What Noro does

Noro sells life-size immersive videoconferencing Portal rooms — purpose-built physical installations with a floor-to-ceiling 1.2-pitch LED wall (144 inches diagonal, roughly 10 ft by 6.7 ft) and cameras embedded inside the display at eye-line height — designed to make distributed enterprise teams feel as though they share a room. The system runs on a Windows-based industrial PC integrated into the frame, connects over wired Ethernet using UDP for low latency, and sits as an infrastructure layer atop Microsoft Teams, Zoom, and Daily.co rather than competing with them. Built-in collaboration tools include whiteboarding, screen sharing, phone casting, and media display; an AI layer provides live captions, transcription, meeting assistance, and insight surfacing from documents and sessions.

The company is the enterprise product spun out of Shared Studios (founded 2014 originally as an art project exploring simulated in-person connection across distance), inheriting over a decade of presence-technology deployments across universities, cultural institutions, refugee camps, and global events. Noro monetizes through a hybrid model: capital sales of Portal hardware (with two-day installation by Noro-certified AV integrators) combined with a recurring multi-year software/subscription component for room access, AI features, and support. Go-to-market is a demo-first, direct enterprise field-sales motion targeting IT, facilities, HR, and AV leaders at organizations with multiple offices; sales are quote-based with pricing not publicly disclosed.

The company maintains four US demonstration/sales offices (New York, San Francisco, Chicago, Atlanta), supports simultaneous multi-location networks of up to three Portals (with a fourth in development), and has begun extending into Europe via ISE Amsterdam. Customers include JLL Spark (also an investor), Workshape, a global consulting firm pilot, and a real-estate Managing Director deployment; it has earned three consecutive AV Technology Best of Show awards (ISE 2025, ISE 2026, InfoComm 2026). The leadership team includes CEO Tommaso Trionfi (Wimba → Blackboard; Tocca), Head of Product Didier Perrot (inWebo), and Co-Founder/Inventor Amar Bakshi, with advisors Nick Bloom and Jeremy Bailenson from Stanford.

Name

Noro

Legal name

Noro

Website

https://noro.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Noro sells life-size immersive videoconferencing Portal rooms with floor-to-ceiling LED walls and embedded eye-level cameras for distributed enterprise teams. The hardware-plus-subscription product integrates with Microsoft Teams, Zoom, and Daily.co and adds an AI layer for meeting assistance.

Ownership category

akta.pro rank

Product category

Immersive Telepresence Hardware

NAICS

Computer Systems Design Services (541512), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

VP Hardware: LED Panels, Processors, Media Servers & Render Nodes (MPAHADAL)

Keywords

• Immersive video conferencing
• Telepresence solutions
• Life-size video display
• Enterprise collaboration rooms
• Hybrid work infrastructure

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Hardware or R&D, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Portal Hardware and Installation: Noro sells and installs the physical Portal room hardware, including the LED wall, embedded cameras, and compute unit. Installation is carried out by Noro-certified AV integrators over 2 days, followed by testing and calibration. This is a capital sale model, likely one-time or multi-year.
2. Software Platform / Room Access: The Noro Portal runs on top of Microsoft Teams and Zoom, suggesting a recurring software licensing or subscription model for room access, platform features (AI intelligence, collaboration tools), and support/maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Noro designs, sells, and installs the Noro Portal, a purpose-built physical room featuring a 144-inch floor-to-ceiling LED display with cameras embedded at eye-line height for natural eye contact, enabling life-size, full-body videoconferencing between distributed offices. The system runs on a Windows-based industrial PC and integrates natively with Microsoft Teams, Zoom, and daily.co as the videoconferencing layer. Revenue is generated through capital hardware sales of the Portal room plus recurring software platform subscriptions covering AI features, collaboration tools, and support.

Product overview

Noro is an immersive life-size videoconferencing solution consisting of the Noro Portal as the core product—a purpose-built physical room with a floor-to-ceiling LED display and embedded cameras—alongside collaboration modules including whiteboarding, screen sharing, phone casting, and media display tools. The platform runs on top of Microsoft Teams and Zoom, featuring an AI intelligence layer that provides live captions, meeting assistance, and insight surfacing. Shared Studios is the parent company, founded in 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Noro Portal A purpose-built physical room with a 144-inch floor-to-ceiling LED display and cameras embedded inside the screen at eye-line height. Enables life-size, full-body, eye-to-eye co-presence videoconferencing for distributed enterprise teams, with native integration into Microsoft Teams, Zoom, and daily.co. Includes AI-powered live captions, meeting helper, whiteboarding, screen sharing, phone casting, and media display tools. Sold and installed to enterprise customers with multi-office operations.

Quantifiable outcome

• 30% increase in interpersonal trust from sustained, calibrated eye contact compared to side-mounted camera configurations
• +7 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• MicrosoftcoreTechnology or Integration · 18 May 2026Microsoft was listed as an ecosystem partner at InfoComm 2026 in the Nanolumens booth context where Noro was featured. Noro's platform is fully integrated with Microsoft Teams as a core feature, with meetings starting through the Noro controller just as they would in standard Teams.
• CXApp Inc.flagshipStrategic or Co-development Partner · 8 December 2025CXApp Inc. (parent of CXAI) announced a strategic partnership with Noro for immersive telepresence, referenced in CXApp's Q3 2025 earnings call alongside their continued collaboration with Google Cloud. This builds on the November 2025 strategic collaboration announcement.
• CXAI (CXApp Inc.)flagshipStrategic or Co-development Partner · 10 November 2025CXAI and Noro announced intent to form a strategic collaboration to integrate CXAI's Agentic AI platform with Noro's life-size portals, aiming to advance hybrid work through AI and immersive presence technology. The collaboration intends to enable global teams to work more collaboratively and efficiently by combining CXAI's AI capabilities with Noro's physical presence infrastructure.
• Shared StudioscoreOthers · 1 January 2014Shared Studios is the parent company, founded in 2014 originally as an art project exploring what would happen if you could simulate an in-person experience with people thousands of miles away. Noro is the enterprise product built from over a decade of Shared Studios experience connecting people life-size across cities, universities, and cultural institutions. Shared Studios continues to operate portals for education and cultural programming.
• Daily.cocoreTechnology or IntegrationNoro is fully integrated with daily.co as one of its supported videoconferencing platforms alongside Microsoft Teams and Zoom. Daily.co is listed as one of the three major platform integrations on noro.co.
• Microsoft TeamscoreTechnology or IntegrationNoro is fully integrated with Microsoft Teams. Users start their meeting through the Noro controller as they would normally, and Noro Rooms connect with the same immersive experience without leaving the Teams platform.
• ZoomcoreTechnology or IntegrationNoro is fully integrated with Zoom as one of its three major supported videoconferencing platforms. Teams keep their preferred Zoom workflows while gaining the Noro immersive portal experience.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ARHT Media (HoloPresence): ARHT Media provides holographic telepresence for live events, conferences, and corporate communications using life-size display stages, comparable in use case to Noro's enterprise portal installations.
• Proto (Looking Glass Factory): Proto offers large-format holographic display units for life-size, real-time communication and content, competing head-to-head with Noro for premium enterprise and event presence use cases.
• PORTL: PORTL builds life-size, holographic telepresence display cabinets that stream a person in real time, the closest direct product analog to Noro's Portal rooms in the life-size human-presence category.

Emerging players

• Mursion: Mursion delivers immersive VR-based simulations for workplace training and collaboration, an adjacent approach to Noro for organizations seeking high-fidelity remote presence, though primarily focused on training rather than ongoing team collaboration.
• Suitable Technologies BeamPro: BeamPro offers a mobile telepresence robot for remote presence in offices and events, addressing the same 'be there without traveling' problem Noro solves, but via a robotic avatar rather than a life-size screen.

Broad incumbents

• Zoom Rooms: Zoom's hardware room offering covers the same enterprise conference-room use cases Noro targets, often at lower cost, and is one of Noro's core integration partners as well as a potential competitor.
• Crestron Flex: Crestron Flex provides enterprise room systems integrating with Microsoft Teams, Zoom, and others, sitting in the same AV integrator channel Noro relies on for installation.
• Poly (HP Poly): Poly (now HP) sells video conferencing hardware and room systems for enterprises, competing with Noro's room hardware with broader product breadth and deeper distribution.
• Microsoft Teams Rooms: Microsoft's certified room-system program for Teams-enabled conference spaces is the default enterprise alternative Noro displaces or augments; both compete for the same AV integrator channel and IT budget.
• Cisco Webex Devices: Cisco's Webex Room and Desk device portfolio (formerly Tandberg) competes with Noro for enterprise meeting-room installations and includes high-end immersive room kits like the Webex Room Panorama.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/portalnoro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noro