What Starred does

Starred is a Hiring Intelligence SaaS platform that helps Talent Acquisition (TA) leaders measure, understand, and improve hiring performance by turning feedback from candidates, recruiters, and hiring managers into structured insights. The company's core offering is the Starred Analytics platform, which automates feedback collection at each stage of the recruitment process and applies AI-powered natural language processing to candidate comments to group feedback by theme, flag sentiment, and prioritize actions through a proprietary Priority Matrix. Starred's product surface spans three primary modules — Candidate Experience, Hiring Manager Satisfaction, and Quality of Hire — supported by features including Candidate NPS benchmarking, Withdrawn Candidates analysis, Hiring Team Performance, Employer Branding measurement, and Diversity, Equity & Inclusion tracking. The platform integrates natively with five Tier-1 Applicant Tracking Systems (Greenhouse, SmartRecruiters, SAP SuccessFactors, Workday, Lever) and is backed by a proprietary Candidate Experience Driver Framework and the Starred Index benchmark, the latter built on 2.5M+ hiring experiences and ~70,000 candidate comments per the 2026 Hiring Benchmarks Report.

Commercially, Starred operates an enterprise field-sales-led go-to-market with quote-based annual subscriptions governed by Master SaaS Agreement terms, complemented by a self-serve option (Starred Analytics) for smaller customers and a sub-brand (Talenthub Analytics) for enterprise analytics. Pricing is not publicly disclosed, and revenue mechanics follow a standard SaaS subscription model billed annually in advance with 30-day payment terms. The legal entity is Starred Group A/S, registered in Copenhagen, Denmark, with operational presence in Amsterdam, the Netherlands. The customer base is enterprise-skewed and diversified across technology, telecommunications, food delivery, financial services, gaming, beverage, and non-profit sectors, with named logos including Coca-Cola, VodafoneZiggo, GoDaddy, Figma, Elastic, Deliveroo, Wargaming, Entain, GoCardless, and Bitpanda. The company holds ISO 27001, GDPR, and CCPA certifications, and has raised approximately $820,000 across four small funding rounds between 2012 and 2017, suggesting capital-efficient or largely bootstrapped growth since inception.

Name

Starred

Legal name

Starred Group A/S

Website

https://starred.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Starred is a Hiring Intelligence SaaS platform that measures and improves candidate experience, hiring manager satisfaction, and quality of hire through automated feedback collection, AI-powered comment analysis, and a proprietary benchmark built on 2.5M+ hiring experiences, serving enterprise and mid-market Talent Acquisition teams globally.

Ownership category

akta.pro rank

Product category

Recruitment / Talent Acquisition Analytics Software

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Candidate experience analytics
• Recruitment feedback software
• Hiring intelligence platform
• Talent acquisition SaaS
• Employee survey tools

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Enterprise): Cloud-based software-as-a-service subscription for HR departments and recruiting teams. Billed annually in advance with 30-day payment terms. Fees are non-cancellable and non-refundable. Includes access to software, hosting, standard support, maintenance, and integrations with third-party systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Starred is a Hiring Intelligence SaaS platform that helps Talent Acquisition teams measure, understand, and improve their hiring performance. It automatically collects candidate, recruiter, and hiring manager feedback throughout the recruitment process, applies AI-powered comment analysis to surface themes and sentiment, and benchmarks results against its global Starred Index dataset to give TA leaders clear next steps. The platform is sold as a subscription to enterprise and mid-market customers and integrates natively with major ATS platforms.

Product overview

Starred is a Hiring Intelligence SaaS platform that helps Talent Acquisition (TA) leaders measure, understand, and improve their hiring performance. The platform operates as a unified product with multiple integrated modules: the core Starred Analytics platform collects automated candidate, recruiter, and hiring manager feedback through surveys at every recruitment stage, while the companion Talenthub Analytics product serves enterprise customers. The three primary product lines are Candidate Experience, Hiring Manager Satisfaction, and Quality of Hire, each addressing a distinct stakeholder in the hiring process. These are supported by a suite of features including AI Comment Analysis (which uses NLP to group comments by theme and flag sentiment), Candidate NPS benchmarking, Hiring Team Performance tracking, Withdrawn Candidates analysis, Employer Branding measurement, and Diversity, Equity & Inclusion tracking. The platform also includes a Cost Calculator tool to quantify the revenue impact of poor candidate experience, and publishes annual Hiring Benchmarks Reports (2024 and 2026 editions) using the proprietary Starred Index benchmarking methodology built on the Candidate Experience Driver Framework. All products integrate natively with leading ATS platforms including Greenhouse, SmartRecruiters, SAP SuccessFactors, Workday, and Lever.

Differentiator

Problem solved

Functional benefit

Brands

• Talenthub: Hiring analytics platform for businesses, accessible at business.talenthub.io

Products and services

• Candidate Experience A core product line that measures and improves Candidate Experience by collecting automated candidate feedback at every step of the recruitment process and using AI to surface actionable insights, benchmark performance, and identify where hiring is costing candidates. Designed for Talent Acquisition teams at enterprise and mid-market companies.
• Hiring Manager Satisfaction A core product line that surveys hiring managers at scale to measure and improve their satisfaction with the recruitment process, including collaboration, process clarity, and role alignment, contributing to the Hiring Manager NPS metric. Built for TA leaders and hiring organizations.
• Quality of Hire A core product line that measures whether hiring teams are selecting the right candidates, enabling 6-12 month performance checkpoints and retention milestones to evaluate hiring decisions beyond offer acceptance. Aimed at TA leaders who need to demonstrate hiring ROI.
• Starred Analytics The main SaaS platform providing recruitment analytics and hiring intelligence. Transforms candidate, recruiter, and hiring manager feedback into clear insights and actionable recommendations for Talent Acquisition teams, with a self-serve entry point alongside enterprise deployments.
• Talenthub Analytics A separate analytics product under the Starred umbrella, focused on hiring analytics for enterprise customers, with its own login portal, privacy policy, and GDPR statement.

Quantifiable outcome

• 42% of candidates would stop buying from a company after a bad recruitment experience
• +5 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• GreenhousecoreTechnology or IntegrationNo-code ATS integration allowing customers to connect Starred candidate experience analytics with their Greenhouse recruitment workflow. Part of Starred's ecosystem of major ATS integrations.
• SmartRecruiterscoreTechnology or IntegrationNo-code ATS integration enabling customers to seamlessly connect Starred with SmartRecruiters for unified candidate experience tracking and analytics.
• SAP SuccessFactorscoreTechnology or IntegrationNo-code integration with SAP SuccessFactors HCM system, enabling enterprise customers using SuccessFactors to access Starred candidate experience analytics.
• WorkdaycoreTechnology or IntegrationNo-code ATS integration with Workday Recruiting, allowing customers to measure and improve candidate experience within their Workday workflow.
• LevercoreTechnology or IntegrationNo-code ATS integration with Lever recruitment platform, enabling customers to leverage Starred analytics within their Lever hiring processes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eightfold AI: Talent intelligence platform with deep-learning-based matching and analytics aimed at large enterprises, operating in an adjacent but overlapping category to Starred's hiring experience analytics.
• Qualtrics: Broadly adopted employee and customer experience management suite whose Candidate Experience module and XM platform compete head-to-head with Starred's analytics offering for enterprise HR buyers.
• iCIMS: Long-standing enterprise talent acquisition platform covering ATS, CRM, and candidate engagement; competing with Starred via a much broader integrated suite that increasingly includes CX analytics.
• Workday Recruiting: Enterprise HCM suite in which Starred is also an integration partner. Workday's native candidate experience features compete directly with Starred for the same large buyer.

Direct peers

• Sense: Candidate engagement and messaging platform with AI-driven matching and analytics, addressing a similar talent-acquisition buyer and competing for the same mid-market and enterprise segment.
• Phenom People: Enterprise talent experience platform offering candidate engagement, CRM, and analytics capabilities that overlap directly with Starred's candidate-experience measurement and feedback analytics stack.
• Beamery: Talent CRM and candidate experience platform serving large enterprises, with comparable focus on candidate journey analytics, engagement, and employer branding — directly competitive with Starred's enterprise sweet spot.
• Great Question: Candidate experience research and insights platform built for product and research teams, addressing the same core problem of structured candidate feedback with benchmarking.

Others

• HireVue: Hiring assessment and video interviewing platform used in comparable talent-acquisition workflows; relevant as an adjacent measurement-and-evaluation vendor to enterprise TA teams.

Emerging players

• CultureAmp: Employee feedback and engagement platform that has expanded into the recruitment and onboarding experience space, offering a comparable survey-driven analytics approach to TA leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starred