LEMON
- Company typePrivate
- Founded2019
- HeadquartersJakarta Pusat, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
LEMON firmographics
Firmographics- Name
- LEMON
- Legal name
- PT CChannel Media Indonesia
- Website
- https://lemon.co.id
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LEMON industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Campaign Operations & Managed Services (BPAFAHAF)
Keywords
Where LEMON is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
LEMON business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Influencer Marketing Campaign Services: LEMON charges brands for facilitating influencer marketing campaigns, connecting them with nano, micro, and macro influencers. Services include campaign management, influencer matching, and performance monitoring with guaranteed KPI options available at premium pricing.
- Campaign Management Fees: For macro influencer campaigns, LEMON charges fee for influencer name lists provided. Additional fees apply for custom report formats (PowerPoint at Rp5 million) and VAT of 11% on all services.
- LEMON Gifting Service: Product gifting campaigns where brands send products to influencers for authentic content creation. Pricing follows LEMON's rate card rather than individual influencer rates.
- Livestreaming Services: Livestreaming campaign services for TikTok Shop, Tokopedia Live, and Shopee Live platforms offered as additional service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Nano-Micro Influencer Campaigns - Self-service and managed options for nano (1K+ followers) and micro (10K+) influencers |
| Subscription | Multi-year contract | Macro Influencer Campaigns - For macro influencers (50K+ followers) with fee-based influencer name lists |
| Outcome Based/ Performance | Monthly | KPI-Guaranteed Campaigns - Performance-based campaigns with guaranteed clicks, views, or impressions |
| Subscription | Monthly | LEMON Gifting - Product seeding campaigns for authentic user-generated content |
| Unit Pricing | One time/ perpetual license | Custom Report Format - PowerPoint presentation reports beyond standard Excel/CSV |
| Freemium | Pay-as-you-go | Livestreaming Services - TikTok Shop, Tokopedia Live, Shopee Live campaign support |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
LEMON product offering
Product offeringCore offering
LEMON operates an influencer marketing SaaS platform that connects brands with nano (1K+), micro (10K+), and macro (50K+) influencers (KOLs) on social media platforms such as TikTok, Instagram, and YouTube. The platform handles end-to-end campaign workflows including campaign brief creation, algorithm-driven influencer matching, real-time campaign monitoring with draft preview, and automated API-based reporting. LEMON also provides managed campaign services, product gifting (LEMON Gifting), and livestream campaign execution for TikTok Shop, Tokopedia Live, and Shopee Live.
Product overview
LEMON is an influencer marketing SaaS platform operated by PT CChannel Media Indonesia, offering a unified platform with multiple service modules. The core offering is the LEMON Influencer Platform (web dashboard at app.lemon.cm) which provides campaign management from creation through automated reporting. Supporting this are two mobile apps: the LEMON Influencer app for influencers to manage their participation, and brand portal access. The platform integrates nano-micro influencers (1,000+ and 10,000+ followers respectively) and macro influencers (50,000+ followers), processing influencer recommendations via an algorithm that evaluates follower count, engagement rates, and other performance metrics. The platform has facilitated campaigns for 616+ brands across Indonesia, with services including Custom Campaign (for mega-macro influencers with campaign ideation) and LEMON Gifting (product seeding for authentic UGC content).
Differentiator
Problem solved
Functional benefit
Brands
- LEMON Gifting: Open campaign registration for influencers who have liked a product for more authentic content based on influencer experience
- Custom Campaign
Products and services
- LEMON Influencer Platform Web-based SaaS platform for brands to create campaigns, find and select KOLs using a proprietary algorithm, monitor campaign progress with draft preview, and download automated performance reports in Excel or PDF. Targets Indonesian brands across beauty, fashion, FMCG, fintech, mobile apps, and F&B verticals.
- Lemon for Influencer (Mobile App) Companion mobile application for influencers (KOLs) to access available campaigns, submit content, receive briefs, communicate with brand managers, and track their performance. Available on iOS and Android.
- LEMON Gifting Product seeding campaign service in which brands send physical products to interested influencers who then produce authentic content based on personal experience. Pricing follows LEMON's rate card. Targets brands seeking genuine UGC and word-of-mouth marketing.
- Custom Campaign Managed campaign service using Mega-Macro influencers (large follower counts) for brands seeking high credibility, trend creation, and full-service campaign ideation and execution. Designed for brand awareness launches and trend-driving initiatives.
Quantifiable outcome
- Cost per Views 97.46% lower than benchmark - Faith & Fragrant Event 2022 perfume launch with 20 nano-micro influencers
- +7 more outcomes
Companies that use LEMON
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles2 records
LEMON technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature4 records
LEMON partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TokopediaminorLEMON collaborated with Tokopedia for the Beauty Bazaar event, where LEMON influencers participated in the marketplace's promotional campaign. This partnership enables LEMON influencers to access Tokopedia's promotional opportunities while providing Tokopedia with influencer content for its beauty category.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
LEMON competitors and assessment
Company assessmentDirect peers
- Sociabuzz: Indonesia-based creator monetization and influencer marketing platform connecting brands with creators. Closest direct peer — same geography (Indonesia), same dual-sided brand/creator marketplace model, and overlapping SMB brand target segments in beauty, F&B, and lifestyle.
- NoLimit Indonesia: Indonesian influencer marketing platform offering end-to-end campaign management with KOL matching and content tracking. Direct competitor targeting the same Indonesian brand and agency customers with comparable nano-micro and macro influencer tiers.
- StarNgage: Singapore-headquartered influencer marketing platform with strong Southeast Asia presence including Indonesia. Competes on KOL discovery, analytics, and campaign management for brands in beauty, F&B, and fashion — same verticals LEMON serves.
- Partipost: Singapore-based influencer marketing platform operating across Southeast Asia. Direct peer with similar nano-micro KOL focus, brand-managed campaign workflow, and shared regional customer pool across Indonesia, Singapore, Philippines, and Malaysia.
- Vamp (by Affle): Singapore-headquartered influencer marketing platform active across APAC including Indonesia. Comparable offering: brand-to-creator marketplace, KOL matching, campaign analytics, and macro/micro tier coverage — closely mirrors LEMON's product surface.
Broad incumbents
- Klear (now part of Meltwater): Established global influencer marketing platform with deep KOL discovery, analytics, and campaign management. Comparable as a full-stack influencer platform, but serves enterprise customers globally and offers a much broader feature set than LEMON's Indonesia-focused SaaS.
- Traackr: Enterprise influencer marketing platform with global brand and agency customers. Overlaps with LEMON on campaign workflow and analytics, but targets larger global brands and prioritizes macro-tier creators rather than nano-micro volume play.
- Influencer (by CreatorIQ): Global enterprise influencer marketing platform with end-to-end campaign management, analytics, and e-commerce integration. Comparable product surface to LEMON's enterprise tier, but operating at much larger scale and serving Fortune 500 brands globally.
Others
- Tokopedia (by TikTok): Indonesia's largest horizontal marketplace and LEMON's livestreaming/Beauty Bazaar partner. Not a direct competitor but a critical ecosystem participant — LEMON's gifting and livestream services plug into Tokopedia's creator commerce, making it both a channel partner and a potential vertical competitor if Tokopedia builds in-house influencer tools.
- Mindshare (WPP): Global media agency and LEMON customer (digital agencies segment). Operates as both buyer of LEMON's services for influencer execution and as a strategic partner for joint pitches. Important adjacent player given LEMON explicitly courts digital agencies as a customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LEMON social profiles
Digital presenceLEMON financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEMON leadership team
Management profileNumber of profiles
Profiles1 record
LEMON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEMON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEMON
What does LEMON do?
LEMON operates an influencer marketing SaaS platform that connects brands with nano (1K+), micro (10K+), and macro (50K+) influencers (KOLs) on social media platforms such as TikTok, Instagram, and YouTube. The platform handles end-to-end campaign workflows including campaign brief creation, algorithm-driven influencer matching, real-time campaign monitoring with draft preview, and automated API-based reporting. LEMON also provides managed campaign services, product gifting (LEMON Gifting), and livestream campaign execution for TikTok Shop, Tokopedia Live, and Shopee Live.
Is LEMON a public or private company?
LEMON is a private company. It is classified as unknown and is currently operating.
When was LEMON founded?
LEMON was founded in 2019. It employs 11 to 50 people.
Where is LEMON based?
LEMON is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does LEMON make money?
Four revenue lines are on record. Influencer Marketing Campaign Services are the primary driver. The others are campaign Management Fees, LEMON Gifting Service and livestreaming Services.
Who are LEMON's main competitors?
Direct peers on record are Sociabuzz, NoLimit Indonesia, StarNgage, Partipost and Vamp (by Affle). Broad incumbents are Klear (now part of Meltwater), Traackr and Influencer (by CreatorIQ). Others are Tokopedia (by TikTok) and Mindshare (WPP).
Does LEMON have an API?
No public API is recorded for LEMON.
What industry is LEMON in?
LEMON's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACAGAL, Influencer Gifting, Seeding & Sampling Platforms. Its NAICS code is 54181 and its SIC code is 7311.