myStrength

What myStrength does

myStrength is a digital mental health and emotional wellness platform founded in 2011 and headquartered in Greenwood Village, Colorado. It delivers evidence-based programming for stress, depression, anxiety, sleep disruption, mindfulness, chronic pain management, grief processing, pregnancy and early parenting, and workplace navigation. The platform is positioned as a self-help wellness resource that complements, rather than replaces, traditional therapy, primary care, and medication; myStrength is not a healthcare provider, does not render diagnosis or treatment, and is not subject to HIPAA because it does not electronically bill for HIPAA-covered transactions.

The product is delivered through a web portal and native iOS and Android mobile applications, providing 24/7 access to a curated library of activities, articles, and videos drawn from established publishers including New Harbinger Publications, HarperOne (HarperCollins), and Staywell Custom Communications. Programming is anchored in cognitive behavior therapy and behavioral activation therapy. A personalized plan feature dynamically tailors recommended content and adjusts as user needs evolve, supported by an in-the-moment tools module for immediate emotional regulation. A 96% member satisfaction outcome is reported internally.

myStrength operates as a wholly-owned subsidiary of Teladoc Health, Inc. (NYSE: TDOC), acquired in 2020 through Teladoc's merger with Livongo Health. Commercialization follows a B2B2C subscription model with annual billing to enterprise buyers: health insurers, employer benefit administrators, and HR/benefits leaders include myStrength as little or no-cost coverage for members. Distribution leverages Teladoc Health's integrated virtual care platform combining primary care, chronic condition support, and mental health. Individual consumers enroll via access codes provided by their sponsor or benefits provider. Pricing is not publicly disclosed. Headcount is reported in the 11-50 range. A pre-acquisition funding round of approximately $5.87M was raised in September 2017.

Name

myStrength

Legal name

myStrength

Website

https://mystrength.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

myStrength is a digital mental health and wellness platform offering evidence-based, CBT-based programs for stress, depression, sleep, and anxiety via web and mobile apps, distributed as an employer-sponsored health benefit through its parent Teladoc Health.

Ownership category

akta.pro rank

Product category

Digital Mental Health and Behavioral Wellness Platform

NAICS

Other Individual and Family Services (624190)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

• Digital mental health
• Behavioral health platform
• Employee wellness benefits
• Cognitive behavioral therapy
• Virtual mental healthcare

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. B2B2C Health Plan Distribution: myStrength is offered as a benefit through employer-sponsored health plans and insurance packages at little or no cost to individual members, with revenue derived from B2B contracts with health insurers and employer benefit administrators. The service is included in health plan design rather than charged directly to end users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

myStrength is a digital mental health and emotional wellness program delivered via a web platform and mobile applications for iOS and Android. The platform provides personalized, evidence-based tools, in-the-moment coping exercises, and a content library of activities, articles, and videos covering stress, depression, anxiety, sleep issues, mindfulness, chronic pain, relationships, grief, pregnancy and parenting, and workplace challenges. Content is drawn from cognitive behavior therapy and behavioral activation therapy sources from publishers including New Harbinger Publications, HarperOne (HarperCollins), and Staywell Custom Communications. The service is offered at little or no cost to members through employer-sponsored health benefits.

Product overview

myStrength is a single unified digital mental health and wellness program offered by Teladoc Health. The product provides a comprehensive, evidence-based digital platform delivering personalized emotional health support through web and mobile applications. The platform offers interactive tools including personalized plans, hundreds of activities, articles and videos, in-the-moment calming techniques, and 24/7 access to mental health resources. Content is sourced from high-quality publishers including New Harbinger Publications, HarperOne (HarperCollins), and Staywell Custom Communications, drawing from clinically proven approaches such as cognitive behavior therapy and behavioral activation therapy.

Differentiator

Problem solved

Functional benefit

Products and services

• myStrength Digital Program A digital mental health and emotional wellness program that provides personalized, evidence-based tools and content for managing stress, depression, anxiety, sleep issues, mindfulness, chronic pain, relationships, grief, pregnancy and parenting, and workplace challenges. Delivered via a web platform and native mobile applications for iOS and Android, available at little or no cost to members through employer-sponsored health plans.

Quantifiable outcome

• 96% of members were satisfied with the program

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Teladoc HealthcoreOthers · 1 April 2023Teladoc Health acquired myStrength as part of its strategic merger activity to build an integrated virtual care model combining virtual primary care, chronic condition support (including diabetes, high blood pressure, obesity), and mental health services. myStrength serves as Teladoc Health's mental health and emotional wellness component within its comprehensive virtual care platform. The integration responds to employer demand for virtual care vendor consolidation.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Talkspace: Public telehealth therapy platform offering employer-sponsored and direct-to-consumer behavioral health. Directly comparable to myStrength on online mental health delivery model and B2B2C employer benefit distribution channel.
• Spring Health: Employer-sponsored mental health platform combining assessments, therapy, coaching, and digital self-help. Closely comparable to myStrength on employer benefit distribution and digital mental health scope.
• Modern Health: Global mental health platform for employers offering therapy, coaching, and digital programs. Directly comparable on employer-benefit distribution and digital behavioral health product mix.
• BetterHelp: One of the largest online therapy networks serving consumers and employer benefit plans. Overlaps with myStrength on digital behavioral health delivery and employer-sponsored access via benefits.
• Lyra Health: Enterprise mental health platform matching employees to therapists, coaches, and digital tools via employer-sponsored benefits. Directly comparable B2B2C employer model and digital + human care delivery.
• Calm: Consumer and employer-distributed mindfulness, sleep, and meditation app. Comparable to myStrength on digital mental wellness content delivery and growing employer-benefit distribution channel.
• Sanvello by Optum: Optum/UHG-owned digital mental health platform offering self-guided tools, coaching, and therapy. Near-perfect comparison on enterprise (health plan) distribution, digital self-help focus, and integration into a parent virtual care portfolio.
• Headspace Health: Combined Headspace (meditation/wellness) and Ginger (on-demand therapy/coaching) platform sold primarily through employer and health plan benefits. Directly comparable on digital mental wellness, employer distribution, and B2B2C go-to-market.

Emerging players

• Woebot Health: AI-driven digital mental health platform offering conversational therapy and digital CBT. Overlaps with myStrength's digital CBT framing while pursuing a more AI-led delivery model in the same employer/payer channel.
• Big Health: Digital therapeutics company marketing Sleepio and Daylight for insomnia and anxiety through employer and health plan channels. Comparable on evidence-based digital behavioral health content delivered via employer benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mystrengthbh
• LinkedInlinkedin.com/company/mystrength

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myStrength