Eventmaster

What Eventmaster does

Eventmaster is an Ireland-based, cloud-hosted e-commerce platform founded in 2010 in Limerick that integrates event ticketing, membership management, and fundraising for event organisers, charities, and sporting governing bodies. The platform processes payments via Stripe Connect with real-time fund settlement to organisers' merchant accounts, and supports a free built-in fundraising sub-brand called Give2you that enables charities to receive 100% of donations in real-time at no platform fee. The product surface spans core ticketing (4.5% fee + 2.5% merchant banking charges, with a €1 fixed charge for tickets priced at €15 or less), a membership module with ID validation, a free scanning app plus a paid "Next Available Number" scanning service, an advertising product monetising the ~1.5 million physical tickets issued annually, and a corporate portal. Eventmaster is BGF-backed, acquired iDonate (Galway-based fundraising platform) in February 2026 to consolidate fundraising market share, and operates from Limerick with founder/CEO John Cleary leading the combined business.

Name

Eventmaster

Legal name

Eventmaster

Website

https://eventmaster.ie

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Eventmaster is an Ireland-based integrated platform providing event ticketing, membership management, and fee-free fundraising (Give2you) for event organisers, charities, and national sporting governing bodies such as Athletics Ireland.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Event Marketing, Ticketing & Registration Management (HSACAAAM), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Event ticketing platform
• Online fundraising software
• Membership management system
• Event registration solutions
• Charity donation platform

Headquarters

HQ city

Limerick

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticketing Transaction Fees: Eventmaster charges 4.5% (including taxes/VAT) + 2.5% Merchant Banking Charges on ticket sales. For tickets priced at €15 or less, a fixed booking charge of €1 applies. Fees can be absorbed by organizers or added to ticket prices.
2. Membership Platform Fees: Pricing for membership platform is quote-based, with dedicated sales support for large organizations and national governing bodies.
3. Scanning Services: Next Available Number scanning facility available at additional charge for large scale events. Free scanning app available for organizers.
4. Advertising: Advertising space sold on up to 1.5 million tickets sold annually, targeting specific events throughout the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Eventmaster is an integrated e-commerce platform that provides event ticketing, fundraising, and membership management solutions for event organizers, charities, and sporting governing bodies. The core platform enables online event registration, ticket sales with Stripe Connect-powered real-time fund settlement, and the Give2you fundraising sub-brand that allows donors to send 100% of donations to charities in real time at no platform fee.

Product overview

Eventmaster is an integrated e-commerce platform that provides event ticketing, fundraising, and membership management solutions. The core product is the Eventmaster ticketing platform, which is complemented by the Give2you fundraising sub-brand (a free fundraising tool with 400+ charity partners), and the acquired iDonate digital fundraising platform (acquired February 2026). Additional modules include membership management for organizations and sporting governing bodies, scanning solutions for entry validation, corporate portal capabilities, advertising solutions, and ticketing-membership integration. The platform supports over 3,000 events annually and facilitates over €15 million in fundraising per year.

Differentiator

Problem solved

Functional benefit

Brands

• Give2you: A free built-in fundraising tool that allows donors to send funds directly to their chosen charity in real-time at no cost to the charity. The Give2you platform has over 400 charity partners.

Products and services

• Eventmaster Ticketing Platform Primary event ticketing and registration platform that enables organizers to create, manage, and sell tickets for events ranging from small gatherings to mass participation events with thousands of attendees. Supports 3,000+ events and 1.5M+ tickets annually.
• Give2you Fundraising Platform

Quantifiable outcome

• Over €15 million raised annually on the platform
• +8 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered major, minor and core.

• iDonatemajorStrategic or Co-development Partner · 1 February 2026Digital fundraising platform based in Galway, Ireland. Acquired by Eventmaster in February 2026. iDonate CEO Alan Coyne remains with the combined business leading fundraising operations. The acquisition combines Eventmaster's ticketing and membership platform with iDonate's brand strength for integrated customer experience for organizers and charities across Ireland.
• DC AdvisoryminorImplementation/ SI/ Consulting PartnerProvided buy-side M&A advisory services for BGF on Eventmaster's acquisition of iDonate. Demonstrates DC Advisory's sector expertise in Ireland's Technology & Software market.
• Irish Life Dublin MarathonmajorStrategic or Co-development PartnerOfficial ticketing partner since 2018 and main fundraising partner. Eventmaster system manages 22,000+ entries annually with integrated fundraising. Over €3.4 million raised through 2024 official campaign.
• Athletics IrelandmajorStrategic or Co-development PartnerLarge national governing body using Eventmaster as membership, ticketing, and fundraising platform. 70,320 members across 350+ clubs. €4.5 million+ raised through fundraising events in 2024.
• Stripe ConnectcoreTechnology or IntegrationPayment processing partner enabling real-time fund transfers directly to organizers' merchant accounts. All donations go directly to each charity in real-time via Stripe.

Scale indicators11 records

Direct peers

• Tito: Ireland-headquartered ticketing platform with similar SMB self-serve model and pricing transparency. Direct geographic and product competitor for Irish event organizers considering alternatives to Eventmaster.
• Eventbrite: Global self-serve ticketing platform with comparable SMB/PLG motion and per-ticket transaction fees. Eventmaster competes directly for mass-participation and charity-linked events in Ireland, though Eventbrite lacks bundled fundraising and membership modules.
• Wild Apricot: Membership management SaaS for associations and clubs with integrated event registration and payment processing. Closest analog to Eventmaster's combined ticketing + membership module for sports governing bodies.
• Humanitix: Australia-origin ticketing platform that donates booking fees to charity — the closest philosophical and functional peer to Eventmaster's Give2you. Both target the charity/event crossover and compete for impact-driven organizers.

Regional players

• TotalGiving / CAF Donate (UK): UK-based donation-processing and fundraising infrastructure for charities. Analogous platform in a neighbouring market that serves UK organizers Eventmaster may target for expansion.

Emerging players

• Funraise: Nonprofit fundraising platform with CRM, donation forms, and event ticketing. Competes with iDonate/Give2you on the charity-DRR-side rather than the event-organizer side of Eventmaster's business.
• Givebutter: US-based fundraising platform with donor-friendly fee structure and integrations. Comparable to iDonate's product positioning as a charity-first fundraising platform, relevant given Eventmaster's iDonate acquisition.

Broad incumbents

• Ticketmaster: Global incumbent in live entertainment ticketing that also operates at massive scale in Ireland/UK. Competes for the largest events (concerts, finals) but lacks the integrated fundraising and membership management stack that defines Eventmaster.
• Classy (by Bonterra): Established nonprofit fundraising and donor management platform for larger charities. Overlaps with iDonate's enterprise/charity CRM functionality and could compete for the larger Irish charity accounts.
• MemberClicks / Personify: Larger membership/association management platform serving trade associations and member-based organizations. Comparable to the membership module Eventmaster sells to Athletics Ireland and similar governing bodies.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EventmasterIe
• Facebookfacebook.com/myeventmasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventmaster