Xurrent
Xurrent is an AI-powered IT service and incident management platform for enterprise IT teams and managed service providers. Its unified ITxM platform combines ITSM and IMR with Sera AI fabric built on AWS Bedrock, serving enterprises such as Pfizer, Cisco, BMW, and Deutsche Telekom.
- Company typePrivate
- Founded2023
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Xurrent does
Xurrent, Inc. is an AI-powered service and operations management platform delivered as a unified ITxM (IT Experience Management) stack that combines IT Service Management (ITSM) and Incident Management and Response (IMR) into a single service fabric. The platform is built on AWS Bedrock with Sera AI woven across every layer, encompassing three named autonomous agents (Triage, Closure, Knowledge), a virtual agent with greater than 90% production accuracy, Sera AI Assist for specialists, and Sera AI Studio for governance and configuration. A native Xurrent iPaaS, included in every subscription with general availability on July 1, 2026, treats incidents, change requests, CMDB records, and service catalog items as first-class workflow objects rather than generic data, while an open Model Context Protocol (MCP) server enables interoperability with external models from OpenAI, Google, and Anthropic.
The company is privately held and was founded with backing from PSG, a growth equity firm specializing in software investments. It is headquartered in Austin, Texas (incorporated in Delaware) with employees in the 51-100 range, and distributes through enterprise field sales complemented by a global partner program including XTIVIA/RightStar as a strategic implementation partner. Revenue is generated primarily through annual SaaS subscriptions for ITSM and IMR with AI included at every tier (no token pools, session fees, or AI add-on SKUs), supplemented by partner-led professional services. Named enterprise customers span pharmaceuticals (Pfizer), telecommunications (Deutsche Telekom), healthcare (HCA Healthcare, McKesson), automotive (BMW, Volkswagen Group), technology (Cisco), retail (Deichmann at 5,000 storefronts, Sport Vision at 751 stores), financial services (Razorpay), and managed services (Solutions 30 processing 80,000 daily service calls across 16,000 technicians). The company holds SOC 2 Type II, ISO 27001, ISO 27018, C5, and GDPR certifications and was recognized as a Leader and Fast Mover in the 2026 GigaOm ITSM Radar.
Xurrent firmographics
Firmographics- Name
- Xurrent
- Legal name
- Xurrent, Inc.
- Website
- https://xurrent.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Xurrent is an AI-powered IT service and incident management platform for enterprise IT teams and managed service providers. Its unified ITxM platform combines ITSM and IMR with Sera AI fabric built on AWS Bedrock, serving enterprises such as Pfizer, Cisco, BMW, and Deutsche Telekom.
- Ownership category
- akta.pro rank
Xurrent industry classification
Industry- Product category
- IT Service Management (ITSM) Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- IT Service Management (ITSM) Platforms (HDAEALAA)
- akta.pro secondary industries
- IT Incident, Problem & Change Management Platforms (HDAEALAI), IT Knowledge Management & Service Desk Platforms (HDAEALAH), Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL), ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD)
Keywords
Where Xurrent is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Xurrent business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- SaaS Subscription (ITSM): Subscription-based AI-powered IT Service Management platform with AI included at every tier rather than as a premium add-on. Customers pay for platform access with built-in AI capabilities.
- SaaS Subscription (IMR): Subscription-based AI-native Incident Management and Response platform. AI included in platform subscription.
- Partner Services: Revenue from implementation partners like XTIVIA/RightStar who deploy and integrate Xurrent solutions for enterprise clients, focusing on digital transformation and operational efficiency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All license tiers include AI at no premium pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Xurrent product offering
Product offeringCore offering
Xurrent sells an AI-powered ITxM (IT Experience Management) platform delivered as a SaaS subscription. The platform unifies IT Service Management (ITSM) and Incident Management and Response (IMR) into a single service fabric, with Sera AI embedded across every layer. The product is sold primarily to enterprise IT teams and Managed Service Providers via direct sales and partner channels, with a native integration platform (iPaaS) included in every subscription.
Product overview
Xurrent is an AI-powered service and operations management platform delivered as a unified ITxM (IT Experience Management) platform. The core portfolio consists of Xurrent ITSM (AI-powered IT Service Management) and Xurrent IMR (AI-native Incident Management and Response), unified under a single service fabric with Sera AI built into every layer. Xurrent iPaaS is included natively in every subscription, providing built-in integration capabilities rather than a separate product. Sera AI serves as the connected AI fabric across the platform, encompassing autonomous agents (Triage, Closure, Knowledge), the AI Virtual Agent, Sera AI Assist for specialists, and Sera AI Studio for governance. Additional modules include Status Pages for real-time service communication, Service Desk, Workflow Automation, On-Call Management, SLA Management, ITSM Analytics, and Account Trusts. The platform emphasizes that AI is included at every tier with no token pools, tier gates, or renewal surprises.
Differentiator
Problem solved
Functional benefit
Brands
- ITxM: Unified IT operations and service management platform combining ITSM and IMR (Incident Management and Response)
- Sera AI
- Xurrent iPaaS
- Xurrent ITSM
- Xurrent IMR
Products and services
- ITxM Platform Unified service and operations management platform that combines IT Service Management (ITSM) and Incident Management and Response (IMR) into a single service fabric, with Sera AI built into every layer. Targeted at enterprise IT teams and MSPs seeking consolidated service and incident management.
- Xurrent ITSM AI-powered IT Service Management platform for corporate IT teams, providing service desk capabilities, workflow automation, SLA management, change management, and employee service delivery. Sold as a standalone subscription with its own pricing page.
- Xurrent IMR (Incident Management and Response) AI-native incident management and response platform for enterprise IT teams and MSPs, providing on-call management, alert noise reduction, postmortem authoring, and status page automation. Sold as a standalone subscription with its own pricing page.
- Xurrent iPaaS Native integration platform built into Xurrent and included in every subscription. Provides pre-built solutions, open connectors for any API-enabled system, multi-step automation workflows, visual field mapping, and a low-code drag-and-drop integration builder for connecting Xurrent with the full technology stack.
Quantifiable outcome
- 5x faster time to resolution
- +9 more outcomes
Companies that use Xurrent
Customer profileNamed customers26 records
Segments8 records
Ideal customer profiles3 records
Xurrent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature9 records
Xurrent partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- XTIVIA (including RightStar brand)coreStrategic partnership announced February 2026 to expand adoption of Xurrent's AI-powered ITSM platform. RightStar, an XTIVIA brand, supports deployment and integration of Xurrent solutions for enterprise clients, focusing on digital transformation and operational efficiency. Partnership aims to accelerate migration from legacy systems to modern AI-driven platforms in the US market and globally.
- Amazon Web Services (AWS)coreCloud infrastructure provider. Xurrent platform is built on AWS Bedrock. AWS serves as the primary hosting and infrastructure backbone.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Xurrent competitors and assessment
Company assessmentDirect peers
- Ivanti: Enterprise ITSM, IT asset management, and unified endpoint management platform with AI-powered service management features, competing in the same enterprise IT space as Xurrent.
- Atlassian (Jira Service Management): ITSM platform competing in mid-market and enterprise IT service management, with native integration to Jira for DevOps workflows. Atlassian AI and Opsgenie overlap with Xurrent's IMR capabilities.
- PagerDuty: Incident management and on-call platform with overlapping IMR capabilities. PagerDuty was directly displaced by Xurrent IMR (formerly Zenduty) in the Groundtruth case study, making it a direct competitor in incident response.
- ServiceNow: Dominant enterprise ITSM platform that Xurrent explicitly displaces in customer case studies (Vitality, Fiskars). ServiceNow's NowAssist AI roadmap and massive enterprise footprint make it the primary competitive reference for Xurrent.
- Freshworks (Freshservice): AI-powered ITSM platform targeting mid-market and enterprise IT teams with Freddy AI capabilities, competing directly with Xurrent on AI-included pricing and rapid deployment in the same customer segments.
- Opsgenie (now part of Atlassian): On-call management and alerting platform (acquired by Atlassian) that competes with Xurrent IMR's on-call management and alert noise reduction capabilities for IT operations and SRE teams.
- BMC Helix: Enterprise ITSM and IT operations platform from BMC Software with AI capabilities, competing for the same Fortune 500 IT service management budgets that Xurrent targets.
Emerging players
- Moveworks: AI-first platform for employee service and IT support with autonomous agents, representing an emerging AI-native approach to service desk that overlaps with Xurrent's Sera AI capabilities and autonomous agents roadmap.
Others
- Workato: iPaaS and enterprise automation platform that Xurrent uses as a subprocessor for integration workflows. Workato is an adjacent ecosystem participant competing with Xurrent's newly launched native iPaaS in the enterprise integration layer.
Broad incumbents
- Zendesk: Broader customer service and employee service platform with ITSM-adjacent capabilities through Zendesk for Service, competing for enterprise service management budgets as part of a larger customer experience portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Xurrent social profiles
Digital presenceXurrent compliance and trust
Trust signalCompliance6 records
Xurrent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xurrent leadership team
Management profileNumber of profiles
Profiles7 records
Xurrent funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xurrent M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xurrent
What does Xurrent do?
Xurrent sells an AI-powered ITxM (IT Experience Management) platform delivered as a SaaS subscription. The platform unifies IT Service Management (ITSM) and Incident Management and Response (IMR) into a single service fabric, with Sera AI embedded across every layer. The product is sold primarily to enterprise IT teams and Managed Service Providers via direct sales and partner channels, with a native integration platform (iPaaS) included in every subscription.
Is Xurrent a public or private company?
Xurrent is a private company. It is classified as private equity controlled and is currently operating.
When was Xurrent founded?
Xurrent was founded in 2023. It employs 51 to 100 people.
Where is Xurrent based?
Xurrent is headquartered in Palo Alto, United States, in the North America region.
How does Xurrent make money?
Three revenue lines are on record. SaaS Subscription (ITSM) is the primary driver. The others are saaS Subscription (IMR) and partner Services.
Who are Xurrent's main competitors?
Direct peers on record are Ivanti, Atlassian (Jira Service Management), PagerDuty, ServiceNow, Freshworks (Freshservice), Opsgenie (now part of Atlassian) and BMC Helix. Moveworks is listed as an emerging player. Workato is listed as an others. Zendesk is listed as a broad incumbent.
Does Xurrent have an API?
Yes. Xurrent provides a public API that allows developers to build applications on the Xurrent ecosystem. The API supports GraphQL queries against the Xurrent platform, enabling access to data documented in the developer API. The API documentation is available at developer.xurrent.com with a rate limiting policy and change log. The company also offers an open Model Context Protocol (MCP) server that connects Xurrent to external AI models from providers including OpenAI, Google and Anthropic, allowing customers to bring their own preferred LLMs and custom agents while maintaining Xurrent's guardrails and governance. Developer documentation is at developer.xurrent.com.
What industry is Xurrent in?
Xurrent's product category is IT Service Management (ITSM) Software. Its primary akta.pro industry code is HDAEALAA, IT Service Management (ITSM) Platforms, with a secondary code of HDAEALAI, IT Incident, Problem & Change Management Platforms. Its NAICS code is 5132 and its SIC code is 7372.