YouAppi
YouAppi is a programmatic mobile app retargeting and connected TV (CTV) advertising platform (DSP) that serves enterprise app developers, gaming companies, and brand advertisers globally; it is a wholly-owned subsidiary of Affle 3i Limited, operating from Palo Alto and Tel Aviv.
- Company typePrivate
- Founded2016
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What YouAppi does
YouAppi is a programmatic mobile app retargeting and connected TV (CTV) user-acquisition platform operating as a demand-side platform (DSP). Its core products are Mobile App Retargeting, which reactivates recent installs and re-engages dormant users through a tailored, integration-flexible DSP with transparent reporting, and CTV UA & Retargeting, which extends retargeting across connected TV environments for cross-screen advertising. Technology components include the YouAppi DSP, the proprietary Appi Templates interactive ad format unit, a Strategic Data Solution providing real-time analytics, and event-driven and evergreen campaign management. The company is positioned as AI-first for cross-screen campaign optimization and reports 88% viewability and a 2.5x uplift claim, with case-study outcomes such as 200k+ installs in 4 months for Shipt and a 30% purchase uplift for Sam's Club within 3 months.
The company serves enterprise app marketers and developers (Alibaba, Amazon, Duolingo, Angi, Sam's Club, Shipt), mobile gaming companies (VIZOR, Murka, Fetch, TiltingPoint, Plarium, Huuuge, Playtika, WeMade), and publishers monetizing app inventory, operating across the U.S. (Palo Alto HQ), Israel (Tel Aviv), and via its parent's reach into India, Spain, and Southeast Asia. Go-to-market is enterprise field sales supplemented by self-serve advertiser (console.youappi.com) and publisher (partners.youappi.com) portals.
YouAppi generates revenue on outcome- and unit-based pricing models — Cost Per Installation (CPI), Cost Per Mille (CPM), Cost Per Action (CPA), and Cost Per Click (CPC) — with default billing triggered at $200 or end-of-month and net-60 publisher payouts. It is a wholly-owned subsidiary of Affle 3i Limited (formerly Affle), a Singapore-founded, India-listed mobile advertising platform that acquired YouAppi in 2023 to expand its U.S. footprint and acquire technology, data, and customer relationship assets; the parent bills on a cost-per-converted-user (CPCU) model at roughly ₹59.6 average, with 119.7M consumer conversions reported in Q3FY26.
YouAppi firmographics
Firmographics- Name
- YouAppi
- Legal name
- YouAppi Inc.
- Website
- https://youappi.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YouAppi is a programmatic mobile app retargeting and connected TV (CTV) advertising platform (DSP) that serves enterprise app developers, gaming companies, and brand advertisers globally; it is a wholly-owned subsidiary of Affle 3i Limited, operating from Palo Alto and Tel Aviv.
- Ownership category
- akta.pro rank
YouAppi industry classification
Industry- Product category
- Programmatic Mobile Advertising Platform
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where YouAppi is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
YouAppi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising (CPI/CPM/CPA/CPC): YouAppi operates a programmatic DSP platform charging advertisers through various payment models including Cost Per Installation (CPI), Cost Per Mille (CPM), Cost Per Action (CPA), and Cost Per Click (CPC). The platform serves ads across mobile and CTV environments on behalf of publishers.
- Cost Per Converted User (CPCU): Parent company Affle 3i operates on CPCU model, delivering consumer conversions. YouAppi as part of the Affle Group contributes to this model with approximately ₹59.6 average CPCU.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | CPI (Cost Per Installation) Model |
| Unit Pricing | Pay-as-you-go | CPM (Cost Per Mille) Model |
| Outcome Based/ Performance | Pay-as-you-go | CPA (Cost Per Action) Model |
| Transaction based/ take rate | Pay-as-you-go | CPC (Cost Per Click) Model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
YouAppi product offering
Product offeringCore offering
YouAppi operates a proprietary AI-powered programmatic Demand-Side Platform (DSP) for mobile app retargeting and Connected TV (CTV) user acquisition. The platform reactivates recent installs, re-engages dormant users, and grows app revenue through cross-screen advertising with a tailored approach featuring flexible integrations, optimizations, and transparent reporting. It charges advertisers on CPI, CPM, CPA, and CPC models across mobile and CTV environments.
Product overview
YouAppi is a mobile growth and connected TV (CTV) advertising platform owned by Affle Group. The company operates as a Demand-Side Platform (DSP) offering programmatic mobile app retargeting products and CTV user acquisition and retargeting services. YouAppi's AI-first solutions are designed to help marketers improve campaign performance across mobile and connected TV environments, delivering 2.5x uplift through connecting people to apps and retaining engaged mobile users. The platform provides a holistic marketing funnel approach that activates valuable users and keeps them engaged.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2.5x uplift in campaign performance
- +4 more outcomes
Companies that use YouAppi
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
YouAppi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
YouAppi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- KochavacoreYouAppi is one of six initial certified partners in Kochava's Partner Certification Program. Certified partners must demonstrate adherence to Integration Best Practices, Traffic Health & Quality standards, and Certification Training requirements. Certified partners receive priority support, co-marketing programs, early product visibility, and growth opportunities within Kochava's integrations marketplace.
- VunglecoreStrategic partnership with Vungle for mobile performance marketing. Vungle SDK is battle-tested and allows publishers to create experiences that keep customers engaged longer, drive more conversions, and earn more revenue.
- WeMadestrategicStrategic partnership with WeMade (WEMIX) for global marketing. The partnership aims to improve brand value of WEMIX through strategic marketing activities.
- AppsFlyercoreIntegration and partnership with AppsFlyer for mobile measurement and attribution. YouAppi appears in AppsFlyer's ROI Index and AF Index rankings.
- BranchcoreBranch Certified Partner integration for measurement and attribution capabilities. Featured on YouAppi's website as a certification badge.
- XsollaminorXsolla Preferred Partner for payment solutions integration in gaming vertical.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
YouAppi competitors and assessment
Company assessmentDirect peers
- AppLovin: AppLovin operates a major mobile app monetization and user acquisition platform (AXON DSP) directly competing with YouAppi in app retargeting and programmatic buying. Both sell performance-based mobile UA to gaming and non-gaming app developers globally.
- Liftoff: Liftoff is a mobile DSP specializing in app retargeting and user acquisition for gaming and non-gaming apps, with overlapping product capabilities and customer base with YouAppi. Direct competitor in performance-driven mobile retargeting.
- Moloco: Moloco operates a programmatic DSP for app marketers focused on performance retargeting and user acquisition, competing head-to-head with YouAppi. Their machine-learning bidding engine targets the same advertiser persona.
- Remerge: Remerge is a pure-play app retargeting DSP serving app marketers globally, a direct functional peer to YouAppi's core mobile retargeting product. Both specialize in re-engagement of existing app users with outcome-based pricing.
- InMobi: InMobi operates a global mobile advertising and DSP platform with retargeting capabilities, serving app developers and brands in similar markets to YouAppi. Overlapping advertiser base, particularly in mobile app and CTV inventory.
- Digital Turbine: Digital Turbine provides mobile user acquisition, app install advertising, and monetization solutions, directly comparable to YouAppi's DSP. Both serve app marketers with cross-screen, performance-driven buying tools.
- Chartboost: Chartboost is a mobile gaming-focused programmatic ad and mediation platform, directly comparable to YouAppi's gaming vertical emphasis. Both serve mobile game developers for UA and retargeting with similar ad formats and performance pricing.
- AdColony: AdColony operates a mobile ad network and DSP with strong emphasis on CTV/OTT and gaming advertisers, overlapping YouAppi's cross-screen mobile+CTV positioning. Both sell into brand and gaming app marketers with similar creative ad format capabilities.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading independent omnichannel DSP that includes mobile app and CTV programmatic buying within a much broader portfolio. Larger incumbent competing for the same advertiser budgets as YouAppi but with significantly broader inventory and channels.
- Unity Ads (ironSource): Unity Ads (now combined with ironSource under Unity) operates a mobile gaming-focused ad monetization and UA platform, directly comparable to YouAppi's mobile app retargeting for gaming. The combined entity is a broader incumbent with a richer mediation stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
YouAppi social profiles
Digital presenceYouAppi financial estimates
Financial estimateRevenue estimate
Valuation estimate
YouAppi leadership team
Management profileNumber of profiles
Profiles5 records
YouAppi funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YouAppi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YouAppi
What does YouAppi do?
YouAppi operates a proprietary AI-powered programmatic Demand-Side Platform (DSP) for mobile app retargeting and Connected TV (CTV) user acquisition. The platform reactivates recent installs, re-engages dormant users, and grows app revenue through cross-screen advertising with a tailored approach featuring flexible integrations, optimizations, and transparent reporting. It charges advertisers on CPI, CPM, CPA, and CPC models across mobile and CTV environments.
Is YouAppi a public or private company?
YouAppi is a private company. It is classified as corporate owned and is currently operating.
When was YouAppi founded?
YouAppi was founded in 2016. It employs 51 to 100 people.
Where is YouAppi based?
YouAppi is headquartered in Palo Alto, United States, in the North America region.
How does YouAppi make money?
Two revenue lines are on record. Programmatic Advertising (CPI/CPM/CPA/CPC) is the primary driver. The others are cost Per Converted User (CPCU).
Who are YouAppi's main competitors?
Direct peers on record are AppLovin, Liftoff, Moloco, Remerge, InMobi, Digital Turbine, Chartboost and AdColony. Broad incumbents are The Trade Desk and Unity Ads (ironSource).
Does YouAppi have an API?
No public API is recorded for YouAppi.
What industry is YouAppi in?
YouAppi's product category is Programmatic Mobile Advertising Platform. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54183 and its SIC code is 7310.