REPERTOIRE FURNITURE

What REPERTOIRE FURNITURE does

Repertoire Furniture, doing business as Repertoire Furniture – by Custom Planned Interiors LLC, is a Stonington, Connecticut-based family-owned design center and showroom offering traditional and modern furniture, fabrics, rugs, wallpapers, original art, and home décor alongside NCIDQ-certified interior and lighting design services. The showroom carries approximately 18 partner brands sourced from US, Canadian, and European manufacturers, including Hickory Chair, Theodore Alexander, Lexington Home Brands, Kravet, Thibaut, Ralph Lauren Home, Fortuny, and others; the partner-brand set is the core retail asset, augmented by in-house capabilities in custom millwork and woodwork fabrication, made-to-measure window shades, color consultation, kitchen and bath design, and to-scale furniture layout and room planning. Customers include residential homeowners purchasing custom furniture and the trade (interior designers and architects) specifying furniture and finishes for client projects, served through both a physical showroom and virtual consultations.

The business operates a project-based, consultative go-to-market: pricing is quote-based and not publicly disclosed, revenue is generated primarily through one-time furniture/fabric sales and professional services fees. The company's roots trace to the founder's Italian-American grandfather's home-building partnership in central New York in the 1940s; the father established Custom Planned Interiors in 1975 after apprenticing in artisanal paint, plaster, and wallpaper finishes. Operations are regional, focused on Connecticut, with no outside investors, no public listing, no subsidiaries, no M&A activity, and an employee count of 1-10. Distribution is single-channel physical plus the website repertoirefurniture.com; no mobile app, API, or proprietary technology platform is in use.

Name

REPERTOIRE FURNITURE

Legal name

Custom Planned Interiors LLC

Website

https://repertoirefurniture.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Repertoire Furniture is a family-owned Stonington, Connecticut design center and showroom selling premium furniture, fabrics, and wallpapers from roughly 18 partner brands and providing NCIDQ-certified interior design, lighting, millwork, and custom window shade services to residential homeowners and trade professionals in the regional Connecticut market.

Ownership category

akta.pro rank

Product category

Interior Design & Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Custom furniture retail
• Interior design services
• Home furnishings showroom
• Fabric and wallpaper
• Millwork fabrication

Headquarters

HQ city

Stonington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furniture Sales: Sale of traditional and modern furniture sourced from premium manufacturers, including Hickory Chair, Theodore Alexander, Lexington Home Brands, and other partner brands. Products are made to exacting quality standards.
2. Interior Design Services: Professional interior design and decoration services including lighting design, color consultation, kitchen & bath design, millwork design, furniture layout, and custom window shades. Services offered in-person and virtually, with NCIDQ certified designers.
3. Fabric and Wallcovering Sales: Sale of fabrics, rugs, wallcoverings, and decorative finishes from partner manufacturers including Kravet, Thibaut, Lee Jofa, Capel Rugs, and Brunschwig & Fils.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Repertoire Furniture operates a design center and showroom in Stonington, Connecticut, selling traditional and modern furniture, fabrics, rugs, and wallpapers curated from approximately 18 partner manufacturers. The company provides NCIDQ-certified interior design and decoration services spanning lighting and electrical design, millwork and woodwork design with in-house fabrication, kitchen and bath design, color consultation, furniture layouts and room planning, and custom window shades. It serves both residential homeowners and trade professionals through in-person showroom visits and virtual consultations.

Product overview

Repertoire Furniture by Custom Planned Interiors operates as a furniture design center and showroom offering a curated portfolio of furniture brands and interior design services. The company carries traditional and modern furniture, fabrics, rugs, and wallpapers from approximately 18 partner manufacturers including Hickory Chair, Theodore Alexander, Lexington, Kravet, Ralph Lauren Home, and others. Design services include NCIDQ-certified interior design, lighting design, millwork and woodwork fabrication, kitchen and bath design, color consultation, room planning, and custom window shades. The showroom is open to both the trade and public, with both in-person and virtual consultation options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design and Decoration Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Hickory ChaircoreOthersPremium furniture manufacturer whose products are offered through Repertoire Furniture's showroom and design services. Products feature quality materials made to exacting standards.
• Theodore AlexandercoreOthersLuxury furniture manufacturer featured in Repertoire's portfolio, offering traditional and modern furniture pieces for residential interiors.
• Lexington Home BrandscoreOthersMajor home furnishings manufacturer including Tommy Bahama Outdoor Furniture, whose products are available through Repertoire's design services.
• KravetcoreOthersPremier fabric and wallpaper distributor whose products (including Lee Jofa and Brunschwig & Fils lines) are offered through Repertoire's design consultations.
• ThibautcoreOthersTraditional and transitional wallpaper and fabric designer whose products are available through Repertoire's showroom.
• CanadelminorOthersCanadian furniture manufacturer offering customizable furniture pieces for residential interiors.
• Capel RugsminorOthersArea rug manufacturer whose products are featured in Repertoire's showroom offerings.
• Artistica HomeminorOthersHome furnishings manufacturer offering statement pieces for interior design projects.
• Ralph Lauren HomeminorOthersLuxury home brand whose furniture and home decor products are available through Repertoire's design services.
• Down Inc.minorOthersPremium bedding and furniture manufacturer specializing in down-filled products.
• Mobican FurnitureminorOthersCanadian furniture manufacturer known for quality residential case goods and seating.
• ArteriorsminorOthersHome decor and lighting brand offering statement pieces for interior design projects.
• FortunyminorOthersLuxury textile and lighting manufacturer known for handcrafted Venetian fabrics and lighting fixtures.
• EJ Victor + QuickshipminorOthersUpholstery and case goods manufacturer offering quickship options for faster delivery.
• Jaipur LivingminorOthersArea rug and home textiles manufacturer offering handcrafted products for interiors.
• Black Wolf DesignminorOthersDesign-focused furniture and decor brand featured in Repertoire's showroom.
• Osborne and LittleminorOthersBritish fabric and wallpaper designer whose products are available through Repertoire's design services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roche Bobois: Roche Bobois is a global luxury furniture retailer with showrooms and interior design services. Comparable in offering premium furniture brands through a showroom model paired with professional design services for affluent residential clients.
• Room & Board: Room & Board is a US modern home furnishings retailer with showrooms and design services. Comparable in premium positioning, curated multi-brand assortment, and emphasis on design-led consultation alongside retail furniture sales.
• Ethan Allen: Ethan Allen operates a network of design centers offering furniture plus in-house interior design services, with a strong mix of custom and curated offerings. Closely comparable as a furniture retailer combining a physical design center model with complementary professional design services.
• Design Within Reach: DWR is a design-forward modern furniture retailer offering premium brands and design assistance. Comparable as a design-centered retailer carrying curated premium manufacturer brands and supporting trade and consumer clients.
• RH (Restoration Hardware): RH is the dominant US luxury multi-category home furnishings retailer with integrated interior design services and galleries/showrooms. Highly comparable in premium positioning, multi-brand assortment approach, and design-services monetization, though at vastly greater scale.

Broad incumbents

• West Elm: West Elm is a national design-focused furniture retailer with in-house design services (West Elm Design). Comparable as a design-led multi-category home furnishings retailer, though positioned at a more accessible price tier than Repertoire.
• Crate & Barrel: Crate & Barrel is a large mainstream-to-premium home furnishings retailer with design services and broad assortments. Comparable in offering multi-category furniture and home goods with design assistance, though operating at a broader and more accessible price tier.
• Baker Furniture: Baker-McWhorter is a heritage premium furniture manufacturer and brand. Comparable as a high-end residential furniture supplier within the same premium tier as Repertoire's partner brands (e.g., Hickory Chair, Theodore Alexander), though Baker operates as a manufacturer/wholesaler rather than retailer.

Emerging players

• Holly Hunt: Holly Hunt is a luxury to-the-trade furniture, textiles, and lighting showroom brand. Comparable as a high-end trade-focused showroom offering premium manufacturer brands with design services targeted at interior designers and architects — directly overlapping Repertoire's trade channel.
• 1stdibs: 1stdibs is a digital luxury marketplace for furniture, decor, and interior design services from dealers and galleries worldwide. Comparable as a luxury furniture channel connecting affluent buyers with curated premium inventory, and now offering design services that compete for the same client wallet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RepertoireStonington
• LinkedInlinkedin.com/company/repertoire-furniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REPERTOIRE FURNITURE