Lift

What Lift does

Lift Relations ApS is a Copenhagen-based B2B SaaS company that operates an AI-powered relationship intelligence platform purpose-built for marketing communications (MarCom) agencies. The platform systematically collects non-anonymized feedback from both client contacts and internal teams via email-based surveys, applies NLP sentiment analysis and a proprietary LIFT Score predictive metric, and benchmarks results against an in-house dataset of 33M+ data points across 148 client industries and 100+ office locations. Six integrated modules — Data Harvest, Drivers, Relationship Metrics, Industry Benchmarks, Reporting, and Alerts — underpin the core product, supplemented by role-based dashboards for Business Leaders and Client Leaders and a tiered LIFT Certification program.

The company's underlying technology combines machine learning with a decade-validated framework of eleven relationship drivers (six client-side including NPS, five team-side) and an AI coach ("Sophie") that prescribes actions from response patterns. The platform supports 25+ language surveys, real-time alerts, and an open API for CRM integration, and is GDPR compliant with EU-hosted ISO-certified data centers.

Lift runs a seat-based subscription model with a 10-seat minimum and annual billing, distributed through a hybrid GTM: enterprise field sales anchored by a "Book a Demo" motion, inside sales for mid-market, and self-serve onboarding for SMB. The company serves 700+ MarCom organizations across 65+ markets, with named customers including Havas, Assembly, The North Alliance (NoA), Brave Bison, Planit Advertising, OBI Creative, and Signal Theory. It is privately held, backed by Copenhagen-based Seed Capital following a $3 million seed round in January 2022, and operates as a global platform from its Copenhagen headquarters.

Name

Lift

Legal name

Lift Relations ApS

Website

https://liftrelations.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Lift Relations ApS is a Copenhagen-based SaaS provider of an AI-powered relationship intelligence platform that collects non-anonymized client and team feedback for marketing communications (MarCom) agencies. It serves 700+ MarCom organizations across 65+ markets through seat-based subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription (Seat-Based): Subscription-based pricing model where customers pay per seat (user) who needs access to the platform. Cost is not affected by survey frequency - customers can survey as often as needed (twice yearly or quarterly) without additional charges. Start from 10 seats minimum.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lift (Lift Relations) sells a SaaS-based relationship intelligence platform purpose-built for marketing communications (MarCom) agencies and professional services firms. The platform collects non-anonymized client and team feedback via email surveys, scores relationships across 11 validated drivers, and uses AI to generate predictive retention metrics (LIFT Score), sentiment-tagged comments, and benchmarking against a 33M+ data-point industry database. Customers subscribe on a per-seat, annual basis starting at 10 seats, with tailored SMB and Enterprise editions plus a tiered LIFT Certification program.

Product overview

LIFT Relations is a relationship intelligence platform for the MarCom industry, consisting of a core unified platform with integrated modules. The core LIFT Relations Platform provides 360-degree client health visibility, supported by six key modules: Data Harvest (automated survey-based feedback collection from clients and teams), Drivers (eleven proven relationship measurement indicators with customization options), Relationship Metrics (health scoring including LIFT Score, Client Health, Team Health, and NPS), Industry Benchmarks (extensive MarCom benchmark database), Reporting (slice-and-dice analytics with export capabilities), and Alerts & Notifications (real-time and weekly automated alerts). The platform offers segment-specific solutions for SMB and Enterprise companies, role-based solutions for Business Leaders and Client Leaders, and a LIFT Certification program with three maturity tiers (Platinum, Gold, Silver).

Differentiator

Problem solved

Functional benefit

Products and services

• LIFT Relations Platform SaaS-based relationship intelligence platform for MarCom agencies and professional services firms, providing 360-degree client health visibility through real-time dashboards, predictive LIFT Score, sentiment-tagged feedback, alerts, and trend visualizations across client portfolios.
• Data Harvest Automated feedback collection module that sends email-based surveys on adaptive or fixed cadences to clients and internal teams, gathering non-anonymized scores and qualitative comments for use in relationship scoring and predictive analytics.
• Drivers Measurement framework module comprising eleven validated relationship drivers (six client drivers including Capabilities, Chemistry, Quality, Proactiveness, Competitiveness, and Recommendation/NPS, and five team drivers covering Performance, Collaboration, Leadership, Development, and Attractiveness), with optional custom drivers.
• Relationship Metrics Analytics module providing health scores including Client Health, Team Health, the LIFT Score (predictive retention metric), and NPS, delivered through personal dashboards with real-time insights and relationship predictions.
• Industry Benchmarks Benchmark database module covering 33M+ data points and 100K+ relationships across 65+ markets and 148 client industries (built on LinkedIn's official industry list), enabling performance comparison by market location or client industry.
• Reporting Reporting module providing intuitive, exportable analytics for slicing health metrics across markets, industries, clients, and teams.
• Alerts & Notifications Automated notification module that alerts users when participants leave positive, neutral, or negative feedback, with configurable instant or weekly summary options.
• SMB Solution Tailored edition of the LIFT Relations Platform for small and medium-sized agencies, designed to operationalize client centricity with standardized feedback collection and relationship tracking on a self-paced 10-seat-minimum footprint.
• Enterprise Solution Tailored edition of the LIFT Relations Platform for large, multi-office organizations, providing role-based permissions, aggregated reporting, and distributed team support.
• Business Leaders Solution Role-based edition of the LIFT Relations Platform providing business leaders and executives with a 360-degree portfolio view, trend analysis, and benchmarking across clients, teams, markets, and industries.
• Client Leaders Solution Role-based edition of the LIFT Relations Platform providing client-facing leaders, account directors, and project leads with personal dashboards, actionable insights, recommended actions, and real-time alerts for managing specific client relationships.
• LIFT Certification Three-tier certification program (Platinum, Gold, Silver) that recognizes companies governing relationship health through structured feedback, defined cadence reviews, and leadership-backed follow-through.

Quantifiable outcome

• Predicts client relationship risks and opportunities with 95% accuracy
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Scale indicators8 records

Direct peers

• Gainsight: Leading enterprise customer success platform with health scores, NPS surveys, and renewal forecasting. Directly comparable to LIFT's LIFT Score and predictive retention model, but Gainsight is a broad incumbent serving CS teams across industries rather than a MarCom-specialized vendor.
• AskNicely: NPS and customer experience platform designed for service-based B2B businesses (agencies, home services, professional services). LIFT and AskNicely share the same core problem space of operationalizing client feedback, with AskNicely being lighter-weight and more horizontal.
• ClientSuccess: Customer success platform focused on B2B SaaS and subscription businesses. Competes directly with LIFT's relationship health scoring, churn prediction, and renewal management capabilities, though ClientSuccess targets SaaS vendors more broadly rather than specializing in MarCom agencies.
• ChurnZero: Customer success software emphasizing real-time health scores, churn prediction, and in-app engagement. Closely comparable to LIFT's predictive LIFT Score and recommended-actions workflow, with similar seat-based subscription pricing targeting B2B subscription businesses.
• Verity (by Northpass): LIFT explicitly publishes a 'Compare LIFT VS Verity' page, signaling direct competitive overlap in agency-client relationship intelligence. Verity is a peer-level relationship intelligence tool targeting professional services firms with similar health-scoring and benchmarking functionality.

Broad incumbents

• Medallia: Enterprise experience management platform covering customer, employee, and brand experience with sentiment analytics and predictive scoring. Broader incumbent that overlaps with LIFT's AI sentiment analysis and survey-driven insights but serves a much wider set of verticals and use cases.
• Qualtrics: Enterprise experience management (XM) platform with survey tools, sentiment analysis, and predictive analytics. Overlaps with LIFT's relationship intelligence and sentiment analysis capabilities but operates as a horizontal incumbent across all major customer/employee experience use cases.
• Wootric (InMoment): NPS and customer feedback platform acquired by InMoment. Provides overlapping survey-based feedback analytics and sentiment categorization comparable to LIFT's 11-driver framework, but is part of a broader experience management suite rather than MarCom-focused.

Emerging players

• HubSpot Service Hub: HubSpot's customer feedback and NPS module bundled inside its CRM platform. Represents the CRM-incumbent threat to LIFT, as agencies already on HubSpot can collect basic NPS and relationship signals without a specialized vendor, though depth of analytics is far more limited than LIFT's offering.
• Birdeye: Customer experience platform combining surveys, reviews, and social listening with AI-driven sentiment analysis. Comparable to LIFT in feedback collection and sentiment categorization, though Birdeye is focused on local/consumer-facing businesses rather than B2B MarCom agencies.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liftrelations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift