Ulla Technology
Ulla Technology builds Ulla, a privacy-first AI meeting assistant for regulated and knowledge-work sectors, recording and transcribing meetings across Google Meet, Teams, and Zoom. It sells a free tier, a £10/seat Professional tier, and custom Enterprise contracts alongside HR, Interview, and Sales modules.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ulla Technology does
Ulla Technology Ltd is a London-based private company founded in 2024 that builds Ulla, an AI-powered meeting assistant platform and surrounding product suite marketed under the collective name Ulla Family. The core product, Ulla Notetaker, automatically joins meetings on Google Meet, Microsoft Teams, and Zoom to record audio and video, transcribe speech with speaker and language/accent recognition, and produce structured notes, action items, and industry-specific summaries. The platform is differentiated by a privacy-first architecture with no dependency on OpenAI or other third-party AI services and flexible deployment across cloud, private server, on-premises, or fully offline environments, supported by claimed ISO 27001, ISO 9001, SOC 2, GDPR, and HIPAA compliance.
Beyond Notetaker, Ulla has launched a vertical product family in 2025: Ulla HR (with Engagement analytics and Personality Assessment sub-modules that derive MBTI and Big Five profiles from natural conversation), Ulla Interview for async voice surveys and candidate screening, Ulla Sales for CRM-synced coaching and analytics, Ulla Mobile for offline meeting capture, and Ulla ChatBot for querying meeting content. CRM and workflow integrations span Clio, Salesforce, HubSpot, ClickUp, and Slack. Target verticals include legal, government, HR, recruitment, sales, and broader knowledge-work personas such as founders, remote teams, and consultants.
The business model combines a free Personal tier (unlimited transcriptions, no credit card) as a product-led acquisition funnel with a Professional tier at £10/seat/month and custom-priced Enterprise contracts including multi-year commitments, on-premises deployment, and white-glove onboarding. GTM blends self-serve signup, events-driven enterprise development (VivaTech 2025, Web Summit Lisbon 2025, GITEX Europe 2025, House of Lords AI Summit), and HubSpot-mediated demos for Enterprise and HR buyers. The company closed a £500,000 seed round in April 2025 from private investors and has not raised institutional venture capital. Revenue is not publicly disclosed; the company is at 1-10 employees and is led by co-founder and CEO Arkadiy Ukolov.
Ulla Technology firmographics
Firmographics- Name
- Ulla Technology
- Legal name
- Ulla Technology Ltd
- Website
- https://ulla.bot
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ulla Technology builds Ulla, a privacy-first AI meeting assistant for regulated and knowledge-work sectors, recording and transcribing meetings across Google Meet, Teams, and Zoom. It sells a free tier, a £10/seat Professional tier, and custom Enterprise contracts alongside HR, Interview, and Sales modules.
- Ownership category
- akta.pro rank
Ulla Technology industry classification
Industry- Product category
- AI Meeting Assistant Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
- akta.pro secondary industry
- Collaboration Security for Chat & Messaging (Teams/Slack) (HDADAKAF)
Keywords
Where Ulla Technology is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ulla Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- SaaS Subscription - Per-Seat: Monthly subscription charged per seat for Professional tier at £10/seat/month. Includes team collaboration features, CRM integrations, role-based access, and organization-level branding.
- Freemium - Personal Tier: Free tier for individual professionals providing unlimited transcriptions, audio recordings, ready-made summary templates, integrations with Google Meet/Zoom/Teams, and single-repository storage. Serves as acquisition funnel for paid tiers.
- Enterprise Custom Pricing: Custom pricing for Enterprise tier including custom integrations, workflows, summary language selection, custom deployment options (local or cloud), custom email domain, branding, and white-glove support. Pricing negotiated based on requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual professionals |
| Per seat | Monthly | Team collaboration tier at £10/seat/month |
| Subscription | Multi-year contract | Full data control for enterprise with custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Ulla Technology product offering
Product offeringCore offering
Ulla Technology builds a privacy-first AI meeting assistant called Ulla Notetaker that automatically joins Google Meet, Microsoft Teams, and Zoom sessions to record, transcribe, and analyse conversations, delivering structured notes, action items, and industry-specific summaries. The core platform is extended into specialised modules — Ulla HR for engagement analytics and personality insights, Ulla Interview for voice-based surveys and recruitment screening, Ulla Sales for CRM-synced coaching, and Ulla Mobile for offline meeting capture — with deployment options across cloud, private server, on-premises, or fully offline infrastructure to meet strict data sovereignty requirements.
Product overview
Ulla Technology offers a platform-plus-modules architecture called the Ulla Family of AI products. The core product is Ulla Notetaker, an AI meeting assistant that records, transcribes, and analyzes meetings across Google Meet, Microsoft Teams, and Zoom. This core is then extended by specialized modules: Ulla HR (with Engagement, Personal Assessment, and Growth & Progression sub-modules) for HR analytics and personality insights; Ulla Interview for voice-based surveys and screening; Ulla Sales for sales team optimization; and Ulla Mobile for capturing offline meetings. All products share a privacy-first architecture with deployment options including cloud, private server, on-premises, or own server, with no reliance on third-party AI services.
Differentiator
Problem solved
Functional benefit
Brands
- Ulla Notetaker: AI-powered meeting assistant that securely records, transcribes, and analyses meetings with privacy-first architecture.
- Ulla HR
- Ulla Interview
- Ulla Sales
- Ulla Family
Products and services
- Ulla Notetaker Privacy-first AI meeting assistant that automatically joins Google Meet, Microsoft Teams, and Zoom sessions to record, transcribe, and analyse conversations, then delivers structured transcripts, summaries, action items, and industry-specific notes. Targeted at individuals, teams, and enterprises that require GDPR/SOC 2/ISO 27001-compliant meeting capture.
- Ulla Notetaker Free Tier (Personal) Free self-serve version of Ulla Notetaker that provides individual professionals with unlimited transcriptions, audio recordings, ready-made summary templates, and native integrations with Google Meet, Microsoft Teams, and Zoom, without requiring a credit card. Functions as the product-led growth acquisition tier.
- Ulla HR Engagement HR-focused module that monitors meeting efficiency, emotional spikes, and burnout signals, delivering structured engagement metrics at meeting, participant, and company levels for HR leaders, people managers, and executives.
- Ulla HR Personal Assessment Personality assessment module that builds MBTI and Big Five insights from natural conversation analysis during meetings, replacing lengthy structured questionnaires with authentic behavioural data for HR and people analytics use cases.
- Ulla Interview AI-powered voice interview and survey platform that lets users create custom question sets, share links with participants to record voice answers, and receive automatic transcriptions and structured reports. Built for recruiters, HR feedback programmes, educators, and researchers.
- Ulla Sales Sales enablement module that captures, analyses, and optimises every customer interaction with CRM integration (Salesforce, HubSpot), coaching analytics, negotiation insights, and personality/engagement insights to increase seller time and improve win rates.
- Ulla Mobile Mobile application that brings Ulla's AI meeting capture and transcription capabilities to offline and in-person meetings on mobile devices, outside of Google Meet, Microsoft Teams, or Zoom.
Quantifiable outcome
- 20% productivity boost through reclaiming meeting time
- +8 more outcomes
Companies that use Ulla Technology
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
Ulla Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature8 records
Ulla Technology partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- Google MeetcoreNative integration allowing Ulla to join Google Meet sessions automatically. Users invite [email protected] to meetings via calendar or instant meeting link. Ulla records, transcribes, and delivers summaries directly.
- Microsoft Teams / OutlookcoreIntegration with Microsoft Teams and Outlook Calendar for automatic meeting joining. Ulla joins Outlook-scheduled meetings as participant and delivers transcriptions and summaries.
- ZoomcoreZoom integration allowing Ulla to automatically join and transcribe Zoom meetings. Full feature parity with Google Meet and Teams integrations.
- CliocoreClio integration for legal professionals. Meeting summaries and key fields automatically synced to Clio Matter notes section, keeping case details organized and accessible.
- SlacksecondarySlack notifications for meeting script and summary readiness. Users receive alerts directly in Slack channels when transcripts and summaries are ready, eliminating need to check email or dashboard.
- SalesforcesecondaryCRM integration allowing meeting notes, action items, and client details to be logged directly into Salesforce, reducing manual data entry and ensuring CRM data completeness.
- HubSpotsecondaryCRM integration with HubSpot for sales and marketing teams to sync meeting data and customer insights directly into their CRM workflow.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Ulla Technology competitors and assessment
Company assessmentDirect peers
- Sembly AI: Direct competitor offering AI meeting notes, action items, and analytics across Teams, Zoom, and Meet with enterprise tier. Closely comparable on multilingual support, CRM integration, and enterprise sales motion.
- Otter.ai: Direct competitor offering an AI meeting notetaker that records, transcribes, and summarises meetings across Zoom, Teams, and Google Meet. Most comparable in core feature set, target personas (sales, recruiting, general business), and freemium + paid per-seat SaaS model.
- Fireflies.ai: Direct competitor providing an AI notetaker and knowledge base with meeting transcription, summaries, and CRM integrations (Salesforce, HubSpot). Highly comparable on meeting bot mechanic, vertical targeting (sales, recruiting, HR), and integration-led distribution.
- Fathom: Direct competitor offering a free-tier AI meeting notetaker for Zoom, Google Meet, and Teams with CRM sync. Comparable in PLG positioning, meeting-platform integrations, and pricing model.
- Avoma: Direct competitor offering AI meeting assistant with transcription, summaries, and conversational intelligence for sales teams. Overlaps on sales coaching, CRM sync, and per-seat pricing for SMB/mid-market.
- Read AI: Direct competitor offering AI meeting reports, transcripts, and engagement/attention analytics across Zoom, Teams, and Meet. Comparable on meeting-level engagement metrics and sentiment analysis features that overlap with Ulla HR.
Broad incumbents
- Microsoft Copilot for Teams: Broad incumbent with native AI meeting notes, summarisation, and action-item extraction embedded in the Microsoft Teams platform. Represents the largest displacement risk for Ulla because it ships within a customer base and meeting client the company depends on.
- Zoom AI Companion: Broad incumbent offering native AI meeting summaries, action items, and highlights bundled with Zoom Workplace. Most comparable as a free-with-platform alternative to Ulla's core notetaker on the Zoom side.
- Google Meet Gemini: Broad incumbent providing AI note-taking and summarisation inside Google Meet as part of Google Workspace. Directly comparable on Google Meet meeting bot distribution and competes with Ulla on the Google Meet integration path.
Emerging players
- Krisp: Emerging player offering AI meeting assistant features (transcription, notes, summarisation) layered on top of noise-cancellation roots. Comparable on meeting workflow automation and per-seat pricing, with partial overlap on enterprise sales motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ulla Technology social profiles
Digital presenceUlla Technology compliance and trust
Trust signalCompliance6 records
Ulla Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ulla Technology leadership team
Management profileNumber of profiles
Profiles1 record
Ulla Technology funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ulla Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ulla Technology
What does Ulla Technology do?
Ulla Technology builds a privacy-first AI meeting assistant called Ulla Notetaker that automatically joins Google Meet, Microsoft Teams, and Zoom sessions to record, transcribe, and analyse conversations, delivering structured notes, action items, and industry-specific summaries. The core platform is extended into specialised modules — Ulla HR for engagement analytics and personality insights, Ulla Interview for voice-based surveys and recruitment screening, Ulla Sales for CRM-synced coaching, and Ulla Mobile for offline meeting capture — with deployment options across cloud, private server, on-premises, or fully offline infrastructure to meet strict data sovereignty requirements.
Is Ulla Technology a public or private company?
Ulla Technology is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ulla Technology founded?
Ulla Technology was founded in 2024. It employs 1 to 10 people.
Where is Ulla Technology based?
Ulla Technology is headquartered in London, United Kingdom, in the Europe region.
How does Ulla Technology make money?
Three revenue lines are on record. SaaS Subscription - Per-Seat is the primary driver. The others are freemium - Personal Tier and enterprise Custom Pricing.
Who are Ulla Technology's main competitors?
Direct peers on record are Sembly AI, Otter.ai, Fireflies.ai, Fathom, Avoma and Read AI. Broad incumbents are Microsoft Copilot for Teams, Zoom AI Companion and Google Meet Gemini. Krisp is listed as an emerging player.
Does Ulla Technology have an API?
No public API is recorded for Ulla Technology.
What industry is Ulla Technology in?
Ulla Technology's product category is AI Meeting Assistant Software. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services, with a secondary code of HDADAKAF, Collaboration Security for Chat & Messaging (Teams/Slack). Its NAICS code is 54151 and its SIC code is 7370.