inSided
inSided is an AI-augmented customer community platform, now part of Gainsight, serving enterprise Customer Success, Product, and Revenue teams with branded self-service support, peer knowledge sharing, and integrated engagement analytics.
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What inSided does
inSided is a customer community platform founded in 2010 in Amsterdam, Netherlands, now operating as the Customer Communities product line within Gainsight's broader customer success platform. The software provides enterprise customers with a branded hub for self-service support, peer-to-peer knowledge sharing, product feedback, idea ideation, and customer engagement analytics. Underlying technology includes a WYSIWYG community editor, multilingual AI Translations, an AI Answers knowledge-retrieval layer, a Moderation AI Agent, a Community MCP Server for AI-workflow integration, and deep native integrations with Salesforce, Zendesk, Jira, and Skilljar. The platform is sold via an enterprise field-sales motion with quote-based annual subscriptions, primarily to Customer Success, Product, Customer Experience, Revenue, and Community teams within mid-market and large enterprises. The GTM and delivery model are now fully embedded in Gainsight's go-to-market, including Pulse Conference demand generation and bundled cross-sell with Skilljar, positioning inSided as the community engagement surface of the wider Gainsight Customer OS.
inSided firmographics
Firmographics- Name
- inSided
- Website
- https://insided.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- inSided is an AI-augmented customer community platform, now part of Gainsight, serving enterprise Customer Success, Product, and Revenue teams with branded self-service support, peer knowledge sharing, and integrated engagement analytics.
- Ownership category
- akta.pro rank
inSided industry classification
Industry- Product category
- Customer Community Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industries
- Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Certification & Credentialed Creator Programs (MPACALAI), App Store & Platform Governance (Apps, Extensions, Developer Compliance) (BPAAALAE)
Keywords
Where inSided is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
inSided business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription: Subscription-based licensing for customer community software platform with tiered features and enterprise capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
inSided product offering
Product offeringCore offering
inSided provides a branded customer community platform that enables enterprises to deliver self-service support, knowledge sharing, product feedback/ideation, and customer engagement at scale. The platform powers discussion forums, knowledge bases, idea boards, user groups, and events for customers of software and technology companies. Now operating as Gainsight Customer Communities, it is integrated into the broader Gainsight Customer Success platform with native CRM, support, and LMS integrations.
Product overview
Gainsight offers a comprehensive customer success platform consisting of a core Customer Communities product integrated with Customer Success management, Product Experience, Skilljar (customer education LMS), Atlas AI Agents, and Staircase AI. The Gainsight Customer Platform (Customer OS) serves as the underlying infrastructure connecting all modules. The platform is designed to help businesses retain customers, drive expansion, and improve product adoption through community engagement, AI-powered insights, and integrated learning capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Gainsight Customer Communities (formerly inSided) A branded customer community platform providing a single hub for self-service support, knowledge bases, discussion groups, product feedback, ideation, and analytics. Targeted at enterprise Customer Success, Product, Revenue, and Community teams running formal retention and expansion programs.
Quantifiable outcome
- 3X higher upsell rates for customers engaged in community (Gong case study)
- +2 more outcomes
Companies that use inSided
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles1 record
inSided technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature6 records
inSided partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SalesforcecoreNative CRM integration allowing community activity to flow into Salesforce, enabling Support and CS teams to see community interactions in their primary CRM tools. Automated passage of CSQLs from CSM to AEs through the integration.
- ZendeskcoreIntegration with Zendesk support platform to connect community data with customer support workflows and ticket management.
- JiracoreIntegration with Jira for tracking community feedback, bug reports, and product feature requests in development workflow.
- SkilljarcoreNative, deeply integrated LMS partnership (both owned by Gainsight) with no third-party connectors required. Community members navigate directly to Skilljar courses, find Academy content in community search, and filter results. Unified Login available through Community SSO.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
inSided competitors and assessment
Company assessmentEmerging players
- Discourse: Open-source modern discussion platform increasingly adopted by enterprise SaaS companies for customer communities. Represents a lower-cost, open alternative that pressures inSided's pricing and feature roadmap.
Direct peers
- Higher Logic: Customer and member community platform with deep AMS/association roots but expanding into enterprise SaaS communities. Competes head-to-head with inSided on branded community, engagement analytics, and CRM integration depth.
- Bevy: Customer community and events platform focused on enterprise user groups, conferences, and community-led growth. Comparable to inSided's community + events modules used by customers like SAP LeanIX.
- Mighty Networks: Customer and member community platform with branded communities, content, and events. Comparable to inSided on community-led engagement and self-service support, primarily for SaaS and membership businesses.
- Vanilla Forums: Long-standing customer community forum software with knowledge base and Q&A capabilities. Direct alternative to inSided's discussion and knowledge base features for enterprise customer support forums.
- Khoros: Enterprise customer community platform serving brands across industries with branded communities, moderation, and engagement tools. Directly comparable to inSided's Gainsight Customer Communities offering for enterprise CS and support use cases.
- Circle: Modern customer and creator community platform used by SaaS companies for branded communities, courses, and discussions. Competes directly with inSided on customer community use cases, particularly in the SaaS and creator-economy segments.
Broad incumbents
- Salesforce Experience Cloud: Broad incumbent CRM suite with built-in branded community, portal, and knowledge-sharing capabilities. Overlaps with inSided for enterprises standardizing on Salesforce, but is a wider portfolio play rather than a community specialist.
- Sprinklr: Enterprise customer experience platform with social, community, and care modules. Overlaps with inSided on branded community and customer engagement but operates as a much broader CX suite.
- HubSpot Service Hub: CRM and service suite that includes knowledge base, customer portal, and community-style features. Competes for the same mid-market and enterprise CS budgets but as part of a much wider HubSpot portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
inSided social profiles
Digital presenceinSided compliance and trust
Trust signalCompliance3 records
inSided financial estimates
Financial estimateRevenue estimate
Valuation estimate
inSided leadership team
Management profileNumber of profiles
Profiles1 record
inSided funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inSided M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inSided
What does inSided do?
inSided provides a branded customer community platform that enables enterprises to deliver self-service support, knowledge sharing, product feedback/ideation, and customer engagement at scale. The platform powers discussion forums, knowledge bases, idea boards, user groups, and events for customers of software and technology companies. Now operating as Gainsight Customer Communities, it is integrated into the broader Gainsight Customer Success platform with native CRM, support, and LMS integrations.
Is inSided a public or private company?
inSided is a private company. It is classified as corporate owned and is currently operating.
When was inSided founded?
inSided was founded in 2010. It employs 51 to 100 people.
Where is inSided based?
inSided is headquartered in Amsterdam, Netherlands, in the Europe region.
How does inSided make money?
One revenue line is on record: software Subscription.
Who are inSided's main competitors?
Discourse is listed as an emerging player. Direct peers are Higher Logic, Bevy, Mighty Networks, Vanilla Forums, Khoros and Circle. Broad incumbents are Salesforce Experience Cloud, Sprinklr and HubSpot Service Hub.
Does inSided have an API?
Yes. Gainsight provides API and Developer Documentation for technical integration capabilities. The documentation is accessible at support.gainsight.com. Additionally, there is a Gainsight MCP Library available for AI workflow integration, suggesting programmatic access to customer data. Developer documentation is at support.gainsight.com/gainsight_nxt/API_and_Developer_Docs.
What industry is inSided in?
inSided's product category is Customer Community Software. Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of EDABAOAH, Customer & Go-to-Market Onboarding (Sales/CS/Support). Its NAICS code is 518 and its SIC code is 7372.