What Stratajet does

Stratajet is a London-headquartered private aviation technology company operating a real-time search, pricing, and booking platform for on-demand private jet charter across Europe (with a San Francisco office serving US enquiries). The core consumer platform at stratajet.com and on iOS lets travellers search real-time aircraft availability, view guaranteed prices, and book instantly, removing the traditional broker quotation cycle. Underpinning the consumer surface is a proprietary technology stack: a Pricing Engine that calculates flight costs across 247 variables, a Compliance Engine that cross-references crew duty hours, airfield capability, weight limits, and regulations, an Adaptive Empty Leg Engine that diverts in-flight empty aircraft to match customer routes (reportedly producing empty leg results in one-third of searches and up to 50% cost savings versus standard charter), and Stratatracer, a Mode-S-based real-time aircraft tracking system.

The company monetises via transaction/booking fees on consumer charters and commissions on adaptive empty leg sales; charter operators list aircraft free of charge through Stratafleet, and handling agents and FBOs manage their presence through StrataFBO. The customer base spans individual private travellers, corporate/SMB bookers (supported by a 24/7 account management team), charter operators across Europe, and FBOs at 2,000+ airfields. Distribution combines a self-serve website and iOS app with a planned tiered Jet Card loyalty programme (Cumulus, Nimbus, Cirrus). Safety vetting is handled in partnership with Argus, Wyvern, and the UK Civil Aviation Authority, and Stratajet has raised approximately $16.9 million across 2015-2016 from JamJar Investments, Octopus Ventures, Playfair Capital, and QVentures to fund global rollout.

Name

Stratajet

Legal name

Oxcis Aviation Limited

Website

https://stratajet.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Stratajet operates a real-time private jet booking platform across Europe, offering guaranteed instant pricing and instant booking online and via iOS, supported by proprietary pricing, compliance, and empty leg optimisation engines for operators, FBOs, and travellers.

Ownership category

akta.pro rank

Product category

Online Private Jet Charter Marketplace

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Fare Management, Pricing & Shopping Engines (ATPCO/Offer) (THABAJAE)

akta.pro secondary industry

Inventory, Availability & Schedule Distribution (SSIM/OAG, Direct Connect) (THABAJAH)

Keywords

• Private jet booking
• Real-time charter
• Empty leg flights
• Aviation marketplace
• On-demand aviation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Booking Fees: Stratajet charges a fee for each private jet booking made through its platform. The company acts as an agent for customers, facilitating bookings between customers and charter operators. No membership fees are charged to customers.
2. Empty Leg Optimisation Revenue: Revenue generated from optimising and selling empty leg flights at reduced prices to customers, with Stratajet taking a commission on these efficiency-driven bookings.
3. Operator Subscription/Listing Fees: Charter operators can list their aircraft on the platform for free, with Stratajet earning revenue from the bookings facilitated through Stratafleet integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Stratajet operates a real-time, two-sided digital marketplace that lets private jet travellers search, compare, and instantly book guaranteed-price charter flights across Europe directly online or via its iOS app, while charter operators and FBOs list and manage their aircraft and handling services through integrated Stratafleet and StrataFBO portals. The platform applies a proprietary Pricing Engine that calculates flight costs from 247 variables, an Adaptive Empty Leg Engine that matches itineraries to repositioning flights, and an automated compliance engine that vets every operator on safety, crew, and airfield criteria.

Product overview

Stratajet is a platform-plus-modules architecture consisting of a consumer-facing booking platform (Stratajet.com) and three complementary software products for industry stakeholders: Stratafleet for charter operators, StrataFBO for handling agents/FBOs, and Stratatracer for aircraft tracking. The ecosystem is powered by core technology modules including the Pricing Engine (247-variable flight cost calculation), Compliance Engine (safety verification), Airfield Pricing Engine (handling fee aggregation), and Adaptive Empty Leg Engine (empty leg optimisation). An iOS mobile app extends the consumer platform to mobile devices, while the Jet Card membership program provides loyalty benefits across all services.

Differentiator

Problem solved

Functional benefit

Brands

• Stratafleet: Inventory management and fleet management software for charter operators to manage their aircraft, schedules, and pricing.
• StrataFBO
• Stratatracer

Products and services

• Stratajet.com Primary consumer-facing web application for private jet charter: lets travellers search, compare, and instantly book available aircraft with real-time guaranteed prices across Europe.
• Stratajet iOS App Native iPhone application providing the same real-time search, booking, and payment flow as Stratajet.com for travellers on mobile, with no membership fees and no quote wait times.
• Stratafleet Web-based fleet management and inventory management portal for licensed charter operators, integrating real-time aircraft schedules, quoting, weather tracking, and utilisation analytics with the Stratajet consumer booking flow.
• StrataFBO Web-based sales and marketing portal for handling agents and FBOs to manage their profile on Stratajet, upload marketing materials, and update pricing for ground handling packages and services.
• Stratatracer Real-time aircraft tracking system that uses Mode-S transponder signals (not ADS-B) to display live positioning of aircraft in a given area, including non-ADS-B equipped jets.
• Stratajet Jet Card Free-membership loyalty programme with three tiers (Cumulus, Nimbus, Cirrus) offering 24/7 dedicated client service, concierge service, complimentary catering, exclusive products, discounts on premium services, and points earned per booking.

Quantifiable outcome

• 40% reduction in empty leg waste through adaptive optimisation technology
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Stratafleet Beta Testers (6 UK Charter Companies)coreChannel Partner/ Reseller/ Distributor · 1 May 2013Six UK charter companies participated in the beta testing phase of Stratafleet before its European-wide release at EBACE 2013. These operators helped validate the platform's integration capabilities and real-time scheduling features.
• BlinkminorChannel Partner/ Reseller/ DistributorBlink is a UK-based air taxi operator that served as a beta tester for Stratafleet. They operate six Cessna Citation Mustangs and were highlighted as an example of efficient fleet utilisation with only 32.2% empty legs compared to the industry average of 40%.
• Hangar 8minorOthersJonathan Nicol helped with ad hoc flights for Hangar 8 prior to founding Stratajet. The experience of flying an empty CJ2 on a positioning flight sparked the idea for Stratajet.
• ArguscoreOthersStratajet works closely with Argus, one of private aviation's leading safety bodies, to personally meet and approve every operator on their platform.
• WyverncoreOthersStratajet works closely with Wyvern, one of private aviation's leading safety bodies, to personally meet and approve every operator on their platform.
• Civil Aviation Authority (CAA)coreOthersOperators must meet CAA requirements to possess a current Air Operating Certificate (AOC). Stratajet requires operators to have valid CAA permits as a baseline requirement.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• XO (Vista Global): Global private aviation marketplace from Vista Global offering on-demand charter booking with transparent pricing. Direct platform competitor with broader scale and a programmatic booking API aimed at brokers and operators.
• Victor (PrivateFly): On-demand private jet booking marketplace offering real-time pricing and comparison across global operators. Directly comparable as a tech-enabled booking platform competing for the same charter traveller segment with similar transparency value propositions.
• LunaJets: European private jet charter broker operating a digital booking platform with operators across Europe. Competes with Stratajet in serving European corporate and leisure charter demand via online quotation.
• PrivateFly: UK-based private jet booking platform offering instant online quotes and charter booking across Europe. Most direct competitor to Stratajet, operating the same on-demand search-and-book model in overlapping geographies and customer segments.
• Jettly: UK-headquartered private jet booking app and platform providing instant charter quotes and operator listings. Comparable as a tech-first booking marketplace targeting the same European, on-demand private jet traveller.

Broad incumbents

• Wheels Up: US-based membership-driven private aviation company combining charter and managed fleet services. Comparable as a tech-enabled private aviation brand pursuing a similar membership + marketplace model, primarily across North America.
• NetJets (Berkshire Hathaway): World's largest fractional ownership and private aviation provider, part of Berkshire Hathaway. A dominant incumbent whose card and fractional programs overlap with Stratajet's enterprise traveller use cases from a different commercial angle.
• VistaJet: Global business aviation company offering point-to-point private jet programs via an owned fleet. Adjacent incumbent competing for the same private jet traveller with deeper fleet capacity and a recognized brand, especially for high-frequency customers.

Emerging players

• JSX: Tech-enabled semi-private air carrier offering scheduled hop-on flights between private terminals. Adjacent rather than directly competing, but comparable as a digitally native, app-led private aviation brand targeting time-sensitive premium travellers.
• Fly Aeolus: European private jet charter broker with an online booking experience and focus on empty leg inventory. Comparable through its empty-leg emphasis and Europe-centric digital charter offering, though smaller in scale than Stratajet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Stratajet
• Facebookfacebook.com/102707709835671
• LinkedInlinkedin.com/company/stratajet
• Instagraminstagram.com/stratajet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stratajet