FILL REFILL COMPANY
Fill Refill Company is a UK-based manufacturer of eco-friendly cleaning, laundry, and personal-care products sold through a closed-loop refill system. It serves conscious consumers via direct e-commerce, 1,000+ UK zero-waste stockists, and hospitality businesses through its Fill Pro B2B division.
- Company typePrivate
- Founded2012
- HeadquartersFinedon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What FILL REFILL COMPANY does
Fill Refill Company (legal entity: Ideal Manufacturing Ltd t/a Fill Refill Co) is an independent, family-run UK manufacturer and wholesale supplier of eco-friendly cleaning, laundry, and personal-care products built around a closed-loop refill model. Founded around 2011-2012 and operating from a factory in Finedon, Northamptonshire, the company formulates its products in-house using proprietary biodegradable chemistry governed by its '12 Guiding Principles of Responsible Formulation Chemistry.' Products are sold in screen-printed glass bottles (500ml) and returnable PCR drums (5L, 10L, 20L, 200L), with freepost collection enabling indefinite refilling.
The company runs three go-to-market motions: a direct-to-consumer e-commerce storefront at fillrefill.co shipping plastic-free across mainland UK; a wholesale channel supplying 1,000+ UK stockists (zero-waste stores, independent grocers, farm shops, garden centres) and B2B Fill Wholesalers with no minimum order quantities; and a Fill Pro division targeting hospitality and food-service operators (restaurants, bars, hotels, coffee shops) with commercial-grade SKUs including Coffee Machine Clean, Degreaser Powder, Descaler, Glasswash, and Sanitiser. Revenue is generated through transactional unit-pricing of 120+ SKUs ranging from £6-£9 per 500ml bottle to £18-£53 per 5L refill, with bulk commercial containers available.
Fill holds a dense stack of sustainability credentials (B Corp, ECOCERT, Leaping Bunny, Vegan Society, Plastic Free Certified, ISO 9001/14001, Sedex, 1% for the Planet, Made in Britain, Living Wage Employer). Distribution is UK-only by design, as the company will not ship internationally where it cannot close the packaging loop. In January 2024, Fill received over £600,000 in debt financing from Metro Bank to support manufacturing and supply expansion; the company has remained family-controlled with no equity rounds disclosed.
FILL REFILL COMPANY firmographics
Firmographics- Name
- FILL REFILL COMPANY
- Legal name
- Ideal Manufacturing Ltd ta Fill Refill Co
- Website
- https://fillrefill.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fill Refill Company is a UK-based manufacturer of eco-friendly cleaning, laundry, and personal-care products sold through a closed-loop refill system. It serves conscious consumers via direct e-commerce, 1,000+ UK zero-waste stockists, and hospitality businesses through its Fill Pro B2B division.
- Ownership category
- akta.pro rank
FILL REFILL COMPANY industry classification
Industry- Product category
- Eco-Friendly Household Cleaning Products
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Refill Systems & Tablets for All-Purpose Cleaners (CRAJAMAO)
- akta.pro secondary industries
- Dish Soap Refills & Concentrates (CRAJABAG), Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)
Keywords
Where FILL REFILL COMPANY is headquartered
LocationHeadquarters
- HQ city
- Finedon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FILL REFILL COMPANY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through fillrefill.co. Consumers purchase glass bottles, home refill bags, and accessories. Products available in 500ml, 5L, 10L, and 20L formats with free UK mainland shipping.
- Wholesale B2B Sales: Bulk sales to Fill Stockists (retailers) and Fill Wholesalers (business users). No minimum order quantities, free delivery on bulk orders. Includes access to wholesale catalogue and marketing toolkit.
- ZOI Olive Oil Fulfillment: Fulfillment partnership for ZOI Regenerative Olive Oil - Europe first certified regenerative closed-loop extra virgin olive oil. Order 20L ZOI with minimum 1x200L or 4x20L FILL goods to qualify for free return shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 500ml Glass Bottles - Laundry Liquid, Fabric Conditioner, All Purpose, Kitchen Clean, Bathroom Clean, Hand Soap, Body Wash, Hair Wash, Hair Conditioner, Wash Up, Toilet Clean, Steel & Glass |
| Unit Pricing | Pay-as-you-go | 5L/5KG Home Refills - Bag-in-box or PCR drum formats |
| Unit Pricing | Pay-as-you-go | 10L Drum Refills - Returnable PCR drums |
| Unit Pricing | Pay-as-you-go | 20L/200L Commercial Bulk - Returnable drums for businesses |
| Unit Pricing | Pay-as-you-go | Sample Sets and Accessories |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
FILL REFILL COMPANY product offering
Product offeringCore offering
Fill Refill Company is a UK-based, family-run manufacturer and wholesale supplier of eco-friendly household cleaning, laundry, body & hair care, and professional cleaning products. All products are supplied in refillable glass bottles or returnable PCR drums (500ml to 200L formats) backed by a proprietary closed-loop refill system where empty containers are collected, washed and refilled. The company sells directly to consumers via its own e-commerce store, to zero-waste retailers via wholesale accounts, and to hospitality and food service businesses via its Fill Pro division.
Product overview
Fill Refill Company is the original zero waste closed-loop household refill company based in Northamptonshire, UK. They offer a comprehensive portfolio of eco-friendly household cleaning, laundry, and personal care products through a closed-loop refill system. The product range includes core lines: Household Cleaning Products (House) such as All Purpose, Bathroom Clean, Kitchen Clean, Toilet Clean, and more; Body & Hair Care including Hand Soap, Body Wash, Hair Wash, and Hand Cream; Everything Clean 3-in-1 concentrate; RAW Make Your Own raw materials; and FILL PRO professional-grade commercial cleaning products. Supporting products include Beat Drops Record Cleaner, refill accessories (caps, pumps, triggers), DIY tools, growlers, sponges, and branded merchandise. The company also offers collaborative products (Collabs) including ZOI Regenerative Olive Oil, plus gift kits and sample sets. All products are supplied in refillable glass bottles or returnable bulk containers (5L/10L/20L drums, 200L bulk), with a freepost return system for closed-loop refilling. Products are cruelty-free certified (Leaping Bunny) and vegan registered.
Differentiator
Problem solved
Functional benefit
Brands
- FILL PRO: Professional cleaning goods for hotels, restaurants, bars, pubs, coffee shops, kitchens and businesses needing serious cleaning goods supplied in a closed loop.
Products and services
- Household Cleaning Products (House Line) Zero-waste refillable cleaning products for household use including All Purpose, Bathroom Clean, Kitchen Clean, Toilet Clean, Steel & Glass, Dishwash Powder, Destainer Powder, Laundry Liquid, Laundry Powder, Fabric Conditioner, Fabric Refresh, Rinse Aid, and Wash Up. Available in refillable 500ml glass bottles, 5L/10L/20L returnable PCR drums, and 200L bulk containers.
- Everything Clean Concentrate 3-in-1 concentrated cleaning product that can be diluted to make Kitchen Clean (1:5), All Purpose (1:10), or Floor Clean (1:100). Certified by Ecocert. Available with a reusable graduated dilution bottle.
- Body & Hair Care Products Refillable body and hair care products including Hand Soap, Body Wash, Hair Wash, Hair Conditioner, Hand Cream, Micellar Water, and Bath Soak. Available in refillable 500ml glass bottles and 5L home refill drums.
- RAW Make Your Own Raw materials for DIY cleaning including Bicarbonate of Soda, Citric Acid, Cleaning Vinegar, Northamptonshire Cleaning Soap, and Rose Water Hydrolat. Available in glass jars and bag-in-box refill formats.
- FILL PRO Professional Cleaning Line Professional-grade cleaning products for commercial use including Coffee Machine Clean, Degreaser Powder, Descaler, Dishwash, Glasswash, Hand Gel, Northants Cleaning Soap Concentrate, Rinse Aid, and Sanitiser. Designed for restaurants, hotels, bars, pubs, coffee shops, and other businesses requiring serious behind-the-scenes cleaning supplied in closed-loop bulk containers.
- Home Refills (Closed-Loop Refill System) Bag-in-box and drum refill system for all cleaning and personal care products. Includes freepost return of empty liners and drums for washing and refilling in a closed loop. Available in 5L, 10L, 20L and 200L formats.
- ZOI Regenerative Olive Oil Europe's first certified regenerative closed-loop extra virgin olive oil. Hand-harvested Koroneiki olives from Messinia, Greece. Available in 20L returnable PCR drums with free return shipping when ordered with minimum FILL goods.
- Sample Set 12x60ml glass sample bottles including Hand Soap, Wash Up, Laundry Powder, Laundry Liquid, Fabric Conditioner, Everything Clean, Bathroom Clean, Steel & Glass, Toilet Clean, Scrub Powder, and Hair Wash/Conditioner or Body Wash/Dishwash Powder.
Quantifiable outcome
- Over 1 million pieces of single-use packaging saved by Gather stores in 7 years
- +2 more outcomes
Companies that use FILL REFILL COMPANY
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
FILL REFILL COMPANY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FILL REFILL COMPANY partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- The Source Bulk FoodsflagshipThe Source Bulk Foods is a major stockist with multiple stores across London and the UK, offering over 500 unpackaged products. They are Fill Refill's primary retail partner, providing shelf space and refill stations for Fill products in their zero-waste stores.
- SilocoreSilo is a zero-waste restaurant that uses Fill Pro cleaning goods in their closed-loop system. They represent Fill's target customer in the sustainable hospitality sector.
- ApricitycoreApricity is a restaurant partner using Fill Pro professional cleaning range as part of their sustainability commitment.
- Hart's BakerycoreHart's Bakery is an artisan bakery using Fill Pro professional cleaning range in their food production facility.
- VitsoecoreVitsoe is a commercial customer using Fill Pro goods at their manufacturing/retail facility.
- Community SaunacoreCommunity Sauna is a hospitality business using Fill Pro cleaning products for their facility.
- Free Rangers Forest SchoolscoreFree Rangers Forest Schools is a nonprofit using Fill cleaning products as part of their environmental education mission.
- Good FermentationcoreGood Fermentation is a fermentation business using Fill Pro cleaning goods in their production environment.
- Brunswick EastcoreBrunswick East is a restaurant partner using Fill Pro professional cleaning range.
- Kingfisher Farm ShopcoreKingfisher Farm Shop is a retail stockist using and selling Fill cleaning products.
- Gather (Peckham and Nunhead)flagshipGather operates zero-waste stores in Peckham and Nunhead. Their customers have helped save approximately 1 million pieces of single-use packaging over 7 years using Fill products.
- ZOI (formerly Aethalis)coreZOI is Europe's first certified regenerative closed-loop extra virgin olive oil. Fill Refill serves as their UK fulfillment partner, offering ZOI products alongside Fill goods. To qualify for free return shipping, customers must order 20L ZOI together with minimum 1x200L or 4x20L FILL goods. ZOI drums are returned to ZOI for washing and refilling as part of the closed-loop system.
- Eleonora MartonminorEleonora Marton is the Head of Creative who designs all Fill Refill screens and branding. Site design credited to her.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
FILL REFILL COMPANY competitors and assessment
Company assessmentDirect peers
- Smol: UK eco-cleaning and laundry brand selling direct via subscription. Overlapping household cleaning category, though distributed via DTC subscription rather than refill model.
- Splosh: UK-based refill household cleaning brand selling direct-to-consumer and through stockists with returnable/refillable packaging. Highly comparable product range and circular-economy positioning to Fill Refill.
- Bower Collective: UK eco-cleaning brand using refillable aluminium bottles and closed-loop return model via post. Direct competitor in the refillable household cleaning category with overlapping customer base.
- Bio-D: UK manufacturer of eco-friendly household cleaning and laundry products sold through refill stores and wholesale channels. Comparable eco-formulation focus and UK stockist distribution model.
- Faith in Nature: UK-based natural household and personal care brand sold through zero-waste and health stores. Overlapping refill product positioning and stockist distribution model.
- Miniml: UK refill cleaning brand selling eco cleaning and personal care products in returnable aluminium bottles via refill stores and wholesale. Closely aligned product offering and circular model.
Broad incumbents
- Ecover: Major eco-cleaning incumbent (part of SC Johnson) offering household and personal care products including refill formats. Comparable category and certification profile but operates at far larger scale and broader portfolio.
- Method Products: Eco-friendly household cleaning brand (owned by Ecover/SC Johnson) with refill and recycled-plastic packaging programs. Comparable sustainability positioning but at much larger scale as an incumbent.
Emerging players
- Suma Wholefoods: UK worker co-operative wholesaler of ethical groceries and household products serving independent retailers, including refill and zero-waste stores. Comparable UK distribution into stockists but operates as wholesaler/brand rather than refill manufacturer.
Others
- Loop by TerraCycle: Reusable packaging platform partnering with major CPG brands for refillable containers returned through retail. Comparable closed-loop infrastructure concept but operates as an ecosystem/platform rather than a competing refill product brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FILL REFILL COMPANY social profiles
Digital presenceFILL REFILL COMPANY compliance and trust
Trust signalCompliance12 records
FILL REFILL COMPANY financial estimates
Financial estimateRevenue estimate
Valuation estimate
FILL REFILL COMPANY leadership team
Management profileNumber of profiles
Profiles2 records
FILL REFILL COMPANY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FILL REFILL COMPANY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FILL REFILL COMPANY
What does FILL REFILL COMPANY do?
Fill Refill Company is a UK-based, family-run manufacturer and wholesale supplier of eco-friendly household cleaning, laundry, body & hair care, and professional cleaning products. All products are supplied in refillable glass bottles or returnable PCR drums (500ml to 200L formats) backed by a proprietary closed-loop refill system where empty containers are collected, washed and refilled. The company sells directly to consumers via its own e-commerce store, to zero-waste retailers via wholesale accounts, and to hospitality and food service businesses via its Fill Pro division.
Is FILL REFILL COMPANY a public or private company?
FILL REFILL COMPANY is a private company. It is classified as family owned and is currently operating.
When was FILL REFILL COMPANY founded?
FILL REFILL COMPANY was founded in 2012. It employs 11 to 50 people.
Where is FILL REFILL COMPANY based?
FILL REFILL COMPANY is headquartered in Finedon, United Kingdom, in the Europe region.
How does FILL REFILL COMPANY make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale B2B Sales and ZOI Olive Oil Fulfillment.
Who are FILL REFILL COMPANY's main competitors?
Direct peers on record are Smol, Splosh, Bower Collective, Bio-D, Faith in Nature and Miniml. Broad incumbents are Ecover and Method Products. Suma Wholefoods is listed as an emerging player. Loop by TerraCycle is listed as an others.
Does FILL REFILL COMPANY have an API?
No public API is recorded for FILL REFILL COMPANY.
What industry is FILL REFILL COMPANY in?
FILL REFILL COMPANY's product category is Eco-Friendly Household Cleaning Products. Its primary akta.pro industry code is CRAJAMAO, Refill Systems & Tablets for All-Purpose Cleaners, with a secondary code of CRAJABAG, Dish Soap Refills & Concentrates. Its SIC code is 5040.