PreVet

What PreVet does

PreVet International AB is a privately held Swedish software company, founded in 2017 and headquartered in Uppsala, that builds a multi-module digital collaboration platform for the equestrian and broader animal care industry. Its products span PreVet Stall (stable management and team communication), PreVet Vet (digital treatment journal with automatic Jordbruksverket/SJV reporting for 2026 EU veterinary regulation compliance), PreVet Hov (farrier record-keeping meeting SJV requirements), PreVet Equifys/Equiphys (equine therapist records), PreVet TravStall (trotting sport co-owner tracking), PreVet Shelter (animal shelter operations), and consumer-facing PreVet Basic (free) and PreVet Pro (paid subscription) for individual animal owners of horses, dogs, and cats. The platform is delivered as a Flutter-built iOS and Android app with a Firebase cloud backend and a web administration interface, and is integrated with the Swedish Board of Agriculture (Jordbruksverket), the Swedish Warmblood Association (SWB), Svensk Travsport, and Vidilab for automated regulatory and registry data exchange.

The company's business model is hybrid B2C and B2B subscription SaaS, with revenue from app-store subscriptions (PreVet Pro at 589 kr/year or 99 kr/month, PreVet TravStall at 15 kr/month per trainer followed), quote-based B2B packages for stables, veterinary clinics, and farriers, and partnership/embedded distribution through three Swedish animal insurers (Agria, Folksam, Dunstan). The free PreVet Basic tier functions as a funnel into Pro, while enterprise and clinic customers are sold via direct sales with demo-led conversion through Calendly and HubSpot. PreVet is founder-led by CEO Jenny Gagnér, has 1–10 employees, has raised approximately $2M in total funding across a 2018 seed and a 2021 round led by Almi Invest, and is in an active international expansion phase with reference customers in the Netherlands, Belgium, and a Danish-language version of the platform.

Name

PreVet

Legal name

PreVet International AB

Website

https://prevet.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

PreVet International AB builds a multi-module digital collaboration platform for the equestrian and animal care industry, offering stable management, veterinary treatment journaling, farrier record-keeping, and consumer apps, integrated with Swedish government registries and breed associations, and serving stables, vets, farriers, and pet owners.

Ownership category

akta.pro rank

Product category

Animal Health Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

Keywords

• Animal health software
• Stable management software
• Veterinary practice software
• Pet care applications
• Equestrian management software

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Subscription (B2C): PreVet Basic (free tier with limited functionality) and PreVet Pro (paid subscription at 589 kr/year or 99 kr/month) sold directly via App Store and Google Play. Revenue share retained by PreVet. Basic tier acts as acquisition funnel for Pro upgrades.
2. B2B Stable/Professional Subscriptions: PreVet Stall (stable management) and PreVet Hov (farrier journal) sold as quote-based B2B packages with custom pricing. PreVet Vet (veterinary) offered at custom pricing. Annual and monthly billing options.
3. Insurance Partner Embed: Insurance companies (Agria, Folksam, Dunstan) embed PreVet Stall as a value-add for their policyholders. Dunstan offers free PreVet Pro for one year to its customers. Revenue model includes partnership/sponsorship component and potential for reduced claims costs.
4. Trotting Sport (PreVet TravStall): 15 kr/month per trotting trainer followed, paid directly by horse owners/co-owners within the app.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

PreVet is a digital collaboration platform for the animal care industry delivered as a mobile app (iOS/Android) and web dashboard. It enables pet owners, stables, veterinarians, farriers, equine therapists, and animal shelters to document, communicate, and manage animal health, care, and operations in one place, with regulatory integrations to the Swedish Board of Agriculture (Jordbruksverket) and breed registries such as Swedish Warmblood Association and Svensk Travsport.

Product overview

PreVet is a multi-species digital collaboration platform offered as a unified app (iOS and Android) plus web version, with specialized modules targeting different user segments within the animal care industry. The core products include PreVet Stall (comprehensive stable/staff management), PreVet Vet (veterinary journal with regulatory integration), and PreVet Hov (farrier record-keeping), all built on the same platform infrastructure. Consumer-facing tiers are PreVet Basic (free, 1 animal) and PreVet Pro (paid, up to 5 animals). Additional modules extend the platform to equine therapists (PreVet Equifys), trotting racing co-owners (PreVet Travstall), and animal shelters (PreVet Animal Shelter). The platform integrates with Svensk Travsport, Swedish Warmblood Association, Jordbruksverket, and Vidilab for data exchange. Pricing spans B2C subscriptions (49–99 kr/month) and B2B enterprise packages for stables and veterinary clinics.

Differentiator

Problem solved

Functional benefit

Brands

• PreVet Stall: Digital solution for stable management, communication, and planning for teams managing horses and animals
• PreVet Hov
• PreVet Vet
• PreVet Pro
• PreVet Basic
• PreVet Shelter
• PreVet Equiphys

Products and services

• PreVet Stall
• PreVet Vet
• PreVet Hov (PreVet Hoof)
• PreVet Basic
• PreVet Pro
• PreVet Equifys (PreVet Equiphys)
• PreVet Travstall (Andelsägare / Horse Owners)
• PreVet Djurhem (PreVet Animal Shelter)

Quantifiable outcome

• Reduced injury costs through systematic documentation and preventive care reminders
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered flagship, core, major and minor.

• Swedish Warmblood Association (SWB)flagshipStrategic or Co-development Partner · 1 January 2024Strategic integration partnership enabling SWB horse data (registration, history, breeding information) to flow directly into the PreVet platform. Supports horse management, facility administration, and compliance at move/ownership transfer. SWB members receive 40% introductory discount on PreVet Stall. VD Helén Uddefors described it as 'significant for digitizing the horse industry.' Development phase ongoing with launch date to be announced.
• Svensk TravsportflagshipStrategic or Co-development Partner · 1 January 2024Partnership integrating horse data from Svensk Travsport's Sportapp directly into PreVet's platform. Enables trotting trainers using PreVet to access Sportapp information for business planning, and facilitates better communication between trainers and horse owners. VD Maria Croon: 'Collecting relevant information and enabling better communication between trainers and horse owners is an important step in the digital development of trotting sport.'
• Jordbruksverket (SJV / Swedish Board of Agriculture)coreTechnology or IntegrationTechnical integration for automatic regulatory reporting of veterinary treatment journals, vaccinations, deworming, dental records, and facility information. Critical for compliance with new EU veterinary regulations effective 2026. Veterinary clinics using PreVet Vet benefit from automatic SJV data transfer.
• Agria DjurförsäkringmajorGTM or Marketing PartnerAgria offers PreVet Stall as a benefit or promotional offering to their animal insurance customers, driving adoption among insured horse owners.
• Folksam DjurförsäkringmajorGTM or Marketing PartnerFolksam partnership promotes PreVet's digital Horse Journal for improved horse welfare and transparent operations for Folksam customers. Jan Lindblom (Folksam): 'PreVet's digital Horse Journal contributes to increased horse welfare and supports our work for an efficient and transparent operation.'
• Dunstan ABmajorGTM or Marketing PartnerDunstan provides free PreVet Pro for one year to all their insurance customers. Partnership also includes educational content integration with Dunstan's reward points system. VD Stefan Fur (Dunstan): 'Smart, digital solutions. Upgrading our collaboration to PreVet Stall for a more economically advantageous offering.' PreVet VD Jenny Gagnér: 'Dunstan's innovative insurance model provides conditions for proactive risk reduction.'
• SLU HoldingminorOthersSLU Holding (holding company for Swedish University of Agricultural Sciences) listed as a partner organization.
• GranngårdenminorGTM or Marketing PartnerGranngården (Swedish farm/horse supply retailer with 100+ stores) as an offer partner. 140-year heritage, supports horse owner community.
• HippofixminorGTM or Marketing PartnerHippofix (hygiene and infection control products for horse facilities) as an offer partner. Products for bacteria, virus, microorganism, and fungal control in horse environments.
• ScandivetminorGTM or Marketing PartnerScandivet as an offer partner, providing veterinary products and supplies with promotional offers for PreVet users.
• Uppsala Yrkesgymnasium JällaminorOthersVocational school (Uppsala Yrkesgymnasium Jälla) listed as a PreVet partner using the platform for education and training purposes.
• Wången ABcoreOthersWången AB (national equestrian facility) is both a customer and key partner. Ulf Hedenström, national facility veterinarian, serves as a key reference and advocate. Wången uses PreVet for education (student training) and practical horse management.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BarnManager: Mobile-first stable and horse management app serving equestrian operations in the US. Comparable offering to PreVet Stall on the equine operation workflow and team coordination side.
• FirstVet: Swedish-founded tele-veterinary platform providing on-demand video consultations with licensed veterinarians. Direct peer in Swedish animal-health digital services, already integrated as a PreVet partner (PreVet Pro members receive a 10% FirstVet discount), and competes for the same Swedish pet/equine owner wallet with a different point-of-care solution.
• Hippo Manager: Veterinary practice management software with a specific focus on equine and large animal practices. Closest direct functional peer to PreVet Stall + PreVet Vet in the equine practice management segment.
• StableSecretary: Equine-specific stable and horse management software for professional barns, trainers, and owners in the North American market. Closest direct functional peer to PreVet Stall on the stable/equine operations side.

Broad incumbents

• ezyVet: Global cloud veterinary practice management software used by thousands of clinics. Broad incumbent in the same animal-health software category as PreVet Vet; competes for clinic-side workflows and could enter the equine/niche regulatory reporting space that PreVet targets.
• Provet Cloud: Cloud-based veterinary practice management platform serving clinics and hospitals across multiple geographies. Competes in the same clinic-side software category as PreVet Vet and is a potential threat if it localizes for the Swedish/European equine market.
• IDEXX (Cornerstone / Neo): Global animal health diagnostics and practice management software vendor with Cornerstone and Neo cloud products. Broad incumbent that could bundle equine-specific features and squeeze niche players.

Emerging players

• PetsApp: Veterinary client communication and engagement platform for clinics (messaging, booking, digital intake). Competes with PreVet's stable/vet communication and documentation value proposition at the practice-client interface.
• PetDesk: Veterinary client engagement and communication platform serving North American clinics with pet owner apps, reminders, and digital intake. Overlaps with PreVet's owner-facing communication and documentation features.
• Vetstoria: Online booking and client intake platform for veterinary clinics, built on top of practice management systems. Adjacent to the digital front door / clinic workflow layer of PreVet Vet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2ORgjlddG-ncFnI-efdkYg
• Facebookfacebook.com/preVetappen
• LinkedInlinkedin.com/company/prevet
• Instagraminstagram.com/prevethusjur

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PreVet