Salu Health

What Salu Health does

Salu Health OÜ, founded in 2021 and headquartered in Tallinn, Estonia, operates a subscription-based digital telehealth platform that delivers online medical consultations, sick leave management, prescription renewals, specialist referrals, and physical appointments through a network of partner clinics. The platform supports consultations in English, Russian, and Estonian, runs seven days a week with a stated 30-minute average response time, and is accessible without an Estonian ID card or national health insurance. Core products are organized into Primary Care packages (€27.90/month monthly or discounted annual) and comprehensive Health Coverage plans (Basic from €33/month and Premium), with add-ons including Full-Body Analyses (blood panels via Synlab), Mental Health Audit, Pre-Travel Consultation, and Family Doctor Registration.

The business combines a self-serve direct-to-consumer subscription model with an enterprise channel called Salu for Teams. Pricing tiers range from €27.90/month for Primary Care to €33+/month for Health Coverage, with annual commitments, referral incentives up to €65 per referred friend, and a 50% first-month promotion. Customer segments include expats and international residents facing language barriers, uninsured self-employed individuals, families with children, and employers — with named enterprise customers including Bolt, Taltech, Yolo, Jobbatical, and Deel. Care delivery is enabled by a referral network of partner clinics and laboratories including Confido, Valvekliinik, Synlab, and the Estonian State Hospitals Network, and the company holds Estonian healthcare provider license no. L05599. Total disclosed funding is approximately $1.13M across two rounds in 2022 and 2023, and the company employs between 11 and 50 people.

Name

Salu Health

Legal name

Salu Health OÜ

Website

https://salu.md

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Salu Health is an Estonia-based digital telehealth subscription platform offering online consultations, prescriptions, sick leave management, and specialist referrals via partner clinics, serving expats, uninsured residents, families, and enterprise clients across Estonia.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLALAAAH

Membership/Subscription Concierge Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLALAAAA

Primary Care & General Medicine Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLALAAAB

Urgent Care & On-Demand Virtual Visits

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLALADAA

Primary Care & General Medicine Virtual Care (Employer-Sponsored)

Healthcare & Life Sciences/Telehealth Platforms/Employer-Sponsored Virtual Care Platforms

Keywords

• Telehealth services
• Online medical consultations
• Primary healthcare subscriptions
• Digital health platform
• Private health insurance alternative

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue - Primary Care: Monthly and annual subscription fees for primary healthcare services including online consultations, sick leave management, prescription renewals, specialist referrals, and physical appointments at partner clinics.
2. Subscription Revenue - Health Coverage: Comprehensive health coverage plans (Basic and Premium) covering specialist visits, dental care, preventive health checks, hospital treatment, and operations at higher price points.
3. Add-on Services: Additional fees for services not covered in base subscription, including Full-Body Analyses Package (€139 one-time or €10/month), Family Doctor registration add-on, and various medical certificates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Salu Health operates a subscription-based digital healthcare platform providing online medical consultations, sick leave management, prescription renewals, and specialist referrals through a multilingual web portal. The service is staffed by an English, Russian, and Estonian-speaking medical team with an average 30-minute response time, 7 days a week, and integrates with partner clinics (Confido, Synlab, Valvekliinik) and the Estonian state hospital network for in-person appointments, lab tests, and specialist procedures. Higher-tier Health Coverage plans add dental, mental health, preventive care, hospital treatment, and critical illness coverage, positioning the platform as an alternative to both public and private health insurance.

Product overview

Salu Health is a digital healthcare platform offering two main service tiers: Primary Care packages (Monthly at €27.90/month and Annual at €27.90/month with reduced rates) providing online consultations, sick leave management, prescriptions, specialist referrals, and in-person appointments; and comprehensive Health Coverage plans (Basic and Premium) that add specialist visits, mental health services, preventive care, dental, rehabilitation, and critical illness coverage. The platform operates as a subscription-based private clinic with a digital-first approach. Additional offerings include a Free Mental Health Assessment, Mental Health Audit, Full-Body Analyses Package, Pre-Travel Consultations, and Family Doctor Registration. The ecosystem includes Salu for Teams for employer groups. All services include unlimited online consultations with an average 30-minute response time, 7 days a week.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Subscription-based primary healthcare package (monthly at €27.90 or discounted annual) providing unlimited online consultations with a multilingual medical team, sick leave management, prescription drug prescribing and renewal, specialist referrals, and access to physical appointments at partner clinics. Positioned as the best alternative to a family doctor in Estonia.
• Health Coverage Comprehensive health coverage subscription (Basic from €33/month and Premium tiers) bundling primary care with specialist visits, dental care, mental health services, preventive health checks, lab tests, diagnostic procedures, rehabilitation, vaccination, hospital treatment, and critical illness coverage. Positioned as an alternative to public or private health insurance.
• Full-Body Analyses Package Comprehensive preventive health package including blood tests (HDL-Cholesterol, LDL-Cholesterol, Triglycerides, Hemogram, Creatinine, TSH, Glucose, Vitamin D, ALAT, HbA1c) with blood sample collection at any Synlab location and personalized feedback and treatment recommendations reviewed by a Salu doctor.
• Mental Health Audit Comprehensive mental health assessment service delivering a personalized treatment plan and psychologist sessions covering both physical and emotional dimensions of mental health, completed remotely from home.
• Family Doctor Registration Add-on Add-on service bundled with the Annual Primary Care package that guarantees registration with a family doctor in Estonia within 6 months for the subscriber and any underage children, addressing the chronic shortage of family doctor slots for newcomers and uninsured residents.
• Pre-Travel Online Medical Consultation Online consultation with a Salu doctor prior to international travel covering required vaccines, recommended medications, and health precautions for the destination country.
• Salu for Teams B2B healthcare benefit package for organizations providing employees with access to all Primary Care and Health Coverage features under a single employer-sponsored plan. Designed for companies with international workforces needing English- or Russian-speaking healthcare access for staff.

Quantifiable outcome

• 90% of medical needs solved through online consultation
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SynlabcoreTechnology or IntegrationPartner medical laboratory for blood sample collection and testing. Salu subscribers can give blood samples at any Synlab location free of charge as part of their subscription. Test results are reviewed by Salu doctors and discussed with patients via the platform.
• ConfidocoreTechnology or IntegrationLeading Estonian private clinic providing specialist medical services. Salu refers patients to Confido for specialist consultations, diagnostics, and procedures as part of comprehensive health coverage plans.
• ValvekliinikcoreTechnology or IntegrationEstonian private clinic partner for specialized medical procedures and consultations. Part of Salu's network of partner clinics for in-person appointments and treatments.
• Estonian State Hospitals NetworkcoreTechnology or IntegrationNetwork of 15 county hospitals across Estonia for referrals requiring state healthcare coverage. Includes East Tallinn Central Hospital, West Tallinn Central Hospital, North Estonia Medical Centre, Tartu University Hospital, and other regional hospitals. Patients with national health insurance can access specialists for free with Salu referral.
• ElsavieminorStrategic or Co-development PartnerCollaboration with Estonian gut health startup founded by researchers. Salu blog features Elsavie fiber supplement products as part of nutritional content. No formal commercial partnership indicated.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Doctolib: Doctolib is Europe's largest healthcare booking and telehealth platform (strongest in France, expanding in Germany/Italy), offering online appointment booking plus video consultations — a much broader incumbent that overlaps with Salu's online consultation and referral offering but at pan-European scale.

Direct peers

• Push Doctor: Push Doctor is a UK D2C subscription telehealth platform providing video consultations with GPs, prescriptions, and referrals — structurally analogous to Salu's online-first primary care subscription with similar value proposition around access and convenience.
• Zava: Zava is a Europe-wide D2C online doctor service offering consultations, prescriptions, and lab tests without requiring insurance — directly comparable to Salu's value proposition of providing healthcare access regardless of local ID/insurance status.
• Babylon Health: Babylon Health operates a global D2C and NHS/insurer-integrated virtual primary care subscription product covering consultations, triage, and chronic-condition management — closely comparable to Salu's subscription virtual primary care positioning at greater scale.
• Min Doktor: Min Doktor is a Swedish digital healthcare app providing online doctor consultations, prescriptions, and referrals via a digital-first subscription/visit model — directly comparable to Salu's chat/video consultation product targeting a national market.
• Kry (Livi): Kry is a Sweden-based D2C subscription telehealth platform offering on-demand video consultations with doctors, prescriptions, and referrals — a very similar model to Salu's Primary Care tier, and the closest European analogue in terms of subscription-based virtual primary care delivery.
• Doktor24: Doktor24 is a Swedish/Nordic digital primary care provider combining online consultations, prescriptions, and a network of partner clinics for physical care — closely comparable to Salu's chat/video-first subscription model with in-person partner fulfillment.
• Doctor On Demand: Doctor On Demand is a US-based D2C and employer-sponsored virtual care platform providing 24/7 video consultations with physicians for urgent, primary, and behavioral health — directly comparable to Salu's on-demand subscription telehealth model with employer channel.
• Doktor.se: Doktor.se is a Nordic digital healthcare provider offering online GP consultations, prescriptions, and physical clinic appointments — a regional peer with a similar subscription/visit hybrid primary care model targeting the Nordics.
• One Medical (now Amazon One Medical): One Medical is a membership-based primary care platform combining digital access with in-person clinic visits — directly comparable to Salu's subscription/concierge primary care model that pairs online consultations with partner-clinic physical appointments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saluhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salu Health