What Archer Affiliates does

Archer Affiliates Corp is a privately held, self-serve SaaS platform founded in 2022 and headquartered in Woodmere, New York (with a corporate mailing address at 450 Lexington Avenue, New York). The company operates a two-sided marketplace connecting Amazon marketplace sellers with a network of vetted affiliates, influencers, and publishers. Sellers import their Amazon catalog, set commission offers, and access a roster of 2,500+ affiliates and 1,500+ Amazon-focused marketers who drive external traffic to their listings; all clicks and conversions are tracked through Amazon Attribution links, making sales eligible for the Amazon Brand Referral Bonus. The platform extends into Amazon's Creator Connections program, offering campaign setup, guidance, and reporting via Amazon-approved APIs as an additional service.

The underlying technology is a cloud-based partner marketing application built around Amazon Attribution API integration, complemented by Stripe for payment facilitation, HubSpot for customer support, and Google Analytics for first-party usage analytics. The product surface includes catalog import, commission configuration, instant affiliate link generation, promo code and sample request management, real-time performance dashboards, and a 14-day attribution window. Distribution is primarily product-led growth via a web application at app.archeraffiliates.com, supplemented by a content marketing engine, organic social channels, and a 12+ partner ecosystem of Amazon seller service providers.

Archer monetizes exclusively through performance-based transaction fees: sellers pay no signup or monthly fees and are charged only when affiliate-driven sales occur, with the platform taking a percentage of commissions. Affiliates earn an average of 18% commission on sales generated (up to 60% for top performers), and Archer additionally takes a percentage of GMV from new Creator Connection sales it supports. The company is founder-controlled, has no disclosed institutional funding beyond a $750,000 seed round in December 2023, and operates with a small team led by co-founders David Katz (CEO) and Juda Rutenberg (COO/President).

Name

Archer Affiliates

Legal name

Archer Affiliates Corp

Website

https://archeraffiliates.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Archer Affiliates is a self-serve SaaS platform that connects Amazon sellers with a network of 2,500+ vetted affiliates, tracking sales via Amazon Attribution. It charges commission-based transaction fees with no upfront costs, serving SMB Amazon brands and content creators.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Affiliate marketing platform
• Partner marketing software
• Amazon seller tools
• Influencer marketing network
• Creator commerce SaaS

Headquarters

HQ city

Woodmere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission-based Platform Fees (Sellers): Sellers pay commissions only when sales are generated. No signup fees, no monthly fees. Platform takes a percentage of affiliate commission transactions tracked through the system.
2. Creator Connections Revenue Share: Percentage of GMV of new Creator Connection sales generated through Archer's campaign support services for Amazon Creator Connections program.
3. Affiliate Commission Facilitation: Facilitates payments between sellers and affiliates. Average affiliate earnings of 18% commission on sales. Commissions up to 60% possible for top performers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Archer Affiliates is a self-serve SaaS marketplace that connects Amazon sellers and brands with a network of vetted affiliates, influencers, and publishers to drive external traffic to Amazon listings. Sellers import their Amazon catalog, set commission offers, and have all sales tracked through Amazon Attribution links, while affiliates discover products, generate attribution links, and earn commissions (averaging 18%, up to 60%) paid out automatically through the platform. The company also offers a Creator Connections Campaign Support service that helps sellers participate in Amazon's Creator Connections program using Amazon-approved APIs.

Product overview

Archer Affiliates operates as a unified Amazon affiliate marketing platform that connects Amazon sellers with a network of 2,500+ vetted affiliates and influencers. The core platform enables sellers to set commission offers to incentivize affiliate partnerships, with all sales tracked via Amazon Attribution. The Creator Connections Campaign Support is an additional service that helps sellers participate in Amazon's Creator Connections program with campaign setup support and guidance using Amazon-approved APIs. The platform operates on a commission-based model where sellers pay only for actual sales generated.

Differentiator

Problem solved

Functional benefit

Products and services

• Archer Affiliates Platform Cloud-based partner marketing SaaS that connects Amazon marketplace sellers with a network of vetted affiliates, influencers, and publishers. Sellers import their Amazon catalog, set commission rates, and have affiliate-driven traffic and sales tracked in real time through Amazon Attribution links, with automated payouts to affiliates. Used by SMB Amazon brands and content creators globally.
• Creator Connections Campaign Support Done-with-you campaign support service for Amazon sellers participating in Amazon's Creator Connections program. Includes campaign setup, ongoing campaign management, access to Amazon-approved APIs for reporting, and percentage-of-GMV revenue share on new Creator Connection sales attributable to Archer's support.

Quantifiable outcome

• 10% sales increase in first month for fashion brand (Alicia N.)
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor.

• AZ RankminorGTM or Marketing PartnerPartner for organic growth on Amazon marketplaces. AZ Rank specializes in SEO and organic visibility strategies, with over 6000 finalized product launches experience. Services Amazon sellers through the Archer ecosystem.
• List ItminorGTM or Marketing PartnerFull product branding and listing creation service with PPC management. Helps Amazon sellers enhance product visibility through optimized content, keywords, and images.
• UrtaskerminorGTM or Marketing PartnerAmazon marketing agency established in 2015 in Hauppauge, New York. Offers tailored services from startups to manufacturers looking to expand direct-to-consumer operations.
• aiCommerceminorGTM or Marketing PartnerGlobal digital marketing agency offering full-service marketplace management for eCommerce brands, strategic coaching, and operational services.
• Straight Up GrowthminorGTM or Marketing PartnerAmazon advertising agency founded in 2020 by Evan Kesner and Daniel Tejada. Manages over $1B in Amazon sales for various brands with 18 team members.
• NetpeakminorGTM or Marketing PartnerDigital marketing agency with expertise in Amazon advertising. Premium partner of Google, Facebook, Amazon, and Bing. Generated $5M+ revenue through partnerships.
• ParkerminorGTM or Marketing PartnerFinancial stack for eCommerce brands offering business credit cards with up to 90-day credit period, banking, and industry-specific analytics.
• SPCTEKminorGTM or Marketing PartnerFull-scale marketing partner for eCommerce businesses with 10+ years experience. Trusted Amazon, Google Ads, and TikTok partner providing marketplace services.
• Share It StudiominorGTM or Marketing PartnerAmazon content experts specializing in visual content creation for Amazon and Walmart marketing. Offers listing optimization with re-optimization guarantee.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Levanta: Amazon-focused creator and affiliate marketing platform that helps brands scale external traffic through Amazon Attribution. Closest direct peer to Archer given identical Amazon-native positioning and affiliate marketplace model.
• Refersion: Affiliate and influencer marketing platform for e-commerce brands with self-serve onboarding, commission tracking, and automated payouts. Comparable business model focused on connecting merchants with affiliates across DTC channels.
• PartnerStack: Partner ecosystem platform for B2B SaaS and e-commerce, enabling affiliate, referral, and reseller programs. Closely comparable self-serve model and marketplace mechanics for performance-based partnerships.

Broad incumbents

• impact.com: Enterprise-grade global partner marketing platform covering affiliates, influencers, B2B, and more. Broader incumbent with deeper integrations and enterprise customers, but overlapping core affiliate-marketplace functionality.
• Awin: Global affiliate marketing network connecting advertisers with publishers across multiple verticals. Larger incumbent with established affiliate pool and cross-border reach that competes for the same SMB Amazon sellers.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks with deep relationships across advertisers and publishers. Serves as broad incumbent alternative to Archer for sellers wanting established affiliate distribution.
• ShareASale: Long-running affiliate network owned by Awin, providing merchant-affiliate marketplace infrastructure. Competitor for SMB sellers seeking an alternative to Amazon-specific platforms.
• Partnerize: Enterprise partner marketing platform with affiliate, influencer, and strategic-partner capabilities. Overlaps with Archer's commission tracking and two-sided marketplace core.

Emerging players

• UpPromote: Affiliate marketing app for Shopify and Shopify Plus merchants with referral and influencer programs. Adjacent SMB-focused affiliate tooling that competes for the same small-merchant wallet share.
• GoAffPro: Shopify-focused affiliate marketing app providing referral tracking, commissions, and influencer tools for small e-commerce merchants. Comparable self-serve SMB affiliate platform with overlapping target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ArcherAffiliate
• LinkedInlinkedin.com/company/archer-affiliates
• Instagraminstagram.com/archer.affiliates

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archer Affiliates