Ninyes
Ninyes is a Helsinki-based Resale-as-a-Service platform founded in 2021 that gives European fashion brands a fully managed, turnkey infrastructure to run branded secondhand programs, B-stock returns resale, and EU ESPR/EPR compliance.
- Company typePrivate
- Founded2021
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ninyes does
Ninyes is a Helsinki-headquartered Resale-as-a-Service company founded in 2021 that operates a fully managed, turnkey platform enabling European fashion brands to launch and scale branded secondhand programs without building in-house resale infrastructure. The core offering is a multi-tenant software-and-operations stack that integrates resale inventory into a brand's own e-commerce and physical channels via an Integrated Resale Cart, while running all warehousing, grading, logistics, customer service, and reporting under one contract. The product surface spans three subscription tiers (Base / Pro / Integrated) for buy-back and branded resale, a B-Stock service for monetizing returned or imperfect inventory at approximately 50% of original retail price, an ESPR/EPR compliance service covering resale, reuse, recycling, and textile-waste reporting, and a re-commerce offering for department-store in-store resale integration.
The platform serves quality fashion and lifestyle brands — with a particular concentration in children's wear, denim, outdoor, and footwear — across Northern Europe, DACH, and the Benelux region, with named customers including Reima, Mainio, MUD Jeans, Dedicated, VIBAe, Mini a Ture, MWH of Sweden, and Soft Rebels, and distribution partnerships with Peek & Cloppenburg, eBay, and Faircado. Ninyes monetizes through tiered monthly subscriptions sized to each brand, plus commission on each resale transaction for both branded resale and B-stock inventory; end-of-life sorting and recycling coordination is provided as part of EPR-aligned service delivery rather than as a primary revenue stream.
The company is privately held, structured across Ninyes Inc. (US) and Ninyes GmbH (Germany, primary entity), with offices in Helsinki and Berlin. Total disclosed funding since 2021 is approximately €1.5–1.7M across a series of small rounds including Innovestor, Stephen Industries, and Vaens as named investors, with a €0.5M bridge round completed in 2025 to fund product development and international expansion. The reported 59% revenue growth and 58% partnership growth in 2025, combined with Reima's EU-wide rollout in January 2026, place the company at an early scale-up stage just ahead of binding EU regulation (ESPR destruction ban July 2026, mandatory textile EPR by 2028).
Ninyes firmographics
Firmographics- Name
- Ninyes
- Legal name
- Ninyes Inc. & Ninyes GmbH
- Website
- https://ninyesresale.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ninyes is a Helsinki-based Resale-as-a-Service platform founded in 2021 that gives European fashion brands a fully managed, turnkey infrastructure to run branded secondhand programs, B-stock returns resale, and EU ESPR/EPR compliance.
- Ownership category
- akta.pro rank
Ninyes industry classification
Industry- Product category
- Resale-as-a-Service Platform (Circular Fashion Software)
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Managed Consignment & Authentication-led Resale (CRAFAGAN)
- akta.pro secondary industries
- Luxury & Designer Resale (CRAFAGAB), Apparel, Footwear & Accessories Omnichannel (CRAFAEAA), Off-Price Luxury / Designer Resale & Discount Boutiques (CRAEABAE)
Keywords
Where Ninyes is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Ninyes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Commission on Resale Transactions: Ninyes earns a commission on every secondhand item sold through its platform. Brands receive the majority of revenue while Ninyes takes a percentage cut. This applies to both branded resale programs and B-stock sales.
- Monthly Subscription Fee: Brands pay a monthly fee based on the size of their business for access to the resale-as-a-service platform, including logistics handling, warehousing, customer support, and integration services.
- B-Stock Resale Service: Ninyes handles inspection, grading, pricing, and resale of returned items with minor faults. Brands receive commission on sales while Ninyes manages the entire operation. Items typically sell at 50% of original RRP.
- End-of-Life Sorting and Recycling: Coordination with recycling partners across Europe for items that cannot be resold, with data reporting for EPR compliance documentation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly fee based on business size - The Base |
| Subscription | Monthly | Monthly fee with enhanced features - The Pro |
| Subscription | Monthly | Full integration - The Integrated |
| Transaction based/ take rate | Pay-as-you-go | B-Stock Commission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Ninyes product offering
Product offeringCore offering
Ninyes delivers a fully managed, turnkey Resale-as-a-Service solution for quality fashion brands, including branded buy-back programs with vouchers, integrated resale storefronts (Base, Pro, and Integrated tiers), a B-stock resale service for returned or imperfect inventory, and EPR/ESPR compliance services covering resale, reuse, recycling and textile waste reporting. The platform handles logistics, warehousing, inspection, grading, pricing, customer support, and integration with brand sales channels.
Product overview
Ninyes is a fully managed Resale-as-a-Service platform for fashion brands. The core offering comprises branded resale solutions with three service tiers: Base (buy-back with vouchers), Pro (adds product feed and enhanced data), and Integrated (full online store integration). The company also operates a separate B-Stock Resale Service for monetizing returns, samples, and imperfect inventory. Additional services include EPR/ESPR compliance support and Re-commerce Services for Retail enabling in-store resale. All solutions are managed by Ninyes and integrated into brand sales channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Resale (Resale-as-a-Service) Fully managed turnkey branded resale solution for fashion brands including direct sales commissions, garment handling, logistics, software, and data. Enables brands to offer buy-back programs and integrated resale with new and secondhand items in one shopping cart.
- B-Stock Resale Service Fully managed service that monetizes fashion brands' customer returns, samples, and imperfect inventory through brand-safe resale channels. Handles inspection, grading, pricing, resale, customer service, and returns; items typically sell at approximately 50% of original RRP, generating 2-4x higher recovery than P2P platforms or outlet channels.
- EPR/ESPR Compliance Services Operational services aligned with EU Extended Producer Responsibility and Ecodesign for Sustainable Products Regulation requirements, including B-stock resale, brand-owned resale channels, take-back operations, end-of-life sorting, recycling coordination, and data reporting for EPR documentation.
- Re-commerce Services for Retail In-store resale solution enabling department stores, shopping malls, and fashion brands to integrate curated branded secondhand merchandise into physical retail locations, with Ninyes handling logistics, in-store processes, and operational complexity.
Quantifiable outcome
- 59% increase in annual revenue for 2025
- +5 more outcomes
Companies that use Ninyes
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Ninyes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ninyes partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor, pilot and flagship.
- eBaycoreStrategic partnership with eBay to strengthen Ninyes' role as Europe's leading resale infrastructure provider. Details of integration or collaboration not specified in available sources.
- Peek & CloppenburgcorePartnership bringing secondhand directly into Peek & Cloppenburg physical retail stores in Berlin. Ninyes handles logistics, in-store processes, and operational complexity for in-store resale integration.
- FaircadominorNew partnership with Faircado, a product discovery platform, strengthening Ninyes' ecosystem presence.
- VIBAepilotPilot B-stock partnership with VIBAe footwear brand. Hundreds of returned shoes previously destined for recycling generated 1% additional annual revenue. Items sold at 50% of RRP.
- MUD JeanscoreFirst Benelux brand partner, expanding Ninyes presence beyond Nordic and DACH markets. Circular denim pioneer brand.
- DedicatedcoreB-stock resale service for returned items. Dedicated focuses on responsibility with garments made to last. Returned items find new life with customers who want to wear them.
- Mini a TurecoreDanish children's outerwear brand (B Corp certified). Partnership for pre-loved outerwear resale. Brand focuses on durability and extending life of outerwear.
- MWH of SwedencoreSwedish womenswear brand using Ninyes Base solution for branded resale with vouchers.
- Soft RebelscoreDanish brand using Ninyes Pro solution with secondhand product feed integrated into online store.
- ReimaflagshipFlagship partnership with Reima children's wear brand. Originally launched in Finland, expanded to Germany, now EU-wide. Reima Second Hand service allows customers to sell back used items with pack & ship process.
- MainiocoreFirst pilot brand for Ninyes. Launched secondhand product feed on Mainio website in April 2022. New and secondhand clothes available in same online store.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Ninyes competitors and assessment
Company assessmentDirect peers
- Reflaunt: Resale-as-a-Service technology provider enabling fashion brands to launch branded resale programs integrated with their own e-commerce. Highly comparable to Ninyes as both offer turnkey white-label resale infrastructure for European brands, with Reflaunt operating from Singapore and covering a broader geographic footprint.
- Archive: Resale-as-a-Service technology platform for fashion brands that was acquired by Etsy in 2024. Closely comparable to Ninyes in the branded resale/managed operations layer, although Archive has since scaled within Etsy's broader commerce infrastructure.
- Trove (Levi Strauss & Co.): B2B resale-as-a-service platform powering branded recommerce for major apparel brands (Patagonia, Levi's, Eileen Fisher, etc.). Directly comparable to Ninyes in the managed RaaS category but operating at materially larger scale and now backed by Levi's resources after acquisition.
Emerging players
- Re-Circle: European circular-economy platform offering resale, take-back, and recycling-as-a-service for fashion brands with EPR-aligned infrastructure. Comparable to Ninyes on the EPR compliance and B-stock resale dimensions, though at an earlier commercial stage.
- Patagonia Worn Wear: Patagonia's owned circular resale and repair program, operated on Trove's infrastructure. Represents the brand-direct resale model that competes against third-party RaaS providers like Ninyes for in-house recommerce budgets.
Broad incumbents
- Vestiaire Collective: Global luxury resale marketplace, much larger scale, covering authentication-led resale of designer fashion. Adjacent to Ninyes on the secondhand fashion theme but competes at the consumer marketplace layer rather than as a B2B RaaS provider.
- ThredUp: US-listed apparel resale operator with both consumer marketplace and Resale-as-a-Service offering. Closest broad incumbent on the RaaS side and a meaningful competitor to Ninyes for European brands seeking managed resale infrastructure.
- Vinted: Largest European C2C secondhand fashion marketplace with tens of millions of users. Not a direct RaaS competitor but an indirect substitute for any B2C resale demand Ninyes' brands might otherwise have addressed through Ninyes.com.
- The RealReal: US-listed luxury consignment and resale operator with authentication-led services for designer fashion. Adjacent incumbent offering overlapping managed-consignment functionality to Ninyes but at far greater scale and a US-centric footprint.
- eBay (Fashion / Refurbished Program): Global marketplace already a 2025 strategic partner of Ninyes. Functions simultaneously as a massive alternative distribution channel and a competitive resale channel via eBay's authentication and certified pre-owned programs for fashion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ninyes social profiles
Digital presenceNinyes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ninyes leadership team
Management profileNumber of profiles
Profiles8 records
Ninyes funding detail
Funding detailFunding overview
Funding rounds7 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ninyes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ninyes
What does Ninyes do?
Ninyes delivers a fully managed, turnkey Resale-as-a-Service solution for quality fashion brands, including branded buy-back programs with vouchers, integrated resale storefronts (Base, Pro, and Integrated tiers), a B-stock resale service for returned or imperfect inventory, and EPR/ESPR compliance services covering resale, reuse, recycling and textile waste reporting. The platform handles logistics, warehousing, inspection, grading, pricing, customer support, and integration with brand sales channels.
Is Ninyes a public or private company?
Ninyes is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ninyes founded?
Ninyes was founded in 2021. It employs 11 to 50 people.
Where is Ninyes based?
Ninyes is headquartered in Helsinki, Finland, in the Europe region.
How does Ninyes make money?
Four revenue lines are on record. Commission on Resale Transactions are the primary driver. The others are monthly Subscription Fee, B-Stock Resale Service and end-of-Life Sorting and Recycling.
Who are Ninyes's main competitors?
Direct peers on record are Reflaunt, Archive and Trove (Levi Strauss & Co.). Emerging players are Re-Circle and Patagonia Worn Wear. Broad incumbents are Vestiaire Collective, ThredUp, Vinted, The RealReal and eBay (Fashion / Refurbished Program).
Does Ninyes have an API?
No public API is recorded for Ninyes.
What industry is Ninyes in?
Ninyes's product category is Resale-as-a-Service Platform (Circular Fashion Software). Its primary akta.pro industry code is CRAFAGAN, Managed Consignment & Authentication-led Resale, with a secondary code of CRAFAGAB, Luxury & Designer Resale. Its NAICS code is 459510 and its SIC code is 5600.