PotGuide
PotGuide is a privately held Denver-based cannabis information and directory platform founded in 2013, providing legal-age consumers with retailer, brand, and product discovery resources in the marijuana vertical.
- Company typePrivate
- Founded2013
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What PotGuide does
PotGuide is a privately held cannabis information and discovery platform founded in 2013 and headquartered in Denver, Colorado. Operating under the tagline "The Comprehensive Guide to the World of Marijuana," the company functions as a vertical directory and content resource for cannabis consumers and retailers, aggregating retailer and brand profiles (e.g., Fire & Flower is listed within its product catalogue) to help legal-age users navigate dispensaries, products, and related information in the cannabis category.
The platform is built as a content-driven web property (potguide.com) serving a consumer audience seeking cannabis-related discovery and education. There is no disclosed API, SDK, mobile app, or proprietary AI/ML capability in the source data, and the technology footprint appears to be a standard editorial/directory site. PotGuide's leadership consists of founder and CEO Jeremy Bamford, with the company operating at a micro scale of 1–10 employees.
PotGuide's business model is not explicitly disclosed in the available data, but as a cannabis vertical directory it most plausibly monetises through listings, advertising, and/or affiliate/lead-generation arrangements with dispensaries and cannabis brands. The company has raised a total of $60,000 across two 2015 seed rounds from CanopyBoulder ($20K in April 2015 and $40K in October 2015), with no subsequent funding events disclosed. No revenue, ARR, or pricing model details are provided, and customer logos or segment mix are not specified, leaving the monetisation mechanics, revenue scale, and customer concentration profile as material diligence gaps.
PotGuide firmographics
Firmographics- Name
- PotGuide
- Legal name
- Fire & Flower Inc.
- Website
- https://potguide.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PotGuide is a privately held Denver-based cannabis information and directory platform founded in 2013, providing legal-age consumers with retailer, brand, and product discovery resources in the marijuana vertical.
- Ownership category
- akta.pro rank
Where PotGuide is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PotGuide business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Retail cannabis product sales: Fire & Flower generates revenue through direct retail sales of cannabis products including flower, pre-rolled, vapes, edibles, concentrates, beverages, oils, topicals, and accessories. Sales occur through physical retail locations and e-commerce platform with same-day delivery option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with member deals and promotional sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PotGuide product offering
Product offeringCore offering
PotGuide is a digital cannabis information and directory platform that publishes editorial guides, strain and product information, and a dispensary directory for cannabis consumers. The website serves as an educational and discovery resource covering the marijuana industry, including dispensary locations, product categories, and consumer-oriented cannabis content.
Product overview
Fire & Flower operates as a single unified retail platform combining physical dispensary locations with e-commerce capabilities. The company's product portfolio includes cannabis flower, pre-rolled products, vaporizers, edibles, concentrates, beverages, oils, topicals, apparel, and CBD products. They offer a loyalty program called Spark Rewards that provides members access to exclusive deals and promotions across multiple brands. The platform supports both in-store pickup and same-day delivery through their Spark Delivery service.
Differentiator
Problem solved
Functional benefit
Brands
- Spark Rewards: Membership and rewards program offering 1 membership with 10+ brands, allowing customers to earn points and redeem rewards
- Spark Delivery
- Spark Community
Products and services
- PotGuide Cannabis Information & Directory Platform A web-based cannabis information and discovery platform providing editorial guides, cannabis strain and product information, and a dispensary directory for adult cannabis consumers in the United States.
Companies that use PotGuide
Customer profileSegments1 record
Ideal customer profiles2 records
PotGuide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PotGuide partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- AGLC (Alberta Gaming, Liquor and Cannabis)minorRegulatory body reference linking to AGLC cannabis licensee search. Fire & Flower operates under regulatory oversight of provincial cannabis authorities including AGLC for Alberta locations.
- LGCA (Liquor, Gaming and Cannabis Authority of Manitoba)minorProvincial cannabis regulator referenced for Manitoba operations. Fire & Flower links to LGCA public education resources for customer information.
- SLGA (Saskatchewan Liquor and Gaming Authority)minorProvincial cannabis regulatory authority for Saskatchewan. Fire & Flower links to SLGA cannabis information page for customer compliance.
- Spark Community (shopspark.ca)minorSpark Community platform (shopspark.ca) is referenced as part of the Spark Rewards ecosystem, potentially a separate online community or marketplace for loyalty program members.
- Budscard (Gift Card Balance Check)minorExternal gift card balance checking service at budscard.com. Fire & Flower gift cards can be checked through this third-party platform.
Scale indicators2 records
Recent moves3 records
Expansion highlights2 records
PotGuide competitors and assessment
Company assessmentDirect peers
- Leafly: Leading cannabis strain, product, and dispensary directory with deep editorial content and retail integrations. Directly comparable to PotGuide as a cannabis information and discovery platform targeting U.S. consumers, though at materially larger scale.
- AllBud: Cannabis strain, dispensary, and doctor information directory with community reviews. Comparable to PotGuide as an established cannabis information resource competing for the same organic search intent.
- Weedmaps: Major cannabis retail location and product discovery platform with listings, deals, and delivery. Directly competes with PotGuide's directory/marketplace intent and operates a similar SEO-driven cannabis discovery model.
- The Cannigma: Evidence-based cannabis information and education site covering strains, consumption methods, and policy. Comparable to PotGuide as a content-led cannabis information resource, though more focused on journalism and science.
- Wikileaf: Cannabis dispensary and pricing comparison directory aggregating menus across retailers. Closely comparable to PotGuide as a long-tail cannabis information/discovery site serving U.S. consumers.
Emerging players
- Cannabis Now: Cannabis news, culture, and industry publication covering legalization, business, and lifestyle. Comparable to PotGuide as a niche cannabis content destination, with a more journalistic and less utility-driven proposition.
- Merry Jane: Cannabis lifestyle, news, and culture content site covering products, policy, and pop culture. Partial overlap with PotGuide's editorial/cannabis information remit, though oriented more toward entertainment than utility discovery.
- Herbonaut: Cannabis strain and product discovery platform offering personalized recommendations. Comparable to PotGuide as a cannabis information/discovery site but with a more productized, recommendation-engine orientation.
Broad incumbents
- High Times: Iconic cannabis culture and news brand with broader editorial scope (news, culture, events) than a directory. Comparable to PotGuide as a destination for cannabis consumers, but operates as a diversified media brand rather than a discovery utility.
Others
- THC Design: Cannabis retailer (delivery-focused dispensary in California). Useful ecosystem peer — a potential advertiser, listed partner, or commercial counterparty for PotGuide's directory listings, though not a direct information-platform competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
PotGuide social profiles
Digital presencePotGuide financial estimates
Financial estimateRevenue estimate
Valuation estimate
PotGuide leadership team
Management profileNumber of profiles
Profiles1 record
PotGuide funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PotGuide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PotGuide
What does PotGuide do?
PotGuide is a digital cannabis information and directory platform that publishes editorial guides, strain and product information, and a dispensary directory for cannabis consumers. The website serves as an educational and discovery resource covering the marijuana industry, including dispensary locations, product categories, and consumer-oriented cannabis content.
Is PotGuide a public or private company?
PotGuide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PotGuide founded?
PotGuide was founded in 2013. It employs 1 to 10 people.
Where is PotGuide based?
PotGuide is headquartered in Denver, United States, in the North America region.
How does PotGuide make money?
One revenue line is on record: retail cannabis product sales.
Who are PotGuide's main competitors?
Direct peers on record are Leafly, AllBud, Weedmaps, The Cannigma and Wikileaf. Emerging players are Cannabis Now, Merry Jane and Herbonaut. High Times is listed as a broad incumbent. THC Design is listed as an others.
Does PotGuide have an API?
No public API is recorded for PotGuide.