TripAdmit
TripAdmit is a Dublin-based SaaS company providing digital tipping, AI-assisted review collection, and post-tour engagement software to tour operators, activity providers, and individual tour guides globally, led by its TipDirect platform.
- Company typePrivate
- Founded2018
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TripAdmit does
TripAdmit is a Dublin-headquartered SaaS company founded in 2018 by John Maguire and Andrew Kelly, both veterans of the travel industry, that builds digital tipping and AI-assisted review collection software for the tours and activities sector. Its flagship product, TipDirect, enables visitors to tip tour guides and leave reviews via NFC tap, QR code scan, or direct payment link on their mobile devices, without requiring an app download; the platform accepts Apple Pay, Google Pay, and card payments through Stripe and supports multi-currency tipping with automatic local-currency payouts to guides. The company has expanded TipDirect into a broader guest-engagement suite including an AI Review Assistant powered by OpenAI's ChatGPT (with speech-to-text), Post-Tour Messaging across SMS, email, and WhatsApp, real-time Tour Upsell, Social Connect for social media follows, Team Tips with resource takeover, Guide Gallery, and physical NFC cards.
The platform is deeply integrated with leading tour booking systems — FareHarbor, Bókun, Ventrata, Rezdy, Checkfront, TourOptima, and TourReview — and with CRMs and communication tools including Salesforce, HubSpot, and Intercom, enabling automated post-tour workflows keyed to real-time booking data. TripAdmit monetizes through tiered subscription plans (Essential, Pro, Pro Plus, and Enterprise) billed monthly or annually with a 30-day free trial, a 5.9% guest-paid transaction fee on tips, and physical NFC card sales; guides use the solution at no cost. Its customer base spans large global tour operators (Expat Explore, Fat Tire Tours, CitySightseeing Worldwide, Gray Line, Ziptrek Ecotours) and SMBs and individual guides across EU, US, UK, Canada, UAE, and additional markets. The company has raised approximately €1.7M in cumulative disclosed funding, including a €1M round from former Waystone executives in September 2024, and operates with 11–50 employees.
TripAdmit firmographics
Firmographics- Name
- TripAdmit
- Legal name
- Trip Admit
- Website
- https://tripadmit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TripAdmit is a Dublin-based SaaS company providing digital tipping, AI-assisted review collection, and post-tour engagement software to tour operators, activity providers, and individual tour guides globally, led by its TipDirect platform.
- Ownership category
- akta.pro rank
TripAdmit industry classification
Industry- Product category
- Tourism Customer Engagement Software
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH), Review-Led Travel Discovery & Booking Platforms (THAKAAAN)
Keywords
Where TripAdmit is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
TripAdmit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Subscription Plans (SaaS): TripAdmit offers tiered subscription plans (Essential, Pro, Pro Plus, Enterprise) for tour operators and activity providers. Plans are billed monthly or annually with 15% savings on annual billing. All plans include a 30-day free trial.
- Transaction Fees: TripAdmit charges a 5.9% transaction fee plus payment processing on tips, which is paid by the customer (guest) tipping the guide. This means guides receive 100% of the tip amount. The solution is free for guides.
- Tour Upsell Commissions: Tour Upsell feature allows operators to track guide sales of additional tours and pay commissions to guides. The platform itself is commission-free for operators redirecting to their website, but enables commission tracking for operator-paid guide incentives.
- NFC Card Sales: Physical NFC tipping cards are available for order, including branded options at higher tiers. Cards are sold to activity providers for distribution to their guides.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential - Core tipping and review features |
| Subscription | Monthly | Pro - Enhanced features with AI reviews and integrations |
| Subscription | Monthly | Pro Plus - Full-featured plan with custom branding |
| Subscription | Multi-year contract | Enterprise - Custom/bespoke solutions for large operators |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
TripAdmit product offering
Product offeringCore offering
TripAdmit sells a subscription-based SaaS platform called TipDirect that enables tour and activity operators to collect contactless digital tips, gather AI-assisted customer reviews, send automated post-tour messages, upsell additional tours, and split team tips. The platform supports NFC cards, QR codes, direct links, and a mobile app, with no app download required for guests and built-in multi-currency processing. Pricing is offered through tiered plans (Essential, Pro, Pro Plus, Enterprise) with a 30-day free trial, and the company also sells physical NFC tipping cards as a standalone hardware product.
Product overview
TripAdmit operates as a customer engagement software platform for the tours and activities sector, organized around its core product, TipDirect — a first-to-market digital tipping and review collection platform launched in Dublin in 2018 by founders John Maguire and Andrew Kelly. TipDirect is the central hub, flanked by a suite of integrated engagement modules: AI Review Assistant (OpenAI ChatGPT-powered review generation with speech-to-text), Post-Tour Messaging (automated multi-channel follow-ups), Tour Upsell (real-time add-on booking), Social Connect (social media following), Personalized Links & QR Codes (guide-specific tipping URLs), NFC Cards (physical NFC tipping tags), Guide Gallery (centralized guide profiles for delayed tips/reviews), and Team Tips with Resource Takeover (collaborative tip pooling). The company also offers a native TipDirect mobile app for iOS and Android. All modules are offered on a tiered pricing model (Essential, Pro, Pro Plus, Enterprise) with a 30-day free trial.
Differentiator
Problem solved
Functional benefit
Brands
- TipDirect: Digital tipping and review collection platform for tour guides and activity providers. Allows visitors to rate experiences and tip directly from mobile devices with contactless payment options.
Products and services
- TipDirect TipDirect is the core subscription-based SaaS platform offered by TripAdmit. It enables tour and activity operators and individual guides to collect contactless digital tips, gather customer reviews, and run post-tour engagement workflows from a single dashboard, with no app download required for guests and built-in multi-currency processing.
- NFC Tipping Cards Physical NFC cards programmed to open a guide's TipDirect tipping and review page when tapped with an NFC-enabled smartphone. Sold to activity providers for distribution to their guides, available in standard and branded configurations.
- TipDirect Mobile App Native iOS and Android application for individual tour guides that provides a personal QR code, tip wallet, payout management, and the ability to switch between multiple guide accounts. Available on the Apple App Store and Google Play Store.
Quantifiable outcome
- 300% increase in 5-star reviews with AI Review Assistant
- +3 more outcomes
Companies that use TripAdmit
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
TripAdmit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature9 records
TripAdmit partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, secondary and minor.
- TourOptimacoreTripAdmit and TourOptima announced a strategic partnership in March 2025 to enhance tour tipping experiences through joint platform integration. The partnership allows seamless connectivity between TourOptima's booking system and TripAdmit's digital tipping and review collection tools, enabling automated post-tour tipping links and review requests for mutual customers.
- FareHarborcoreIntegration with FareHarbor booking platform, pulling tour data, integrated booking widgets, and booking information to enable smooth in-tour and post-tour communication and review follow-ups. One of the primary booking software integrations for TripAdmit operators.
- VentratacoreIntegration with Ventrata booking platform, enabling real-time tour data sync and automated post-tour messaging triggers. Supports OCTO open connectivity standards for seamless data exchange.
- BókuncoreIntegration with Bókun booking software, pulling booking data to trigger automated post-tour review requests, tipping links, and upsell messages via SMS, WhatsApp, and email. Full OCTO compatibility for open connectivity.
- RezdysecondaryRezdy is listed as a compatible booking software platform that integrates with TripAdmit's post-tour messaging and review collection tools for automated guest follow-ups.
- CheckfrontsecondaryCheckfront is listed as a compatible booking platform that syncs with TripAdmit for post-tour review and tip requests via automated messaging.
- OpenAIcoreTripAdmit has integrated OpenAI's ChatGPT for AI-assisted review generation. This is an industry-first feature allowing guests to receive AI-generated, editable review text or use speech-to-text to create reviews. OpenAI's technology powers the core AI Review Assistant feature.
- SalesforcesecondarySalesforce CRM integration enables post-tour review and tip requests via TripAdmit's automated messaging system. Operators can sync booking data to Salesforce for comprehensive guest communication workflows.
- IntercomsecondaryIntercom integration allows TripAdmit to send automated post-tour review requests and tipping links through Intercom's messaging platform, enhancing customer communication for operators using Intercom.
- HubSpotsecondaryHubSpot CRM integration enables automated post-tour review requests and tip follow-ups through HubSpot's marketing and communication tools, syncing guest data for targeted outreach.
- StripecoreStripe powers the secure payment checkout for all TipDirect digital tipping transactions. Guests pay via Stripe's secure payment infrastructure using credit/debit cards, Apple Pay, or Google Pay.
- Google ReviewscoreTripAdmit integrates with Google Reviews for automated review collection. AI-assisted reviews can be posted directly to Google, enhancing operators' Google Business Profile rankings and online visibility.
- TripAdvisorcoreTripAdmit integrates with TripAdvisor for review collection, allowing guests to post reviews to TripAdvisor through the TipDirect platform.
- Top Business Accelerator in IrelandminorTripAdmit secured a place in Ireland's top business accelerator program, providing the company with extra support, mentorship, and direction. The specific name of the accelerator is not disclosed in the source material.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TripAdmit competitors and assessment
Company assessmentDirect peers
- Rezdy: Booking and distribution platform for tours and experiences globally, integrated with TripAdmit — competes on the operator engagement and post-booking workflow stack.
- FareHarbor: Leading booking and reservation platform for tours, activities, and attractions — directly comparable to TripAdmit in serving the same vertical with overlapping review and customer engagement tooling.
- Bokun: Booking software for tour and activity operators (owned by Tripadvisor); competes with TripAdmit in enabling post-booking engagement, reviews, and channel management for the same operator base.
- Ventrata: Booking and distribution platform purpose-built for tour operators and DMOs, with OCTO-compliant connectivity — overlapping with TripAdmit on integrations and operator workflows.
- Checkfront: Online booking software for tours, activities, and rentals, serving a similar SMB and enterprise tour-operator customer base with reservation, payment, and review features.
- TourOptima: Booking platform for tour operators with integrated customer engagement tooling; TripAdmit announced a strategic partnership with TourOptima in March 2025, making it both an integration partner and overlapping platform.
Broad incumbents
- Square: Large-scale payments and POS platform with built-in tipping workflows; broader and better-capitalized, but lacks the tours & activities vertical focus and review/upsell modules TripAdmit offers.
- Toast: Restaurant POS platform with deeply integrated digital tipping and payouts; analogous business model to TripAdmit's tipping workflow but serving hospitality rather than tours & activities.
Emerging players
- Trustpilot: Review collection and management platform used across many verticals; overlapping with TripAdmit on review aggregation and Google/TripAdvisor distribution, but without the tipping or tourism-specific workflow.
- Yotpo: Reviews, loyalty, and SMS marketing platform for DTC and travel brands; partial overlap with TripAdmit's Post-Tour Messaging, Social Connect, and review-generation features, but broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TripAdmit social profiles
Digital presenceTripAdmit financial estimates
Financial estimateRevenue estimate
Valuation estimate
TripAdmit leadership team
Management profileNumber of profiles
Profiles2 records
TripAdmit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TripAdmit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TripAdmit
What does TripAdmit do?
TripAdmit sells a subscription-based SaaS platform called TipDirect that enables tour and activity operators to collect contactless digital tips, gather AI-assisted customer reviews, send automated post-tour messages, upsell additional tours, and split team tips. The platform supports NFC cards, QR codes, direct links, and a mobile app, with no app download required for guests and built-in multi-currency processing. Pricing is offered through tiered plans (Essential, Pro, Pro Plus, Enterprise) with a 30-day free trial, and the company also sells physical NFC tipping cards as a standalone hardware product.
Is TripAdmit a public or private company?
TripAdmit is a private company. It is classified as venture growth investor backed and is currently operating.
When was TripAdmit founded?
TripAdmit was founded in 2018. It employs 11 to 50 people.
Where is TripAdmit based?
TripAdmit is headquartered in Dublin, Ireland, in the Europe region.
How does TripAdmit make money?
Four revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are transaction Fees, tour Upsell Commissions and NFC Card Sales.
Who are TripAdmit's main competitors?
Direct peers on record are Rezdy, FareHarbor, Bokun, Ventrata, Checkfront and TourOptima. Broad incumbents are Square and Toast. Emerging players are Trustpilot and Yotpo.
Does TripAdmit have an API?
No public API is recorded for TripAdmit.
What industry is TripAdmit in?
TripAdmit's product category is Tourism Customer Engagement Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALAHAH, Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets).