What Marc Pro does

Marc Pro Inc. is a privately-held health and fitness company founded in 2011 and headquartered in Huntington Beach, California, that designs, assembles, and sells FDA-cleared electronic muscle stimulation (EMS) devices for active recovery. Its core technology is a proprietary, patented dynamic decaying waveform that produces muscle contractions without causing fatigue, enabling unlimited recovery sessions; the company brands this physiological response as the Muscle Activated Recovery Cascade (MARC). The product line includes the standard Marc Pro ($699), the Marc Pro Plus ($1,399) which adds a high-frequency mode for pain relief, the Marc Pro Obsidian color variant, and the newer Boost Pro percussion massage gun ($199) sold standalone or in bundles.

The company monetizes primarily through one-time hardware sales direct-to-consumer via marcpro.com, supplemented by recurring revenue from consumable replacement electrodes (20-25 use lifespan), accessories, and higher-value team recovery packs for organizations. It goes to market through a multi-channel motion combining direct e-commerce, an event-driven field presence at hundreds of youth and professional tournaments annually (Perfect Game, USA Baseball, ECNL, ABCA, NATA), an affiliate program targeting coaches and trainers, and team/organization sales. Customers span professional athletes (notably baseball players and CrossFit Games competitors), collegiate and youth programs, and individual fitness users, with claimed adoption by 100+ pro teams, 500+ college teams, and 120,000+ athletes. Marc Pro differentiates on its patented non-fatiguing waveform, brand credibility with elite athletes, and unlimited US-based personalized coaching support bundled with device purchases.

Name

Marc Pro

Legal name

Marc Pro Inc.

Website

https://marcpro.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Marc Pro designs and sells FDA-cleared electronic muscle stimulation devices for active recovery, serving professional athletes, collegiate and youth sports programs, and fitness consumers via direct e-commerce and event-based sales.

Ownership category

akta.pro rank

Product category

Sports Recovery Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sporting and Athletic Goods Manufacturing (33992)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Sports Massage (HSALAEAC)

Keywords

• Muscle recovery devices
• Electronic muscle stimulation
• Sports recovery equipment
• Active recovery technology
• EMS recovery tools

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Device Sales: One-time sale of Marc Pro ($699) or Marc Pro Plus ($1,399) devices. Includes option for 12-month payment plan. Devices come with electrodes, lead wires, and charger.
2. Accessories and Consumables: Replacement electrodes ($8.99-$71.99), lead wires, battery, charger, aloe gel, cases, and other accessories. Electrodes are consumables lasting approximately 20-25 uses.
3. Bundle and Team Sales: Recovery bundles combining Marc Pro devices with Boost Pro massage gun ($824-$1,499), and team recovery packs for organizations ($6,290-$12,590).
4. Boost Pro Massage Gun: Standalone massage gun accessory ($199) designed to complement Marc Pro by breaking up muscle adhesions before recovery sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Marc Pro designs, manufactures, and sells FDA-cleared electronic muscle stimulation (EMS) devices for active recovery, muscle conditioning, and pain relief. Its flagship products (Marc Pro, Marc Pro Plus, Marc Pro Obsidian) use a proprietary non-fatiguing dynamic decaying waveform to accelerate recovery and prevent overuse injuries, complemented by the Boost Pro massage gun and accessories sold directly through its e-commerce store.

Product overview

Marc Pro offers a product portfolio centered on electronic muscle stimulation (EMS) devices for active recovery. The core lineup consists of the Marc Pro (standard recovery), Marc Pro Plus (advanced recovery with pain relief), and Marc Pro Obsidian (color variant). The Boost Pro massage gun serves as a complementary percussion device. The company sells recovery bundles combining devices, team packs for organizations, and various accessories including electrodes, lead wires, batteries, chargers, and cases. A standout service offering is unlimited free personalized coaching calls for all device purchasers. All devices are designed and manufactured in Huntington Beach, CA, USA, and are FDA-cleared for muscle conditioning.

Differentiator

Problem solved

Functional benefit

Brands

• Marc Pro Plus: Premium recovery device with additional high frequency setting for pain relief. Features the same low frequency recovery mode as standard Marc Pro plus a high frequency mode (60 Hz) for immediate and lasting pain relief.
• Boost Pro

Products and services

• Marc Pro Recovery Device FDA-cleared electronic muscle stimulation device that uses a proprietary dynamic decaying waveform to deliver non-fatiguing muscle contractions for active recovery, muscle conditioning, and overuse injury prevention. Designed for athletes and active individuals.
• Marc Pro Plus Recovery Device Advanced recovery device combining the standard Marc Pro recovery technology with an additional 60 Hz high-frequency mode for immediate and lasting pain relief in joints and problem areas.
• Marc Pro Obsidian A color variant of the standard Marc Pro device offering the same recovery functionality in an obsidian finish.
• Boost Pro Massage Gun Ultra-quiet percussion massage gun with 25% shorter stroke length than competitors, designed to break up muscle adhesions and knots before Marc Pro recovery sessions.
• Marc Pro Team Recovery Pack (10 Units) Bulk purchase option for teams and organizations including 10 Marc Pro devices at a discounted rate for outfitting rosters and athletic facilities.
• Marc Pro Plus Team Recovery Pack (10 Units) Bulk purchase option for teams including 10 Marc Pro Plus devices for organizations requiring advanced recovery and pain relief capabilities.
• Personalized Coaching Service Unlimited free one-on-one coaching calls with Marc Pro product experts for personalized pad placement guidance, best practices, and advanced usage tips, available to all device customers.
• Reusable Electrodes Replacement electrode pads for Marc Pro devices, available in single 4-count packages and 10-pack options with an average lifespan of 20-25 uses per set.

Quantifiable outcome

• Used by 100+ professional teams
• +5 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• USA BaseballcoreStrategic or Co-development Partner · 23 January 2024Official partner of USA Baseball providing national teams with Marc Pro recovery devices during competition. Partnership reflects shared commitment to athlete development and recovery innovation.
• Perfect GamecoreStrategic or Co-development PartnerPartnership with Perfect Game for youth baseball events. Marc Pro provides free recovery services at key events and engages directly with coaches, players, and parents.
• ECNL (Elite Clubs National League)coreStrategic or Co-development PartnerPartnership with ECNL for youth soccer. Marc Pro provides recovery solutions at key events.
• Alliance FastpitchminorStrategic or Co-development PartnerPartnership with Alliance Fastpitch for softball events.
• Eric Cressey / Cressey Sports PerformancecoreStrategic or Co-development PartnerEric Cressey is Director of Player Health & Performance for a major league baseball team and founder of Cressey Sports Performance. He uses Marc Pro with his athletes and promotes the product through podcasts and content.
• Kelly StarrettminorStrategic or Co-development PartnerPhysical therapist, author and speaker who has featured Marc Pro and discussed active recovery approaches.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compex: Compex is a leading EMS (electrical muscle stimulation) brand offering sport and rehab-grade muscle stimulators. Directly competes with Marc Pro in athlete recovery and muscle conditioning, with similar FDA-cleared products and overlapping target customers.
• Therabody: Therabody (maker of Theragun) is a dominant consumer recovery brand offering percussive therapy devices and adjacent recovery tech. Competes with Marc Pro's Boost Pro massage gun and the broader athlete recovery category.
• Hyperice: Hyperice offers vibrating foam rollers, percussion massagers (Hypervolt), and Normatec compression boots targeting the same athlete recovery niche. Broad incumbent with deep sports team penetration overlapping Marc Pro's go-to-market.
• PowerDot: PowerDot makes app-connected, portable EMS devices for athletes and fitness users. Competes directly in the smart muscle stimulation category with Marc Pro's flagship products, though more tech-forward/consumer-DTC.
• Normatec (by Hyperice): Normatec is the leading pneumatic compression recovery system brand, now part of Hyperice. Competes with Marc Pro for share of athlete recovery protocol budgets across pro/collegiate teams.

Emerging players

• iReliev: iReliev produces EMS and TENS devices for athletic recovery and pain relief at lower price points. Targets overlapping consumer and clinical recovery use cases with more mass-market positioning than Marc Pro.
• Bob and Brad: Bob and Brad is a YouTube-driven physiotherapy brand selling EMS/massage devices and recovery tools. Competes in consumer athletic recovery with strong content marketing; positioned more mass-market than Marc Pro.
• STIMCARE (BioElectronics): BioElectronics manufactures ActiPatch and other PEMF/TENS-based recovery and pain management devices. Adjacent competitor in the OTC electrotherapy space with clinical positioning similar to Marc Pro's FDA-cleared device.

Regional players

• RecoveryPump: RecoveryPump makes dynamic compression boots targeting elite athletes and rehab clinics. Competes in the broader athletic recovery category with Marc Pro but focuses on compression rather than EMS.

Broad incumbents

• FlowRecover / Game Ready: Game Ready (CoolSystems) makes cold and compression therapy systems for athletic training rooms and rehab clinics. Competes with Marc Pro for budget allocation in team and clinical recovery protocols.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themarcpro
• Facebookfacebook.com/TheMarcPro
• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marc Pro