Wikileaf
Wikileaf is a privately held, Seattle-based price comparison platform serving recreational and medicinal cannabis consumers. Founded in 2014, the company aggregates dispensary pricing data to help shoppers identify competitive prices in the fragmented cannabis retail market.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wikileaf does
Wikileaf is a price comparison website serving recreational and medicinal cannabis consumers. Founded in 2014 and headquartered in Seattle, Washington, the company operates as a privately held for-profit business with a small team (11–50 employees). The platform enables consumers to compare cannabis product pricing across dispensaries and retailers, addressing price transparency in a fragmented and heavily regulated market where retail pricing varies significantly by geography and operator.
The company's core product is a web-based comparison platform accessible at wikileaf.com. Detailed technical disclosures are absent from the available data; the underlying technology is inferred to be standard web architecture aggregating pricing data across licensed dispensaries and retailers. Wikileaf's value proposition centers on helping cannabis shoppers identify competitive prices and navigate a market characterized by product heterogeneity and regulatory complexity. The leadership team comprises Founder/CEO Dan Nelson, Chairman Chuck Rifici (a notable figure in the cannabis industry), Interim CFO Manoj Hippola, COO Patrick Lalonde, and Director of Technology Roy Hooper.
Wikileaf's business model is not explicitly disclosed in the available data, but consistent with consumer-facing cannabis comparison platforms, monetization is most plausibly derived from dispensary referral/affiliate relationships and/or display advertising. The company raised approximately $5 million in a May 2019 funding round (investors undisclosed). No subsequent funding rounds, partnerships, acquisitions, or product launches are documented in the input data, which constrains visibility into the company's current commercial trajectory and product evolution since 2019.
Wikileaf firmographics
Firmographics- Name
- Wikileaf
- Legal name
- Fire & Flower Inc.
- Website
- https://wikileaf.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wikileaf is a privately held, Seattle-based price comparison platform serving recreational and medicinal cannabis consumers. Founded in 2014, the company aggregates dispensary pricing data to help shoppers identify competitive prices in the fragmented cannabis retail market.
- Ownership category
- akta.pro rank
Wikileaf industry classification
Industry- Product category
- Cannabis Price Comparison
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where Wikileaf is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wikileaf business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Retail Cannabis Sales: Fire & Flower generates revenue through direct retail sales of cannabis products including flower, pre-rolled, vapes, edibles, concentrates, beverages, oils, topicals, CBD products, CBG products, and accessories. Sales occur through physical retail locations and e-commerce website.
- Membership/Loyalty Program: The Spark Rewards membership program drives customer retention and repeat purchases through points earning and redemption system. Members access exclusive deals and member-specific pricing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wikileaf product offering
Product offeringCore offering
Wikileaf is a price comparison website for recreational and medicinal cannabis consumers. The platform aggregates cannabis product prices, strain information, and dispensary listings across multiple retailers to help consumers compare and locate cannabis offerings in markets where cannabis is legal.
Product overview
Fire & Flower operates a retail cannabis platform combining physical dispensary locations with e-commerce capabilities. The core offering consists of retail store locations (with in-store pickup) and Spark Delivery (same-day delivery service). The Spark Rewards loyalty program, providing 1 membership across 10+ brands, functions as an add-on that enhances customer retention and provides access to member-exclusive deals. The product portfolio spans multiple cannabis categories including Flower, Pre-Rolled, Vapes, Edibles, Concentrates, Beverages, Oils, Topicals, CBD products, CBG products, Accessories, and Apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- Wikileaf Price Comparison Platform Web-based price comparison platform for recreational and medicinal cannabis consumers. Aggregates cannabis product prices, strain information, and dispensary listings across multiple retailers to help consumers compare and locate cannabis offerings in U.S. legal markets.
Companies that use Wikileaf
Customer profileSegments1 record
Ideal customer profiles1 record
Wikileaf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wikileaf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BudscardminorFire & Flower partners with Budscard for gift card balance checking functionality on their website. Budscard provides digital gift card services for the cannabis retail sector.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Wikileaf competitors and assessment
Company assessmentDirect peers
- Weedmaps: Weedmaps operates a leading cannabis marketplace connecting consumers with dispensaries, products, and brands, including detailed menus and pricing. It is a direct competitor to Wikileaf in dispensary comparison and price discovery, with significantly greater scale and capital.
- Leafly Holdings: Leafly is the largest US-focused cannabis information and dispensary-listing platform, offering strain data, dispensary menus, pricing, and reviews. It is Wikileaf's most direct competitor, serving the same consumers and dispensary partners with an overlapping core use case of price and product discovery.
- PotGuide: PotGuide is a cannabis directory and information site listing dispensaries with menus and pricing across multiple US states. It directly competes with Wikileaf in dispensary discovery and price comparison for recreational and medical consumers.
- THC Finder: THC Finder is a cannabis dispensary and delivery locator with pricing and menu data. It competes in the same consumer-facing price comparison niche as Wikileaf, focused on US state markets.
Others
- Canopy Growth: Canopy Growth is a major Canadian cannabis producer and brand owner with significant US CPG exposure. It is connected to Wikileaf's chairman Chuck Rifici (Canopy co-founder) and represents a potential strategic acquirer or partner, though its core business is production rather than price comparison.
- Budscard: Budscard is a digital gift card and payment platform for the cannabis retail sector, already partnered with Fire & Flower. It sits adjacent to Wikileaf as cannabis-retail fintech infrastructure rather than direct competition, and is a potential ecosystem partner.
Emerging players
- Dutchie: Dutchie provides dispensary e-commerce, checkout, and menu technology, including consumer-facing menus with real-time pricing. It competes with Wikileaf at the price-discovery layer while operating primarily as a B2B SaaS provider to retailers.
- Jane Technologies (iHeartJane): iHeartJane is a cannabis e-commerce and menu platform powering online ordering for dispensaries. It overlaps with Wikileaf in surfacing cannabis product and pricing data to consumers, though it monetizes primarily via B2B SaaS rather than consumer-facing comparison.
- Cannabis Price Index (cannabispriceindex.com / similar aggregators): PriceOfWeed and similar cannabis price-tracking sites historically aggregated street and legal cannabis pricing. These are partial comparables — same vertical (cannabis price discovery) but narrower product and less retail integration than Wikileaf.
Broad incumbents
- Fire & Flower: Fire & Flower is a Canadian multi-store cannabis retailer operating physical locations plus Spark Delivery and Spark Rewards. It is a comparable cannabis consumer brand with its own price-discovery and loyalty stack, representing both a potential data partner and a disintermediation risk for Wikileaf.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Wikileaf social profiles
Digital presenceWikileaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wikileaf leadership team
Management profileNumber of profiles
Profiles5 records
Wikileaf funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wikileaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wikileaf
What does Wikileaf do?
Wikileaf is a price comparison website for recreational and medicinal cannabis consumers. The platform aggregates cannabis product prices, strain information, and dispensary listings across multiple retailers to help consumers compare and locate cannabis offerings in markets where cannabis is legal.
Is Wikileaf a public or private company?
Wikileaf is a private company. It is classified as unknown and is currently operating.
When was Wikileaf founded?
Wikileaf was founded in 2014. It employs 11 to 50 people.
Where is Wikileaf based?
Wikileaf is headquartered in Seattle, United States, in the North America region.
How does Wikileaf make money?
Two revenue lines are on record. Retail Cannabis Sales are the primary driver. The others are membership/Loyalty Program.
Who are Wikileaf's main competitors?
Direct peers on record are Weedmaps, Leafly Holdings, PotGuide and THC Finder. Others are Canopy Growth and Budscard. Emerging players are Dutchie, Jane Technologies (iHeartJane) and Cannabis Price Index (cannabispriceindex.com / similar aggregators). Fire & Flower is listed as a broad incumbent.
Does Wikileaf have an API?
No public API is recorded for Wikileaf.
What industry is Wikileaf in?
Wikileaf's product category is Cannabis Price Comparison. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 5192.