ChannelCore

Name

ChannelCore

Legal name

ChannelCore, Inc.

Website

https://channelcore.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Influencer marketing platform
• Creator economy software
• Marketing attribution software
• Creator brand matching
• Performance marketing analytics

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Creator Platform Fees (Transaction-Based): Creators pay a standard 5% platform fee on all payouts. This is deducted automatically before payout via third-party providers (Stripe). This is the primary transaction-based revenue stream from the creator side of the marketplace.
2. Brand SaaS Subscription: Brands are charged a monthly SaaS subscription on a tiered basis. This provides brand access to the platform's campaign management, creator matching, and performance analytics tools. Subscription tiers are differentiated by campaign volume and feature access.
3. Brand Transaction Fees: Brands pay a 10% transaction fee on all creator activations processed through the platform. This is charged in addition to the monthly SaaS subscription and is non-refundable once a campaign has been launched and creator agreements are locked in.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ChannelCore is a cloud-based SaaS platform that serves as infrastructure for the creator economy, connecting creators and brands through a shared intelligence core. It provides two autonomous AI agents — PitchPilot for creators (intelligent pricing, automated pitching, contract/payment management, content workflows) and PerformancePilot for brands (budget optimization, live ROAS tracking, pacing alerts, attribution) — supported by RateLab pricing intelligence and SmartMatch creator-brand matching. The platform operates as a two-sided system with separate Creator and Brand portals, plus an optional full-service managed offering for brands.

Product overview

ChannelCore™ is the modern infrastructure for the creator economy — a unified platform operating as a two-sided ecosystem serving both creators and brands. The platform is built around two autonomous AI agents: PitchPilot™ (creator-side) and PerformancePilot™ (brand-side), powered by a shared intelligence core that connects content, spend, and revenue. Creator tools include PitchPilot™ for automated outreach and deal flow, RateLab™ for data-backed rate calculation, Rate Intelligence™ for ML-driven pricing assessment, and SmartMatch™ for AI-powered brand matching. Brand tools include PerformancePilot™ for campaign optimization and tracking, SmartMatch™ for creator discovery, and ChannelCore Managed for full-service managed campaigns. The platform also offers CreatorPRO™ as a premium creator tier and a Content Hub for content management. Together these products form a full operating system for the creator-brand lifecycle — from pitch generation to analytics, rate negotiation, contract management, payments, and performance tracking.

Differentiator

Problem solved

Functional benefit

Brands

• PitchPilot™: AI-powered creator-side intelligence layer for outreach, pitching, brand matching, and campaign management.
• PerformancePilot™
• RateLab™
• SmartMatch™
• Rate Intelligence™

Products and services

• ChannelCore Platform Unified SaaS platform providing the modern infrastructure for the creator economy, connecting creator and content, spend, and revenue. Delivered through dedicated Creator and Brand portals with shared intelligence. For brands, monthly tiered SaaS subscription plus 10% transaction fee on creator activations. For creators, free access with optional premium tier.
• PitchPilot Creator-side autonomous AI agent that operates and scales a creator's business — including intelligent pricing (RateLab), automated pitching and outreach, contract and payment management, performance analytics, and content calendar workflows. Available to creators through the Creator Portal.
• PerformancePilot Brand-side autonomous AI agent enabling brands to run creator marketing as a true performance channel — with smart budget optimization, live ROAS tracking, pacing and risk alerts, creator-level intelligence, and proprietary attribution tracking powered by machine-learning models. Available to brands through the Brand Portal.
• RateLab Free influencer rate calculator and rate intelligence tool that pulls real performance metrics and benchmarks them against actual marketplace pricing data to generate personalized rate recommendations (floor, target, ceiling) based on platform, niche, engagement, audience quality, and deliverable format. Powered by machine-learning models analyzing over 30 data points.
• Rate Intelligence Machine-learning-driven pricing assessment system evaluating market positioning, usage rights value, exclusivity impact, and performance premium to provide creators with defensible, data-backed rates tied to clear logic trees for negotiation.
• SmartMatch AI-driven creator-to-brand matching algorithm using real-time signals to connect brands with the most relevant creators based on campaign goals, audience similarity, and past performance benchmarks. Surfaces brand-aligned opportunities to creators automatically.
• ChannelCore Managed Full-service managed influencer marketing offering for brands, providing hands-on campaign execution, creator management, and performance optimization, powered by ChannelCore's infrastructure and operational team. Positioned as a replacement for traditional influencer agencies.

Quantifiable outcome

• 99.5% uptime across all systems
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Meta (Facebook & Instagram)coreTechnology or IntegrationChannelCore integrates with Meta's developer platform (Facebook and Instagram APIs) to provide analytics, content insights, campaign management, and conversion tracking. It accesses account information, content performance metrics, audience demographics, and public content metadata in compliance with Meta's Platform Terms and Developer Policies. Supports creator profile verification and brand safety verification.
• StripecoreTechnology or IntegrationStripe is used as the primary payment processor for creator payouts on ChannelCore. Payouts are automatically processed upon delivery completion to creators' provided bank accounts. Creators are responsible for applicable taxes and financial reporting.
• PayPalcoreTechnology or IntegrationPayPal is listed as an alternative payout method for creator payments alongside Stripe, providing additional payment flexibility for the creator payout infrastructure.
• AWS / Google CloudcoreTechnology or IntegrationAWS and Google Cloud serve as cloud hosting and infrastructure providers for ChannelCore's platform operations, supporting the scalability of its creator and brand portals and data processing.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Shopify Collabs: Shopify Collabs is a native Shopify tool enabling merchants to discover creators, send product samples, manage affiliate relationships, and track driven sales. It is an emerging adjacent player with native e-commerce attribution that overlaps with ChannelCore's Shopify integration and creator-brand commerce workflows.

Broad incumbents

• Klear (Meltwater): Klear is an influencer marketing and creator analytics platform acquired by Meltwater, offering creator discovery, audience demographics, and campaign measurement. It competes with ChannelCore as part of Meltwater's broader media intelligence portfolio.

Direct peers

• Upfluence: Upfluence is an influencer marketing software suite with creator discovery, outreach, campaign management, affiliate, and e-commerce integrations (Shopify, Magento). It overlaps with ChannelCore on creator discovery plus campaign analytics, particularly on the brand side.
• LTK: LTK is a creator-driven commerce platform connecting brands and creators for performance-based shopping campaigns, with proprietary attribution and affiliate tooling. It operates a similar two-sided ecosystem and runs a creator-brand matching marketplace comparable to ChannelCore's SmartMatch.
• Aspire (formerly AspireIQ): Aspirational (Aspire) is an established influencer marketing platform offering creator discovery, relationship management, affiliate commerce, and campaign analytics. It competes directly with ChannelCore across the same creator-brand matching and performance-measurement workflows, serving both SMB and enterprise brand teams.
• CreatorIQ: CreatorIQ is an enterprise-grade creator marketing platform with creator discovery, CRM, workflow automation, and ROI measurement. It targets large brand teams with formal procurement, directly overlapping with ChannelCore's PerformancePilot-based enterprise go-to-market motion.
• NeoReach: NeoReach is an influencer marketing platform offering creator discovery, campaign analytics, managed services, and brand-creator matching. It directly overlaps with ChannelCore's Campaign Management, attribution, and managed-service offerings.
• Traackr: Traackr is a creator marketing platform focused on creator discovery, relationship management, and performance benchmarking for brand teams. Comparable to ChannelCore in its brand-side analytics emphasis and creator relationship system of record.
• Grin: Grin is a creator marketing platform providing a creator CRM, affiliate and gifting tools, payments, and performance analytics for DTC and enterprise brands. Like ChannelCore, it positions as the system of record for creator-brand relationships with first-party data and performance tracking.
• Modash: Modash is a creator marketing platform providing creator discovery, audience analytics, and campaign reporting used by agencies and brand teams. It is comparable to ChannelCore's analytics-driven brand tooling and creator discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@channelcoreinc
• LinkedInlinkedin.com/company/channelcore
• Instagraminstagram.com/channelcore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChannelCore