Sonder
Sonder is an Australian-headquartered employee care platform that delivers 24/7 medical, mental health, and personal safety support through a single mobile app to enterprise customers in Australia, New Zealand, and the United Kingdom across industries including retail, hospitality, construction, finance, and healthcare.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Sonder does
Sonder is an Australian-headquartered employee care platform that consolidates 24/7 medical, mental health, and personal safety support into a single mobile application for enterprise customers. Founded in 2016 and headquartered in Waterloo, Sydney, with additional offices in Auckland and London, the company positions its offering as a holistic alternative to traditional Employee Assistance Programs (EAPs). The platform's core product is The Sonder App, which delivers an average response time of 10 seconds and routes members through a proprietary Holistic Triage system grounded in the Māori Te Whare Tapa Whā model and the Manchester Triage System for clinical cases. Module-level capabilities include nurse-led medical support with telehealth GP access, multi-tiered mental health support, early-intervention injury management, critical incident and trauma response with on-site psychological first aid responders, and proactive personal safety tools (Check on Me, Track My Journey, Help Alert). A Team Safe module adds real-time shift location visibility for distributed workforces, and a Data and Insights dashboard aggregates DASS-21 screening results, psychosocial hazard trends, and safety engagement metrics across member organizations.
Sonder sells exclusively on an enterprise subscription basis via a direct field-sales motion targeting large organizations across Australia, New Zealand, and the United Kingdom. The pricing model is a fixed, all-inclusive annual fee per organization that covers all employees and their families across medical, mental health, and safety services; pricing is not publicly disclosed. Named customers include Woolworths Group (~220,000 employees), McDonald's, Allianz, IAG, AMP, Australia Post, PwC, Monash University, Mirvac, Pacific National, Arnott's Group, Hays, Charter Hall, HOYTS, TFE Hotels, BINGO Industries, Marley Spoon, Best&Less, Culture Amp, Zip, MYOB, Australian Red Cross, DPV Health, and Guzman y Gomez, spanning retail, hospitality, construction, transportation, manufacturing, finance, education, healthcare, and professional services. Reported outcomes include a 40% average engagement rate (compared with 2-5% for traditional EAPs), a 27% reduction in employee turnover, a 15% reduction in absenteeism, a 26% productivity improvement, and a 56% share of members who would not have sought help without the service. The company is private, has 251-500 employees, has raised approximately USD 245M+ across eight disclosed rounds (notable backers include Fidelity, Inovia Capital, WestCap, Blackbird Ventures, and Seek Investments), and is led by co-founders Craig Cowdrey (CEO), Christopher Marr (CCO), and Peter Burnheim (COO).
Sonder firmographics
Firmographics- Name
- Sonder
- Legal name
- Sonder
- Website
- https://sonder.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sonder is an Australian-headquartered employee care platform that delivers 24/7 medical, mental health, and personal safety support through a single mobile app to enterprise customers in Australia, New Zealand, and the United Kingdom across industries including retail, hospitality, construction, finance, and healthcare.
- Ownership category
- akta.pro rank
Sonder industry classification
Industry- Product category
- Employee Wellbeing Platform
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
- akta.pro secondary industry
- Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)
Keywords
Where Sonder is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Sonder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Subscription: Fixed, all-inclusive annual fee providing access to professional care across medical, mental health and safety services for all employees and their families. Annual contract model with no predetermined outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise annual subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Sonder product offering
Product offeringCore offering
Sonder operates an enterprise employee wellbeing platform delivered through a single mobile application that provides employees with 24/7 access to medical, mental health, and personal safety support. The service combines in-house nurses, psychologists, safety specialists, and doctors with a proprietary triage system to deliver immediate, multilingual care across Australia, New Zealand, and the UK. Customers purchase an annual enterprise subscription that covers all employees, with family members and dependents included at no additional cost.
Product overview
Sonder is a holistic employee care platform providing a single unified app entry point for 24/7 medical, mental health, and personal safety support. The platform is built around a core mobile application (The Sonder App) supplemented by multiple integrated modules: Wellbeing Resource Hub for self-serve content and DASS-21 assessments, Holistic Triage for clinical routing using the Te Whare Tapa Whā model, Critical Incident and Trauma Support with psychological first aid and on-site responders, Medical Support with nurse-led triage and GP telehealth, Injury Management for early workplace intervention, Mental Health Support spanning counselling and clinical psychology, Personal Safety Support featuring Check on Me, Track My Journey, and Help Alert tools, Manager Support for people leaders, Team Safe for workforce shift visibility, Data and Insights for organizational reporting, and Sonder Whistleblower for confidential misconduct reporting. Sonder also offers a TreviPay-powered B2B billing add-on. The platform targets employers across Australia, New Zealand, and the UK, with industry-specific solutions for retail, hospitality, construction, healthcare, education, financial services, and public sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Sonder Employee Wellbeing Platform
Quantifiable outcome
- 27% reduction in employee churn
- +9 more outcomes
Companies that use Sonder
Customer profileNamed customers26 records
Segments8 records
Ideal customer profiles4 records
Sonder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Sonder partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- WFI (WFI Insurance)minorWFI announced partnership with Sonder to provide 24/7 mental health and safety services for farming communities across Australia as part of WFI's mental health support initiative for farmers facing pressures from weather and economic challenges.
- ReFreshminorReFresh, a Sydney-based workplace compliance software startup, partnered with Sonder and Deel within five months of raising pre-seed funding to address Australia's psychosocial safety reforms requiring employers to manage psychological health risks.
- DeelminorGlobal HR platform Deel partnered with ReFresh and Sonder to offer integrated workplace compliance and employee wellbeing solutions addressing Australia's new psychosocial safety regulations.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Sonder competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra Health is a leading global B2B mental health and wellbeing platform offering therapy, coaching, medication management, and self-care to employees via enterprise contracts. Directly comparable to Sonder in subscription-based virtual care delivery to large employers, though with greater scale in the US.
- Modern Health: Modern Health is a B2B mental wellbeing platform combining therapy, coaching, and self-guided content for enterprise customers. Closely comparable to Sonder in subscription-based virtual mental health delivery and global enterprise GTM motion.
- Spring Health: Spring Health provides precision mental health benefits including therapy, coaching, medication, and wellness tools to enterprise employees. Directly comparable to Sonder as a subscription-based B2B mental health and wellbeing platform targeting large employers.
- Headspace Health: Headspace Health offers a B2B mental health and mindfulness platform including therapy, coaching, and the consumer Headspace app for enterprises. Comparable to Sonder in delivering subscription-based mental wellbeing content and clinical services to employee populations.
- Calm Business: Calm Business extends the consumer Calm meditation app into B2B subscriptions for employer wellbeing programs. Comparable to Sonder's content-led wellbeing resource hub but narrower in scope (mindfulness vs. holistic medical/mental/safety).
Broad incumbents
- TELUS Health: TELUS Health (including LifeWorks and Akira by TELUS Health) is a global health and wellbeing provider offering EAP, mental health, virtual care, and occupational health to employers. Comparable to Sonder as a broad incumbent offering overlapping EAP and virtual care capabilities across multiple geographies.
- Evernorth Health Services: Evernorth is Cigna's health services portfolio including traditional EAP, behavioural health, and pharmacy benefits for large employer clients. A broad incumbent that competes with Sonder for enterprise wellbeing budgets though without Sonder's integrated personal safety and trauma response modules.
- Optum Wellbeing: Optum (UnitedHealth Group) provides EAP, behavioural health, and virtual care services as part of a broad health services portfolio to enterprise clients. A broad incumbent alternative for large employers comparing traditional EAP vendors against holistic platforms like Sonder.
Emerging players
- Wysa: Wysa is an AI-driven mental health chatbot and self-care platform sold to employers and health plans. Comparable to Sonder as an emerging B2B digital mental wellbeing solution, though narrower in clinical scope and lacking personal safety capabilities.
- Meru Health: Meru Health offers digital mental health programs combining therapist-led treatment, biofeedback, and peer support to enterprise and health plan customers. An emerging peer with partial overlap to Sonder's mental health support module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Sonder social profiles
Digital presenceSonder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonder leadership team
Management profileNumber of profiles
Profiles3 records
Sonder funding detail
Funding detailFunding overview
Funding rounds8 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonder
What does Sonder do?
Sonder operates an enterprise employee wellbeing platform delivered through a single mobile application that provides employees with 24/7 access to medical, mental health, and personal safety support. The service combines in-house nurses, psychologists, safety specialists, and doctors with a proprietary triage system to deliver immediate, multilingual care across Australia, New Zealand, and the UK. Customers purchase an annual enterprise subscription that covers all employees, with family members and dependents included at no additional cost.
Is Sonder a public or private company?
Sonder is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sonder founded?
Sonder was founded in 2016. It employs 251 to 500 people.
Where is Sonder based?
Sonder is headquartered in Sydney, Australia, in the Oceania region.
How does Sonder make money?
One revenue line is on record: enterprise Subscription.
Who are Sonder's main competitors?
Direct peers on record are Lyra Health, Modern Health, Spring Health, Headspace Health and Calm Business. Broad incumbents are TELUS Health, Evernorth Health Services and Optum Wellbeing. Emerging players are Wysa and Meru Health.
Does Sonder have an API?
No public API is recorded for Sonder.
What industry is Sonder in?
Sonder's product category is Employee Wellbeing Platform. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care, with a secondary code of HLALAAAI, Family & Pediatric Direct-to-Consumer Virtual Care. Its NAICS code is 624190 and its SIC code is 8050.