Escola Britanica de Artes Criativas

What Escola Britanica de Artes Criativas does

Escola Britanica de Artes Criativas (EBAC), legally Ebac Ensino à Distância Ltda., is a Brazilian-headquartered for-profit online education platform focused on career outcomes in creative and technology disciplines. The company operates a direct-to-consumer learning management system delivering studio-produced video courses, interactive assessments, personalized tutor feedback, and integrated career consulting. Its catalog comprises 99 individual courses and 31 structured 'Profissão' professional tracks (10-15 months in length) across nine categories: Design, Programming & Data, Audiovisual, Games, Marketing, Software, Business, Fashion, and Postgraduate programs. EBAC serves two primary learner segments — career-changing professionals entering creative/tech fields from scratch and existing professionals upskilling for promotion — plus a postgraduate segment, with course development co-built with 40 partner companies and featuring instructor practitioners from firms including Bayer, Disney/STAR+, Accenture Interactive, and Qualtrics.

The business model is subscription/course-enrollment based, sold primarily via self-serve online enrollment on ebaconline.com.br (and ebac.mx for Mexico) with phone/WhatsApp inside-sales support. Pricing is not publicly disclosed but the company offers an outcome-based differentiator — the Employability Program — under which students who complete specified conditions and do not secure relevant employment within six months receive a money-back guarantee. EBAC markets reported outcomes of 80% placement within six months and 78% in-field placement as core social proof across its website, webinars, social media, and earned media (HolonIQ, Exame). Geographic footprint spans Brazil (since August 2020), Mexico (since August 2021), Colombia (since March 2022), and Peru, with content localized in Portuguese and Spanish.

The company was founded in 2015 and is privately held, headquartered in Osasco (São Paulo), with reported headcount of 101-250 and 145,000+ cumulative enrolled students. It raised an $11M Series 2 round from Concentric in November 2021 to fund expansion. No M&A, leadership changes, regulatory actions, or public-company transactions are disclosed in the source material.

Name

Escola Britanica de Artes Criativas

Legal name

Ebac Ensino à Distância Ltda.

Website

https://ebac.art.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Escola Britanica de Artes Criativas (EBAC) is a Brazil-headquartered online learning platform offering 150+ courses and 31 career-track programs in creative and tech disciplines (Design, Programming, Marketing, Audiovisual, Games, Business, Fashion, Postgraduate) to individual learners across Brazil, Mexico, Colombia, and Peru, with an employment-guarantee program and curriculum co-developed with 40 partner companies.

Ownership category

akta.pro rank

Product category

Online Professional Education

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industries

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Professional & Career Skills Tutoring Platforms (Coding, Data, Business) (EDANAGAI), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Online creative education
• Professional development courses
• Career track programs
• Data science training
• Postgraduate distance learning

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Enrollment Revenue: Revenue generated from students enrolling in individual courses and professional tracks. Courses range from 4 to 15 months in duration. Payment is likely structured per course or subscription model.
2. Professional Programs: Full professional tracks like 'Profissão Interior Designer', 'Profissão Designer Gráfico', 'Profissão Analista de Dados' lasting 10-15 months with comprehensive curriculum.
3. Postgraduate Programs: Graduate-level programs (Pós-Graduação) for advanced professional development.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

EBAC runs a direct-to-consumer online learning platform that sells enrollment in 99 individual courses and 31 multi-month professional "Profissão" tracks (4 to 15 months in duration) spanning Design, Programming & Data, Audiovisual, Games, Marketing, Software, Business, Fashion, and Postgraduate disciplines. Course content is studio-produced video, co-developed with 40 corporate partners, and bundled with the Employability Program (career consulting plus a money-back job placement guarantee within 6 months) and a Career Center service that supports LinkedIn, portfolio, and interview preparation.

Product overview

EBAC (Escola Britanica de Artes Criativas) is an online learning platform offering over 150 courses and 31 professional programs across 9 categories: Design, Programming & Data, Audiovisual, Games, Marketing, Software, Business, Fashion, and Postgraduate studies. The platform operates on a course-plus-profession model with 99 individual courses for skill deepening and 31 comprehensive profession programs (ranging from 4-15 months) designed for career transitions. The ecosystem includes Career Center consulting services, an Employability Program with job placement support and a money-back guarantee, plus free webinars and workshops. Courses are developed with input from 40 partner companies and feature studio-produced video content with practical projects based on real industry cases. The platform serves students in Brazil (since August 2020), Mexico (since August 2021), and Colombia (since March 2022), offering content in Portuguese and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Courses Online course catalog under the Design discipline covering UI Design, Graphic Design, and Interior Design, aimed at individuals seeking to develop or deepen design skills with portfolio-ready project work.
• Programming & Data Courses Online catalog of programming and data courses covering Data Analytics, Data Science, and Full Stack Python development, aimed at learners targeting analyst and developer roles.
• Audiovisual Courses Online courses in audiovisual disciplines including Filmmaking, Film Editing, and Screenwriting, taught with input from industry practitioners including Disney (STAR+) content leadership.
• Games Courses Online courses focused on game design and game development for learners targeting the games industry.
• Marketing Courses Online marketing courses covering Social Media Management, Performance Marketing, Copywriting, and Influencer Marketing, aimed at marketers and aspiring marketing professionals.
• Software Courses Online courses covering software tools and applications including Figma and Illustrator, aimed at learners seeking tool-specific proficiency.
• Business Courses (Negócios) Online business courses and professional development programs aimed at learners seeking business and management skills.
• Fashion Courses Online fashion courses including Personal Styling, aimed at learners targeting styling and fashion industry roles.
• Postgraduate Programs (Pós-Graduação) Graduate-level professional programs for advanced education, specialization, and credentialing, aimed at working professionals and postgraduate-level learners.
• Career Track (Trilha de Carreira) Structured career-oriented learning paths combining multiple courses for specific professions, designed for comprehensive skill development and employability outcomes.
• IT Start Course Beginner IT course covering 5 IT professions, allowing students to explore and then choose a preferred specialization, marketed as the flagship "Start in IT with guaranteed employment" program.
• Career Center Services Career consulting services for enrolled and prospective students covering LinkedIn profile optimization, portfolio creation guidance, and interview preparation, staffed by Career Center consultants.
• Employability Program (Programa de Empregabilidade) Job placement support program bundled with EBAC courses; reports 80% of students who complete all conditions entering the job market within 6 months, with a money-back guarantee if employment outcomes are not achieved.
• Webinars and Workshops Free online webinars, workshops, and marathons covering Design, Marketing, Audiovisual, UX/UI, and career guidance topics, used as top-of-funnel acquisition with some events offering scholarship opportunities into paid programs.

Quantifiable outcome

• 80% employment rate within 6 months for students completing all Employability Program conditions
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• BayerminorStrategic or Co-development PartnerProvides data science expertise for course development. Scientist Úrsula Fernanda Martins serves as instructor, bringing practical experience from Bayer to EBAC curriculum.
• Disney (STAR+)minorStrategic or Co-development PartnerZico Góes, Director of Content Development at STAR+ (Disney), contributes to audiovisual and content creation curriculum development.
• Accenture InteractiveminorStrategic or Co-development PartnerChico Adelano, Design Director at Accenture Interactive, serves as instructor bringing enterprise design expertise to EBAC courses.
• Qualtrics (SAP Group)minorStrategic or Co-development PartnerBruno Andrade, Director of Employee Experience Strategy at Qualtrics, contributes to business and strategy courses.
• Via VarejominorStrategic or Co-development PartnerFábio Araújo, QA Team Leader at Via Varejo, serves as instructor bringing retail and e-commerce quality assurance expertise.
• Grupo SBFminorStrategic or Co-development PartnerRafael Lomelino, Group Product Manager at Grupo SBF, contributes to product management curriculum.
• Urban SummerminorStrategic or Co-development PartnerAlessandro Guidini, Strategic Consultant at Urban Summer, contributes to business and career guidance content.
• Aiello DigitalminorStrategic or Co-development PartnerMatheus Aiello, Founder of Aiello Digital, serves as instructor contributing marketing and digital expertise.
• The TrinityminorStrategic or Co-development PartnerMatheus Luvier, Founder of The Trinity agency, contributes to marketing and creative courses.
• ÂnimaBrandsminorStrategic or Co-development PartnerJoh Meira, Managing Partner at ÂnimaBrands Strategic Soulful Design, contributes to design and branding curriculum.
• 40 Partner CompaniescoreStrategic or Co-development Partner40 companies help develop study programs according to labor market needs. These partners also employ many of EBAC's best graduates. Projects and case studies are based on real problems solved by these companies.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coursera: Global online education platform partnering with universities and companies to offer courses, certificates, and degree programs. Overlaps with EBAC in professional development content and is increasingly localizing into Spanish/Portuguese, though operates at a much broader scale.
• Udemy: Global online learning marketplace with hundreds of thousands of courses across business, tech, design, and marketing. Comparable to EBAC in self-serve course catalog and multi-instructor model, though Udemy is broader in scope and more B2C-agnostic.

Direct peers

• Crehana: LATAM-focused online learning platform offering courses in design, marketing, coding, and business skills. Closely comparable to EBAC in target audience, Spanish/Portuguese localization, and B2C creative/tech professional upskilling focus across Latin America.
• Domestika: Global creative skills course marketplace offering courses in design, illustration, photography, and crafts, taught by professional creators. Most direct competitor to EBAC in the creative courses category, with similar multi-instructor model and Spanish/English localization.
• Platzi: Leading Spanish-language online education platform for technology, design, and business skills, with a strong professional focus. Directly comparable to EBAC in tech and business category overlap, Spanish-language content, and career-track structure.
• Trybe: Brazilian online tech bootcamp and education platform focused on programming, data, and software engineering career training. Comparable to EBAC's tech category, Brazilian market focus, and outcome-driven career-track model.
• Alura: Major Brazilian online education platform from Caelum (a Brazilian tech training firm) covering technology, business, design, and marketing courses. Closely matches EBAC's Brazilian base, Portuguese-language content, and tech/business course catalog.

Emerging players

• Skillshare: Subscription-based online learning community focused on creative, design, and business skills, with a creator-led course model. Comparable to EBAC in creative category focus and instructor-driven content, though primarily English-language.
• Digital House: LATAM-focused digital skills bootcamp offering courses in programming, data, UX design, and digital marketing with career outcomes. Comparable to EBAC in tech-focused career training and LATAM presence, though Digital House historically emphasized live cohort-based bootcamps.

Regional players

• Descomplica: One of Brazil's largest online education platforms, focused on K-12 and higher education test prep and degree programs. Comparable to EBAC in Brazilian online education scale, but serves a different primary audience (exam prep and academic credentials rather than creative/tech career transitions).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/EBACoficial
• Facebookfacebook.com/escolabritanicadeartescriativas
• LinkedInlinkedin.com/school/ebac-escola-britanica-artes-criativas
• Instagraminstagram.com/e.b.a.c

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola Britanica de Artes Criativas