Xentral

What Xentral does

Xentral is a cloud-based ERP (Enterprise Resource Planning) software company headquartered in Augsburg, Germany, founded in 2008 and operating as a privately held scaleup. The company develops a unified business operations platform that consolidates order management, inventory and warehouse management, logistics and fulfillment, purchasing, accounting, CRM, POS, and reporting into a single system. Its target customers are small and medium-sized trading companies operating across multiple sales channels — online shops (Shopify, Shopware, WooCommerce), marketplaces (Amazon, eBay, OTTO), B2B trading, and brick-and-mortar retail — with a historical concentration in the DACH region and expanding presence across Benelux, Western Europe, and the United States.

The platform is built on a scalable cloud architecture featuring Xentral Connect (low-code middleware for no-code integrations), Xentral Workflows (drag-and-drop automation), an open REST API, and a Marketplace ecosystem of more than 200 pre-built integrations spanning e-commerce platforms, shipping carriers (DHL, DPD, UPS, GLS), payment providers (PayPal, Stripe, Mollie, Klarna), and accounting systems including DATEV at Premium Partner status. Xentral has embedded AI capabilities through its KI-ERP layer, featuring autonomous AI agents for order processing, invoice OCR, payment reconciliation, customer service, delivery tracking, and address correction, plus a conversational Co-Pilot and a Learning Loop for company-specific knowledge management.

Xentral's revenue model is primarily subscription-based with order-volume-dependent pricing and unlimited users, structured across Starter, Business, and Pro tiers, plus revenue from certified implementation partners who deliver onboarding, data migration, and consulting services. The go-to-market is hybrid: product-led growth (free trial, ROI calculator, self-serve onboarding via the Otaja acquisition) combined with sales-led enterprise engagement and a certified partner network. As of August 2021, Xentral had raised €63.7 million in a Series B round led by Meritech Capital Partners and Tiger Global Management with Sequoia Capital participation, and the company serves more than 2,000 customers. Co-founders Benedikt Sauter (CEO) and Claudia Sauter, along with co-CEO Domenico Cipolla, lead the company, which has completed two acquisitions — Otaja ERP Consulting GmbH in April 2022 and yedi in May 2023.

Name

Xentral

Legal name

Xentral ERP Software GmbH

Website

https://xentral.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Xentral is a German cloud-based ERP software provider targeting growing SMB and SME trading companies. It offers a unified platform for order, inventory, warehouse, accounting, and CRM management with 200+ pre-built integrations and embedded AI agents, serving over 2,000 customers across Europe and the United States.

Ownership category

akta.pro rank

Product category

Cloud ERP Software

NAICS

Software Publishers (5132), Software Publishers (51321), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Cloud ERP software
• E-commerce ERP platform
• Order management system
• Warehouse management software
• AI business automation

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. ERP Software Subscription: Order-based pricing model with unlimited users. Subscription tiers (Starter, Business, Pro) with feature differentiation. Free trial available. Monthly or annual billing with multi-year contract options.
2. Professional Services: Revenue generated through certified implementation partners who provide setup, data migration, and process design services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Xentral sells a cloud-based AI-ERP software platform that unifies order management, inventory and warehouse management, logistics and fulfillment, purchasing, accounting, CRM, item management, POS, and reporting for SMB and SME trading companies operating across e-commerce, marketplaces, B2B, and physical retail. The platform is sold as a subscription with unlimited users, augmented by 200+ pre-built integrations, a no-code workflow builder, and embedded AI agents that automate routine operational tasks.

Product overview

Xentral is a cloud-based ERP software company targeting growing SMB/SME trading companies in the DACH region and beyond. The core product is the Xentral ERP platform — a unified Business Operations Platform that consolidates order management, inventory/warehouse management, logistics and fulfillment, purchasing, accounting and finance, CRM, POS, item management, and reporting into one system. The portfolio includes the core Xentral ERP platform, specialized modules for each business function (Order Management, Warehousing, Purchasing, Accounting, CRM, Item Management, POS, Fulfillment, EDI), and supporting technology layers including Xentral Connect (low-code middleware/integration platform), Xentral API (open REST API), Xentral Workflows (no-code automation), and the Xentral Marketplace (200+ integration ecosystem). Xentral also embeds AI capabilities through its KI-ERP layer featuring autonomous AI agents for order processing, invoice handling, payment reconciliation, customer service, and delivery tracking. Supporting services include the Mobile Picking App, Inventur App, Retourenportal, Xentral Academy, Help Center, and ROI Calculator. The platform is designed for companies scaling across multiple sales channels (shops, marketplaces, B2B, POS) without additional IT overhead.

Differentiator

Problem solved

Functional benefit

Products and services

• Xentral ERP (Core Platform) Cloud-based AI-ERP software that consolidates order management, inventory and warehouse management, logistics and fulfillment, purchasing, accounting, CRM, item management, POS, and reporting into one platform for SMB and SME trading companies operating across e-commerce, marketplaces, B2B, and physical retail channels.
• Xentral Connect (Integration Platform) Low-code middleware and integration platform from Xentral that enables no-code connections to shops, marketplaces, logistics providers, payment tools, and accounting systems, providing update-safe, individually customizable workflows for customers.
• Xentral KI-ERP (AI Agents) AI agent layer integrated into Xentral ERP featuring autonomous agents (Service Agents, Process Agents, Order Agent, Invoice Processing Agent, Payment Reconciliation Agent, Address Correction Agent, Delivery Status Agent, Product Questions Agent) plus an Analytics Co-Pilot and Learning Loop for centralized company knowledge distribution.
• Mobile Picking App Standalone mobile application for paperless warehouse pick-and-pack operations using smartphones, tablets, or MDE devices with barcode scanning, integrated with Xentral ERP.
• Inventur App Standalone mobile inventory counting app for smartphones and MDE devices, supporting batch numbers, serial numbers, and expiry dates, and eliminating paper-based inventory processes within Xentral ERP.
• Xentral Retourenportal (Returns Portal) Customer-facing returns portal integrated with 8returns and Xentral ERP that enables end customers to submit returns independently while merchants track returns in real time with automated refund processing.
• Xentral Marketplace Online marketplace operated by Xentral that lists 200+ integrations, pre-built workflows, partner agencies, and certified implementation partners, enabling customers to discover and activate integrations and services for the Xentral ERP.

Quantifiable outcome

• 500% growth in 3 years reported by customer using Xentral ERP
• +8 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability9 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• yedicoreStrategic or Co-development Partner · 3 May 2023Xentral acquired yedi, a provider of data interfaces, to enhance its data transfer capabilities and expand product features. The acquisition allows Xentral customers to connect multiple systems and automate processes without programming knowledge.
• Otaja ERP Consulting GmbHcoreStrategic or Co-development Partner · 5 April 2022Xentral acquired Otaja ERP Consulting GmbH, integrating its self-service onboarding platform designed for small and medium-sized e-commerce companies. The platform enables rapid and scalable ERP implementation.
• DHLcoreTechnology or IntegrationPre-built integration for shipping services. Xentral customers can connect DHL for label printing and shipment tracking directly within the ERP system.
• UPScoreTechnology or IntegrationPre-built integration for shipping services. Xentral customers can connect UPS for label printing and shipment tracking directly within the ERP system.
• DPDcoreTechnology or IntegrationPre-built integration for shipping services. Xentral customers can connect DPD for label printing and shipment tracking directly within the ERP system.
• GLScoreTechnology or IntegrationPre-built integration for shipping services. Xentral customers can connect GLS for label printing and shipment tracking directly within the ERP system.
• ShopifycoreTechnology or IntegrationPre-built integration for e-commerce platform. Orders from Shopify automatically flow into Xentral; inventory updates sync back in real-time.
• ShopwarecoreTechnology or IntegrationPre-built integration for e-commerce platform. Orders from Shopware automatically flow into Xentral; inventory updates sync back in real-time.
• AmazoncoreTechnology or IntegrationPre-built integration for marketplace selling. Xentral synchronizes inventory and processes orders from Amazon Seller Central.
• eBaycoreTechnology or IntegrationPre-built integration for marketplace selling. Xentral synchronizes inventory and processes orders from eBay.
• DATEVcoreTechnology or IntegrationXentral is an official DATEV Premium Partner. Accounting data, documents, and financial information export seamlessly to DATEV for tax and accounting purposes.
• PayPalcoreTechnology or IntegrationPre-built integration for payment processing. Xentral automatically matches PayPal payments to orders for reconciliation.
• StripecoreTechnology or IntegrationPre-built integration for payment processing. Xentral automatically matches Stripe payments to orders for reconciliation.
• MolliecoreTechnology or IntegrationPre-built integration for payment processing. Xentral automatically matches Mollie payments to orders for reconciliation.
• KlarnacoreTechnology or IntegrationPre-built integration for payment processing and buy-now-pay-later services.
• HubSpotcoreTechnology or IntegrationCRM integration allowing synchronization of contacts, addresses, and deals between HubSpot and Xentral.
• Certified Implementation PartnerscoreImplementation/ SI/ Consulting PartnerNetwork of certified partners including BDG and others that provide ERP implementation, data migration, and process design services for Xentral customers.
• eBakeryminorImplementation/ SI/ Consulting PartnerCertified partner agency with extensive experience in Xentral implementations, referenced as a partner reference case study.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Odoo: Open-source modular ERP/CRM suite covering sales, inventory, accounting, e-commerce, and manufacturing globally. Broader portfolio than Xentral but competes for the same SMB/mid-market accounts.
• SAP Business One: SAP's SMB-tier ERP for growing small and mid-market companies with financials, sales, purchasing, and inventory. A larger incumbent moving down-market against Xentral's mid-market expansion path.
• Sage Business Cloud: Established global SMB accounting and ERP vendor with strong European footprint. Competes with Xentral for SMB/SME back-office workloads, particularly in UK and DACH.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud SMB ERP tightly integrated with Microsoft 365 and Teams, increasingly targeting the same growth-stage merchant and SMB segment as Xentral.

Direct peers

• weclapp: Cloud ERP/CRM suite for SMBs in DACH covering order management, inventory, accounting, and CRM. Highly comparable product scope and customer segment to Xentral.
• lexoffice: German SMB accounting and business management software from Haufe Group, with invoicing, banking, and DATEV integration. Comparable to Xentral's accounting module within a similar SMB DACH ICP.
• sevDesk: German cloud-based accounting and ERP platform targeting SMBs and freelancers with invoicing, banking, and tax compliance features. Directly comparable to Xentral in DACH SMB back-office software.
• Billbee: German cloud ERP for SMB e-commerce merchants handling multichannel order management, inventory, shipping, and invoicing. Overlaps directly with Xentral's core omnichannel ERP use case.

Others

• Tradebyte: European marketplace integration and order management platform connecting brands to marketplaces like Zalando, Amazon, and Otto. Adjacent/partner ecosystem to Xentral's marketplace integration layer.

Emerging players

• PlentyONE: Headless commerce / ERP platform for omnichannel retailers with marketplace, POS, and PIM capabilities. Overlaps with Xentral's omnichannel and marketplace integration focus for e-commerce SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRoP01Zj6Q-fyvGh37rn-gg
• Facebookfacebook.com/xentralsoftware
• LinkedInlinkedin.com/company/xentralsoftware
• Instagraminstagram.com/xentral.software
• Xx.com/xentral

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xentral