What Aiello does

Aiello Inc. is a Taiwan-headquartered (Taipei) AI software-as-a-service company that builds voice and natural-language AI products purpose-built for the hospitality industry. Founded in January 2019 by Vic Shen and Uliya Liao, the company deploys its Aiello Voice Assistant (AVA) smart speaker, Aiello AI Call Agent (ACA), Aiello TMS Pro task management system, Aiello GuestWeb digital concierge, Aiello Voice Translator (AVT), and the unifying Aiello One platform to hotels, resorts, and serviced apartments across Asia-Pacific (9 countries including Taiwan, Japan, Thailand, Singapore, Malaysia, Vietnam, and Indonesia), with deployment reaching 20,000–30,000+ rooms and over 12 million guest voice enquiries processed as of 2024–2026. The underlying technology combines proprietary multi-model Natural Language Understanding (NLU), a Knowledge Graph Database trained per hotel partner, a proprietary LLM-routing framework built atop GPT-class foundation models (the company is among the first five globally to receive OpenAI authorization), Neural Text-to-Speech supporting 40+ languages and 220+ voice options, and on-device edge computing for noise reduction and echo cancellation. Aiello has obtained BSI ISO/IEC 27001 certification (March 2026) covering information security management for its hospitality AI platform.

Aiello generates revenue through a combination of recurring SaaS subscriptions (per-room or tiered pricing for AVA, TMS Pro, GuestWeb, AI Call Agent, and AVT), one-time hardware sales of AVA smart speakers, and professional services for system integration with hotel Property Management Systems, Point-of-Sale systems, and PBX infrastructure. The go-to-market is enterprise field sales targeting hotel management companies and property owners, supplemented by channel partnerships with major hospitality technology providers (Shiji Infrasys, Oracle OPERA, 3CX) and a presence at industry events such as IHIF Asia and Independent Hotel Show EU. Named enterprise customers include InterContinental Hotels Group (IHG), Millennium Hotels & Resorts (MHR), Capella Taipei, Regent Taipei, Silks Place Tainan, Chatrium, AYANA, and Cosmos, with mid-market expansion visible through 168inn Hotel Group, Prince Smart Inn Miyazaki, and Holiday Inn & Suites Saigon Airport. The company has raised approximately US$15.8M in venture funding across four rounds (2019, 2020, 2022, 2024), with investors including JAFCO Asia, Wistron Corporation, Chunghwa Telecom, Colopl Next, Cornerstone Ventures, CDIB Cross Border Innovation Fund, and E.SUN Venture Capital; the most recent disclosed round was a US$5M round in October 2024 led by CDIB Cross Border Innovation Fund.

Name

Aiello

Legal name

Aiello Inc.

Website

https://aiello.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Aiello builds AI voice and natural-language SaaS products — including in-room voice assistants, AI call agents, task management, and digital concierge — purpose-built for hotels across Asia-Pacific, serving 60+ hotel brands and 20,000–30,000+ rooms in 9 countries.

Ownership category

akta.pro rank

Product category

Hospitality AI Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI voice assistant
• Hospitality SaaS platform
• Hotel task management
• Multilingual guest service
• Voice translation services

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: Aiello's primary revenue comes from recurring SaaS subscriptions for its hotel management platform. Products include Aiello Voice Assistant (AVA), TMS Pro, GuestWeb, AI Call Agent, and Voice Translator (AVT). Pricing is typically device-based or tiered based on hotel room count and feature access. Subscriptions provide access to AI features, analytics, and updates.
2. Hardware Device Sales: Sale of AI voice assistant hardware devices (AVA smart speakers) installed in hotel guest rooms. These devices integrate with the SaaS platform and are priced per unit, representing a one-time hardware component alongside recurring subscription revenue.
3. Enterprise Integration Services: Professional services for system integration with hotel property management systems (PMS), POS systems, and other hospitality technology platforms. Includes customization, training, and ongoing support services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Aiello develops and sells an AI-powered SaaS platform purpose-built for the hospitality industry, centered on its Aiello One unified platform. The offering combines in-room voice AI smart speakers (AVA), an autonomous AI phone agent (ACA), hotel task management software (TMS Pro), a mobile digital concierge (GuestWeb), real-time voice translation (AVT), and a centralized knowledge management system. The platform integrates with hotel PMS, POS, and PBX systems to automate guest interactions, cross-department workflows, and multilingual communication.

Product overview

Aiello is an all-in-one AI-powered hotel SaaS platform built around a platform-plus-modules architecture. The core platform, Aiello One, unifies all guest touchpoints — before, during, and after the stay — integrating five key products: Aiello Voice Assistant (AVA) is the flagship voice AI smart speaker for in-room guest interaction; Aiello AI Call Agent (ACA) is the autonomous phone agent handling 24/7 call center operations; Aiello TMS Pro is the hotel-specific task management system for cross-department workflow automation; Aiello GuestWeb is the mobile digital concierge accessible via QR code; and Aiello Voice Translator (AVT) is the real-time multilingual translation tool for front desk use. Supporting modules include Vocol.ai (voice collaboration/transcription) and Aiello Knowledge Management System (KMS) for centralized knowledge base management. All products share a unified data layer and knowledge graph, enabling consistent guest experiences and data-driven insights across the entire hotel operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Aiello Voice Assistant (AVA) AI-powered voice assistant smart speaker installed in hotel guest rooms, providing voice-controlled room automation (lighting, curtains, AC, TV), 24/7 AI concierge services, multilingual support across 40+ languages, IP phone to front desk, entertainment (music via KKBOX), and proactive marketing broadcast capabilities. Activated by 'Hello AI.' No voice data is stored.
• Aiello AI Call Agent (ACA) Autonomous AI phone agent that handles all incoming hotel calls 24/7 without human intervention. Features intelligent intent classification, automated task creation and dispatch to TMS Pro, SMS/WhatsApp follow-up for call resolution confirmation, multilingual support, and intelligent call routing to appropriate departments.
• Aiello TMS Pro (Task Management System Pro) Hotel-specific task management platform connecting front desk, guest services, housekeeping, and engineering teams. Automates task creation, assignment, tracking, and completion across departments. Features customizable templates, real-time push notifications, mobile staff app, and integration with PMS and POS systems.
• Aiello GuestWeb Mobile-first AI digital concierge accessible via QR code scan (no app download required). Provides 24/7 AI text chatbot in 58+ languages, service request submission, F&B ordering, room service, spa reservations, and personalized upsell promotions. Integrates with PMS, TMS Pro, POS, and Aiello KMS.
• Aiello Voice Translator (AVT) AI-powered front desk translation tool supporting real-time voice and text translation across 75 languages with 98% translation accuracy. Designed for 24/7 front desk use, handling service requests, emergency events, medical support, complaints, and lost-and-found scenarios. AVT Dual enables multi-device synchronized deployment.
• Aiello One All-in-one unified hotel SaaS platform integrating AVA, AI Call Agent, TMS Pro, GuestWeb, and AVT into a single data-driven ecosystem. Provides cross-product guest analytics, operational dashboards, and a centralized knowledge management system covering pre-stay, during-stay, and post-stay guest touchpoints.
• Vocol.ai AI-powered voice collaboration platform providing real-time speech-to-text transcription, automatic meeting summarization, and team collaboration tools. Supports uploaded audio files, phone recordings, and live meeting transcription, designed for B2B customer service centers and enterprise meeting workflows.
• Aiello Knowledge Management System (KMS) Centralized knowledge management system that allows hotels to upload facility descriptions, service details, and promotional information to build a unified knowledge base. Knowledge is shared across Aiello One's suite of AI services, ensuring consistent and accurate responses across all guest touchpoints.

Quantifiable outcome

• Front desk labor cost reduction of 20% at InterContinental Kaohsiung with 200 rooms
• +12 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature5 records

Partnerships

Five partnerships are on record, tiered strategic, core and flagship.

• LDC Hotels & ResortsstrategicStrategic or Co-development Partner · 24 March 2026Partnership to launch AI Call Agent for next-generation guest services. Integration of AI call center and knowledge management system enables 24/7 service and operational efficiency for LDC properties.
• Shiji InfrasyscoreTechnology or Integration · 20 November 2025Official integration partnership connecting Aiello AI Concierge with Shiji Infrasys POS system. The integration enables seamless guest order processing directly through POS systems, with over 100 million guest interactions informing personalized experiences. Guests can order F&B through AI which automatically routes to POS.
• 3CXstrategicTechnology or Integration · 1 January 2025Partnership with 3CX for cloud PBX solution integration. Combined Aiello Voice Assistant with 3CX's cloud phone system to provide comprehensive communication and smart room experience upgrades for hotels. Enables seamless integration between guest voice interactions and hotel communication infrastructure.
• Millennium Hotels & Resorts (MHR)flagshipStrategic or Co-development Partner · 13 November 2024Strategic partnership with MHR Singapore to revolutionize hospitality with AI voice technology. Partnership leverages Aiello's NLP expertise and MHR's regional hospitality leadership to deliver personalized AI-powered voice services across MHR properties, enhancing operational efficiency and guest satisfaction.
• OraclecoreTechnology or IntegrationIntegration with Oracle OPERA PMS (Property Management System) enables seamless guest data synchronization and service request routing. Aiello is recognized as part of Oracle's hospitality technology ecosystem.

Scale indicators7 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• SoundHound for Hospitality: SoundHound's Houndify-powered voice AI for hotels is the closest direct competitor to Aiello's AVA, offering in-room voice assistants with multilingual NLU and PMS/POS integrations targeting the same enterprise hotel customers.
• Volara: Volara is a voice-AI software platform purpose-built for hotels that integrates with Alexa for Hospitality and Google Assistant, competing directly with Aiello's AVA for in-room guest interaction and hotel concierge use cases.
• Canary Technologies: Canary provides AI-powered guest management, digital concierge, and contactless checkout for hotels, competing with Aiello's GuestWeb and AI Call Agent modules for the same hotel operations and guest-experience budgets.
• Akia: Akia is an AI-driven guest messaging and digital concierge platform for hotels, overlapping with Aiello's GuestWeb and TMS Pro in automating guest requests, internal task routing, and front-desk workflows.
• Hotelkit: Hotelkit is a hotel operations and internal communication platform used for cross-department task management, directly comparable to Aiello's TMS Pro for housekeeping, maintenance, and guest-service workflows.

Broad incumbents

• Shiji Group: Shiji is a global hospitality technology incumbent providing PMS, POS, and guest-experience platforms and is also a distribution partner to Aiello through its Infrasys POS integration — both a powerful ally and a potential competitor should it bundle voice AI into its stack.
• TrustYou: TrustYou is an established guest-experience and reputation-management platform for hotels, adjacent to Aiello's GuestWeb and OTA-review-driven upsell features, with overlapping enterprise hotel customers.
• Revinate: Revinate is a hotel CRM, guest-data, and direct-booking platform targeting the same enterprise hotel segment that Aiello sells into, competing for marketing, guest-engagement, and pre-stay upsell budget.
• Cloudbeds: Cloudbeds is a cloud hospitality management suite (PMS, booking engine, guest engagement) serving independent and mid-market hotels, competing for the same Aiello mid-market segment after acquiring Whistle for AI-powered guest messaging.

Emerging players

• Josh.ai: Josh.ai is a privacy-focused voice AI platform originally for smart homes but expanding into luxury hospitality and MDUs, with comparable natural-language and on-device processing capabilities to Aiello's AVA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aiello_inc
• YouTubeyoutube.com/@aiello4537
• Facebookfacebook.com/aielloai
• LinkedInlinkedin.com/company/aiello
• Instagraminstagram.com/aiello.ai_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aiello