LiveTonight
LiveTonight is a French online marketplace that connects event organizers with audition-vetted musicians, bands, and DJs across France for weddings, corporate events, and private parties, handling booking, payment, and administrative paperwork end-to-end.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What LiveTonight does
LiveTonight SAS, founded in 2016 in Paris, operates a curated online marketplace that connects event organizers in France with vetted professional musicians, bands, and DJs. The platform organizes live entertainment for weddings, corporate events, private parties, cocktail receptions, and venues, with a catalog of approximately 600 music groups and 100 DJs selected through a rigorous audition process at a roughly 6% acceptance rate from ~10,000 musician and ~2,000 DJ applicants. Since founding, LiveTonight has organized over 20,000 events, including more than 12,860 weddings, ~530 corporate events per year, and 2,616 cocktail events, reaching a milestone of 1,500 events per month and an average customer rating of 4.97/5 across 3,906 reviews.
The platform's core product combines a self-serve marketplace with human-assisted sales: customers filter by genre, location, date, and budget, request a free quote, and receive a personalized proposal from a dedicated event advisor within 24 hours. LiveTonight handles the full administrative burden — secure payment processing, invoicing, legal declarations for intermittent performers, and a 3x interest-free installment plan via Crédit Mutuel — which differentiates it from simple directories. A dedicated iOS and Android mobile application supports musicians in managing bookings, and an online cachet/intermittence simulator helps artists plan their economics. The technology stack is conventional marketplace SaaS, with Cloudinary for media delivery, Google OAuth for authentication, and SEO-optimized city and genre landing pages. Adjacent wholly-owned sub-brands extend the ecosystem: Janis (a 100% music media platform with 50,000+ Instagram followers, launched April 2020), Roadie (a training academy for independent musicians), LiveTonight Prestige (a premium tier for high-end events), and the acquired Concert En Appart brand (acquired January 2019).
The business model is a classic marketplace commission: LiveTonight earns a take rate on each booking it facilitates, with transaction-level prices ranging from €235 (acoustic duo) to €3,500 (full orchestra) for music groups, €400–€3,300 (averaging ~€1,200 for wedding DJs) for DJs, and €200–€3,300 for corporate bands. GTM combines top-of-funnel content marketing (blog, SEO, the annual 'Baromètre de la musique live' report, PR coverage in Les Echos, BFM Business, Europe 1), an event-driven demand model timed to wedding season (May–October) and year-end corporate events, and a mid-funnel expert-consultation motion that converts quote requests into bookings. Customer segments include individual event organizers (primarily weddings, the largest segment), B2B enterprises (BNP Paribas, Apple, Bouygues, Bosch, Caudalie, Leroy Merlin, Printemps, Sofitel, Publicis, Spotify), hospitality venues (Maxim's, Crillon, Plaza Athénée, Royal Monceau, Mandarin Oriental), and government/event-agency clients. Distribution is direct via the company's own website and mobile apps; there are no third-party resellers. The company has raised approximately €2 million across two seed rounds in January 2020 and October 2022, both led by Side Capital.
LiveTonight firmographics
Firmographics- Name
- LiveTonight
- Legal name
- LiveTonight SAS
- Website
- https://livetonight.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiveTonight is a French online marketplace that connects event organizers with audition-vetted musicians, bands, and DJs across France for weddings, corporate events, and private parties, handling booking, payment, and administrative paperwork end-to-end.
- Ownership category
- akta.pro rank
LiveTonight industry classification
Industry- Product category
- Live Music Marketplace
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
Where LiveTonight is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LiveTonight business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketplace Commission on Bookings: LiveTonight charges a commission on each booking facilitated through its platform. The platform connects buyers (event organizers) with vetted musicians and DJs. Revenue is transaction-based, driven by booking volume across weddings, corporate events, private parties, and other occasions. Key growth lever is increasing booking frequency per artist and expanding the artist catalog.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Music group bookings (duo to full orchestra) |
| Transaction based/ take rate | Pay-as-you-go | DJ event bookings |
| Transaction based/ take rate | Pay-as-you-go | Wedding music groups |
| Transaction based/ take rate | Pay-as-you-go | Corporate event music groups |
| Transaction based/ take rate | Pay-as-you-go | Cocktail event musicians |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LiveTonight product offering
Product offeringCore offering
LiveTonight operates an online marketplace that connects event organizers in France with audition-vetted musicians, music groups, and DJs for weddings, corporate events, private parties, and cocktail receptions. The platform provides a curated catalog of ~600 music groups and ~100 DJs, a quote-request workflow with expert advisors, secure 3x interest-free payment processing via Crédit Mutuel, and full administrative handling including invoicing and legal declarations for hired performers.
Product overview
LiveTonight operates as a digital booking platform for live music entertainment, functioning as a marketplace that connects event organizers with professional musicians, groups, and DJs throughout France. The core platform enables discovery, booking, and payment processing for events including weddings, corporate functions, private parties, and cocktail receptions. The ecosystem includes supporting services: a mobile app for artists to manage their careers, Janis Media for music journalism and content, and Roadie Academy for musician education and professional development. The Prestige sub-brand serves high-end event segments, while a cachet simulator helps artists calculate their rates.
Differentiator
Problem solved
Functional benefit
Brands
- Janis: Music media platform - a 100% music platform that tells stories about music from yesterday, follows today's music, and prepares tomorrow's music
- Roadie
- Prestige
Products and services
- LiveTonight Platform Core online marketplace that lets event organizers in France browse a curated catalog of ~600 music groups and ~100 DJs, filter by genre, location, date, and budget, request a personalized quote within 24 hours, and book and pay online (with optional 3x interest-free installments). LiveTonight handles invoicing and legal declarations on the buyer's behalf.
- LiveTonight Mobile App Dedicated iOS and Android mobile application for musicians and DJs on the LiveTonight platform to manage bookings, view concert details, track opportunities, handle communications, and access administrative tools while on-the-go.
- LiveTonight Prestige Premium booking service under the LiveTonight umbrella catering to high-end events with elite musicians and orchestras for prestigious occasions.
- Janis Media Music-focused media platform covering music news, trends, and artist stories, with over 50,000 Instagram followers. Operates as a sister brand in the LiveTonight ecosystem, reinforcing authority in the live music market and driving awareness of the booking platform.
- Roadie Academy Training academy for independent musicians offering courses on sound, image, marketing, administration, and business skills to help musicians boost their careers without traditional producers. Operates as a sister brand in the LiveTonight ecosystem.
Quantifiable outcome
- 20,000+ events organized since 2016 founding, including 12,860+ weddings
- +4 more outcomes
Companies that use LiveTonight
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles4 records
LiveTonight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
LiveTonight partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Paris & CominorLeading Paris-based startup incubator and accelerator. LiveTonight is accompanied by Paris & Co as part of its startup ecosystem support. Provides networking, credibility, and potential investor introductions.
- Réseau EntreprendreminorBusiness support network for entrepreneurs. LiveTonight is accompanied by Réseau Entreprendre as part of its entrepreneurial support ecosystem. Provides peer networking and mentorship opportunities.
- Janis MediacoreMusic media brand (Instagram 50,000+ followers) launched April 2020 as part of the LiveTonight ecosystem. Janis covers music news, stories, and culture, driving awareness of live music and indirectly supporting the booking platform. Operates as a sister brand within the same corporate structure.
- Roadie (Académie)coreTraining academy for independent musicians covering sound, image, marketing, administration, and commercial skills. Launched to help musicians boost their careers without traditional producers. Operates as a sister brand within the LiveTonight ecosystem, reinforcing artist loyalty and platform value.
- Crédit MutuelminorPayment services partner providing the 3x interest-free installment payment option for customers booking through LiveTonight. Secure payment processing via Crédit Mutuel builds customer trust and lowers booking friction.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
LiveTonight competitors and assessment
Company assessmentDirect peers
- The Bash (formerly GigMasters): The Bash is a US party and event entertainment booking platform connecting users with DJs, musicians, and performers — overlaps with LiveTonight's curation marketplace approach and event-driven demand generation.
- Linkaband: Linkaband is a French online platform for booking musicians, DJs, and entertainment for weddings and events — a direct French competitor operating in the same geography and serving similar B2C/B2B customer segments as LiveTonight.
- Encore Musicians: Encore Musicians is a UK-based curated marketplace for booking live musicians and bands for weddings, corporate events, and private parties — directly comparable to LiveTonight in selection process, target segments, and event-driven value proposition.
- Gigsalad: Gigsalad is a US-based marketplace for booking entertainers, musicians, and DJs for events, with a curation-led model and take-rate revenue — comparable business model and target audience (event organizers seeking vetted live entertainment).
- Gigmit: Gigmit is a German digital booking platform connecting artists with event organizers for live performances — the closest international direct competitor to LiveTonight, with comparable curation, take-rate model, and target customers (corporate events, private parties).
Broad incumbents
- Bark: Bark is a UK-based broader local services marketplace that aggregates entertainment providers alongside many other professional services — competes for the same customer acquisition channels (event organizers searching online) but is not specialized in curated music.
- Thumbtack: Thumbtack is a large US-based marketplace connecting customers with local professionals across many categories including entertainment and DJs — a much broader incumbent that competes for the same event-organizer demand pool without specializing in curated music.
Emerging players
- Wecasa: Wecasa is a French marketplace for home and personal services (beauty, wellness, cleaning, sport) — operates a comparable curated-professional marketplace model in an adjacent French services category and shares the French B2C event-driven demand pool.
- Roadie (by Gopuff): Roadie (now part of Gopuff) operates a gig-economy platform connecting drivers and service providers with on-demand tasks — shares LiveTonight's "Roadie" training brand name and overlaps in serving independent contractors/gig workers with marketplace tools.
Others
- Groover: Groover is a French music promotion platform connecting independent artists with media and industry professionals — adjacent ecosystem player supporting the same French independent musician community that supplies LiveTonight's catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LiveTonight social profiles
Digital presenceLiveTonight financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveTonight leadership team
Management profileNumber of profiles
Profiles11 records
LiveTonight subsidiaries and ownership
Company hierarchySubsidiaries3 records
LiveTonight funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveTonight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveTonight
What does LiveTonight do?
LiveTonight operates an online marketplace that connects event organizers in France with audition-vetted musicians, music groups, and DJs for weddings, corporate events, private parties, and cocktail receptions. The platform provides a curated catalog of ~600 music groups and ~100 DJs, a quote-request workflow with expert advisors, secure 3x interest-free payment processing via Crédit Mutuel, and full administrative handling including invoicing and legal declarations for hired performers.
Is LiveTonight a public or private company?
LiveTonight is a private company. It is classified as venture growth investor backed and is currently operating.
When was LiveTonight founded?
LiveTonight was founded in 2016. It employs 11 to 50 people.
Where is LiveTonight based?
LiveTonight is headquartered in Paris, France, in the Europe region.
How does LiveTonight make money?
One revenue line is on record: marketplace Commission on Bookings.
Who are LiveTonight's main competitors?
Direct peers on record are The Bash (formerly GigMasters), Linkaband, Encore Musicians, Gigsalad and Gigmit. Broad incumbents are Bark and Thumbtack. Emerging players are Wecasa and Roadie (by Gopuff). Groover is listed as an others.
Does LiveTonight have an API?
No public API is recorded for LiveTonight.
What industry is LiveTonight in?
LiveTonight's product category is Live Music Marketplace. Its primary akta.pro industry code is HSACAHAA, Live Music Booking (Bands, Soloists, DJs), with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 7114 and its SIC code is 7900.