What Diversity Atlas does

Diversity Atlas (legal entity: Cultural Infusion Enterprises Pty Ltd) is an Australian-headquartered SaaS platform that helps organizations measure, benchmark, and act on workforce cultural and demographic diversity. The company is built on seven years of proprietary research and development, producing what it describes as a 'scientific, secure, and inclusive' survey platform that captures 'Anthrodata' — granular cultural identity data that conventional HRIS systems and censuses flatten into broad categories. The platform architecture is a core Dashboard and Benchmarking engine augmented by specialized survey modules (Atlas for Schools, People & Culture Index, Global DEI Benchmark, DCA Inclusive Employer Index, WGEA reporting, B Corp Evidence Collection, SEED) and a Membership subscription, with AWS as the underlying cloud infrastructure. Distribution combines a direct enterprise sales motion (quote-based, 'Book a demo' CTA) with content-led community growth (Cultural Calendar, Quiz, Research Papers, blog, Partnership Program) and channel partnerships with regulated bodies such as Diversity Council Australia and the Australian Workplace Gender Equality Agency.

Diversity Atlas serves organizational leaders, HR and People & Culture teams, employees, and shareholders, with named enterprise and government customers including the World Food Programme, VicHealth, Salzburg Global Seminar, PSA BDP, and Allpress. The company reports reach in more than 40 countries and 'thousands' of users globally, anchored by an 11-50 person team and a single disclosed $3.9M funding round from Gener8 in April 2024. Revenue mechanics rely on annual subscription memberships, enterprise contracts, and specialized assessment products priced via quote rather than published tiers. Leadership is founder-led, with Peter Mousaferiadis as CEO alongside Chief Experience Officer Michael Walmsley and Chief Technology Officer Rezza Moieni.

Name

Diversity Atlas

Legal name

Cultural Infusion Enterprises Pty Ltd

Website

https://diversityatlas.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Diversity Atlas is an Australian SaaS platform that helps enterprises, governments, and schools measure and benchmark workforce cultural and demographic diversity through anonymous surveys, proprietary datasets, and compliance-aligned modules across 40+ countries.

Ownership category

akta.pro rank

Product category

Workforce Diversity Analytics Software

NAICS

Business Associations (813910)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industry

Inclusive Trade (Gender, Youth, Marginalized Groups) (BPADAMAM)

Keywords

• Cultural intelligence platform
• Workforce diversity analytics
• DEI benchmarking software
• Cultural identity surveys
• Inclusive employer index

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription (Membership): SaaS platform access through membership tiers providing dashboard, benchmarking, and survey tools. Offers anonymous survey experience and comprehensive diversity insights.
2. Atlas Surveys: Specialized survey products including Atlas for Schools (AfS), People & Culture Index (PCI), and B Corp evidence collection - offered as subscription or one-time assessment services.
3. Marketplace Certifications: Third-party marketplace products including DCA Inclusive Employer Index, Global DEI Benchmark (GDEIB), and Workplace Gender Equality Agency (WGEA) integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Diversity Atlas is a data-driven SaaS platform that assesses and analyzes cultural and demographic diversity in workplaces. It converts "Anthrodata" (cultural and anthropological data) into organizational intelligence through anonymous self-identification surveys, workforce dashboards, and benchmarking tools, with specialized survey modules for schools, B Corp certification, and gender equality compliance.

Product overview

Diversity Atlas (Cultural Infusion Atlas) is a data analytics platform for understanding cultural identity and workforce diversity. The platform operates as a unified platform-plus-modules architecture centered on the core Dashboard and Benchmarking tools. Users access supplementary assessment modules including Atlas for Schools (AfS), People & Culture Index (PCI), Global DEI Benchmark (GDEIB), DCA Inclusive Employer Index, Workplace Gender Equality Agency (WGEA) reporting, and B Corp Evidence Collection. The ecosystem also includes Membership subscriptions, educational Courses, Certification programs, a Cultural Calendar resource, and published Research Papers. The platform serves organizations in over 40 countries seeking to transform cultural data into organizational intelligence for compliance, HR strategy, and inclusive workplace development.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas for Schools (AfS): Survey and assessment platform specifically designed for educational institutions to measure cultural diversity.
• People & Culture Index (PCI)
• Global DEI Benchmark (GDEIB)
• B Corp Evidence Collection
• Catalyst for Peace Project

Products and services

• Atlas Dashboard
• Atlas Benchmarking Comparative analytics tool allowing organizations to measure their cultural metrics against industry standards and peer groups.
• Atlas for Schools (AfS) Cultural assessment survey specifically designed for educational institutions to measure and understand diversity within school communities.
• People & Culture Index (PCI) Comprehensive index measuring cultural competency and workforce diversity metrics for organizational improvement.
• B Corp Evidence Collection Assessment tool providing evidence documentation for organizations pursuing or maintaining B Corp certification.
• DCA Inclusive Employer Index
• Global DEI Benchmark (GDEIB)
• Workplace Gender Equality Agency (WGEA) Module
• SEED
• Atlas Membership
• Atlas Courses
• Atlas Certification / Badge Certification

Quantifiable outcome

• Trusted by thousands globally across 40+ countries
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner enabling the platform's secure, scientific data platform operations globally
• World Food ProgrammeminorOthersInternational humanitarian organization utilizing the cultural intelligence platform for organizational insights
• VicHealthminorOthersVictorian Health Promotion Foundation utilizing cultural insights from the Atlas platform
• Salzburg Global SeminarminorOthersInternational conference organization leveraging cultural intelligence for programming and audience understanding
• PSA BDPminorOthersLogistics and supply chain company utilizing cultural intelligence platform for workforce insights
• Diversity Council Australia (DCA)coreStrategic or Co-development PartnerPartnership for Inclusive Employer Index marketplace product - co-branded DEI benchmarking solution
• Workplace Gender Equality Agency (WGEA)coreStrategic or Co-development PartnerIntegration partnership for WGEA workplace gender equality benchmarking and compliance solutions
• Catalyst for Peace ProjectcoreStrategic or Co-development PartnerStrategic initiative focused on advancing cultural understanding and peace-building through the platform
• Partnership ProgramcoreGTM or Marketing PartnerFormal partnership program for organizations sharing values of cultural understanding, enabling expansion and co-creation of cultural intelligence impact

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Culture Amp: Australian-headquartered employee engagement and culture analytics platform. Both serve HR and people leaders with survey-based cultural diagnostics, benchmarking, and dashboards on a SaaS subscription model. Most directly comparable competitor given shared geography, similar customer base, and overlapping survey-to-insight workflow.
• Diversio: DEI analytics platform providing diversity measurement, benchmarking, and risk identification for enterprises and investors. Closely comparable in product shape (analytics + benchmarking + advisory), customer (HR and ESG stakeholders), and use of proprietary data models to deliver insights traditional HRIS systems miss.
• Inclusion Cloud: All-in-one DEI platform combining training, surveys, analytics, and benchmarking for enterprise inclusion programs. Comparable product mix (survey + training + analytics) and target buyer (HR and DEI leaders), competing head-to-head for similar annual subscription budgets.
• Trusaic: DEI-focused analytics SaaS offering diversity pay equity, workforce representation, and supplier diversity analytics for enterprise HR. Comparable in targeting HR leaders with demographic data and benchmarking insights, though Trusaic leans more on pay equity and representation than cultural identity depth.
• Syndio: Workforce analytics platform specializing in pay equity, DEI, and opportunity analytics for large employers. Comparable as an enterprise DEI analytics SaaS with benchmarking, dashboards, and compliance-driven reporting, though with stronger pay-equity focus than Diversity Atlas's cultural identity angle.

Broad incumbents

• Peakon (Workday): Employee listening and engagement platform now part of Workday, offering pulse surveys, benchmarking, and HR analytics. Comparable in survey-led cultural diagnostics for HR buyers, but bundled into a larger HCM suite that competes on breadth rather than cultural identity depth.
• Medallia: Enterprise experience management platform covering employee, customer, and product experience analytics. Overlaps on employee listening, survey instruments, and analytics, but Diversity Atlas's cultural identity specialization is narrower than Medallia's broad EX/CX positioning.
• Qualtrics: Large-scale experience management platform with strong employee experience and DEI survey, analytics, and benchmarking capabilities. Comparable on enterprise survey + benchmarking workflow but as part of a much broader portfolio (CX, EX, brand, product) rather than a specialist DEI/cultural identity vendor.
• Visier: Workforce analytics platform delivering people analytics, DEI, and inclusion dashboards from HCM data. Comparable in dashboard-driven DEI analytics for enterprise HR leaders, but focused on integrating with existing HRIS data rather than capturing new cultural identity data through surveys.

Emerging players

• Glint (Microsoft Viva): Employee engagement and people analytics platform now part of Microsoft Viva. Comparable in survey-based people insights for enterprise HR, but tightly coupled to the Microsoft 365 ecosystem and competing primarily on integration with Teams/Outlook rather than on cultural identity depth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/diversityatlas
• Facebookfacebook.com/diversityatlas
• LinkedInlinkedin.com/company/diversity-atlas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversity Atlas