What Torihada does

Torihada (株式会社TORIHADA) is a Tokyo-based Creator DX (Digital Transformation) company founded in October 2017 by Eisuke Wakai, a former CyberAgent ad-tech executive. The company operates an integrated creator economy platform serving three customer segments: enterprise brand advertisers seeking short-form video marketing services, individual creators seeking monetization infrastructure, and SMBs/primary producers seeking TikTok Shop e-commerce enablement. Torihada's revenue derives from four streams: project-based influencer/short-video marketing agency fees, FANME SaaS platform subscriptions and commissions, PPP STUDIO talent management commissions, and TikTok Shop managed-service fees under TSP/TAP/CAP certification.

The company's technical foundation centers on Pythagoras, a proprietary creator database that ingests creator and video metrics on an hourly basis, enabling data-driven creator-brand matching and reporting automation. The FANME platform provides creators with link aggregation, digital content sales, fan messaging, Q&A, and crowdfunding functionality. Torihada also operates PPP STUDIO, a 100% subsidiary managing 2,000+ creator groups with 5.4 billion+ combined followers across Japan's largest-scale short-form video MCN. The company holds TikTok Tier S advertising creative partner status and maintains all three TikTok Shop partner certifications.

Torihada's go-to-market combines enterprise field sales to large advertisers (cosmetics, CPG, fashion, e-commerce platforms) with a self-serve creator-facing SaaS motion via FANME. The company has executed 6,000+ TikTok marketing campaigns and serves a diverse customer base spanning Isehan Group (cosmetics), Koji Honpo (cosmetics), Sky Co. (IT), ZOZOTOWN (e-commerce), D.LEAGUE (sports), and farmers/fishers (agriculture). As of early 2026, the company had raised approximately ¥10 billion in Series A equity plus additional debt, with two funding tranches in February 2025 and March 2026 from investors including JAFCO Group, Mizuho Capital, DG Resona Ventures, and JR West Japan Innovation.

Name

Torihada

Legal name

株式会社TORIHADA

Website

https://torihada.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Creative, Content Production & Ad Ops Tools (BPAMALAK), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE), Merchandising & D2C Management (Artists) (MPAIAGAI)

Keywords

• Influencer marketing services
• Creator economy platform
• Short video advertising
• Tiktok creator network
• Fan monetization platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Influencer/Short Video Marketing Agency Services: TORIHADA's core business is managing influencer and short video marketing campaigns for corporate clients across TikTok, YouTube Shorts, Instagram Reels, and LINE VOOM. Revenue is generated through project-based fees, creator casting costs, and campaign management fees. The company leverages its 8,000+ creator network for campaign execution.
2. FANME SaaS Platform: The FANME platform provides creators with monetization tools including content sales (digital photos, videos, voice), fan messaging/engagement, link aggregation, and crowdfunding. Revenue likely derives from platform subscription fees and transaction commissions on content and merchandise sales.
3. PPP STUDIO Creator Talent Management: TORIHADA's wholly-owned subsidiary PPP STUDIO manages over 2,000 creator groups and 5.4 billion+ combined followers. Revenue includes talent management commissions, creator brand development, and tie-up advertising revenue.
4. TikTok Shop Support Services: As a TikTok Shop certified partner (TSP/TAP/CAP), TORIHADA provides TikTok Shop operational support including shop management, creator casting, creative production, live commerce, and advertising. Revenue includes managed service fees, affiliate commissions, and advertising fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Torihada is a Creator DX company that operates an enterprise-facing short-form video and influencer marketing agency delivering creator casting, campaign planning, creative production, ad operations, and performance reporting across TikTok, YouTube Shorts, Instagram Reels, and LINE VOOM. It also operates the FANME fan monetization platform for individual creators, the proprietary Pythagoras creator database for data-driven matching, and PPP STUDIO as Japan's largest short-form video MCN. Torihada holds TSP/TAP/CAP TikTok Shop Partner certifications enabling full-service TikTok Shop operations including shop management, live commerce, KOL casting, and store setup.

Product overview

TORIHADA operates as a Creator DX (Digital Transformation) company providing an integrated platform for creator economy services. The core offering centers on FANME, a fan monetization platform, supplemented by Pythagoras, a proprietary creator database tool. Additional services include Creator's Club (corporate TikTok account management), TikTok Shop support services (TSP/TAP/CAP certified), and TORIHADA CGC/SHORT MOVIE JACK (short-form video advertising). The company also operates PPP STUDIO, a wholly-owned creator management subsidiary. Services are delivered primarily B2B to advertisers, brands, and creators.

Differentiator

Problem solved

Functional benefit

Products and services

• FANME (ファンミー) Fan monetization platform enabling creators to aggregate links, sell digital content (photos, voice, video), facilitate fan communication through forums and Q&A, and run crowdfunding campaigns with fan ranking systems. Targeted at individual creators seeking direct monetization of their fan base.
• Pythagoras (ピタゴラス) Proprietary creator database tool that comprehensively collects and organizes creator data including activity performance, follower attributes, and influence metrics. Enables data-driven creator selection and collaboration matching for marketing teams.
• Creator's Club Service where PPP STUDIO TikTok creators manage and operate corporate TikTok accounts on a managed-service basis. Includes content planning, filming, editing, and posting by professional TikTok creators to build brand presence.
• TikTok Shop Support Services Comprehensive TikTok Shop operational support delivered as a TSP/TAP/CAP certified partner. Includes full-performance-based shop operations, E-commerce account management, creative production, KOL casting, live commerce, advertising, and store setup services for brands seeking TikTok Shop presence.
• TORIHADA CGC (Creator Generated Contents) Short-form video advertising creative production service using UGC-style creator content for TikTok Ads and Instagram Reels. Achieves documented 380% CPA improvement through CGC creative content methodology.
• SHORT MOVIE JACK Cross-platform short-form video advertising service covering TikTok, YouTube Shorts, Instagram Reels, LINE VOOM, and Pinterest with customized editing tailored for each platform.
• ITUKA SNS advertising creative production service specializing in vertical video distribution. Features account-based TikTok posting, creative verification, and ad boosting to test product/service fit.
• PPP STUDIO (PPP STUDIO株式会社) Wholly-owned subsidiary operating as Japan's largest-scale short video Multi-Channel Network (MCN) with over 5,000 creator networks. Provides creator management, support, collaboration arrangement, and account operations across multiple genres including food, beauty, dance, fashion, comedy, and education.

Named customers10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered secondary, core, supporting and minor.

• Happy Smile (株式会社ハッピースマイル)secondaryStrategic or Co-development Partner · 1 November 2023Photo proxy sales service provider. Partnership enables physical merchandise (photographs/bromides) sales on FANME platform, expanding creator monetization to physical goods alongside digital content. Partnership offers industry-leading commission rates for creators.
• TikTok (ByteDance)coreStrategic or Co-development Partner · 11 June 2019TORIHADA and TikTok jointly launched a professional content co-development project in 2019, producing high-quality short-form video content. TORIHADA develops content and trains video creators while TikTok handles talent discovery and cultivation. TORIHADA is also a TikTok certified MCN (TSP/TAP/CAP all tiers).
• PPP STUDIO (PPP STUDIO株式会社)coreStrategic or Co-development Partner100% owned subsidiary operating as a TikTok creator talent agency. Manages 2,000+ creator groups across Japan with 5.4 billion+ combined followers. Provides creator management, brand collaboration, and TikTok account management services to TORIHADA's brand clients.
• Google (Google LLC)supportingTechnology or IntegrationTORIHADA uses Google Analytics on its websites to collect access data (client ID, IP address, page URL, device type, OS, browser) for access analytics and marketing activities. Data is used for site optimization and marketing.
• Salesforce (Marketing Cloud Account Engagement)supportingTechnology or IntegrationTORIHADA uses Salesforce Marketing Cloud Account Engagement (first-party cookies) to understand website usage patterns and deliver optimized content to visitors.
• Microsoft (Microsoft Clarity)supportingTechnology or IntegrationTORIHADA uses Microsoft Clarity (first-party cookies) to analyze website usage and deliver personalized content based on user behavior.
• Dentsu PR Consulting (電通PRコンサルティング)supportingStrategic or Co-development PartnerTORIHADA collaborated with Dentsu PR Consulting on the 'TikTok Creator-Selected Trend Ranking 2024 First Half' initiative, co-authoring analysis and future predictions with Dentsu PR Consulting's Z-generation PR planner.
• Osaka University of the Arts (大阪芸術大学)minorStrategic or Co-development PartnerTORIHADA employee 平山 美颯 conducted SNS marketing lectures at Osaka University of the Arts (July 2024), teaching three sessions on short-form video platform marketing to university students. Represents community engagement and talent pipeline development.
• Nihon University Second Gakuen (日本大学第二学園)minorStrategic or Co-development PartnerCEO 若井 映亮 delivered a speech at his alma mater Japan University Second Gakuen's founding anniversary ceremony (October 2023) on the theme 'It All Begins With Dreams'. Represents community engagement.
• PLAN-BminorGTM or Marketing PartnerCo-hosted the online conference 'com/PASS 2023' with PLAN-B and multiple leading companies (November 2023), themed 'Creating New Brand Experiences Chosen by Consumers'. TORIHADA planners 平山 and 境 presented on TikTok marketing.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• UUUM: Japan's largest legacy MCN, listed on TSE, managing YouTube/short-video creators and providing influencer marketing services. Directly competes with PPP STUDIO for creator talent and brand clients, with similar agency-plus-talent model.
• BitStar: Tokyo-based creator economy company operating a multi-platform MCN and influencer marketing agency. Directly competes with Torihada in TikTok-focused creator management and brand campaign execution in Japan.
• FindModel (formerly KANAMETO): Japanese influencer marketing platform providing creator discovery, vetting, and campaign matching services—directly comparable to Torihada's Pythagoras database and agency offerings.

Broad incumbents

• CyberAgent (AbemaTV/ABEMA, Ameba/Creator Lab): Major Japanese digital advertising conglomerate with subsidiary Creator Lab managing creators and influencer marketing services. Represents broader competitive threat from incumbents with much larger advertising infrastructure.
• Dentsu (Dentsu Live, Dentsu Digital): Japan's largest advertising agency group with growing influencer marketing and TikTok-focused practice. Represents the incumbent competitive threat that could commoditize the influencer agency layer.
• Hakuhodo (HYTE / 博報堂): Major Japanese advertising agency increasingly investing in creator economy and short-form video capabilities. Represents a broad incumbent expanding into Torihada's niche through partnerships and acquisitions.

Emerging players

• Gen.ai (formerly Studio15): Japanese influencer marketing agency and MCN focused on short-form video, particularly TikTok. Emerging competitor in the same Tokyo-centric creator economy space as Torihada.
• Lemon Square: Japanese influencer marketing platform specializing in TikTok creator matching and campaign analytics. Comparable emerging competitor in the creator discovery and campaign execution space.

Regional players

• Amber (アンバー): Japanese influencer marketing company operating in adjacent verticals (notably food/lifestyle) with significant TikTok and short-form video focus. Comparable operating geography and customer base.

Others

• TikTok Shop Partners (ByteDance certified agencies): Other TSP/TAP/CAP-certified TikTok Shop agencies in Japan represent direct service competitors for live commerce and managed TikTok Shop engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@torihada_co_jp
• LinkedInlinkedin.com/company/torihada-inc
• Instagraminstagram.com/torihada_official
• TikToktiktok.com/@torihada_official
• Xx.com/torihada_koho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torihada