SimpleShowing
SimpleShowing is an Atlanta-based licensed real estate brokerage offering full-service buyer and seller representation at a 1% listing commission plus a 1.5% buyer refund, serving residential customers across approximately 10 Sun Belt metros in Georgia, Florida, Texas, and North Carolina.
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SimpleShowing does
SimpleShowing, founded in 2017 and headquartered in Atlanta, is a privately held licensed real estate brokerage that sells full-service buyer and seller representation at materially lower commission rates than traditional national brokerages. The company charges sellers a 1% listing commission (versus the typical 3%) and returns 1.5% of the purchase price — averaging $5,000 — to buyers at closing through its Buyer Refund Program, retaining the remainder of the buyer-side commission. The platform is built on MLS integration with syndication to Zillow, Realtor.com, Trulia, and Homes.com, paired with Supra iBox electronic lockbox access and an on-demand showing scheduling system accessible via web and app. Distribution is direct-to-consumer, with lead generation through content marketing, SEO, paid social, earned media (Forbes, Clark Howard, BiggerPockets), and a centralized phone channel.
The company's go-to-market is regional rather than national, with active operations across approximately ten Sun Belt metros in Georgia, Florida, Texas, and North Carolina. The customer base is exclusively individual residential buyers and sellers, with no institutional or commercial accounts. SimpleShowing is incorporated as SimpleShowing Holding, Inc. in Delaware, holds broker licenses in Georgia and Florida, and operates with a team of 11-50 employees including a co-founder (Jeremy Gamble), a General Manager (Skip Hulsey), licensed brokers, agents, a software engineer, and a customer success function. The business has been primarily self-funded since its last disclosed capital raise in October 2019, with cumulative disclosed funding of approximately $1.57M concentrated in 2018-2019.
The business model is fundamentally a discount, transaction-based brokerage: revenue is generated per closed deal from the listing-side fee plus the retained portion of the buyer-side commission, with the buyer refund functioning as both a customer acquisition hook and a structural cost differentiation. Reported customer outcomes include average seller savings of $7,500 per transaction, average buyer refunds of $5,000, and cumulative savings of over $1M in agent fees since founding, supported by 300+ verified five-star reviews. The technology layer is functional rather than differentiated: it standardizes the listing, scheduling, and showing workflow but does not include disclosed AI/ML capabilities, proprietary pricing models, or exclusive data assets.
SimpleShowing firmographics
Firmographics- Name
- SimpleShowing
- Legal name
- SimpleShowing Holding, Inc.
- Website
- https://simpleshowing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpleShowing is an Atlanta-based licensed real estate brokerage offering full-service buyer and seller representation at a 1% listing commission plus a 1.5% buyer refund, serving residential customers across approximately 10 Sun Belt metros in Georgia, Florida, Texas, and North Carolina.
- Ownership category
- akta.pro rank
SimpleShowing industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where SimpleShowing is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
SimpleShowing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Listing Commission: SimpleShowing charges a 1% listing commission to sellers for listing their property. This is significantly lower than the traditional 3% listing commission charged by national brokerages. The buyer agent commission (typically 2.5-3%) is paid separately by the seller and is not included in the 1% SimpleShowing fee.
- Buyer Agent Commission: When buyers use SimpleShowing as their buyer agent, the company receives the buyer agent commission (typically 2.5-3% of purchase price) from the seller. SimpleShowing then rebates 1.5% back to the buyer at closing, keeping the remainder as revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 1% Listing Commission - Sellers pay only 1% to list their home |
| Transaction based/ take rate | Pay-as-you-go | 1.5% Buyer Refund - Buyers receive 1.5% of purchase price back at closing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SimpleShowing product offering
Product offeringCore offering
SimpleShowing is a licensed real estate brokerage offering full-service buyer and seller representation at significantly reduced commission rates. Sellers pay a 1% listing commission (vs. the traditional 3%), and buyers receive a 1.5% refund of the purchase price at closing (averaging $5,000, up to $15,000 on higher-priced homes). The company operates across multiple Southeast US markets (Atlanta, Tampa, Orlando, Dallas, Houston, Austin, Miami, Jacksonville, Charlotte, Savannah) and combines local licensed agents with on-demand showing scheduling and MLS-integrated property search.
Product overview
SimpleShowing is a licensed real estate brokerage offering a unified platform for home buying and selling. The core offering consists of four integrated services: Buy a Home Service (full-service buyer representation with $5,000+ closing cost credit), Sell Your Home Service (1% listing commission with full-service support), Home Valuation Tool (free market analysis based on MLS data), and the Buyer Refund Program (1.5% refund at closing). The platform operates across multiple Southeast markets including Atlanta, Tampa, Orlando, Dallas, Houston, Austin, and Miami, with listings distributed through MLS syndication to major platforms like Zillow, Realtor.com, Trulia, and Homes.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Buy a Home Service
- Sell Your Home Service Full-service home selling service charging a 1% listing commission (vs. traditional 3%). Includes professional photography, MLS listing, pricing guidance, negotiation support, and contract/paperwork handling. Average savings of $7,500 compared to traditional brokerages.
- Home Valuation Tool Free, no-obligation home valuation based on real MLS data and recent comparable sales, reviewed by licensed local agents. Provides a personalized market analysis to homeowners considering selling.
- Buyer Refund Program Refund program returning 1.5% of the home purchase price to buyers at closing (averaging $5,000, up to $15,000+ on higher-priced homes). Applied as closing cost credit or issued as a check. The refund drops to 0.5% after the first 10 showings.
Quantifiable outcome
- Average seller savings of $7,500 per transaction
- +3 more outcomes
Companies that use SimpleShowing
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
SimpleShowing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
SimpleShowing partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
SimpleShowing competitors and assessment
Company assessmentBroad incumbents
- Compass: Large tech-enabled national brokerage with premium agent tools and a national marketing platform. Competes in many of SimpleShowing's metros and has shifted toward offering buyer concessions in response to the NAR settlement.
- Opendoor: Largest U.S. iBuyer with a national cash-offer and brokerage platform. Competes for sellers in shared markets and is increasingly bundling buyer agent services, putting pressure on discount brokerage models.
Direct peers
- Redfin: Tech-enabled residential brokerage offering reduced listing commissions and a buyer refund program in many markets. Directly competes with SimpleShowing on the same low-commission, full-service thesis, but at much greater national scale.
- REX Homes: Discount residential brokerage historically charging a 2% total commission instead of the traditional 5-6%. Directly comparable low-commission model targeting the same cost-sensitive buyer and seller segment.
- Door.com: Discount brokerage offering reduced listing commissions and buyer rebates in multiple U.S. metros. Directly comparable value proposition targeting sellers and buyers seeking alternatives to 5-6% traditional commissions.
- eXp Realty: Cloud-based residential brokerage with a commission-cap model and broad agent network. Competes with SimpleShowing for cost-conscious agents and consumers seeking alternatives to traditional brokerages.
- Trelora: Flat-fee, full-service residential brokerage operating in select markets with a similar transparency-and-savings positioning. Comparable low-commission thesis even though geographic overlap with SimpleShowing is limited.
- Houwzer: Flat-fee, full-service residential brokerage with salaried agent model. Operates with a similar cost-efficiency thesis in select East Coast and Southeast markets, overlapping SimpleShowing's footprint.
Emerging players
- HomeLight: Real estate matching platform that connects consumers with agents and offers cash offer and trade-in products. Adjacent competitor for seller lead generation, with overlap in cost-conscious consumer messaging.
- Offerpad: iBuyer and brokerage hybrid offering cash offers and listing services in select Sun Belt markets. Overlaps with SimpleShowing's Southeast and Texas geographies and competes for sellers weighing convenience against cost.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SimpleShowing social profiles
Digital presenceSimpleShowing compliance and trust
Trust signalCompliance2 records
SimpleShowing financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleShowing leadership team
Management profileNumber of profiles
Profiles9 records
SimpleShowing funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleShowing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleShowing
What does SimpleShowing do?
SimpleShowing is a licensed real estate brokerage offering full-service buyer and seller representation at significantly reduced commission rates. Sellers pay a 1% listing commission (vs. the traditional 3%), and buyers receive a 1.5% refund of the purchase price at closing (averaging $5,000, up to $15,000 on higher-priced homes). The company operates across multiple Southeast US markets (Atlanta, Tampa, Orlando, Dallas, Houston, Austin, Miami, Jacksonville, Charlotte, Savannah) and combines local licensed agents with on-demand showing scheduling and MLS-integrated property search.
Is SimpleShowing a public or private company?
SimpleShowing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimpleShowing founded?
SimpleShowing was founded in 2017. It employs 11 to 50 people.
Where is SimpleShowing based?
SimpleShowing is headquartered in Atlanta, United States, in the North America region.
How does SimpleShowing make money?
Two revenue lines are on record. Listing Commission is the primary driver. The others are buyer Agent Commission.
Who are SimpleShowing's main competitors?
Broad incumbents on record are Compass and Opendoor. Direct peers are Redfin, REX Homes, Door.com, eXp Realty, Trelora and Houwzer. Emerging players are HomeLight and Offerpad.
Does SimpleShowing have an API?
No public API is recorded for SimpleShowing.
What industry is SimpleShowing in?
SimpleShowing's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 522310 and its SIC code is 6163.