REBL
REBL operates a mobile social platform that lets individual creators generate, remix, and share AI-powered images, video, audio, and text via in-app tools (Z-Image, Vox) and monetize through an integrated NFT marketplace on the MoonRiver network.
- Company typePrivate
- Founded2018
- HeadquartersWaterloo, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What REBL does
REBL Inc., operating as REBL AI, is a Canada-based (Ontario) private company building a consumer-facing social platform that pairs generative AI creation tools with social networking and an integrated NFT marketplace. The core product is a mobile application (iOS/Android) where users can create, remix, and share AI-generated images, video, audio, and text content using in-app tools branded as Z-Image and Vox, which are built on ComfyUI infrastructure with Flux-based generative models. The platform extends beyond creation into commerce via the REBL NFT Marketplace, which runs on the MoonRiver network and supports MetaMask wallet-based transactions, with REBL collecting a 3% fee on primary NFT sales.
The company's revenue model combines three streams: auto-renewing mobile subscriptions for premium features, one-time booster pack purchases that add credits or perks, and transaction fees from the NFT marketplace. Distribution and user acquisition are primarily direct-to-consumer via the app stores, supplemented by a freemium onboarding flow with multiple identity-provider sign-ins (Apple, Facebook, Google, CAMP) and community-led growth through Discord, Instagram, and Twitter. The target customer base consists of individual digital creators and AI technology enthusiasts — a horizontal persona segment — with use cases spanning AI-assisted content creation, remixing, collaboration, and on-platform monetization via NFTs.
REBL maintains a sub-50-employee operating footprint, has disclosed only a single $920,000 funding round (June 2022), and operates with disclosed leadership of co-founders Thomas Cermak (CEO/CTO), Mitch Brogan (CSO/co-founder), and Eunika Sot (COO/CMO). Strategic blockchain partnerships with Moonbeam Foundation, Polkadot, MoonRiver, and MetaMask, alongside a minor partnership with music social platform VAMPR and continued 2025 product enhancements (style transfer, video, audio), define the current scope of activity.
REBL firmographics
Firmographics- Name
- REBL
- Legal name
- REBL Inc.
- Website
- https://rebl.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REBL operates a mobile social platform that lets individual creators generate, remix, and share AI-powered images, video, audio, and text via in-app tools (Z-Image, Vox) and monetize through an integrated NFT marketplace on the MoonRiver network.
- Ownership category
- akta.pro rank
REBL industry classification
Industry- Product category
- AI Content Creation Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
- akta.pro secondary industries
- General NFT Marketplaces (Multi-Category) (FSADANAA), Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI), UGC Curation, Discovery & Analytics (trend tracking, creator analytics) (MPAFAIAK)
Keywords
Where REBL is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Canada
- HQ region
- North America
Markets served
REBL business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services: Auto-renewing subscriptions that provide access to premium features and benefits. Users authorize recurring charges to their selected payment method. Subscriptions can be managed or cancelled through platform account settings (Apple App Store, Google Play, or Stripe).
- Booster Packs and In-App Purchases: One-time purchases of booster packs and similar top-ups that add credits or perks to user accounts. These do not renew automatically and provide additional value/functionality within the platform.
- NFT Marketplace Transaction Fees: REBL collects a 3% transaction fee from the primary sale of each NFT traded through the REBL NFT Marketplace. Transactions are conducted via MoonRiver network using MetaMask or compatible wallets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic access |
| Subscription | Monthly | Subscription plans with premium features |
| Unit Pricing | Pay-as-you-go | Booster packs (one-time purchases) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
REBL product offering
Product offeringCore offering
REBL is a mobile-first social media platform centered on AI-powered image and video generation, enabling users to create, remix, and post AI-generated content. The platform bundles social networking features (posts, comments, chat, gifting) with an integrated NFT marketplace operating on the MoonRiver blockchain, where users mint and trade AI-generated NFTs and the company earns a 3% transaction fee.
Product overview
REBL is a social media platform for creators combining AI-powered content generation with social features and NFT commerce. The core offering consists of the REBL App (mobile social media platform for images, video, and chat), the REBL NFT Marketplace (for buying/selling NFTs on MoonRiver blockchain), and AI generation tools including Z-Image and Vox for AI-generated imagery and content. Users create content, remix with AI tools, chat, gift content, earn gems, and can monetize via NFTs.
Differentiator
Problem solved
Functional benefit
Brands
- REBL NFT Marketplace: NFT marketplace owned and operated by the REBL Network for buying, selling, and trading NFTs.
- Z-Image
- Vox
Products and services
- REBL Mobile App
Companies that use REBL
Customer profileSegments2 records
Ideal customer profiles1 record
REBL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature5 records
REBL partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Moonbeam FoundationminorPartnership with Moonbeam Foundation for cross-chain interoperability and ecosystem support. The Moonbeam Foundation supports the Moonbeam and MoonRiver networks which power the REBL NFT Marketplace. Visible as a partner logo on the REBL website footer.
- MoonRiver NetworkcoreCore blockchain infrastructure provider for the REBL NFT Marketplace. All financial transactions in the marketplace are conducted via the MoonRiver network, which charges gas fees (transaction fees) for every transaction. REBL collects 3% of primary NFT sales through this integration.
- MetaMaskcorePrimary wallet integration for the REBL NFT Marketplace. Users connect to the MoonRiver network via MetaMask or other compatible wallets to conduct NFT transactions on the platform.
- VAMPRminorMusic-focused partnership visible as a partner logo on the REBL website. Likely represents cross-promotion or integration between music creation/social platforms.
Recent moves5 records
Expansion highlights5 records
REBL competitors and assessment
Company assessmentDirect peers
- OpenSea: Largest general NFT marketplace; collects transaction fees on NFT trades. Directly comparable to REBL's integrated NFT marketplace on the social/creator side.
- Magic Eden: Multi-chain NFT marketplace with creator-focused tooling. Directly comparable NFT marketplace peer, with stronger traction across Solana and Bitcoin ecosystems.
- Leonardo AI: AI image and video generation platform targeting creators and game studios. Directly comparable on AI generation tools for creators, with subscription monetization.
- Lens Protocol: Decentralized social graph protocol with NFT-based profiles and creator monetization. Directly comparable as a Web3-native social platform targeting creators.
- NightCafe: AI art creation community platform with social features and a credit-based monetization system. Directly comparable to REBL's AI image generation + social community model.
- Rarible: Decentralized NFT marketplace with community governance and creator royalties. Comparable on the Web3 NFT marketplace model REBL is building toward.
- Civitai: User-generated AI art community with model sharing and creator monetization. Closest functional peer to REBL's combined AI creation + community + monetization play.
- Runway: AI video generation platform serving creators and studios. Directly comparable on the Vox AI video generation capability, though at much larger scale and capital.
Broad incumbents
- Midjourney: Dominant AI image generation service with large community. Comparable on AI image generation for creators; broader and better capitalized than REBL.
- Stability AI: Provider of Stable Diffusion and other foundational AI models. Comparable as upstream/parallel supplier of the AI image gen capability REBL leverages via ComfyUI/Flux.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
REBL social profiles
Digital presenceREBL financial estimates
Financial estimateRevenue estimate
Valuation estimate
REBL leadership team
Management profileNumber of profiles
Profiles3 records
REBL funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REBL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REBL
What does REBL do?
REBL is a mobile-first social media platform centered on AI-powered image and video generation, enabling users to create, remix, and post AI-generated content. The platform bundles social networking features (posts, comments, chat, gifting) with an integrated NFT marketplace operating on the MoonRiver blockchain, where users mint and trade AI-generated NFTs and the company earns a 3% transaction fee.
Is REBL a public or private company?
REBL is a private company. It is classified as unknown and is currently operating.
When was REBL founded?
REBL was founded in 2018. It employs 11 to 50 people.
Where is REBL based?
REBL is headquartered in Waterloo, Canada, in the North America region.
How does REBL make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are booster Packs and In-App Purchases and NFT Marketplace Transaction Fees.
Who are REBL's main competitors?
Direct peers on record are OpenSea, Magic Eden, Leonardo AI, Lens Protocol, NightCafe, Rarible, Civitai and Runway. Broad incumbents are Midjourney and Stability AI.
Does REBL have an API?
No public API is recorded for REBL.
What industry is REBL in?
REBL's product category is AI Content Creation Platform. Its primary akta.pro industry code is BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms, with a secondary code of FSADANAA, General NFT Marketplaces (Multi-Category). Its NAICS code is 51621.