Affle

What Affle does

Affle 3i Limited (NSE: AFFLE, BSE: 542752) is a Singapore-incorporated, publicly listed global ad-tech company founded in 2005 and headquartered operationally in Mumbai, India. The company operates an AI-driven Consumer Intelligence Platform that delivers performance-based mobile, Connected TV (CTV), and agentic/autonomous intelligent connected device (AICD) advertising across 130+ markets and 3.9 billion+ connected devices. The platform is built across eight unified technology modules and is anchored by the proprietary CPCU (Cost Per Converted User) pricing model, under which advertisers pay only for measured conversions rather than impressions or clicks. 99.5% of revenue is linked to performance outcomes, and the company delivered 45.6 crore (456 million) converted users in FY26 at an average CPCU of approximately INR 59.6.

The product surface comprises the Affle 3i Consumer Platform (core), OpticksAI (generative AI creative engine producing contextual ad variants in real time), CTVAI (CTV advertising solution with conversion-linked campaigns), and Niko Agentic AI Optimization (autonomous campaign management). The platform is augmented by acquired subsidiaries: YouAppi (gaming-focused programmatic), Jampp (LATAM/US programmatic), Appnext (app discovery), mediasmart (Spain), RevX (RTB), mDSP (DSP), Newton, and the recently acquired AdColony SDK assets. Affle's go-to-market is B2B and primarily sales-led, serving four named segments: mobile app marketers and brands, gaming companies, mobile publishers, and CTV advertisers. Distribution combines direct enterprise sales, a self-service platform, and SDK integrations embedded across global publishers.

Revenue mechanics are overwhelmingly performance-linked. FY26 revenue was INR 27,093 million (approximately USD 325 million), up 19.5% year-on-year, with EBITDA margins of 22.3-22.5% and PAT of INR 454.9 crore (+19.11% YoY). Customer base spans advertisers and publishers globally with no named anchor customers disclosed, implying a distributed transaction model rather than concentrated enterprise contracts. The company is expanding through inorganic growth, supported by approximately INR 1,100 crore in promoter warrant proceeds (75% earmarked for acquisitions), recent AdColony SDK purchase (June 2026), and the 2025 rebrand to Affle 3i positioning the company around Innovation, Impact, and Intelligence powered by AI.

Name

Affle

Legal name

Affle 3i Limited

Website

https://affle.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Affle 3i Limited is a publicly listed global ad-tech company operating an AI-driven Consumer Intelligence Platform that delivers performance-based advertising across mobile, CTV, and connected devices in 130+ markets, serving advertisers, gaming companies, and mobile publishers through its proprietary CPCU pricing model.

Ownership category

akta.pro rank

Product category

Mobile and Connected TV Advertising Technology

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Mobile adtech
• Programmatic advertising
• Consumer intelligence platform
• CTV advertising
• Performance marketing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CPCU (Cost Per Converted User) Advertising Revenue: Performance-based advertising revenue where 99.5% of revenue is linked to converted users. Advertisers pay based on actual user conversions (installations, sign-ups, purchases) rather than impressions or clicks. This model aligns company revenue with advertiser ROI outcomes.
2. Full-Year FY2026 Revenue: Affle India (Affle 3i Limited) reported full-year FY26 revenue of INR 27,093 million (approximately USD 325 million), up 19.5% year-on-year. Q4 FY26 revenue was INR 724.4 crore (approximately Rs. 7.24 billion), up 20.3% YoY.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Affle operates an AI-driven consumer intelligence platform that delivers performance-based mobile and connected-TV (CTV) advertising under its proprietary CPCU (Cost Per Converted User) business model. Its unified Affle 3i Consumer Platform spans demand-side buying, real-time bidding, generative creative optimization, connected TV advertising, and publisher SDK integrations to help advertisers acquire, engage, and convert users across 3.9Bn+ connected devices in 130+ markets.

Product overview

Affle (operating as Affle 3i Limited, NSE: AFFLE / BSE: 542752) is a global technology company offering a unified platform-plus-modules architecture centered on its AI-driven Consumer Intelligence Platform. The core Affle 3i Consumer Platform powers the CPCU (Cost Per Converted User) business model across Mobile, CTV, and agentic/autonomous intelligent connected devices (AICDs). Key platform modules include OpticksAI for generative creative optimization, CTVAI for connected TV advertising, Niko Agentic AI Optimization for autonomous campaign management, App Discovery and Growth, User Acquisition, Retention and Retargeting, ASO/App Store Optimization, Vernacular Audience Intelligence, and 100 AI Live Agents. The portfolio is augmented by acquired subsidiaries including YouAppi (gaming/programmatic mobile), Jampp (LATAM programmatic), Appnext (app discovery), mediasmart (Spain mobile), RevX (RTB), mDSP (demand-side platform), Newton, and the AdColony SDK assets.

Differentiator

Problem solved

Functional benefit

Brands

• OpticksAI: AI-powered creative engine that generates thousands of contextual and personalized ad creatives in seconds
• CTVAI
• Affle 3i Consumer Platform
• mDSP
• RevX
• Newton

Products and services

• Affle 3i Consumer Platform Global AI-driven consumer intelligence platform enabling verticalized AI-led consumer conversions for advertisers across Mobile, CTV, and agentic/autonomous intelligent connected devices (AICDs), powered by the differentiated CPCU business model.
• OpticksAI AI-powered creative engine that delivers hyper-personalized, real-time consumer experiences by dynamically adapting visuals, messaging, and formats to generate thousands of contextually relevant creatives instantly.
• CTVAI Connected TV advertising solution that democratizes CTV advertising with performance-driven, conversion-linked campaigns designed for high ROI with no complex setup required.
• YouAppi Mobile growth and connected TV advertising platform specializing in AI-powered cross-screen advertising and gaming-focused programmatic marketing.
• Jampp Global programmatic mobile marketing company based in Latin America, enabling performance marketing at scale across mobile and in-app inventory in the Americas.
• Appnext Israel-based app discovery and growth platform offering app recommendation, monetization, and user-acquisition technology for mobile publishers and OEMs.
• mediasmart Spain-based mobile advertising platform supporting in-app, programmatic, and cross-device campaign execution across European markets.
• RevX Real-time bidding (RTB) platform for programmatic mobile advertising within Affle's subsidiary portfolio.
• mDSP Demand-side platform (DSP) within Affle's portfolio for programmatic advertising capabilities.
• Newton Connected TV advertising platform operating within Affle's subsidiary portfolio.
• AdColony SDK Mobile advertising SDK acquired from Digital Turbine, providing SDK integrations for Android and iOS plus publisher integrations to strengthen Affle's global mobile publisher ecosystem.

Quantifiable outcome

• 45.6 crore converted users in FY26
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Digital Turbine (DT)coreStrategic or Co-development Partner · 15 June 2026Affle MEA FZ LLC acquired select AdColony assets from Digital Turbine including AdColony SDK for Android/iOS, technology platform, publisher integrations, and brand name for USD 4.70 million. The transaction includes an ongoing commercial partnership where DT focuses on core media and distribution platforms while Affle expands its consumer platform technology stack. Supports Affle's 10X growth strategy.
• Nisan Schitrit (YouAppi CEO)minorOthers · 7 May 2026YouAppi (Affle subsidiary) appointed Nisan Schitrit as CEO to lead next phase of AI-led growth and global expansion, succeeding from COO role.
• Nikhil Kumar (Affle India CGMO)minorOthers · 29 April 2026Affle 3i appointed Nikhil Kumar as Chief Growth and Marketing Officer for India and Emerging Markets, supporting verticalized AI-led strategy across high-growth economies.
• YouAppicoreStrategic or Co-development Partner · 24 May 2023Affle acquired YouAppi, a US-based global gaming-focused programmatic mobile app marketing platform. The deal enhances Affle's capabilities in AI-driven marketing solutions for the gaming industry with YouAppi's advanced technology and strong global presence.
• JamppcoreStrategic or Co-development Partner · 10 June 2021Affle acquired Jampp, a Latin America-founded programmatic mobile marketing company, to expand into US and LATAM markets. Jampp operates as an independent unit within Affle, leveraging global performance marketing expertise. The acquisition strengthened Affle's CPCU business model and expanded its publisher network in the Americas.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Moloco: Moloco operates a machine-learning-driven programmatic DSP and retail media platform, overlapping with Affle's mDSP/RevX programmatic capabilities and AI-driven optimisation stack.

Direct peers

• AppLovin: AppLovin operates a global performance-based mobile adtech and monetisation platform (AXON, SparkLabs) directly competing with Affle's CPCU and programmatic user-acquisition offering, especially in gaming and app UA.
• ironSource (Unity): ironSource, now part of Unity, provides app monetisation, mediation, and user acquisition tooling that competes head-to-head with Affle's mobile UA, retargeting, and publisher monetisation modules.
• Liftoff: Liftoff is a performance-based mobile adtech platform focused on app user acquisition and retargeting, directly comparable to Affle's CPCU-based UA and retargeting solutions across gaming and non-gaming verticals.
• InMobi: InMobi is an India-rooted global mobile adtech platform offering programmatic user acquisition, DSP, and consumer intelligence — directly comparable to Affle's CPCU-led mobile advertising stack and emerging-market focus.
• Digital Turbine: Digital Turbine is a mobile on-device media and adtech platform — Affle acquired AdColony assets from Digital Turbine in 2026, making it a former direct competitor in mobile UA and SDK distribution.

Broad incumbents

• Taboola: Taboola is a global content-discovery and native advertising platform, comparable to Affle as a programmatic performance adtech incumbent expanding into CTV and ecommerce.
• Criteo: Criteo is a global retargeting and commerce media platform with comparable performance-based adtech capabilities, though broader in scope and with stronger commerce-vertical anchoring than Affle's mobile-first stack.

Others

• Jampp (within Affle): Jampp is now an Affle subsidiary but remains a useful internal benchmark — a LATAM-rooted programmatic mobile marketing platform with a similar CPCU-adjacent performance model and direct advertiser/publisher integrations.
• YouAppi (within Affle): YouAppi is another Affle subsidiary serving as a comparable for gaming-focused programmatic mobile marketing, illustrating Affle's internal capability range for AI-driven UA at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/affle
• YouTubeyoutube.com/channel/UCalYanQuQzlhmDZhi4qoInw
• Facebookfacebook.com/affle
• LinkedInlinkedin.com/company/affle
• Instagraminstagram.com/afflers/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affle