Intelligent Video Solutions

What Intelligent Video Solutions does

Intelligent Video Solutions (IVS) is a Singapore-headquartered programmatic video advertising platform that operates a bilateral marketplace connecting premium publishers with enterprise demand-side advertisers. The company was founded in 2016 and is privately held, with reported scale metrics of 1.2 billion monthly page views, 450 million monthly video views, and over 100 million unique users reached monthly. On the supply side, IVS provides premium publishers — including CNN, CNBC, The Guardian, ABS-CBN, Kompas, and Thairath — with a header-bidding enabled player supporting VAST and VPAID protocols, tag mediation, first-party data management, an Automated Image-to-Video content creation feature, and CDN-backed delivery. On the demand side, the platform offers advertisers — including Disney, Netflix, Toyota, American Express, and Shopee — access to brand-safe premium video inventory with contextual, interest, and geo-targeting capabilities and performance pricing models such as CPCV.

The underlying technology is built on standard programmatic video advertising protocols (header-bidding, VAST, VPAID) layered with publisher-side automation tools and demand-side performance optimization, distributed across mobile and desktop in-stream and out-stream ad formats plus native placements. Revenue is generated through marketplace commissions on programmatic video advertising transactions flowing between publishers and demand partners; pricing is quote-based and negotiated on multi-year enterprise terms rather than publicly disclosed. The company employs between 11 and 50 people and is led by CEO Milan Reinartz and CRO Hari Shankar.

Intelligent Video Solutions has raised approximately $11.2 million across three funding rounds — a $3.5M round led by Monk's Hill Ventures in 2017, a $4.5M round led by Kickstart Ventures in 2019, and a $3.2M pre-Series B led by Tin Men Capital in October 2021, with participation from Kickstart Ventures, SGInnovate, and Vulpes Ventures. The most recent round was earmarked for geographic expansion into Japan, Australia, and global markets beyond the company's existing Southeast Asia focus. The go-to-market is B2B sales-led, with direct enterprise relationships on both sides of the marketplace supplemented by programmatic access interfaces.

Name

Intelligent Video Solutions

Legal name

IVS Video Intelligence

Website

https://ivs.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Intelligent Video Solutions is a Singapore-based programmatic video advertising platform operating a bilateral marketplace that connects premium publishers (CNN, CNBC, The Guardian) with enterprise advertisers (Disney, Netflix, Toyota), earning marketplace commissions on programmatic video transactions across Asia and globally.

Ownership category

akta.pro rank

Product category

Programmatic Video Advertising Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

akta.pro secondary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Programmatic video advertising
• Video advertising platform
• Publisher monetization solutions
• Header bidding technology
• Premium video inventory

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Programmatic Video Advertising: IVS generates revenue by connecting premium publishers with demand-side advertisers through its programmatic video platform. The company facilitates video advertising transactions, earning fees or taking a commission on advertising spend flowing through its marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Intelligent Video Solutions operates a programmatic video advertising platform that connects premium publishers (CNN, CNBC, The Guardian, ABS-CBN, Kompas, Thairath) with demand-side advertisers across TV, desktop, and mobile devices. The platform monetizes publisher video inventory through header-bidding, VAST/VPAID protocols, and tag mediation, while offering advertisers brand-safe premium video access with contextual, interest, and geo targeting. Supplementary Automated Image-to-Video tooling enables publishers to recirculate page traffic via programmatic video creation.

Product overview

Intelligent Video Solutions (IVS) operates as a unified premium video solutions platform serving both publishers and advertisers. The core product is the IVS Video Platform, which connects premium publishers with high-quality display and video inventory through programmatic advertising. For publishers, IVS provides an Image to Video feature for automated content creation, a header-bidding enabled player supporting VAST/VPAID protocols, and CDN-based hosting and delivery. The platform offers a comprehensive suite of ad formats spanning mobile (In-Stream Video, Out-Stream Video, Medium Rectangle, Wideboard) and desktop (In-Stream Video, Out-Stream Video, Halfpage Ad, Sitebar, Skyscraper, Billboard, Wideboard, Wideboard XL, Leaderboard, Medium Rectangle, Native Ad). For advertisers, IVS delivers premium inventory with brand safety, performance optimization, and contextual/interest/geo targeting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• IVS Video Platform Global premium video solutions platform that connects premium publishers with high-quality display and video inventory across all devices (TV, desktop, mobile), serving both publishers (monetization, header-bidding, analytics) and demand partners (brand-safe programmatic access, performance optimization) through programmatic advertising technology.

Quantifiable outcome

• Above industry conversion rates and video-through rates
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magnite: Independent sell-side platform formed from the merger of Rubicon Project and Telaria, focused on programmatic CTV and video header-bidding. Comparable to IVS as a competing SSP for premium video publishers across web, mobile, and CTV.
• FreeWheel: Comcast-owned video ad monetization platform serving premium publishers with programmatic and direct-sold video advertising. Direct overlap with IVS on the publisher monetization and programmatic video side.
• SpringServe: Video ad-serving and monetization platform for publishers and broadcasters, supporting header bidding and direct programmatic demand. Closely comparable to IVS's header-bidding-enabled video marketplace model.
• JW Player: Video player and platform with built-in programmatic monetization, header bidding (JWX), and analytics for publishers. Comparable to IVS in providing both video infrastructure and ad-mediated revenue for publishers.
• Innovid: Independent ad-tech platform for video delivery, interactive CTV/online video ad serving, and cross-platform measurement. Direct comparable on the supply-side video ad technology and analytics stack.
• Brightcove: Enterprise online video platform offering video hosting, publishing, and monetization tools for publishers and brands. Overlaps with IVS in publisher-facing video tooling and ad-supported monetization.
• Tremor International (Tremor Video / Unruly): End-to-end video ad-tech player combining Tremor Video's SSP with Unruly's video marketplace and outstream formats. Directly comparable to IVS in premium video programmatic, outstream formats, and brand advertiser access.
• PubMatic: Cloud infrastructure-based programmatic SSP specializing in header bidding and video across web and mobile. Comparable to IVS as a header-bidding video SSP targeting premium publisher inventory.

Broad incumbents

• The Trade Desk: Large, public demand-side platform providing programmatic media buying across display, video, CTV, and audio. Broad ad-tech incumbent whose advertiser-side platform overlaps with the demand leg of IVS's two-sided video marketplace.

Emerging players

• Aniview: Video ad-tech company providing header bidding, outstream video, and server-side ad insertion. Smaller, emerging SSP with a similar focus on header-bidding video monetization for premium publishers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelligent Video Solutions