CourseArc

What CourseArc does

CourseArc, LLC is a privately held, woman-owned SaaS company founded in 2015 by Katie Egan (CEO) and Bethany Meyer (CTO) that operates a 100% web-based content authoring and management system (CAMS) for educational institutions and corporate learning and development teams. The platform enables non-technical creators to build interactive online courses using modular, templated design blocks, with built-in quality assurance, collaborative commenting/tasks/approval workflows, role-based permissions, version control, and detailed learner analytics. CourseArc's product is differentiated by an accessibility-first architecture: the platform is WCAG 2.1/2.2 AA and Section 508 compliant, holds a current VPAT, supports JAWS screen reader testing, and integrates with third-party accessibility tools (ReadSpeaker, SpeechStream). It is certified by 1EdTech for LTI Advantage, LTI v1.3, LTI Deep Linking 2.0, and LTI Assignment & Grade Services 2.0, and supports SCORM 1.2 packaging for interoperability with major LMS platforms including Canvas, Blackboard, and Google Classroom. In March 2026 the company launched the Magic AI Toolset, adding AI-powered course building, image description generation, quiz authoring, interactive activity generation, and AI-usage analytics to the core platform.

CourseArc generates revenue primarily through subscription-based SaaS contracts (quote-based, annual billing) sold to educational institutions and corporate L&D buyers via a consultative, demo-driven sales motion with "Connect with an Expert" and "Request a Demo" CTAs. Professional services — content development, instructional design, and accessibility services delivered by an in-house team — function as a complementary revenue stream, an entry point for new accounts, and an upsell lever. Distribution combines direct enterprise field sales, inside sales for mid-market accounts, and channel partnerships with educational consortiums (notably the Virtual Learning Leadership Alliance) and resellers. Named customers include higher education institutions (UMBC, Rio Salado College, Madison College), state virtual schools and K-12 systems (Virtual Arkansas, Idaho Digital Learning, Oxford Virtual Academy, Baltimore County Public Schools), and mission-driven organizations (Griffin-Hammis Associates, Maryland Center for History and Culture, Center for Health and Learning, EarthEcho International, Quality Matters). The company is headquartered in Fulton, Maryland, operates fully remote, and has received seed-stage capital from TEDCO and a $200,000 grant from the Anne Arundel Economic Development Corporation's VOLT Fund.

Name

CourseArc

Legal name

CourseArc, LLC

Website

https://coursearc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CourseArc is a privately held SaaS company that provides a web-based content authoring and management system (CAMS) for educational institutions and corporate learning and development teams, differentiated by accessibility-first design, LTI/SCORM LMS interoperability, and a recently launched Magic AI Toolset.

Ownership category

akta.pro rank

Product category

eLearning Content Authoring Software

NAICS

Software Publishers (5132), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPACALAJ

Course Authoring, Hosting & Delivery Tools (LMS for Creators)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

SECONDARYBPAMAJAL

Online Learning Content & Course Publishing Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

SECONDARYMPACALAH

Corporate/L&D Course Licensing from Creators (B2B Upskilling)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

SECONDARYEDAGAEAB

Higher Education Digital Courseware & Modules

Education/Educational Publishing & Learning Content/Digital Learning Content & eLearning Modules

Keywords

• Content authoring system
• Learning management integration
• WCAG accessibility compliance
• Instructional design software
• AI course builder

Headquarters

HQ city

Fulton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: CourseArc operates as a subscription-based SaaS platform providing access to its content authoring and management system. Organizations pay recurring subscription fees for platform access, user seats, and feature usage. Additional managed services (content development, instructional design, accessibility services) are offered as professional services upsells.
2. Professional Services: CourseArc offers professional services including content development, instructional design, and accessibility services as separate revenue streams. These services are delivered by CourseArc's team of instructional designers and developers, complementing the platform subscription and providing a land-and-expand motion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CourseArc is a cloud-based, 100% web-based Content Authoring and Management System (CAMS) that enables organizations to design, build, and manage engaging, interactive, and accessible online courses without HTML or JavaScript skills. The platform features templated design blocks, built-in collaboration and approval workflows, multi-branding/white labeling, detailed learner analytics, and certified LMS interoperability through LTI Advantage/1.3 and SCORM 1.2. It is sold primarily as a subscription SaaS with optional professional services (content development, instructional design, and accessibility services) and an AI add-on (Magic AI Toolset).

Product overview

CourseArc is a content authoring and management system (CAMS) that provides a web-based platform for creating engaging, interactive, and accessible online learning content. The core CourseArc Platform enables content creators to build courses using templated design blocks with built-in quality assurance and collaborative team tools. The Magic AI Toolset is an add-on module that provides AI-powered features including Magic Course Builder, Magic Image Descriptions, Magic Quiz, Magic Blocks, and Magic Insights. The platform supports sub-brand solutions for Learning and Development, Education, and Content Creator segments. Professional Services provides expert support for content development, instructional design, and accessibility. All offerings integrate seamlessly with LMS platforms via LTI and SCORM standards.

Differentiator

Problem solved

Functional benefit

Brands

• Magic AI Toolset: AI-powered features built into the CourseArc platform including Magic Course Builder, Magic Image Descriptions, Magic Quiz, Magic Blocks, and Magic Insights for automating content creation, accessibility work, and quiz generation.

Products and services

• CourseArc Platform A 100% web-based content authoring and management system (CAMS) that enables organizations to design, develop, and manage engaging, interactive, and accessible online courses using templated design blocks and built-in quality assurance, with seamless LMS integration via LTI and SCORM.
• Magic AI Toolset AI-powered add-on toolset built into CourseArc that handles content structuring and accessibility tasks, including Magic Course Builder (transforms lesson plans/syllabi into editable modules), Magic Image Descriptions (auto-generates alt text), Magic Quiz (auto-generates quiz questions), Magic Blocks (builds interactive activities), and Magic Insights (AI usage analytics dashboard). Built to support WCAG and ADA Title II standards.
• Professional Services Expert services including content development, instructional design, and accessibility services delivered by CourseArc's team of instructional designers and developers to help organizations create compliant eLearning materials; acts as both a standalone revenue stream and a land-and-expand lever into platform subscriptions.
• CourseArc API Public API enabling developers to analyze learning data such as page views, participation, and graded activities, with filtering and sorting across learners and courses to support informed decisions.

Quantifiable outcome

• Saved approximately $350,000 by using CourseArc instead of outsourcing content development (Erickson School at UMBC)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• 1EdTechcoreTechnology or IntegrationCourseArc is certified by 1EdTech (formerly IMS Global) for LTI Advantage, LTI v1.3, LTI Deep Linking 2.0, and LTI Assignment & Grade Services 2.0. These certifications confirm CourseArc's interoperability with Learning Management Systems and standards-based integration capabilities.
• Amazon AWScoreTechnology or IntegrationCourseArc is hosted on Amazon AWS cloud infrastructure. AWS provides the physical and virtual infrastructure including data center security (restricted physical access, multi-factor authentication, logged/monitored), disaster recovery capabilities, and scalable compute/storage resources supporting CourseArc's SaaS delivery.
• Google ClassroomcoreTechnology or IntegrationCourseArc integrates with Google Classroom, enabling content created in CourseArc to be shared directly into Google Classroom to sequence content for students. Instructors can track student progress and view scores in the Grades area. Deep LTI-style integration provides seamless experience for teachers and students.
• Baltimore County Public Schools (BCPS)flagshipStrategic or Co-development PartnerCourseArc partnered with Baltimore County Public Schools to provide best-in-class digital content authoring. BCPS uses CourseArc to build online courses for students. This partnership was one of CourseArc's early major client wins (2017).
• Virtual Learning Leadership Alliance (VLLA)flagshipStrategic or Co-development PartnerCourseArc developed a feature enabling the sharing of course content across VLLA member counties and states. Idaho Digital Learning and other VLLA members use CourseArc to create accessible content that is developed collaboratively and shared within the consortium.
• Quality MatterscoreStrategic or Co-development PartnerQuality Matters partnered with CourseArc to develop content for its Professional Development Offerings. Quality Matters uses CourseArc's platform to deliver its own professional development courses.
• Griffin-Hammis AssociatescoreStrategic or Co-development PartnerGriffin-Hammis Associates partnered with CourseArc in April 2019 to develop content for its self-employment courses serving people with disabilities. CourseArc's platform enabled interactive, accessible training content replacing prerecorded webinars.
• Idaho Digital LearningcoreStrategic or Co-development PartnerIdaho Digital Learning partnered with CourseArc in March 2019 to create accessible content developed collaboratively and shared within the VLLA network. Idaho Digital Learning replaced 5 competing tools with CourseArc after evaluating multiple platforms.
• Maryland Historical Society (Maryland Center for History and Culture)coreStrategic or Co-development PartnerMaryland Historical Society (now Maryland Center for History and Culture) partnered with CourseArc in April 2020 to deliver free online education content. CourseArc helped the organization expand its mission to inspire learning and discovery.
• EarthEcho InternationalminorStrategic or Co-development PartnerCourseArc partnered with EarthEcho International to expand the nonprofit's mission to inspire young people to act for a sustainable future through EarthEcho Academy. CourseArc's digital course tools helped the nonprofit meet its educational goals.
• UMBC (University of Maryland, Baltimore County)coreStrategic or Co-development PartnerCourseArc's co-founders (Katie Egan and Bethany Meyer) met at UMBC. CourseArc has deep ties with UMBC including: the Erickson School at UMBC uses CourseArc, co-founders graduated from UMBC, HowGirlsCode camps held at UMBC, and MTIP internship connections.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elucidat: Elucidat is a cloud-based, collaborative course authoring platform aimed at enterprise L&D teams. Like CourseArc it emphasizes no-code authoring, collaboration, accessibility/responsiveness, and LMS interoperability via SCORM/xAPI.
• dominKnow | Flow: dominKnow Flow is a browser-based, collaborative eLearning authoring tool with strong accessibility and SCORM/LTI output, targeting compliance-heavy corporate training. CourseArc competes directly here, particularly in the WCAG/Section 508 buying motion.
• iSpring Solutions: iSpring Suite provides PowerPoint-to-HTML5 authoring plus an online learning platform (iSpring Learn LMS). It targets the same corporate L&D and education buyers as CourseArc and competes head-to-head on SCORM/LMS interoperability and content authoring workflows.
• Articulate: Articulate (Storyline 360, Rise) is the dominant SaaS course authoring tool for both corporate L&D and higher-ed, the same buyer CourseArc targets with a web-based, accessibility-first CAMS. Both compete on ease of use, LMS compatibility (SCORM/LTI), and template-based course building.
• Easygenerator: Easygenerator is a SaaS authoring platform focused on letting subject-matter experts build courses without instructional-design support. It overlaps CourseArc's "no HTML required" positioning and is increasingly adding AI authoring features that compete with CourseArc's Magic AI toolset.
• Adobe Captivate: Adobe Captivate is a long-established desktop-and-cloud authoring tool for interactive eLearning content, commonly used by higher-ed instructional designers and corporate L&D — the same roles CourseArc's no-code, web-based platform serves.
• Lectora (by Trivantis / Elucidat group): Lectora is a long-running authoring suite (now under Elucidat/Trivantis) for SCORM/xAPI content used by corporate training departments and higher-ed instructional designers — directly comparable to CourseArc's CAMS offering.

Broad incumbents

• Instructure (Canvas): Canvas is a leading LMS that bundles lightweight authoring, content creation, and integrates with CourseArc via LTI. As a broad incumbent in the same K-12/higher-ed buyers, Canvas competes for the same content-authoring budget though it is not a no-code CAMS specialist like CourseArc.

Regional players

• Whatfix: Whatfix is a digital adoption and in-app learning content platform used heavily for corporate onboarding, compliance, and software training — a converging adjacent space to CourseArc's corporate L&D and white-label content use cases, with overlapping AI-content generation roadmaps.

Emerging players

• Knowbly (Tallwave): Knowbly is an authoring tool (formerly LESSONover) repositioned around LTI-first, accessibility-first eLearning creation for higher-ed and associations — directly overlapping CourseArc's accessibility moat and LTI-native positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coursearc
• Facebookfacebook.com/coursearc
• LinkedInlinkedin.com/company/coursearc

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CourseArc