What STAQ does

STAQ is a cloud-based business intelligence and operations platform purpose-built for digital media companies, founded in 2012 by James Curran at the Betamore incubator in Baltimore and operating as STAQ, Inc. (Delaware). The platform ingests, normalizes, and automates revenue data from over 400 ad tech integrations — including major SSPs (Rubicon, OpenX, PubMatic, Magnite, Index Exchange, SpotX), ad exchanges (Google AdX, AppNexus, Amazon, Xandr), DSPs, and data platforms (Oracle Data Cloud) — to replace manual, spreadsheet-based reporting workflows. A spreadsheet-like drag-and-drop UI enables non-technical users to merge datasets, apply business rules, and build reports without SQL, while white-labeled dashboards/portals let publishers share insights with executives and third parties. STAQ's Industry Benchmarking add-on aggregates data from a publisher co-op covering more than $500 million in annual revenue across 48 sell-side platforms and 50+ publishers, giving customers peer-comparable CPM, impression, and advertiser-trend analytics that competitors cannot easily replicate.

STAQ operates a SaaS subscription model with annual, quote-based enterprise pricing that scales with integration count and data volume, supplemented by professional services for data collection, transfer configuration, and visualization setup. Go-to-market is direct enterprise field sales targeting digital publishers and broadcasters, supplemented by content marketing (benchmarking newsletters, weekly advertiser reports), webinars (INSIGHTS by STAQ series), conference participation (AdExchanger's Programmatic IO), and PR coverage in AdExchanger, Digiday, and the Wall Street Journal. Named enterprise customers include Turner, Meredith Digital, DailyMail.com, Hulu, Warner Bros. Digital Media Sales, Gawker Media, POLITICO, SoundCloud, Publisher's Clearing House, AccuWeather, Nexstar, and Bustle. STAQ raised approximately $5.5 million across a 2013 seed, a 2018 Series A led by Genacast Ventures and Core Capital, and a March 2018 follow-on with all existing investors. In 2021 STAQ was acquired by Operative, becoming a wholly-owned subsidiary, and the company website continues to operate under STAQ branding while linking to Operative's press release for the transaction.

Name

STAQ

Legal name

STAQ, Inc.

Website

https://staq.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

STAQ provides a cloud-based business intelligence and operations platform that ingests, normalizes, and automates revenue data across 400+ ad tech integrations for digital publishers, broadcasters, and streaming media companies, replacing spreadsheet-based reporting with unified dashboards and pooled industry benchmarking.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: STAQ operates as a SaaS platform providing automated reporting and BI capabilities to digital media companies. The platform is sold as a subscription service with pricing based on scale and usage. Customers gain access to integrations, reporting dashboards, and benchmarking data.
2. Expert Services: Professional services including data collection setup, transfer configuration, and visualization implementation. Expert services cover the subtle nuances of ad tech data and platform integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

STAQ provides an automated Business Intelligence and Operations platform for digital media companies. It ingests, normalizes, and automates revenue data from programmatic ad exchanges, SSPs, and other ad tech platforms, replacing manual ad ops reconciliation with a unified reporting and benchmarking system.

Product overview

STAQ offers a unified automated Business Intelligence and Operations platform for digital media and advertising technology companies. The core product is the STAQ Platform, which provides over 400 pre-built integrations with ad tech platforms (SSPs, DSPs, ad exchanges) to ingest, normalize, and automate revenue data. The platform features a drag-and-drop UI for non-technical users to merge data and create reports without SQL. Key modules include Benchmarking (industry performance comparison reports) and white-labeled Dashboards/Portals. The platform is designed to help publishers and digital media companies identify problems and opportunities to improve yield and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• STAQ Platform

Quantifiable outcome

• Daily Mail achieved 250% increase in revenue after implementing STAQ to unify reporting from direct buyers, programmatic exchanges, and analytics partners
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

26 partnerships are on record, tiered core and major.

• Meredith DigitalcoreStrategic or Co-development Partner · 14 October 2015Meredith Digital adopted STAQ's automated programmatic management platform, connecting ad servers with integrated programmatic vendors for unified campaign and inventory management.
• DailyMail.comcoreStrategic or Co-development Partner · 14 October 2015DailyMail.com partnered with STAQ for automated digital advertising analytics and operations, connecting to the platform's integrated programmatic vendors and exchanges.
• Warner Bros. Digital Media SalescoreStrategic or Co-development Partner · 14 October 2015Warner Bros. Digital Media Sales adopted STAQ's platform for enabling custom automated campaign and inventory management capabilities.
• Gawker MediamajorStrategic or Co-development Partner · 14 October 2015Gawker Media was among early major publishers to adopt STAQ's new automated programmatic management platform.
• The Weather CompanymajorStrategic or Co-development PartnerThe Weather Company partnered with STAQ early on for programmatic management capabilities.
• ShareThismajorStrategic or Co-development PartnerShareThis was among the early media companies to adopt STAQ's automated platform.
• NexstarcoreStrategic or Co-development PartnerNexstar was among more than 20 new platform clients announced, representing a wide variety of digital media and advertising technology customers.
• BustlecoreStrategic or Co-development PartnerBustle announced as one of more than 20 new STAQ platform clients in expansion of customer base.
• ShazamcoreStrategic or Co-development PartnerShazam partnered with STAQ as part of the company's expansion of platform clients across digital media.
• AccuWeathercoreStrategic or Co-development PartnerAccuWeather was among more than 20 new platform clients announced as STAQ expanded its customer roster.
• Google (AdX)coreTechnology or IntegrationGoogle AdX integration with STAQ's platform, enabling data flow and reporting for publishers using Google's ad exchange.
• AppNexuscoreTechnology or IntegrationAppNexus SSP integration with STAQ platform for programmatic data management.
• AmazoncoreTechnology or IntegrationAmazon ad tech platform integration with STAQ for unified programmatic reporting.
• Rubicon ProjectcoreTechnology or IntegrationRubicon Project SSP integration for programmatic data exchange with STAQ platform.
• OpenXcoreTechnology or IntegrationOpenX SSP integration with STAQ's platform for programmatic advertising data.
• PubMaticcoreTechnology or IntegrationPubMatic SSP integration for data connectivity with STAQ platform.
• SpotXcoreTechnology or IntegrationSpotX video advertising platform integration with STAQ.
• FreeWheelcoreTechnology or IntegrationFreeWheel video monetization platform integration with STAQ.
• SalesforcemajorTechnology or IntegrationSalesforce integration allowing STAQ customers to push data into CRM systems.
• Oracle Data CloudmajorTechnology or IntegrationOracle Data Cloud integration with STAQ platform for data enrichment capabilities.
• XandrcoreTechnology or IntegrationXandr (AT&T) SSP integration with STAQ platform.
• MagnitecoreTechnology or IntegrationMagnite SSP integration with STAQ platform for programmatic data.
• Index ExchangecoreTechnology or IntegrationIndex Exchange SSP integration with STAQ platform.
• TripleLiftmajorTechnology or IntegrationTripleLift native programmatic SSP integration with STAQ.
• TeadsmajorTechnology or IntegrationTeads video advertising platform integration with STAQ.
• CriteomajorTechnology or IntegrationCriteo retargeting and display advertising integration with STAQ.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/staq
• Facebookfacebook.com/354488694664734

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAQ