CU Health

What CU Health does

CU Health is an Australian virtual healthcare provider founded in 2017 and co-founded by Dr Patrick Aouad (CEO) and Danny Mann (Managing Director), headquartered in Balmain / Milsons Point, NSW. The company targets Australian and New Zealand employers with a "Complete Wellbeing Solution" that bundles general practice, psychology, dietetics, registered-nurse health coaching and executive/performance coaching into a single multidisciplinary care team, delivered through a secure web portal accessible on desktop and mobile.

The core platform consolidates booking, eScript delivery via a Chemist 2 U integration, digital referrals, a Digital Health Check Assessment, a personalised Health Library and SSO via OKTA / Microsoft Entra ID. Service delivery is performed by an in-house Australian clinical team under stated clinical governance, with documented leads across GP, psychology, dietetics, health coaching and executive coaching. The platform is ISO 27001-aligned, Australian-hosted and Privacy Act 1988 compliant, and is sold as an enterprise and mid-market wellbeing product rather than a direct-to-consumer offering.

Revenue is generated through a hybrid B2B model: a one-time A$1,500 onboarding fee, an A$2,500 annual account-management fee, a per-employee-per-month portal fee of A$3 (charged only for employees who opt in), and a usage-based consultation stream that scales with actual GP, psychology, dietetic, health-coach and executive-coach sessions consumed. GTM is direct enterprise sales targeted at HR leaders and Chief People Officers, with multi-year contracts for large clients, discounts for NFP/charities/small teams, and documented logos spanning ASX-listed firms (hipages, Judo Bank, Netwealth, Viva Leisure, Monash IVF), multinationals (Novartis, Virbac, Sennheiser, Tennant), and Australian mid-market companies across financial services, retail, transport, construction, media, legal and management consulting.

Name

CU Health

Legal name

CU Health

Website

https://cuhealth.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CU Health is an Australian-founded virtual wellbeing provider that delivers multidisciplinary corporate healthcare — GPs, psychologists, dietitians, health coaches and executive coaching — to Australian and New Zealand employers via a secure digital platform on a per-employee subscription and pay-per-consultation model.

Ownership category

akta.pro rank

Product category

Corporate Health and Wellbeing Services

NAICS

Offices of Physicians (6211), Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Corporate health and wellbeing
• Employee assistance program
• Virtual healthcare services
• Occupational health platform
• Workplace mental health

Headquarters

HQ city

Balmain

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Subscription - Wellbeing Portal: Monthly per-employee subscription fee for access to the digital health platform, content library, booking system, and encrypted portal features. Only charged for employees who opt in.
2. Usage-based Consultations: Organizations pay only for the consultations their employees actually use - psychologists, GPs, dietitians, health coaches, executive coaches. No lock-in, no minimum use requirements.
3. Onboarding Services: One-time onboarding fee for initial setup, launch planning, materials, and activation. Includes launch within 48 hours of contract.
4. Annual Support Fee: Annual fee covering monthly check-ins, de-identified reporting, customizations, dedicated account manager, and arrangement of additional care services.
5. Enterprise SSO: Single Sign-On integration services (OKTA/ENTRA ID) for enterprise clients with pricing on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CU Health is an Australian virtual corporate healthcare provider that delivers an integrated employee wellbeing platform combining GP consultations, psychology, dietetics, health coaching, and executive/performance coaching to organisations and their employees. Services are sold B2B to Australian businesses via per-employee subscriptions and pay-per-use consultations, accessed through a secure web portal and mobile interface. The offering positions itself as a proactive alternative to traditional reactive Employee Assistance Programs (EAPs).

Product overview

CU Health is an Australian corporate wellbeing platform offering a Complete Wellbeing Solution (CWS) that integrates medical care, psychological support, and performance coaching. The core CU Health Platform serves as the central hub for all services, supplemented by an Employee Assistance Program (EAP) that goes beyond traditional counselling to offer proactive, whole-person healthcare. The platform includes service modules across GP services, psychology and counselling, dietetics, health coaching, and executive coaching, alongside digital features such as eScripts, digital referrals, and a Health Check Assessment tool. Measurement and reporting are handled through the Wellbeing Dividends module, while organisations can add Psychological Safety Services for compliance support. All services are accessible through a secure web-based portal accessible on desktop and mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• Wellbeing Dividends: A program concept mentioned as part of CU Health's wellbeing offering.

Products and services

• CU Health Platform

Quantifiable outcome

• 23% increase in employee engagement
• +11 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Telus Health: Global health and wellbeing provider with employer-sponsored virtual care, mental health and EAP offerings across multiple geographies. Comparable because it competes for the same enterprise wellbeing RFPs and offers integrated multidisciplinary care, though at much larger scale.
• Medibank: Australian private health insurer with a corporate health and wellbeing arm (Medibank Health Solutions). Comparable as a domestic incumbent offering employer-sponsored health programs spanning GP, mental health and wellbeing services.
• Workplace Options: Global EAP and wellbeing provider serving multinational employers across APAC and beyond. Comparable as a broad incumbent offering employer-sponsored EAP and integrated wellbeing services.
• Bupa: International health insurer with a sizeable Australian corporate health business. Comparable as a broad incumbent bundling virtual care, mental health and corporate wellbeing into enterprise benefits packages.

Regional players

• Spring Health: US employer mental health and wellbeing platform combining therapy, coaching and care navigation. Comparable in targeting employer-sponsored mental health and wellbeing, though geographically distant and US-focused.
• Modern Health: Global employer mental health platform offering therapy, coaching and EAP-style services. Comparable on employer-sponsored mental health and integrated care navigation, though with broader geographic reach.
• Lyra Health: US-focused employer-sponsored mental health platform offering therapy, coaching and EAP-replacement services. Comparable in employer-sponsored virtual mental health and integrated care delivery, though operating in a different geography.

Emerging players

• Eucalyptus: Australian digital health platform originally direct-to-consumer telehealth that has expanded into employer and partner channels. Comparable as a tech-forward Australian virtual care provider targeting employer and consumer markets.

Direct peers

• Sonder: Australia-based employee wellbeing platform combining safety, medical and mental health support for enterprise customers. Directly comparable on B2B employer wellbeing, multidisciplinary care delivery and Australia-centric positioning.
• Benestar (Australia): Australian EAP and workplace wellbeing provider serving enterprise and government customers. Comparable as a direct enterprise EAP and wellbeing competitor in the same Australian B2B market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cuhealth
• LinkedInlinkedin.com/company/cuhealth
• Facebookfacebook.com/CU-Health-108484474908890

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CU Health