Green Builder Media
Green Builder Media is a privately held North American media and market intelligence company founded in 2006 that reaches 200,000+ sustainable building professionals through Green Builder Magazine, the COGNITION Smart Data platform, the VISION House demonstration program, podcast network, and annual Sustainable Brand Index awards.
- Company typePrivate
- Founded2006
- HeadquartersLake City, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Green Builder Media does
Green Builder Media is a privately held North American media and market intelligence company founded in 2006 by Sara Gutterman (CEO) and Ron Jones (President), headquartered in Lake City, Colorado with a 1-10 person team. The company operates a multi-channel media platform targeting builders, architects, developers, utilities, manufacturers, and policymakers across the sustainable residential construction industry, reaching 200,000+ building professionals. Its core product portfolio centers on Green Builder Magazine (paid subscription at $39.95/year for six issues), the COGNITION Smart Data platform (AI-powered market intelligence combining contextual web/social tracking with proprietary audience metadata built since 2006), The Green Builder Media Network podcast platform (three flagship programs launched March 2026), the VISION House demonstration home series, the 12-year-old Sustainable Brand Index, and the annual Sustainable Products of the Year awards program.
The company's underlying technology stack is anchored by the COGNITION platform, which uses AI to analyze sentiment, geolocation, tense, and source feeds across web and social content, layered against a proprietary database of user behavior and engagement metadata. Content is produced and distributed through a unified digital ecosystem including greenbuildermedia.com, a weekly Vantage enewsletter, free webinars, an ebook library, and active social channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest). Demonstration projects such as VISION House Hickory Grove (multifamily affordable housing with Howard Building Science) and VISION House Transcend (net-zero prefab with Dvele) extend the platform into physical showcase content that feeds the editorial and awards flywheel.
Green Builder Media's business model is diversified across B2B advertising and content marketing (likely the dominant stream, sold by Publisher Craig Coale), magazine subscriptions, paid event sponsorship (e.g., Trane and Whirlpool as presenting partners for the 10th Annual Sustainability Symposium 2026), and emerging data licensing via COGNITION. The company is bootstrapped with only one disclosed investment (2019, Illuminated Funds Group, amount undisclosed), has no parent company, and operates exclusively in North America with no global footprint claim.
Green Builder Media firmographics
Firmographics- Name
- Green Builder Media
- Legal name
- Green Builder Media, LLC
- Website
- https://greenbuildermedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green Builder Media is a privately held North American media and market intelligence company founded in 2006 that reaches 200,000+ sustainable building professionals through Green Builder Magazine, the COGNITION Smart Data platform, the VISION House demonstration program, podcast network, and annual Sustainable Brand Index awards.
- Ownership category
- akta.pro rank
Green Builder Media industry classification
Industry- Product category
- Sustainable Building Media
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
- akta.pro secondary industry
- Green Building & Energy-Efficient Construction (LEED, Weatherization) (EDAOAAAO)
Keywords
Where Green Builder Media is headquartered
LocationHeadquarters
- HQ city
- Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Builder Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Magazine Subscriptions: Green Builder Magazine is available by subscription at $39.95 for a one-year subscription (six issues). This represents a recurring subscription revenue stream from building industry professionals.
- Advertising Sales and Content Marketing: The company sells advertising across its digital platform and magazine properties. Craig Coale serves as Publisher, handling advertising sales and content marketing programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Green Builder Magazine annual subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Green Builder Media product offering
Product offeringCore offering
Green Builder Media is a North American media and market intelligence company serving the sustainable building industry. It publishes Green Builder Magazine, operates the AI-powered COGNITION Smart Data platform for market intelligence, produces VISION House demonstration home projects, and delivers educational content through podcasts, webinars, ebooks, and events targeting builders, architects, developers, manufacturers, utilities, and policymakers.
Product overview
Green Builder Media operates as a comprehensive media and intelligence platform for the sustainable building industry in North America. The company offers a multi-faceted portfolio consisting of Green Builder Magazine (the industry-leading publication), the COGNITION Smart Data platform (AI-powered market intelligence combining contextual content tracking with audience metadata), The Green Builder Media Network (podcast platform with flagship programs The Valuation Metric, The Impact Series, and This Week in Sustainability), the VISION House and ReVISION House demonstration home series, the Sustainable Brand Index and Sustainable Products of the Year award programs, an Ebook Library, Webinars, the Value Per Square Foot framework, and the Vantage Enewsletter. The company reaches over 200,000 building professionals and focuses on net-zero building, energy efficiency, healthy homes, resiliency, connected living, and building science.
Differentiator
Problem solved
Functional benefit
Brands
- Green Builder Magazine: The building industry's leading magazine focused on green building and sustainable development.
- COGNITION Smart Data
- VISION House Series
- The Green Builder Media Network
- ReVISION House Series
- Sustainable Brand Index
Products and services
- Green Builder Magazine The building industry's leading magazine focused on green building and sustainable development, offering practical information to building professionals through six annual issues available by subscription at $39.95/year.
- COGNITION Smart Data Pioneering market intelligence platform combining AI technology that tracks contextual web and social media content (geolocation, sentiment, tense, source feeds) with proprietary audience metadata to develop comprehensive market insights for the sustainable building industry.
- The Green Builder Media Network Podcast platform delivering original video conversations exploring housing, sustainability, resilience, and the forces reshaping the built environment. Features three flagship programs available on YouTube and major podcast directories.
- VISION House Series Series of physical demonstration homes built across the country showcasing the latest in green design, building techniques, and sustainable products, including site-specific solutions for energy use, water conservation, and indoor environmental quality.
- ReVISION House Series Remodeling-focused demonstration projects presenting realistic, cost-effective, sustainable renovation solutions for today's economy.
- Sustainable Brand Index Annual ranking program (in its 12th year) recognizing the most trusted manufacturers in sustainable building based on survey feedback from builders, architects, designers, specifiers, and manufacturers, along with market visibility and public sentiment analysis.
- Sustainable Products of the Year Annual award program recognizing building products that demonstrate sustainability, performance, and durability across the residential construction industry, featured in Green Builder magazine and promoted across all channels.
- Ebook Library Curated library of in-depth ebooks and special reports covering home performance, electrification, resilience, water conservation, building science, HVAC innovation, and multifamily housing performance, targeting builders, architects, developers, utilities, manufacturers, and policymakers.
- Webinars Webinar program covering topics including solar and storage integration, housing affordability, AI in housing, building science, and generational marketing trends. Features major virtual events including the annual Sustainability Symposium.
- Sustainability Symposium
Quantifiable outcome
- Reaches more than 200,000 building professionals across North America
- +2 more outcomes
Companies that use Green Builder Media
Customer profileSegments5 records
Ideal customer profiles4 records
Green Builder Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Green Builder Media partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TranecoreTrane is a presenting partner for the 10th Annual Sustainability Symposium 2026: Systems Reckoning, a free virtual event focused on housing affordability, climate risk, insurance instability, and energy transition challenges. The partnership enables Trane to reach Green Builder Media's audience of 200,000+ building professionals as a leading HVAC brand in the sustainable building space.
- WhirlpoolcoreWhirlpool is a presenting partner for the 10th Annual Sustainability Symposium 2026: Systems Reckoning, positioning the brand alongside Trane as a flagship sponsor of Green Builder Media's premier virtual event.
- Greater Houston Home Builders AssociationcoreCo-host of spring 2026 in-person workshops focused on housing affordability, innovation, and building performance. The Houston workshop was held April 22, 2026.
- University of DenvercoreCo-host of a spring 2026 in-person seminar in Denver (May 8) focused on housing affordability, innovation, and building performance, in partnership with the HBA of Metro Denver.
- NV EnergyminorCo-host of spring 2026 events focused on housing affordability, innovation, and building performance in the Nevada market.
- SWEEPminorCo-host of spring 2026 events on housing affordability, innovation, and building performance.
- SNHBA (Southern Nevada Home Builders Association)minorCo-host of the Las Vegas in-person seminar on May 11, 2026, focused on housing affordability, innovation, and building performance.
- DvelecoreDvele built VISION House Transcend, a sustainable, net-zero energy prefabricated home in Colorado's San Juan Mountains, as a Green Builder Media demonstration project. The home incorporates advanced systems for energy efficiency, resilience, and wellness, serving as a model for future green building practices.
- Howard Building SciencecoreHoward Building Science collaborated with Green Builder Media to launch VISION House Hickory Grove, a prefab 16-unit multifamily community in Hickory, North Carolina, designed to showcase sustainable, affordable, high-performance housing for essential workers. This is a deep co-development partnership for a flagship VISION House demonstration project.
- Learning Edge (Daran Wastchak)coreLearning Edge, led by building science expert Daran Wastchak, provides high-performance building webinars and training content for Green Builder Media's webinar program. Daran Wastchak was a key implementer of the EPA's ENERGY STAR for Homes program for more than 20 years and has trained thousands on building science and energy efficiency.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Green Builder Media competitors and assessment
Company assessmentDirect peers
- BuildingGreen: BuildingGreen provides sustainable design and building information, including product reviews and specification tools, competing in the same green building knowledge and data category.
- GreenBuildingAdvisor: GreenBuildingAdvisor delivers expert advice, articles, and Q&A on energy-efficient and high-performance building, overlapping significantly with Green Builder Media's educational content offering.
- Zonda (formerly Hanley Wood): Zonda operates B2B media, data, and events for the residential construction industry, including Builder Magazine, directly overlapping with Green Builder Media's audience and advertising model.
- ProBuilder (SGC Horizon): ProBuilder is a long-established trade media brand serving professional home builders, competing for the same builder and advertiser audience that Green Builder Media targets.
- The Journal of Light Construction: JLC is a leading trade publication for residential builders and remodelers, offering educational content and product information that overlaps with Green Builder Media's builder and contractor audience.
- EcoHome Magazine: EcoHome is a North American publication focused on green, energy-efficient, and sustainable home building, closely matching Green Builder Media's editorial niche and audience.
Broad incumbents
- Builder (Zonda): Builder is a flagship residential construction trade media brand covering home building trends, products, and business strategy, competing for advertising and audience share with Green Builder Media.
- U.S. Green Building Council (USGBC): USGBC administers LEED and related green building education, certification, and events, serving the same policymakers, manufacturers, and building professionals that Green Builder Media addresses.
- Architect Magazine: Architect Magazine covers the broader architecture profession including sustainability content, reaching an architect audience that overlaps with Green Builder Media's architect segment.
Emerging players
- Net Zero Builder: Net Zero Builder is a focused media and event brand in the net-zero residential space, addressing an adjacent but overlapping niche with Green Builder Media's high-performance home coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Builder Media social profiles
Digital presenceGreen Builder Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Builder Media leadership team
Management profileNumber of profiles
Profiles7 records
Green Builder Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Builder Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Builder Media
What does Green Builder Media do?
Green Builder Media is a North American media and market intelligence company serving the sustainable building industry. It publishes Green Builder Magazine, operates the AI-powered COGNITION Smart Data platform for market intelligence, produces VISION House demonstration home projects, and delivers educational content through podcasts, webinars, ebooks, and events targeting builders, architects, developers, manufacturers, utilities, and policymakers.
Is Green Builder Media a public or private company?
Green Builder Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Builder Media founded?
Green Builder Media was founded in 2006. It employs 1 to 10 people.
Where is Green Builder Media based?
Green Builder Media is headquartered in Lake City, United States, in the North America region.
How does Green Builder Media make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising Sales and Content Marketing.
Who are Green Builder Media's main competitors?
Direct peers on record are BuildingGreen, GreenBuildingAdvisor, Zonda (formerly Hanley Wood), ProBuilder (SGC Horizon), The Journal of Light Construction and EcoHome Magazine. Broad incumbents are Builder (Zonda), U.S. Green Building Council (USGBC) and Architect Magazine. Net Zero Builder is listed as an emerging player.
Does Green Builder Media have an API?
No public API is recorded for Green Builder Media.
What industry is Green Builder Media in?
Green Builder Media's product category is Sustainable Building Media. Its primary akta.pro industry code is IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House), with a secondary code of EDAOAAAO, Green Building & Energy-Efficient Construction (LEED, Weatherization). Its NAICS code is 512 and its SIC code is 7812.