Each dish features the Bollino Mangia Bene nutritional label showing calories, proteins, and macronutrients. Sold individually with no subscription required through stores, delivery platforms, and partner retailers.
• Piatti Unici (Main Dishes) Complete single-portion main dishes combining protein, grains, and vegetables, including chicken, salmon, and seafood options prepared with healthy cooking methods. Priced €7.90-€8.90.
• Bowl Rice-based bowl meals combining proteins, vegetables, and garnishes, including options like Salmon and Avocado bowl with edamame and sun-dried tomatoes.
• Primi (Pasta and Rice Dishes) First course dishes including pasta and risotto options such as Trofie al Pesto and Risotto ai Funghi, prepared with whole grains and healthy cooking methods. Priced €5.50-€5.90.
• Contorni (Side Dishes) Vegetable side dishes including steamed and pan-fried spinach with pine nuts and raisins, prepared without preservatives. Priced at €3.50.
• Antipasti (Appetizers)
• Sandwich
• Frutta (Fruit)
• Dessert
• Panetteria (Bakery)
• ErbertAziende.it Corporate Lunch Program

Quantifiable outcome

• Meals ready in 2 minutes without cooking or washing
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Too Good To GocoreStrategic or Co-development PartnerPartnership to rescue unsold food at end of day. Erbert products that remain unsold are sold through Too Good To Go's surprise bag format, reducing food waste and providing affordable options to consumers.
• GlovocoreChannel Partner/ Reseller/ DistributorDelivery partnership through Glovo app enabling Erbert customers to order for home or office delivery in supported cities.
• CortiliaminorChannel Partner/ Reseller/ DistributorFresh food delivery platform partnership allowing Cortilia customers to purchase Erbert products.
• Faerch (CPET Evolve)coreTechnology or IntegrationSustainable packaging supplier providing CPET Evolve containers made up to 80% from recycled plastic and 100% recyclable, supporting Erbert's environmental commitments.
• AziendaAgricolaminorChannel Partner/ Reseller/ DistributorPartner farm selling Erbert products through their agricultural retail locations.
• Meal Voucher Providers (Edenred, Sodexo, Upday, Pellegrini, Satispay)coreChannel Partner/ Reseller/ DistributorAcceptance of multiple meal voucher and digital payment systems for corporate and consumer purchases, enabling broader customer accessibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DimmidiSì: Italian fresh ready-meal retail chain operating own-brand stores across Italy, selling chilled, portion-controlled meals very similar in format, pricing band, and customer to Erbert. Most directly comparable peer in the market.
• Poke House: Italy-origin fast-casual chain serving healthy bowls and ready-to-eat meals through company-owned stores and delivery. Overlaps with Erbert in healthy single-portion positioning, urban store footprint, and digital-first brand.

Emerging players

• La Piadineria: Italian fast-casual chain with 500+ stores offering quick, light Italian meals. Targets a similar urban lunchtime customer with a broader, less health-focused menu, providing the adjacent mainstream alternative Erbert is differentiated against.
• Sushiko: Italian QSR chain with multiple store formats serving healthy, fresh Japanese-inspired food. Comparable in urban store density, quick-meal positioning, and target demographic to Erbert, but with a different cuisine anchor.

Broad incumbents

• Wagamama: UK-origin healthy Asian-inspired QSR with a meaningful Italian store presence. Comparable in 'healthy QSR' positioning, urban trade-up customer, and prepared-food operating model, though at materially larger scale.
• Sweetgreen: US-based healthy fast-casual chain operating tech-enabled stores and digital ordering. Closest international reference point for Erbert's positioning, transparent nutrition, and digitally-led multi-channel model.
• HelloFresh: Global meal-kit and prepared-meal subscription leader. Comparable in healthy home-meal customer overlap, but a substantially larger scaled player with a different (kit) delivery model that competes for the same wallet share.
• Eataly: Italian food retail and dining concept with a strong prepared-meal and grab-and-go offering in major cities. Overlaps with Erbert in Italian brand, fresh prepared foods, and urban lunchtime customer, but at much broader assortment and price tier.

Others

• Cortilia: Italian online fresh-food marketplace and Erbert delivery partner. Comparable as a fresh-food distribution channel and adjacent in serving health-conscious urban Italian consumers, though Cortilia is a multi-brand marketplace rather than a single-brand operator.
• Too Good To Go: European food-waste app and Erbert's surplus-meal channel partner. Connected through shared sustainability positioning and direct integration into Erbert's daily operations, but operates a marketplace model rather than its own product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Erbert.Official
• LinkedInlinkedin.com/company/erbert
• Instagraminstagram.com/erbert.ufficiale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erbert